Hafjell
- Company typePrivate
- Founded1988
- HeadquartersOppland, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
Hafjell firmographics
Firmographics- Name
- Hafjell
- Legal name
- Alpinco
- Website
- https://hafjell.no
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Hafjell industry classification
Industry- Product category
- Ski Resort & Winter Sports Destination
- NAICS
- Skiing Facilities (713920), Skiing Facilities (71392), Traveler Accommodation (7211), Recreational Goods Rental (532284)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mountain & Ski Homes (THAMAAAG)
- akta.pro secondary industries
- Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)
Keywords
Where Hafjell is headquartered
LocationHeadquarters
- HQ city
- Oppland
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Hafjell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ski Pass / Lift Tickets: Daily ski passes (1-8 days) and season passes (Fjellpass) providing access to ski slopes and lifts. Season passes also include access to Kvitfjell and Oppdal ski centers.
- Ski Rental: Equipment rental services including ski equipment for visitors
- Ski School: Professional ski instruction and guided experiences for various skill levels
- Accommodation: On-site lodging including Favn Hafjell and Favn Vista apartments with ski-in/ski-out access
- Food & Beverage: 8 on-site restaurants, cafes, and dining facilities for visitors
- Summer Activities: Mountain biking, family experiences, and warm-weather activities during summer season
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | SkiPass (1-8 days) |
| Subscription | Annual | Fjellpass (Season Pass) |
| Hybrid | Annual | Early Bird Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Hafjell product offering
Product offeringCore offering
Hafjell is a year-round Norwegian mountain resort operated by Alpinco AS. It sells lift access (SkiPass day tickets in 1–8 day options and the multi-destination Fjellpass season pass), ski and bike rentals, ski school instruction, ski-in/ski-out apartments at Favn Hafjell and Favn Vista, on-site restaurants, and summer activities including Hafjell BikePark and Gondoltoppen.
Product overview
Hafjell is a ski resort operated by Alpinco offering a comprehensive winter and summer outdoor recreation platform. The core product portfolio centers on ski access (SkiPass/Dagskort in 1-8 day options, and Fjellpass/Sesongkort for multi-destination access to Hafjell, Kvitfjell, and Oppdal), complemented by equipment services (Skiutleie for rentals, Skiskole for lessons), and accommodation (Favn Hafjell and Favn Vista ski-in/ski-out apartments). Supporting services include ski storage (Skiskap), dining (8 Restauranter), parking, live webcams, snow reports, and trail maps. Summer operations feature Hafjell BikePark for mountain biking, Sykkelutleie for bike rentals, and family activities at Gondoltoppen. Additional offerings include a Snøgaranti (snow guarantee) and Early Bird promotional discounts up to 20%.
Differentiator
Problem solved
Functional benefit
Brands
- Favn Hafjell: Modern apartments with ski-in/ski-out facilities, Hafjell's most popular accommodation
- Favn Vista
- ISA
Products and services
- SkiPass / Dagskort (1–8 day lift tickets) Daily to multi-day lift tickets (1–8 days) granting access to Hafjell's alpine ski slopes for individual visitors and families during winter.
- Fjellpass (Season Pass) Annual season pass providing unlimited access to three Alpinco ski destinations: Hafjell, Kvitfjell, and Oppdal Skisenter.
- Skiutleie (Ski Rental) On-site ski equipment rental service for visitors, with locations including Favn Vista for convenient slope-side access.
- Skiskole (Ski School) Professional ski instruction and guided experiences for various skill levels, available for booking at Hafjell.
- Favn Hafjell (Accommodation) Modern ski-in/ski-out apartment complex with close proximity to alpine slopes, cross-country trails, and resort attractions; Hafjell's most popular accommodation option.
- Favn Vista (Accommodation) Modern apartment complex combining lodging with on-site ski and bike rental, restaurants, cafés, and activities in immediate proximity to the slopes.
- Sommer i Hafjell (Summer Activities) Summer season offering covering Hafjell BikePark, family experiences, and Gondoltoppen summit visits.
- Sykkelutleie (Bike Rental) Bike rental service supporting mountain biking and cycling activities during the Hafjell summer season.
- Langrennsløyper (Cross-Country Ski Trails) Network of 1,200 km of prepared cross-country ski tracks accessible from the Hafjell resort area.
- Restauranter (On-site Dining) Eight restaurants, cafés, and dining facilities operating throughout the Hafjell resort for visitors.
- Early Bird Discount Program Seasonal advance-booking program offering up to 20% savings on SkiPass, Fjellpass, accommodation, ski school, and ski rental for the next winter season.
- Snøgaranti (Snow Guarantee) Snow guarantee program ensuring favorable skiing conditions or compensation for visitors booking during the winter season.
