Innside

What Innside does

Innside (legal name: INNSIDE INMOBILIARIA) is a privately held Mexican real estate developer founded in 2013 and headquartered in Lomas de Chapultepec, Mexico City, with a registered office in San Miguel Chapultepec. The company operates a vertically integrated full-cycle residential development model covering architectural design, executive engineering, permitting and legal administration, construction supervision, and commercialization — delivered to end-buyers and investors through a portfolio of houses, apartments, and multi-unit complexes. Its product mix spans luxury single-family homes (Casa Olivo in Querétaro, Liv Temozón Homes in Mérida), urban mid-rise and multi-family developments (Reserva del Valle, Cumbre Consulado, El Molino in Guanajuato), investment properties targeted at professional tenants (SUR 132 near Hospital ABC Observatorio), beachfront boutique developments (Serena Beach Tower in Chicxulub, Yucatán), and renovation/social-infrastructure projects (Casa Amatlán, Reinserta). Unit pricing ranges from approximately $1.9M to $9.3M MXN, with payment accepted via own resources, Infonavit, Cofinavit, or bank credit.

The company differentiates on a stated 'data-driven' methodology using market studies and land-use analysis combined with a human-centered design philosophy and the use of sustainable traditional materials (notably Chukum finish) applied alongside contemporary architecture. Since 2017, Innside has financed developments through a strategic alliance with Briq.mx, a Mexican real estate crowdfunding platform, making it one of the first developers in the country to use this model. Distribution runs through the company's own website (with virtual tours via Kuula and blog content under 'Innside Thinking'), a formal broker registration program covering CDMX and interior markets, and alliances with portals (Inmuebles 24, Lamudi) and multiple independent real estate agencies. Per company disclosures, the firm has invested more than $350M MXN across 20 projects and 16,500 m² of construction, with a team combining 20 years of real estate development experience. There is no disclosed revenue, no institutional funding, and no AI/ML capability flagged in the source material.

Name

Innside

Legal name

INNSIDE INMOBILIARIA

Website

https://innside.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Innside (INNSIDE INMOBILIARIA) is a Mexico City-based private residential real estate developer, founded in 2013, that designs, builds, and sells houses, apartments, and multi-unit developments across Mexico using a vertically integrated, data-driven methodology and crowdfunding financing via Briq.mx.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Residential Building Construction (23611), Residential Remodelers (236118), Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential real estate development
• Property development services
• Architectural design services
• Construction management
• Residential property sales

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Property Sales: Direct sale of residential properties including houses, apartments, and multi-unit developments. Revenue generated from property transactions with various price points depending on project and unit type.
2. Construction and Development Services: Comprehensive real estate development services including architectural project, executive project, construction management, permitting and legal procedures, and property commercialization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Innside is a Mexican real estate developer that designs, builds, and sells residential properties, including apartments, houses, and multi-unit developments across Mexico. It also provides integrated development services spanning architectural design, executive project engineering, legal/permitting, construction supervision, and commercialization.

Product overview

Innside is a Mexican real estate developer offering a portfolio of residential properties across Mexico, primarily in Mexico City, Querétaro, Mérida, and Yucatán. The company operates as a unified developer model combining property development with architectural and construction services. The product portfolio includes 9 distinct residential projects spanning beachfront developments (SERENA BEACH TOWER), multi-family complexes (RESERVA DEL VALLE, CUMBRE CONSULADO), investment properties (SUR 132), luxury homes (CASA OLIVO), and renovation projects (CASA AMATLÁN, REINSERTA). Complementing property sales, Innside provides integrated services including architectural design, executive project engineering, legal/permitting support, construction supervision, and commercialization—creating a full-cycle development offering. The company also publishes educational content through its Innside Thinking blog.

Differentiator

Problem solved

Functional benefit

Brands

• Liv Temozón Homes: Exclusive residential private of 6 three-level homes with 3 bedrooms located in Temozón Norte, Mérida.

Products and services

• SERENA BEACH TOWER Boutique beach development with 14 apartments distributed across 4 levels in Chicxulub Puerto, Yucatan, designed for beach living with natural light and cross-ventilation, located meters from the sea. Units start from $2,320,000 MXN for 38 M2.
• RESERVA DEL VALLE Multi-family residential development with 28 units of 2-3 bedroom apartments in Del Valle (Benito Juarez), CDMX, offering amenities including event hall, calisthenics area, ludoteca, gaming room, coworking space, lounge bar, and elevator. Priced at $9,300,000 MXN for 106 M2.
• CUMBRE CONSULADO Apartment complex with 10 units distributed across 4 levels and 4 different models, strategically located near Circuito Interior, metro stations, and AICM airport in San Juan de Aragon, CDMX. Units start from $1,920,000 MXN for 36.5 M2.
• LIV TEMOZON HOMES Exclusive private residential with 6 three-level houses featuring 3 bedrooms, private pools, gardens, roof gardens, 24-hour security, and high-quality finishes in Temozon Norte, Merida. Units of 210 M2 with 2 parking spaces; reservation amount $50,000 MXN.
• SUR 132 Residential investment property with 4 apartments (1-2 bedrooms) and 2 commercial spaces near Hospital ABC Observatorio in Miguel Hidalgo, CDMX, targeting medical professionals and healthcare workers seeking rental properties. Units start from $2,690,900 MXN for 48.36 M2.
• CASA OLIVO Contemporary luxury residence with over 650 M2 of construction in El Campanario, Queretaro, featuring high-quality materials, functional design, and cross-ventilation with seamless indoor-outdoor transitions.
• CASA AMATLAN Historic home renovation project in La Condesa, CDMX, preserving architectural character while integrating contemporary design that responds to current family dynamics and improves functionality.
• EL MOLINO 14-level vertical residential building in Leon, Guanajuato, offering an exclusive, comfortable, and contemporary living experience with strategic integration of residential levels, amenities, and parking.
• REINSERTA Social assistance center renovation project in Acapulco, Guerrero, focused on creating a safe refuge for vulnerable children, transforming infrastructure into a pillar of well-being.
• Architectural Project Services Interior space design services including lighting studies, dimensions, proportions, materiality exploration, and custom furniture design to achieve personality and comfort.
• Executive Project Services Construction engineering expertise covering structure, installations, and soil mechanics to ensure projects look and function optimally under established standards.
• Legal and Administrative Services Legal, regulatory, and administrative knowledge for efficient permit acquisition within established budgets.
• Construction Administration and Supervision Project execution from foundation to finishing with over 15,000 M2 constructed, emphasizing precision and meticulous study of each step.
• Commercialization Services Market positioning services with 10 years of market data collection and analysis to meet market demands.

