Innside
Innside (INNSIDE INMOBILIARIA) is a Mexico City-based private residential real estate developer, founded in 2013, that designs, builds, and sells houses, apartments, and multi-unit developments across Mexico using a vertically integrated, data-driven methodology and crowdfunding financing via Briq.mx.
- Company typePrivate
- Founded2013
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Innside does
Innside (legal name: INNSIDE INMOBILIARIA) is a privately held Mexican real estate developer founded in 2013 and headquartered in Lomas de Chapultepec, Mexico City, with a registered office in San Miguel Chapultepec. The company operates a vertically integrated full-cycle residential development model covering architectural design, executive engineering, permitting and legal administration, construction supervision, and commercialization — delivered to end-buyers and investors through a portfolio of houses, apartments, and multi-unit complexes. Its product mix spans luxury single-family homes (Casa Olivo in Querétaro, Liv Temozón Homes in Mérida), urban mid-rise and multi-family developments (Reserva del Valle, Cumbre Consulado, El Molino in Guanajuato), investment properties targeted at professional tenants (SUR 132 near Hospital ABC Observatorio), beachfront boutique developments (Serena Beach Tower in Chicxulub, Yucatán), and renovation/social-infrastructure projects (Casa Amatlán, Reinserta). Unit pricing ranges from approximately $1.9M to $9.3M MXN, with payment accepted via own resources, Infonavit, Cofinavit, or bank credit.
The company differentiates on a stated 'data-driven' methodology using market studies and land-use analysis combined with a human-centered design philosophy and the use of sustainable traditional materials (notably Chukum finish) applied alongside contemporary architecture. Since 2017, Innside has financed developments through a strategic alliance with Briq.mx, a Mexican real estate crowdfunding platform, making it one of the first developers in the country to use this model. Distribution runs through the company's own website (with virtual tours via Kuula and blog content under 'Innside Thinking'), a formal broker registration program covering CDMX and interior markets, and alliances with portals (Inmuebles 24, Lamudi) and multiple independent real estate agencies. Per company disclosures, the firm has invested more than $350M MXN across 20 projects and 16,500 m² of construction, with a team combining 20 years of real estate development experience. There is no disclosed revenue, no institutional funding, and no AI/ML capability flagged in the source material.
Innside firmographics
Firmographics- Name
- Innside
- Legal name
- INNSIDE INMOBILIARIA
- Website
- https://innside.mx
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innside (INNSIDE INMOBILIARIA) is a Mexico City-based private residential real estate developer, founded in 2013, that designs, builds, and sells houses, apartments, and multi-unit developments across Mexico using a vertically integrated, data-driven methodology and crowdfunding financing via Briq.mx.
- Ownership category
- akta.pro rank
Innside industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Residential Building Construction (23611), Residential Remodelers (236118), Land Subdivision (23721)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Innside is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Innside business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Property Sales: Direct sale of residential properties including houses, apartments, and multi-unit developments. Revenue generated from property transactions with various price points depending on project and unit type.
- Construction and Development Services: Comprehensive real estate development services including architectural project, executive project, construction management, permitting and legal procedures, and property commercialization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | SUR 132 - Apartments near Hospital ABC |
| Unit Pricing | Multi-year contract | CUMBRE CONSULADO - 10-unit apartment complex |
| Unit Pricing | Multi-year contract | RESERVA DEL VALLE - 28-unit residential development |
| Unit Pricing | Multi-year contract | SERENA BEACH TOWER - Beach development in Yucatan |
| Unit Pricing | Multi-year contract | LIV TEMOZÓN HOMES - 6 exclusive homes in Merida |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Innside product offering
Product offeringCore offering
Innside is a Mexican real estate developer that designs, builds, and sells residential properties, including apartments, houses, and multi-unit developments across Mexico. It also provides integrated development services spanning architectural design, executive project engineering, legal/permitting, construction supervision, and commercialization.