Quantifiable outcome
- Snow guarantee ensures quality skiing conditions
- +1 more outcomes
Companies that use Hafjell
Customer profileSegments2 records
Ideal customer profiles2 records
Hafjell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hafjell partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- NordicaminorSki equipment brand partnership. Nordica logo appears on the Hafjell website as a partner/brand association.
- PepsiminorBeverage partnership. Pepsi logo appears on the Hafjell website as a partner/brand association.
- Helly HansenminorOutdoor apparel brand partnership. Helly Hansen logo appears on the Hafjell website as a partner/brand association.
- AudiminorAutomotive brand partnership. Audi logo appears on the Hafjell website as a partner/brand association.
- Alpinco (Parent Company)coreHafjell is operated by Alpinco AS, which also operates Kvitfjell and Oppdal ski centers. The Alpinco network enables shared season passes across all three destinations.
- Favn HafjellcoreFavn Hafjell is Hafjell's most popular accommodation, offering modern apartments with ski-in/ski-out access. Listed as the resort's primary lodging partner with direct booking links.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Hafjell competitors and assessment
Company assessmentBroad incumbents
- Vail Resorts: The world's largest ski resort operator (Epic Pass). Comparable on multi-destination season pass model, integrated lodging, and ancillary revenue capture, though with vastly greater scale and geographic diversification.
- Oppdal Skisenter: Third Alpinco destination, paired with Hafjell and Kvitfjell under the unified Fjellpass. Comparable in operating model and shared infrastructure, illustrating the parent's platform strategy.
- Kvitfjell: Sister destination within Alpinco, owned by the same parent. While not a competitor, it is part of the same integrated platform and operates alpine ski with a World Cup pedigree — providing a relevant internal benchmark for Hafjell's positioning.
- Compagnie des Alpes: Major French-listed ski resort operator managing multiple Alpine destinations. Comparable as a multi-resort operator with season passes and integrated lodging, though operating in a larger and more international market.
Direct peers
- Geilo Ski Resort: Norwegian ski destination with similar cross-country and alpine mix, family-friendly positioning, and Oslo-weekend appeal. A like-for-like competitor for the Norwegian family ski segment.
- Skistar: Sweden's largest ski resort operator running Scandinavian destinations (Åre, Sälen, Hammarbybacken, Trysil). Directly comparable as a multi-property Scandinavian ski operator with season passes, on-site lodging, and year-round activities.
- Trysil: Norway's largest ski resort, operated by Skistar. Competes head-to-head with Hafjell for the Oslo/weekend family ski market and is adjacent within the Skistar network, making it the closest domestic direct competitor.
- Hemsedal: Major Norwegian ski resort positioned as a family-friendly destination. Comparable to Hafjell on family positioning, Norwegian market, and lift-ticket / accommodation integrated offering.
Regional players
- Myrkdalen Hotel & Ski Resort: Norwegian ski resort with integrated hotel and family-friendly positioning. Comparable on lodging integration and Norwegian market, though smaller scale and more regional focus.
Others
- Visit Group: Provider of the booking and reservation platform (Citybreak) that powers alpinco.com. Adjacent ecosystem participant enabling Hafjell's direct-to-consumer digital channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hafjell social profiles
Digital presenceHafjell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hafjell leadership team
Management profileNumber of profiles
Hafjell subsidiaries and ownership
Company hierarchySubsidiaries4 records
Hafjell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hafjell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hafjell
What does Hafjell do?
Hafjell is a year-round Norwegian mountain resort operated by Alpinco AS. It sells lift access (SkiPass day tickets in 1–8 day options and the multi-destination Fjellpass season pass), ski and bike rentals, ski school instruction, ski-in/ski-out apartments at Favn Hafjell and Favn Vista, on-site restaurants, and summer activities including Hafjell BikePark and Gondoltoppen.
Is Hafjell a public or private company?
Hafjell is a private company. It is classified as unknown and is currently operating.
When was Hafjell founded?
Hafjell was founded in 1988. It employs 51 to 100 people.
Where is Hafjell based?
Hafjell is headquartered in Oppland, Norway, in the Europe region.
How does Hafjell make money?
Six revenue lines are on record. Ski Pass / Lift Tickets are the primary driver. The others are ski Rental, ski School, accommodation, food & Beverage and summer Activities.
Who are Hafjell's main competitors?
Broad incumbents on record are Vail Resorts, Oppdal Skisenter, Kvitfjell and Compagnie des Alpes. Direct peers are Geilo Ski Resort, Skistar, Trysil and Hemsedal. Myrkdalen Hotel & Ski Resort is listed as a regional player. Visit Group is listed as an others.
Does Hafjell have an API?
No public API is recorded for Hafjell.
What industry is Hafjell in?
Hafjell's product category is Ski Resort & Winter Sports Destination. Its primary akta.pro industry code is THAMAAAG, Mountain & Ski Homes, with a secondary code of THAGAKAA, Family & Kid-Friendly All-Inclusive Resorts. Its NAICS code is 713920 and its SIC code is 7000.