Quantifiable outcome

• Over 650 m² of construction per premium residence (Casa Olivo)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Inmuebles 24minorChannel Partner/ Reseller/ DistributorReal estate portal and channel partner for property listings and distribution.
• LamudiminorChannel Partner/ Reseller/ DistributorReal estate marketplace partner for property listing and marketing.
• Ztudio ArquitecturacoreStrategic or Co-development PartnerArchitecture studio partner for design and development of select projects.
• Notaria 51 CDMXminorOthersNotary services for property documentation and legal transactions in Mexico City.
• Notaria 98 CDMXminorOthersNotary services for property documentation and legal transactions in Mexico City.
• Notaria 30 CDMXminorOthersNotary services for property documentation and legal transactions in Mexico City.
• Cingulum LegalminorImplementation/ SI/ Consulting PartnerLegal consulting partner for regulatory and compliance matters.
• Chavez & Muñoz ingenierosminorImplementation/ SI/ Consulting PartnerEngineering partner for structural and technical project development.
• Alas ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner for business development and project advisory.
• PremexminorOthersProfessional services partner for project execution and management.
• DrillerminorOthersConstruction services provider for drilling and foundation work.
• Casa NAHminorChannel Partner/ Reseller/ DistributorReal estate agency partner for property sales and distribution.
• Ag nor inmobiliariaminorChannel Partner/ Reseller/ DistributorReal estate agency partner for property sales and distribution.
• M.S inmobiliariaminorChannel Partner/ Reseller/ DistributorReal estate agency partner for property sales and distribution.
• CadanaminorChannel Partner/ Reseller/ DistributorReal estate agency partner for property sales and distribution.
• ART inmobiliariaminorChannel Partner/ Reseller/ DistributorReal estate agency partner for property sales and distribution.
• True HomeminorChannel Partner/ Reseller/ DistributorReal estate agency partner for property sales and distribution.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• Lamudi México: Major Mexican online real-estate marketplace and Innside channel partner for listing distribution. Ecosystem participant rather than a direct competitor, but a key distribution comparator for residential developers.
• Briq.mx: Mexican real-estate crowdfunding platform and Innside's core financing partner since 2017. Not a competitor but a key ecosystem participant whose health directly affects Innside's capital access.

Direct peers

• Quiero Casa: Mexico City-based residential developer focused on urban multi-family and vertical projects in similar CDMX submarkets to Innside (e.g., Del Valle, Cuauhtémoc, Miguel Hidalgo). Closest direct comparable in product type and target customer segment.
• Vinte Viviendas Integrales: Listed Mexican homebuilder (BMV: VINTE) developing entry-level and middle-income housing across multiple states. Directly comparable to Innside as a residential developer operating in similar Mexican geographies with a focus on data-driven community planning.
• Desarrolladora Javer: One of Mexico's largest homebuilders (BMV: JAVER) with operations across multiple states and similar residential product types. Comparable in end-market and geography, though at substantially larger scale than Innside.
• Aldea Living: Mexican residential developer offering urban vertical housing projects in CDMX with a design-forward, premium positioning. Directly comparable to Innside's boutique, design-led approach in similar submarkets.
• Desarrollos y Construcciones CYR: Mexican developer with residential projects in CDMX and surrounding areas, including multi-family and single-family offerings. Comparable in product mix and metropolitan focus.
• BeGrand: Mexican residential developer active in central Mexico with a portfolio of urban and suburban housing projects. Comparable in product type, geography, and customer segment.

Broad incumbents

• Ruba: Long-established Mexican homebuilder (subsidiary of Grupo Ruba) operating in northern and central Mexico. Comparable product and customer segments though significantly larger and more geographically concentrated than Innside.
• Desarrolladora Ara: Listed Mexican homebuilder (BMV: ARA) with national footprint across affordable and middle-income housing. Broader and more diversified than Innside, but serves the same Mexican residential buyer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/innside_mx
• Facebookfacebook.com/Innsidemx
• LinkedInlinkedin.com/company/innsidemx
• Instagraminstagram.com/innside.mx

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innside