Media Partners
Media Partners operates an Indian affiliate content website (mediapartners.co.in) that publishes Aviator crash game guides, platform reviews, and promotional codes, earning referral commissions from six online casino operators including 1Win, Parimatch, Mostbet, Pin-Up, Betway, and Bluechip.
- Company typePrivate
- Founded2008
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Media Partners does
Media Partners operates an informational and affiliate content portal at mediapartners.co.in targeting Indian online gaming enthusiasts, with a specific focus on Spribe's Aviator crash game. The site publishes game guides, platform reviews, betting strategies (Martingale, dual betting, low-risk moderate, high-reward profit), promotional codes, mobile app download instructions for Android (APK) and iOS (PWA), and withdrawal-process documentation in English. It maintains a comparison framework across six online casino operators — 1Win, Parimatch, Mostbet, Pin-Up, Betway, and Bluechip — covering RTP, payment methods (UPI, Paytm, Google Pay), welcome bonuses, and design characteristics.
The core technology stack is a WordPress-based content site (using .co.in imagery hosting under /wp-content/uploads) supplemented by editorial SEO across branded and high-intent keywords. The company does not operate any proprietary gaming, AI/ML, API, or SaaS infrastructure of its own; the underlying 'provably fair' cryptographic engine referenced is Spribe's, not Media Partners'.
Revenue is generated entirely through affiliate referral commissions when users sign up and play on the promoted casino platforms. Distribution is digital-only, with organic search as the primary top-of-funnel channel and direct affiliate links to mobile-friendly casino sites and apps as the bottom-of-funnel conversion mechanism. The customer base is geographically concentrated in India, and the segment is exclusively individual/SMB online gamers rather than enterprise buyers. There are no disclosed paying customers in the B2B sense, no parent company, no funding history, no management team data, and no certifications or compliance credentials in the source material.
Media Partners firmographics
Firmographics- Name
- Media Partners
- Website
- https://mediapartners.co.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Media Partners operates an Indian affiliate content website (mediapartners.co.in) that publishes Aviator crash game guides, platform reviews, and promotional codes, earning referral commissions from six online casino operators including 1Win, Parimatch, Mostbet, Pin-Up, Betway, and Bluechip.
- Ownership category
- akta.pro rank
Media Partners industry classification
Industry- Product category
- Online Gaming Affiliate Marketing
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication) (MPAFAMAJ)
Keywords
Where Media Partners is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Markets served
Media Partners business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Commissions: Media Partners operates as an affiliate marketer for online casino platforms (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip). Revenue is generated through referral commissions when users sign up and play on promoted platforms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Media Partners product offering
Product offeringCore offering
Media Partners operates an informational content website that provides Indian consumers with guides, platform reviews, strategy tips, promotional codes, and mobile app download instructions for the Spribe-developed Aviator crash game. The site aggregates and compares six affiliated online casino operators (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip) and drives user registrations to those platforms in exchange for affiliate referral commissions.
Product overview
Media Partners operates as an informational content platform focused on the Aviator crash game by Spribe. The company provides editorial content including game guides, platform reviews for affiliated casino operators (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip), strategic advice, and mobile application information for Indian users. The offering consists of an umbrella content site with regional/audience-specific pages. No standalone software product, API, or technical platform is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Aviator Game India Information Portal An informational content website that provides Indian consumers with guides, platform reviews, strategy tips, promotional codes, and mobile app download instructions for the Spribe-developed Aviator crash game, driving user registrations to affiliated online casino platforms (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip).
- Aviator Game India (English-language portal) English-language editorial content about Spribe's Aviator crash game, including gameplay mechanics, rules, strategies, and operational standards, tailored for Indian users.
Companies that use Media Partners
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Media Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Media Partners partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- 1WincoreOnline casino platform featuring Aviator crash game with 1Win India presence. Offers risk-free practice mode, UPI payment support, dark-themed interface, and detailed round histories. Promoted through affiliate links with welcome bonus of up to 500% on first four deposits.
- ParimatchcoreGlobal casino platform with strong Indian presence. Features Aviator game with strong RTP rates, multilingual customer support (Indian languages), quick verification, and SSL encryption. Years of experience and established global reputation.
