Naudet Nurseries

What Naudet Nurseries does

Naudet Nurseries (Pépinières Naudet) is a French family-owned nursery and forestry group founded in 1876 in Leuglay, Burgundy, currently led by sixth-generation siblings Martin and Pierre Naudet. It operates four integrated business lines: Pépinière (production of young forest, landscape, fruit, truffle, ornamental, and Christmas tree plants), Naudet Forêt (reforestation, afforestation, and forest maintenance services delivered by 25 sylviculturist teams), Naudet Agroforesterie (hedgerows, vitiforestry, ecological groves, fascines vivantes, and agrivoltaics across 15 French departments), and Naudet Nature Urbaine (urban greening, industrial site vegetation, and Miyawaki micro-forest projects), plus the Naudet Impact & Biodiversité carbon offset and Label Bas Carbone program.

Production is anchored in five geographically distributed sites across France totaling 350 hectares of nurseries and 450 hectares of Christmas tree cultivation, yielding over 20 million plants across 250+ species annually and supporting 4.5 million trees planted per year through 2,000 reforestation projects and 250,000 plants installed through 250 agroforestry projects. Technical capabilities include CTIFL laboratory-controlled mycorhization for truffle trees, Végétal Local certified production (80 species, 11 origin regions), experimental laser/electric weeding under the CAP 2030 sustainability roadmap, and the Miyawaki micro-forest methodology.

The business model combines direct-to-consumer e-commerce (pepinières-naudet.com, ~1,000 product references, unit pricing €8.90–€34.90) with enterprise project-based sales for reforestation, agroforestry, urban greening, and B2B Christmas tree supply to large retailers, local authorities, and export markets. Certifications include Plante Bleue level 3, HVE, Label Rouge, Végétal Local habilitation, and OFB Entreprise Engagée pour la Nature (since 2025). The company is privately held with no external investors and employs 354 permanent FTEs plus approximately 1,000 seasonal workers representing 33 nationalities.

Name

Naudet Nurseries

Legal name

Pépinières Naudet

Website

https://pepinieres-naudet.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

11–50 employees

Short description

Naudet Nurseries is a sixth-generation French family-owned nursery and forestry group producing over 20 million plants annually across five production sites, serving forest managers, farmers, retailers, municipalities, and consumers with reforestation, agroforestry, urban greening, and Christmas tree services.

Ownership category

akta.pro rank

Product category

Plant Nursery & Forestry Services

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Forest Nurseries and Gathering of Forest Products (11321), Nursery, Garden Center, and Farm Supply Retailers (444240)

akta.pro primary industry

Forest Nurseries & Tree Seedling Production (IMAMAAAC)

akta.pro secondary industries

Forest Nurseries, Seed Orchards & Genetic Improvement (AFAMAAAD), Christmas Tree & Specialty Conifer Nursery Stock (AFAMADAG), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Forest tree nursery
• Christmas tree production
• Agroforestry services
• Ornamental landscape plants
• Fruit tree cultivation

Headquarters

HQ city

Leuglay

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Plant and Seedling Sales: Direct e-commerce and sales of near 1,000 references of young plants (forest, landscape, truffier, ornamental), fruit trees, shrubs, climbing plants, roses, hedge plants, and accessories sold directly to professionals and consumers.
2. Forestry and Reforestation Services: Boisement (new forest creation), reboisement (reforestation), and forest maintenance services delivered by specialized teams. Projects range from site study and species selection to planting and ongoing maintenance.
3. Agroforestry Services: Design and implementation of agroforestry solutions including hedgerows, vitiforesterie, bosquets, fascines vivantes, and agrivoltaics. Delivered as bespoke project services to farmers, wine growers, and agricultural operators.
4. Christmas Tree Production and Sales: Production and sale of certified Christmas trees (Nordmann, Épicéa, Grandis, Nobilis, Fraseri, Pungens, Omorika) across 450 hectares in Morvan. Sold to large retailers, local authorities, and businesses in France and for export.
5. Carbon Offset and Biodiversity Programs (Naudet Impact & Biodiversité): Carbon offset projects, tree sponsorship (parrainage d'arbre), label bas carbone, and team-building nature activities for businesses and landowners seeking to compensate their carbon footprint.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Naudet Nurseries is a sixth-generation French family-owned plant nursery founded in 1876 that produces and sells more than 20 million plants annually across five production sites in France. Its portfolio spans forest seedlings, fruit trees, truffle trees, ornamental landscape plants, and Christmas trees (cultivated on 450+ hectares), supplemented by four dedicated service divisions for reforestation, urban greening, agroforestry, and carbon offset programs.

