What Trysil does

Destinasjon Trysil SA is a Norwegian cooperative association (Samvirkeforetak) founded in 2008 and headquartered in Trysil, Innlandet county, Norway. It operates as a membership-based destination management organization (DMO) owned by approximately 175-180 small and large businesses in Trysil. The company coordinates destination marketing, public relations, sustainability programs, and development projects for Trysil, which is Norway's largest ski and mountain biking destination. Destinasjon Trysil itself has a small staff (1-10 employees) and is funded primarily through membership dues from its member businesses; the broader destination generates 2.75 billion NOK in total annual economic activity (Oslo Economics, 2024), including 456 million NOK in ski lift pass revenue flowing to SkiStar Trysil and over 1,000,000 commercial guest nights, 84% from international visitors.

The company's core product surface is a coordinated destination offering spanning alpine skiing (69 slopes, 41 lifts, 1,300,000+ ski days annually), cross-country skiing (500+ km of trails), mountain biking (over 65 km of purpose-built trails and 100 km of natural trails, 100,000+ biking days), hiking, family activities, and corporate/MICE events. The technology platform is centered on trysil.com, which integrates real-time weather and snow data from Fnugg and yr.no (Norwegian Meteorological Institute/NRK) and uses the Mitt Sted app for GPS, wifi, Bluetooth, and beacon-based wayfinding and access control. User behavior data is collected to deliver personalized recommendations and targeted marketing via cookies and location signals. Digital marketing channels include the website, Facebook, Instagram, email newsletter, and a dedicated press room on MyNewsdesk.

The business model combines a subscription/recurring revenue stream (membership dues from 175-180 member businesses) with sponsorship sales, event hosting, and project funding for destination development. Pricing for ski lift passes, accommodation, and activities is set by individual operators (SkiStar Trysil, hotels, rental companies) rather than centrally by Destinasjon Trysil. Customer segments include international ski and outdoor enthusiasts (primary), Norwegian families and cabin owners (over 6,900 cabins), corporate groups and meeting planners, and accessible tourism visitors. The organization maintains sustainability certifications (Miljøfyrtårn, Bærekraftig reisemål since 2013) and actively advocates on tourism policy, including opposition to a proposed 3% tourist tax on accommodation. Helge Bonden is the current Managing Director (daglig leder).

Name

Trysil

Legal name

DESTINASJON TRYSIL SA

Website

https://trysil.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Destinasjon Trysil SA is a Norwegian cooperative association serving as the destination management organization for Norway's largest ski and mountain biking destination, coordinating marketing and development for approximately 175-180 member businesses and serving over 1,000,000 commercial guest nights annually with 84% international visitors.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Skiing Facilities (71392), Tour Operators (56152)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Destination management services
• Ski resort marketing
• Outdoor tourism coordination
• Event management services
• Mountain destination development

Headquarters

HQ city

Trysil

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership fees and destination coordination: Destinasjon Trysil is a membership organization owned by ~175-180 small and large businesses in Trysil, funded by membership dues to coordinate destination strategy, marketing, PR, and development projects for the region.
2. Ski lift pass revenue (Skipassomsetning): Ski lift pass sales generate approximately 456 million NOK annually (410 million NOK per a different press release), with over 1,300,000 ski days recorded. This is the primary economic activity flowing through the destination's commercial ecosystem.
3. Total destination economic activity: The total economic activity in Trysil (direct and indirect effects from the alpine resort) reached 2.75 billion NOK in 2024 per Oslo Economics analysis, encompassing accommodation, dining, retail, activities, and transport. This reflects the broad commercial ecosystem rather than Destinasjon Trysil's own revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Destinasjon Trysil SA is a Norwegian cooperative membership organization coordinating destination marketing, PR, events, and sustainable development for approximately 170-180 member businesses in Trysil. It manages and promotes Trysil as Norway's largest ski and mountain biking destination, offering 69 slopes, 41 lifts, over 500 km of cross-country trails, and over 65 km of dedicated mountain bike trails to international and domestic visitors.

Product overview

Trysil is Norway's largest ski and mountain biking destination, operated by Destinasjon Trysil SA, a membership organization for businesses in Trysil. The organization provides a comprehensive destination management platform encompassing ski resort operations (69 slopes, 41 ski lifts, over 500 km of cross-country trails), mountain biking infrastructure (over 65 km of dedicated trails, 100 km of natural mountain bike trails, bike parks), accommodation booking coordination, event management, tourist information services, and sustainability programs. The digital presence includes a website (trysil.com) providing visitor information, activity booking referrals, and destination marketing, along with mobile applications for guest engagement. Trysil serves over 1,000,000 commercial guest nights annually, with 84% of visitors coming from international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Trysilrypa: Annual women's weekend event in Trysil featuring races and hiking in high mountain terrain in September.
• Trysil Bike Fest