- MostbetcoreCasino platform popular in India offering 500% first deposit bonus, automated exit options for risk management, Paytm payment support, and low-bandwidth-friendly interface designed for automation and smooth gaming habits.
- Pin-Up CasinominorDistinctive vibrant/animated platform with live statistics feature showing largest victories and multipliers at which users wrapped up rounds. Offers social data and community trend insights for Aviator players.
- BetwayminorEuropean-licensed and regulated platform offering Aviator with strict fairness and player safety rules. Professional/tidy appearance with bank transfer focus and 1-3 business day withdrawal processing.
- BluechipminorNewcomer-friendly platform with low minimum deposits, modern payment options, and relaxed approach to gaming. Appeals to casual players looking for easy entry without significant financial commitment.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Media Partners competitors and assessment
Company assessmentEmerging players
- Bigwinboard: Independent iGaming affiliate and slot/casino game review site with growing organic reach. Comparable as a content-led iGaming affiliate monetising operator referrals, though at a smaller scale and with a Western-market focus.
Broad incumbents
- Better Collective: Publicly listed sports betting and iGaming affiliate operator with global reach across comparison sites, content portals, and communities. Comparable in affiliate-driven monetisation of sportsbook and casino operator traffic, and the closest scaled analog to Media Partners' model.
- Catena Media: Publicly listed iGaming affiliate network operating in casino, sports betting, and financial services lead generation. Closely comparable affiliate-driven revenue model and product category to Media Partners, but a much larger, multi-vertical incumbent with European roots.
- Gambling.com Group: Publicly listed iGaming affiliate operator running a global portfolio of gambling information and comparison sites. Highly comparable business model (affiliate commissions from online casino and sportsbook operators) and category, but at much larger scale and across multiple geographies, making it a broad incumbent rather than a direct India-focused peer.
Direct peers
- Bojoko: Online casino affiliate and review site with expert and user reviews, bonus listings, and operator comparisons. Closely comparable in model and category, monetising operator sign-ups via SEO-driven content aimed at casino players.
- OddsChecker: Online odds comparison and affiliate site covering sportsbooks and casino operators globally. Directly comparable as a content/SEO-driven gambling affiliate monetising operator referrals, though primarily sportsbook-focused in mature Western markets.
- AskGamblers: Online casino review and affiliate site publishing casino bonuses, reviews, and player complaints. Directly comparable as a content-led casino affiliate monetising operator sign-ups, with similar model of platform reviews, bonus codes, and player guidance.
- GamblingSites.com: Online gambling affiliate and review site covering casinos, sportsbooks, and poker rooms. Comparable as a content-driven iGaming affiliate monetising operator referrals, though with a US/international focus rather than India.
Others
- Spribe: Developer and licensor of the Aviator crash game that Media Partners' entire content site is built around. Not a direct competitor but a key ecosystem participant whose commercial decisions and game roadmap directly shape Media Partners' traffic and monetisation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Media Partners social profiles
Digital presenceMedia Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Partners leadership team
Management profileNumber of profiles
Media Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Partners
What does Media Partners do?
Media Partners operates an informational content website that provides Indian consumers with guides, platform reviews, strategy tips, promotional codes, and mobile app download instructions for the Spribe-developed Aviator crash game. The site aggregates and compares six affiliated online casino operators (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip) and drives user registrations to those platforms in exchange for affiliate referral commissions.
Is Media Partners a public or private company?
Media Partners is a private company. It is classified as unknown and is currently operating.
When was Media Partners founded?
Media Partners was founded in 2008. It employs 11 to 50 people.
Where is Media Partners based?
Media Partners is headquartered in Noida, India, in the Asia region.
How does Media Partners make money?
One revenue line is on record: affiliate Commissions.
Who are Media Partners's main competitors?
Bigwinboard is listed as an emerging player. Broad incumbents are Better Collective, Catena Media and Gambling.com Group. Direct peers are Bojoko, OddsChecker, AskGamblers and GamblingSites.com. Spribe is listed as an others.
Does Media Partners have an API?
No public API is recorded for Media Partners.
What industry is Media Partners in?
Media Partners's product category is Online Gaming Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAFAMAJ, Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication). Its NAICS code is 713290 and its SIC code is 7990.