Media Partners

What Media Partners does

Media Partners operates an informational and affiliate content portal at mediapartners.co.in targeting Indian online gaming enthusiasts, with a specific focus on Spribe's Aviator crash game. The site publishes game guides, platform reviews, betting strategies (Martingale, dual betting, low-risk moderate, high-reward profit), promotional codes, mobile app download instructions for Android (APK) and iOS (PWA), and withdrawal-process documentation in English. It maintains a comparison framework across six online casino operators — 1Win, Parimatch, Mostbet, Pin-Up, Betway, and Bluechip — covering RTP, payment methods (UPI, Paytm, Google Pay), welcome bonuses, and design characteristics.

The core technology stack is a WordPress-based content site (using .co.in imagery hosting under /wp-content/uploads) supplemented by editorial SEO across branded and high-intent keywords. The company does not operate any proprietary gaming, AI/ML, API, or SaaS infrastructure of its own; the underlying 'provably fair' cryptographic engine referenced is Spribe's, not Media Partners'.

Revenue is generated entirely through affiliate referral commissions when users sign up and play on the promoted casino platforms. Distribution is digital-only, with organic search as the primary top-of-funnel channel and direct affiliate links to mobile-friendly casino sites and apps as the bottom-of-funnel conversion mechanism. The customer base is geographically concentrated in India, and the segment is exclusively individual/SMB online gamers rather than enterprise buyers. There are no disclosed paying customers in the B2B sense, no parent company, no funding history, no management team data, and no certifications or compliance credentials in the source material.

Name

Media Partners

Website

https://mediapartners.co.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Partners operates an Indian affiliate content website (mediapartners.co.in) that publishes Aviator crash game guides, platform reviews, and promotional codes, earning referral commissions from six online casino operators including 1Win, Parimatch, Mostbet, Pin-Up, Betway, and Bluechip.

Ownership category

akta.pro rank

Product category

Online Gaming Affiliate Marketing

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication) (MPAFAMAJ)

Keywords

• Affiliate marketing services
• Online gaming content
• Crash game guides
• Casino platform reviews
• Mobile app promotion

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: Media Partners operates as an affiliate marketer for online casino platforms (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip). Revenue is generated through referral commissions when users sign up and play on promoted platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Media Partners operates an informational content website that provides Indian consumers with guides, platform reviews, strategy tips, promotional codes, and mobile app download instructions for the Spribe-developed Aviator crash game. The site aggregates and compares six affiliated online casino operators (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip) and drives user registrations to those platforms in exchange for affiliate referral commissions.

Product overview

Media Partners operates as an informational content platform focused on the Aviator crash game by Spribe. The company provides editorial content including game guides, platform reviews for affiliated casino operators (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip), strategic advice, and mobile application information for Indian users. The offering consists of an umbrella content site with regional/audience-specific pages. No standalone software product, API, or technical platform is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Aviator Game India Information Portal An informational content website that provides Indian consumers with guides, platform reviews, strategy tips, promotional codes, and mobile app download instructions for the Spribe-developed Aviator crash game, driving user registrations to affiliated online casino platforms (1Win, Parimatch, Mostbet, Pin-Up, Betway, Bluechip).
• Aviator Game India (English-language portal) English-language editorial content about Spribe's Aviator crash game, including gameplay mechanics, rules, strategies, and operational standards, tailored for Indian users.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 1WincoreChannel Partner/ Reseller/ DistributorOnline casino platform featuring Aviator crash game with 1Win India presence. Offers risk-free practice mode, UPI payment support, dark-themed interface, and detailed round histories. Promoted through affiliate links with welcome bonus of up to 500% on first four deposits.
• ParimatchcoreChannel Partner/ Reseller/ DistributorGlobal casino platform with strong Indian presence. Features Aviator game with strong RTP rates, multilingual customer support (Indian languages), quick verification, and SSL encryption. Years of experience and established global reputation.
• MostbetcoreChannel Partner/ Reseller/ DistributorCasino platform popular in India offering 500% first deposit bonus, automated exit options for risk management, Paytm payment support, and low-bandwidth-friendly interface designed for automation and smooth gaming habits.
• Pin-Up CasinominorChannel Partner/ Reseller/ DistributorDistinctive vibrant/animated platform with live statistics feature showing largest victories and multipliers at which users wrapped up rounds. Offers social data and community trend insights for Aviator players.
• BetwayminorChannel Partner/ Reseller/ DistributorEuropean-licensed and regulated platform offering Aviator with strict fairness and player safety rules. Professional/tidy appearance with bank transfer focus and 1-3 business day withdrawal processing.
• BluechipminorChannel Partner/ Reseller/ DistributorNewcomer-friendly platform with low minimum deposits, modern payment options, and relaxed approach to gaming. Appeals to casual players looking for easy entry without significant financial commitment.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• Bigwinboard: Independent iGaming affiliate and slot/casino game review site with growing organic reach. Comparable as a content-led iGaming affiliate monetising operator referrals, though at a smaller scale and with a Western-market focus.

Broad incumbents

• Better Collective: Publicly listed sports betting and iGaming affiliate operator with global reach across comparison sites, content portals, and communities. Comparable in affiliate-driven monetisation of sportsbook and casino operator traffic, and the closest scaled analog to Media Partners' model.
• Catena Media: Publicly listed iGaming affiliate network operating in casino, sports betting, and financial services lead generation. Closely comparable affiliate-driven revenue model and product category to Media Partners, but a much larger, multi-vertical incumbent with European roots.
• Gambling.com Group: Publicly listed iGaming affiliate operator running a global portfolio of gambling information and comparison sites. Highly comparable business model (affiliate commissions from online casino and sportsbook operators) and category, but at much larger scale and across multiple geographies, making it a broad incumbent rather than a direct India-focused peer.

Direct peers

• Bojoko: Online casino affiliate and review site with expert and user reviews, bonus listings, and operator comparisons. Closely comparable in model and category, monetising operator sign-ups via SEO-driven content aimed at casino players.
• OddsChecker: Online odds comparison and affiliate site covering sportsbooks and casino operators globally. Directly comparable as a content/SEO-driven gambling affiliate monetising operator referrals, though primarily sportsbook-focused in mature Western markets.
• AskGamblers: Online casino review and affiliate site publishing casino bonuses, reviews, and player complaints. Directly comparable as a content-led casino affiliate monetising operator sign-ups, with similar model of platform reviews, bonus codes, and player guidance.
• GamblingSites.com: Online gambling affiliate and review site covering casinos, sportsbooks, and poker rooms. Comparable as a content-driven iGaming affiliate monetising operator referrals, though with a US/international focus rather than India.

Others

• Spribe: Developer and licensor of the Aviator crash game that Media Partners' entire content site is built around. Not a direct competitor but a key ecosystem participant whose commercial decisions and game roadmap directly shape Media Partners' traffic and monetisation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediapartnersad
• Facebookfacebook.com/mediapartnersindia
• LinkedInlinkedin.com/company/media-partners-advertising-pvt-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Partners