Hafjell

Name

Hafjell

Legal name

Alpinco

Website

https://hafjell.no

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Ski Resort & Winter Sports Destination

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Traveler Accommodation (7211), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Ski Homes (THAMAAAG)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

Keywords

• Ski resort operations
• Alpine ski services
• Mountain accommodation
• Ski school instruction
• Winter sports tourism

Headquarters

HQ city

Oppland

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ski Pass / Lift Tickets: Daily ski passes (1-8 days) and season passes (Fjellpass) providing access to ski slopes and lifts. Season passes also include access to Kvitfjell and Oppdal ski centers.
2. Ski Rental: Equipment rental services including ski equipment for visitors
3. Ski School: Professional ski instruction and guided experiences for various skill levels
4. Accommodation: On-site lodging including Favn Hafjell and Favn Vista apartments with ski-in/ski-out access
5. Food & Beverage: 8 on-site restaurants, cafes, and dining facilities for visitors
6. Summer Activities: Mountain biking, family experiences, and warm-weather activities during summer season

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hafjell is a year-round Norwegian mountain resort operated by Alpinco AS. It sells lift access (SkiPass day tickets in 1–8 day options and the multi-destination Fjellpass season pass), ski and bike rentals, ski school instruction, ski-in/ski-out apartments at Favn Hafjell and Favn Vista, on-site restaurants, and summer activities including Hafjell BikePark and Gondoltoppen.

Product overview

Hafjell is a ski resort operated by Alpinco offering a comprehensive winter and summer outdoor recreation platform. The core product portfolio centers on ski access (SkiPass/Dagskort in 1-8 day options, and Fjellpass/Sesongkort for multi-destination access to Hafjell, Kvitfjell, and Oppdal), complemented by equipment services (Skiutleie for rentals, Skiskole for lessons), and accommodation (Favn Hafjell and Favn Vista ski-in/ski-out apartments). Supporting services include ski storage (Skiskap), dining (8 Restauranter), parking, live webcams, snow reports, and trail maps. Summer operations feature Hafjell BikePark for mountain biking, Sykkelutleie for bike rentals, and family activities at Gondoltoppen. Additional offerings include a Snøgaranti (snow guarantee) and Early Bird promotional discounts up to 20%.

Differentiator

Problem solved

Functional benefit

Brands

• Favn Hafjell: Modern apartments with ski-in/ski-out facilities, Hafjell's most popular accommodation
• Favn Vista
• ISA

Products and services

• SkiPass / Dagskort (1–8 day lift tickets) Daily to multi-day lift tickets (1–8 days) granting access to Hafjell's alpine ski slopes for individual visitors and families during winter.
• Fjellpass (Season Pass) Annual season pass providing unlimited access to three Alpinco ski destinations: Hafjell, Kvitfjell, and Oppdal Skisenter.
• Skiutleie (Ski Rental) On-site ski equipment rental service for visitors, with locations including Favn Vista for convenient slope-side access.
• Skiskole (Ski School) Professional ski instruction and guided experiences for various skill levels, available for booking at Hafjell.
• Favn Hafjell (Accommodation) Modern ski-in/ski-out apartment complex with close proximity to alpine slopes, cross-country trails, and resort attractions; Hafjell's most popular accommodation option.
• Favn Vista (Accommodation) Modern apartment complex combining lodging with on-site ski and bike rental, restaurants, cafés, and activities in immediate proximity to the slopes.
• Sommer i Hafjell (Summer Activities) Summer season offering covering Hafjell BikePark, family experiences, and Gondoltoppen summit visits.
• Sykkelutleie (Bike Rental) Bike rental service supporting mountain biking and cycling activities during the Hafjell summer season.
• Langrennsløyper (Cross-Country Ski Trails) Network of 1,200 km of prepared cross-country ski tracks accessible from the Hafjell resort area.
• Restauranter (On-site Dining) Eight restaurants, cafés, and dining facilities operating throughout the Hafjell resort for visitors.
• Early Bird Discount Program Seasonal advance-booking program offering up to 20% savings on SkiPass, Fjellpass, accommodation, ski school, and ski rental for the next winter season.
• Snøgaranti (Snow Guarantee) Snow guarantee program ensuring favorable skiing conditions or compensation for visitors booking during the winter season.

Quantifiable outcome

• Snow guarantee ensures quality skiing conditions
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• NordicaminorOthersSki equipment brand partnership. Nordica logo appears on the Hafjell website as a partner/brand association.
• PepsiminorOthersBeverage partnership. Pepsi logo appears on the Hafjell website as a partner/brand association.
• Helly HansenminorOthersOutdoor apparel brand partnership. Helly Hansen logo appears on the Hafjell website as a partner/brand association.
• AudiminorOthersAutomotive brand partnership. Audi logo appears on the Hafjell website as a partner/brand association.
• Alpinco (Parent Company)coreStrategic or Co-development PartnerHafjell is operated by Alpinco AS, which also operates Kvitfjell and Oppdal ski centers. The Alpinco network enables shared season passes across all three destinations.
• Favn HafjellcoreStrategic or Co-development PartnerFavn Hafjell is Hafjell's most popular accommodation, offering modern apartments with ski-in/ski-out access. Listed as the resort's primary lodging partner with direct booking links.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vail Resorts: The world's largest ski resort operator (Epic Pass). Comparable on multi-destination season pass model, integrated lodging, and ancillary revenue capture, though with vastly greater scale and geographic diversification.
• Oppdal Skisenter: Third Alpinco destination, paired with Hafjell and Kvitfjell under the unified Fjellpass. Comparable in operating model and shared infrastructure, illustrating the parent's platform strategy.
• Kvitfjell: Sister destination within Alpinco, owned by the same parent. While not a competitor, it is part of the same integrated platform and operates alpine ski with a World Cup pedigree — providing a relevant internal benchmark for Hafjell's positioning.
• Compagnie des Alpes: Major French-listed ski resort operator managing multiple Alpine destinations. Comparable as a multi-resort operator with season passes and integrated lodging, though operating in a larger and more international market.

Direct peers

• Geilo Ski Resort: Norwegian ski destination with similar cross-country and alpine mix, family-friendly positioning, and Oslo-weekend appeal. A like-for-like competitor for the Norwegian family ski segment.
• Skistar: Sweden's largest ski resort operator running Scandinavian destinations (Åre, Sälen, Hammarbybacken, Trysil). Directly comparable as a multi-property Scandinavian ski operator with season passes, on-site lodging, and year-round activities.
• Trysil: Norway's largest ski resort, operated by Skistar. Competes head-to-head with Hafjell for the Oslo/weekend family ski market and is adjacent within the Skistar network, making it the closest domestic direct competitor.
• Hemsedal: Major Norwegian ski resort positioned as a family-friendly destination. Comparable to Hafjell on family positioning, Norwegian market, and lift-ticket / accommodation integrated offering.

Regional players

• Myrkdalen Hotel & Ski Resort: Norwegian ski resort with integrated hotel and family-friendly positioning. Comparable on lodging integration and Norwegian market, though smaller scale and more regional focus.

Others

• Visit Group: Provider of the booking and reservation platform (Citybreak) that powers alpinco.com. Adjacent ecosystem participant enabling Hafjell's direct-to-consumer digital channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hafjell
• Facebookfacebook.com/hafjell
• LinkedInlinkedin.com/company/hafjell

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hafjell