Products and services

• Destinasjon Trysil Membership & Destination Coordination

Quantifiable outcome

• 2.75 billion NOK in total annual economic activity in 2024 from the alpine resort per Oslo Economics analysis
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Norske alpinanlegg og fjelldestinasjoner (Norsk Alpinisme)coreStrategic or Co-development Partner · 12 January 2026Norske alpinanlegg og fjelldestinasjoner is the national industry association for Norwegian alpine facilities and mountain destinations. The organization invited the Minister of Trade and Industry to Visit Trysil and is led by Helge Bonden (CEO of Destinasjon Trysil) as board chair. This is a core industry association partnership for advocacy and policy engagement.
• Skistar TrysilcoreStrategic or Co-development Partner · 12 January 2026Skistar Trysil is the primary ski lift operator at Trysilfjellet, operating 69 slopes and 41 lifts. Gudrun Sanaker Lohne is the CEO of Skistar Trysil. Skistar and Destinasjon Trysil collaborate on destination marketing and coordinated guest experiences. Skistar also offers ski-in/ski-out lodging through SkiStar Living.
• Radisson Blu Resort TrysilcoreChannel Partner/ Reseller/ Distributor · 8 January 2026Radisson Blu Resort Trysil is the largest hotel resort in the destination and serves as a key venue for conferences (hosting 850-person SpareBank 1 Østlandet events), ministerial visits, and major events. It is a critical member business of Destinasjon Trysil's ecosystem.
• SØIR (Sør-Østerdal Interkommunale Renovasjon)minorOthersSØIR handles waste management and recycling for the Trysil area. Destinasjon Trysil partners with SØIR on source sorting initiatives in Trysilfjellet and vacation properties, as part of the destination's sustainability commitments.
• Scandinavian MountainsminorStrategic or Co-development PartnerScandinavian Mountains is a regional collaboration between ski destinations (including Trysil) in the Scandinavian Mountains region, working together on sustainability and shared infrastructure. Trysil references this partnership in its sustainability transport section.
• Trysilekspressen / Nor-Way BileteminorChannel Partner/ Reseller/ DistributorTrysilekspressen (operated by Nor-Way Bilete) provides scheduled coach transport from Oslo and surrounding areas to Trysil, making the destination accessible to visitors without private vehicles and reducing car-based emissions — referenced as part of Trysil's sustainable transport strategy.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SkiStar: Operates SkiStar Trysil (all 69 slopes and 41 lifts at Trysil) and runs a portfolio of Scandinavian ski destinations including Sälen, Åre, and Hemsedal. Directly comparable as the dominant ski lift operator at Trysil and a competing multi-destination Nordic resort operator.
• Norefjell: Norwegian ski destination in Buskerud with alpine and cross-country offerings. Comparable as a Norwegian ski resort targeting similar domestic and Scandinavian guest segments as Trysil.
• Myrkdalen: Western Norwegian ski destination with similar alpine and cross-country infrastructure, family-friendly positioning, and membership-based destination coordination. Comparable regional competitor in the Norwegian ski market.
• Hemsedal: One of Norway's largest alpine ski destinations, with comparable family-oriented positioning, lift-served terrain, and cross-border visitor mix from Scandinavia. Competes with Trysil for the same Norwegian and international ski guest pool.
• Hafjell: Major Norwegian alpine resort in Innlandet county, with comparable family-oriented positioning, lift-served terrain, and proximity to Oslo. Directly competes with Trysil for the Norwegian family ski segment.
• Åre (Åre Destination): Sweden's largest ski destination and a benchmark Nordic alpine resort. Comparable in scale, international visitor mix, year-round activity diversification (alpine, XC, MTB), and Scandinavian destination brand positioning.
• Oppdal: One of Norway's largest ski areas, located in Trøndelag. Comparable as a major Norwegian alpine destination with both winter and summer outdoor offerings targeting family and Nordic visitor segments.
• Geilo: Major Norwegian ski destination with both alpine and extensive cross-country trail infrastructure. Directly comparable in scale of XC offering (>500 km at Trysil) and family/international guest mix.
• Levi (Levi Tourist Office / Visit Levi): Finland's leading ski destination in Lapland with comparable Nordic alpine + XC + summer activity profile, international visitor mix, and destination-coordination model serving a multi-vendor member ecosystem.

Regional players

• Scandinavian Mountains Airport / Sälenfjällen: Cross-border Swedish-Norwegian ski destination cluster centered on Sälen and Trysil region, with shared airport infrastructure and Nordic visitor overlap. Adjacent rather than directly competitive, but shapes access economics for Trysil's primary Swedish source market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trysil
• Instagraminstagram.com/trysilcom
• LinkedInlinkedin.com/company/destinasjon-trysil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trysil