Product overview
Innside is a Mexican real estate developer offering a portfolio of residential properties across Mexico, primarily in Mexico City, Querétaro, Mérida, and Yucatán. The company operates as a unified developer model combining property development with architectural and construction services. The product portfolio includes 9 distinct residential projects spanning beachfront developments (SERENA BEACH TOWER), multi-family complexes (RESERVA DEL VALLE, CUMBRE CONSULADO), investment properties (SUR 132), luxury homes (CASA OLIVO), and renovation projects (CASA AMATLÁN, REINSERTA). Complementing property sales, Innside provides integrated services including architectural design, executive project engineering, legal/permitting support, construction supervision, and commercialization—creating a full-cycle development offering. The company also publishes educational content through its Innside Thinking blog.
Differentiator
Problem solved
Functional benefit
Brands
- Liv Temozón Homes: Exclusive residential private of 6 three-level homes with 3 bedrooms located in Temozón Norte, Mérida.
Products and services
- SERENA BEACH TOWER Boutique beach development with 14 apartments distributed across 4 levels in Chicxulub Puerto, Yucatan, designed for beach living with natural light and cross-ventilation, located meters from the sea. Units start from $2,320,000 MXN for 38 M2.
- RESERVA DEL VALLE Multi-family residential development with 28 units of 2-3 bedroom apartments in Del Valle (Benito Juarez), CDMX, offering amenities including event hall, calisthenics area, ludoteca, gaming room, coworking space, lounge bar, and elevator. Priced at $9,300,000 MXN for 106 M2.
- CUMBRE CONSULADO Apartment complex with 10 units distributed across 4 levels and 4 different models, strategically located near Circuito Interior, metro stations, and AICM airport in San Juan de Aragon, CDMX. Units start from $1,920,000 MXN for 36.5 M2.
- LIV TEMOZON HOMES Exclusive private residential with 6 three-level houses featuring 3 bedrooms, private pools, gardens, roof gardens, 24-hour security, and high-quality finishes in Temozon Norte, Merida. Units of 210 M2 with 2 parking spaces; reservation amount $50,000 MXN.
- SUR 132 Residential investment property with 4 apartments (1-2 bedrooms) and 2 commercial spaces near Hospital ABC Observatorio in Miguel Hidalgo, CDMX, targeting medical professionals and healthcare workers seeking rental properties. Units start from $2,690,900 MXN for 48.36 M2.
- CASA OLIVO Contemporary luxury residence with over 650 M2 of construction in El Campanario, Queretaro, featuring high-quality materials, functional design, and cross-ventilation with seamless indoor-outdoor transitions.
- CASA AMATLAN Historic home renovation project in La Condesa, CDMX, preserving architectural character while integrating contemporary design that responds to current family dynamics and improves functionality.
- EL MOLINO 14-level vertical residential building in Leon, Guanajuato, offering an exclusive, comfortable, and contemporary living experience with strategic integration of residential levels, amenities, and parking.
- REINSERTA Social assistance center renovation project in Acapulco, Guerrero, focused on creating a safe refuge for vulnerable children, transforming infrastructure into a pillar of well-being.
- Architectural Project Services Interior space design services including lighting studies, dimensions, proportions, materiality exploration, and custom furniture design to achieve personality and comfort.
- Executive Project Services Construction engineering expertise covering structure, installations, and soil mechanics to ensure projects look and function optimally under established standards.
- Legal and Administrative Services Legal, regulatory, and administrative knowledge for efficient permit acquisition within established budgets.
- Construction Administration and Supervision Project execution from foundation to finishing with over 15,000 M2 constructed, emphasizing precision and meticulous study of each step.
- Commercialization Services Market positioning services with 10 years of market data collection and analysis to meet market demands.
Quantifiable outcome
- Over 650 m² of construction per premium residence (Casa Olivo)
- +2 more outcomes
Companies that use Innside
Customer profileSegments3 records
Ideal customer profiles3 records
Innside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Innside partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- Inmuebles 24minorReal estate portal and channel partner for property listings and distribution.
- LamudiminorReal estate marketplace partner for property listing and marketing.
- Ztudio ArquitecturacoreArchitecture studio partner for design and development of select projects.
- Notaria 51 CDMXminorNotary services for property documentation and legal transactions in Mexico City.
- Notaria 98 CDMXminorNotary services for property documentation and legal transactions in Mexico City.