Product overview

Naudet Nurseries operates as a diversified nursery and forestry group offering nearly 1,000 references of young plants in plugs or bare-root form. The product portfolio spans four production divisions: (1) Pépinières – nursery production of forest plants, landscape plants, fruit trees, shrubs, conifers, Christmas trees, and truffle trees; (2) Naudet Forêt – forestry services including reforestation, afforestation, and forest maintenance; (3) Naudet Agroforesterie – agroforestry solutions including hedgerows, vitiforestry, and ecological groves; and (4) Naudet Impact & Biodiversité – carbon offset programs and biodiversity restoration. The company also provides Végétal Local certified plants and a complementary range of planting accessories (protections, stakes, mulch). Five production sites across France (Préchac, Chéu, Autun, Luberon, Planchez) totaling over 350 hectares support the full product and service lifecycle from seed to planted tree.

Differentiator

Problem solved

Functional benefit

Brands

• Naudet Impact & Biodiversité: Carbon compensation and biodiversity program offering tree sponsorship, carbon credit projects, and team building nature activities for companies and landowners.
• Naudet Reboisement

Products and services

• Forest seedlings (Pépinières forestières)

Quantifiable outcome

• Over 20 million plants produced annually
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Convention des Entreprises pour le Climat (CEC) — Bourgogne-Franche-ComtécoreStrategic or Co-development Partner · 1 January 2023Naudet participated in the CEC 2023 (Convention des Entreprises pour le Climat) in Bourgogne-Franche-Comté, which directly led to the development of the company's CAP 2030 sustainability roadmap — a comprehensive action plan for regenerative and sustainable production.
• Office Français de la Biodiversité (OFB)coreStrategic or Co-development Partner · 1 January 2016OFB manages the Végétal Local brand under which Naudet produces 80 certified species. Naudet also participates in the OFB's 'Entreprise Engagée pour la Nature' program since 2025. OFB certifies Naudet's production meets strict standards for wild seed collection, genetic diversity, and geographic traceability.
• Office National des Forêts (ONF)minorStrategic or Co-development Partner · 1 January 1992Cooperation on international forestry projects, notably a 2,000-hectare afforestation project in Tunisia in 1992, carried out jointly with ONF.
• CTIFL (Centre Technique Interprofessionnel des Fruits et Légumes)coreTechnology or IntegrationCTIFL provides quality control for Naudet's truffle tree production. Each batch of mycorhized seedlings is analyzed by CTIFL before commercialization to verify proper mycorhization rates, ensuring seedling quality and truffière productivity.

Scale indicators19 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Truffaut: Major French garden center and nursery retailer with broad plant and gardening equipment offerings. Comparable as a downstream channel for ornamental and edible plants, but operates a retail rather than production-led model.
• Botanic: French garden center chain selling plants, gardening supplies, and outdoor equipment across France. Overlaps with Naudet on ornamental plant retail, but is a retailer rather than a producer and lacks forestry/agroforestry services.
• Jardiland: Large French garden center chain owned by Teract, selling plants, accessories, and pet products. Comparable consumer-facing plant offering to Naudet e-commerce, but retail-only with no nursery production or reforestation services.
• Delbard: Historic French horticultural group producing and distributing fruit trees, roses, and ornamental plants. Comparable nursery production heritage and breadth, though more consumer-fruit/rose focused than Naudet's forestry tilt.

Direct peers

• Pépinières Bauchery: Multi-generation French nursery focused on forest and landscape young plants. Comparable scale and species portfolio to Naudet, with overlap in B2B professional and reforestation customer segments.
• Pépinières Jean Rey: French nursery specializing in ornamental, Mediterranean, and forest plants. Comparable to Naudet in broad species catalog and mixed B2B/B2C distribution, though with a stronger Mediterranean geographic skew.
• Pépinières Croux: Long-established French forest and ornamental nursery based in the Île-de-France region, producing young plants for reforestation, landscaping, and hedging. Directly comparable to Naudet in species breadth and B2B forest nursery focus, serving similar forestry and public-sector clients.
• Pépinières Allavoine: French forest and landscape plant nursery producing seedlings for reforestation, hedging, and ornamental use. Closely comparable product mix and professional customer base to Naudet's core nursery division.

Emerging players

• Pépinières Robin: French heritage nursery specializing in fruit trees, truffle trees, and rare/old varieties. Comparable to Naudet on truffle tree production and CTIFL-style quality controls, but more focused on the specialty/gourmet segment than industrial reforestation.

Others

• ONF (Office National des Forêts): French national forest management agency that is both a partner and an indirect buyer of Naudet reforestation services. Relevant as ecosystem participant setting reforestation standards and public procurement policy in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PepinieresNaudet
• LinkedInfr.linkedin.com/company/p%C3%A9pini%C3%A8res-naudet

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naudet Nurseries