- Notaria 30 CDMXminorNotary services for property documentation and legal transactions in Mexico City.
- Cingulum LegalminorLegal consulting partner for regulatory and compliance matters.
- Chavez & Muñoz ingenierosminorEngineering partner for structural and technical project development.
- Alas ConsultingminorConsulting partner for business development and project advisory.
- PremexminorProfessional services partner for project execution and management.
- DrillerminorConstruction services provider for drilling and foundation work.
- Casa NAHminorReal estate agency partner for property sales and distribution.
- Ag nor inmobiliariaminorReal estate agency partner for property sales and distribution.
- M.S inmobiliariaminorReal estate agency partner for property sales and distribution.
- CadanaminorReal estate agency partner for property sales and distribution.
- ART inmobiliariaminorReal estate agency partner for property sales and distribution.
- True HomeminorReal estate agency partner for property sales and distribution.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Innside competitors and assessment
Company assessmentOthers
- Lamudi México: Major Mexican online real-estate marketplace and Innside channel partner for listing distribution. Ecosystem participant rather than a direct competitor, but a key distribution comparator for residential developers.
- Briq.mx: Mexican real-estate crowdfunding platform and Innside's core financing partner since 2017. Not a competitor but a key ecosystem participant whose health directly affects Innside's capital access.
Direct peers
- Quiero Casa: Mexico City-based residential developer focused on urban multi-family and vertical projects in similar CDMX submarkets to Innside (e.g., Del Valle, Cuauhtémoc, Miguel Hidalgo). Closest direct comparable in product type and target customer segment.
- Vinte Viviendas Integrales: Listed Mexican homebuilder (BMV: VINTE) developing entry-level and middle-income housing across multiple states. Directly comparable to Innside as a residential developer operating in similar Mexican geographies with a focus on data-driven community planning.
- Desarrolladora Javer: One of Mexico's largest homebuilders (BMV: JAVER) with operations across multiple states and similar residential product types. Comparable in end-market and geography, though at substantially larger scale than Innside.
- Aldea Living: Mexican residential developer offering urban vertical housing projects in CDMX with a design-forward, premium positioning. Directly comparable to Innside's boutique, design-led approach in similar submarkets.
- Desarrollos y Construcciones CYR: Mexican developer with residential projects in CDMX and surrounding areas, including multi-family and single-family offerings. Comparable in product mix and metropolitan focus.
- BeGrand: Mexican residential developer active in central Mexico with a portfolio of urban and suburban housing projects. Comparable in product type, geography, and customer segment.
Broad incumbents
- Ruba: Long-established Mexican homebuilder (subsidiary of Grupo Ruba) operating in northern and central Mexico. Comparable product and customer segments though significantly larger and more geographically concentrated than Innside.
- Desarrolladora Ara: Listed Mexican homebuilder (BMV: ARA) with national footprint across affordable and middle-income housing. Broader and more diversified than Innside, but serves the same Mexican residential buyer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Innside social profiles
Digital presenceInnside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innside leadership team
Management profileNumber of profiles
Profiles11 records
Innside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innside
What does Innside do?
Innside is a Mexican real estate developer that designs, builds, and sells residential properties, including apartments, houses, and multi-unit developments across Mexico. It also provides integrated development services spanning architectural design, executive project engineering, legal/permitting, construction supervision, and commercialization.
Is Innside a public or private company?
Innside is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innside founded?
Innside was founded in 2013. It employs 11 to 50 people.
Where is Innside based?
Innside is headquartered in Mexico City, Mexico, in the Latin America region.
How does Innside make money?
Two revenue lines are on record. Property Sales are the primary driver. The others are construction and Development Services.
Who are Innside's main competitors?
Others on record are Lamudi México and Briq.mx. Direct peers are Quiero Casa, Vinte Viviendas Integrales, Desarrolladora Javer, Aldea Living, Desarrollos y Construcciones CYR and BeGrand. Broad incumbents are Ruba and Desarrolladora Ara.
Does Innside have an API?
No public API is recorded for Innside.
What industry is Innside in?
Innside's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 23611 and its SIC code is 6552.