PEPINIERES ALLAVOINE

What PEPINIERES ALLAVOINE does

Pépinières Allavoine is a privately held, family-owned French horticultural and landscaping group founded in 1926 and now in its fourth generation of family leadership (Francine Allavoine-Garcin as Présidente and her son Olivier Garcin as Directeur Général Délégué). The group operates 84 hectares of plant production across three sites — Bièvres and Les Loges-en-Josas in Île-de-France, and Gaillon in Normandy — cultivating approximately 1,028 species using a dual full-ground and container system that includes Air-Pot technology for trees.

The business is organised into three operating units: the Pépinières production division (selling trees, shrubs, conifers, perennials, fruit trees and roses to landscape professionals, municipalities and developers via field sales and the Horti-on-line B2B portal); Allavoine Parcs et Jardins (professional landscape design, installation and recurring maintenance for corporates, municipalities, co-ownerships and developers across approximately Île-de-France, with marquee projects such as the Bouygues Immobilier 'Les Sentes de Bailly'); and Allavoine Service Jardins (garden design, creation and maintenance for private individuals, eligible for the Services à la Personne tax credit). Revenue mechanics combine one-time project contracts, recurring maintenance subscriptions, retail point-of-sale transactions at the Bièvres store, and wholesale plant sales. Distribution is supported by an owned crane-equipped delivery fleet, and the group holds a dense portfolio of sector certifications (Label Plante Bleue, Qualipaysage, Végétal Local, Fleurs de France, Engagé RSE) that anchor its premium, environmentally responsible positioning.

Name

PEPINIERES ALLAVOINE

Legal name

Pépinières Allavoine

Website

https://allavoine.fr

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Pépinières Allavoine is a fourth-generation French family-owned horticultural group founded in 1926, operating 84 hectares of nursery production across three sites in Île-de-France and Normandy, and providing professional landscape design, installation and maintenance services to landscape contractors, municipalities, developers and private homeowners.

Ownership category

akta.pro rank

Product category

Landscape & Nursery Services

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Landscaping Services (561730), Nursery and Tree Production (111421)

SIC

Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Nursery plant production
• Landscape design services
• Garden maintenance services
• Ornamental horticulture wholesale
• Commercial landscaping services

Headquarters

HQ city

BIEVRES

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Plant Production and Wholesale: Allavoine produces and sells trees, conifers, shrubs, perennials, fruit trees, climbers, herbs, ornamental grasses, and roses from its three production sites (84 hectares). Products sold in full ground and in containers to landscape companies, municipalities, and private developers. Revenue from plant sales forms the core production income stream.
2. Landscape Design and Installation: Allavoine Parcs et Jardins delivers landscape design, creation, and installation services for corporate clients, property developers, municipalities, and co-ownerships in Île-de-France. Services include terrassement, planting, drainage, pathways, fencing, irrigation, and outdoor furniture installation. Billed as project-based contracts with custom pricing.
3. Landscape Maintenance Services: Recurring maintenance contracts for parks, corporate grounds, residential complexes, and public spaces. Includes mowing, pruning, weeding, leaf collection, and biodiversity-favouring ecological maintenance. Services provided under zero-phyto practices. Billed on contract or per-visit basis.
4. Retail Garden Centre Sales: Retail point-of-sale at the Bièvres store, selling plants and garden supplies directly to individual consumers. The store is open to the public and offers expert in-person advice. Retail sales are point-of-transaction, one-time purchases.
5. Residential Garden Services: Allavoine Service Jardins provides garden design, creation, and maintenance for private individuals in Île-de-France. Some maintenance services are eligible for Services à la Personne tax credits (50% income tax reduction up to €5,000), which influences purchasing frequency and contract structure.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Pépinières Allavoine operates 84 hectares of plant nurseries across three sites (Bièvres, Les Loges-en-Josas, Gaillon) producing 1,028 species of trees, shrubs, conifers, perennials, fruit trees, climbers, and roses for wholesale and retail sale. The group provides end-to-end landscape services through two dedicated divisions: Allavoine Parcs et Jardins delivers professional landscape design, installation, and maintenance for businesses, municipalities, and developers, while Allavoine Service Jardins provides residential garden design, creation, and maintenance for individual homeowners.

Product overview

PEPINIERES ALLAVOINE is a family-owned horticultural and landscaping group operating since 1926, consisting of two main divisions and a retail operation. Allavoine Pépinières operates 3 production sites across 84 hectares in Île-de-France (Bièvres, Les Loges-en-Josas) and Normandy (Gaillon), producing approximately 1,028 plant species including trees, shrubs, fruit trees, climbers, perennials, and roses via field and container cultivation, with an online ordering system (Horti-on-line) for professional customers. Allavoine Parcs et Jardins provides professional landscaping services since 1958 for businesses, administrations, and developers in Île-de-France. Allavoine Service Jardins offers residential garden design, creation, and maintenance services since 1994, eligible for tax reduction benefits under Services à la Personne. The group employs 93 collaborators and serves retail customers through a store at the Bièvres site.

Differentiator

Problem solved

Functional benefit

Products and services

• Allavoine Pépinières (Nursery Production & Wholesale) Wholesale and retail plant production across 84 hectares at three sites (Bièvres 91, Les Loges-en-Josas 78, Gaillon 27), cultivating 1,028 species including trees, conifers, shrubs, fruit trees, climbers, perennials, ornamental grasses, and roses via full-ground and container production methods. Producing approximately 3,000 trees/conifers in full ground and 100,000 plants in containers annually. Serves landscape professionals, horticultural distributors, municipalities, and individual consumers via on-site retail at the Bièvres store and delivery using crane-equipped vehicles.
• Allavoine Parcs et Jardins (Professional Landscaping Services) Professional landscaping services for businesses, condominiums, property developers, administrations, and local authorities in Île-de-France. Includes landscape design, terrassement, planting, irrigation, fencing, drainage, pathways, and outdoor furniture installation, plus recurring grounds maintenance (mowing, pruning, weeding, leaf collection, biodiversity management) using zero-phyto practices. Plants approximately 20,000 subjects per year.
• Allavoine Service Jardins (Residential Landscaping Services) Residential landscaping services for individual homeowners and private residences in Île-de-France. Provides garden design, creation, planting, and ongoing maintenance including mowing, scarification, leaf blowing, weeding, and manual watering. Eligible for the Services à la Personne tax credit offering 50% income tax reduction up to €5,000 per year on qualifying gardening tasks. Designs, creates, and maintains approximately 800 gardens per year.
• Décorosiers EMERA (Landscape Rose Variety) Landscape rose variety produced at the Gaillon nursery in Normandy. Awarded the 'Hall of Fame Rose 2022' (Rose Favorite du Monde) by the World Federation of Rose Societies in the 'Modern Rose' category, joining a selective list of 17 varieties recognised in 54 years. Positioned as a quality-assured landscaping rose under the Verdia label.

Quantifiable outcome

• 93 collaborators and 84 hectares across 3 sites supporting 1,028 species cultivation
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor.

• BNP Paribas Open de FranceminorGTM or Marketing Partner · 11 June 2019Allavoine participated as a partner in the BNP Paribas Open de France tennis tournament held 11–16 June 2019 at Parc sportif de la Grenouillère, Antony. Event and sports sponsorship for brand visibility.
• Lycée Saint-Philippe de MeudonminorGTM or Marketing Partner · 23 November 2018Allavoine donated a Sequoia giganteum 'glaucum' to mark the 130th anniversary of Lycée Saint-Philippe in Meudon, linked to 'Orphelins d'Auteuil'. Community planting event on 23 November 2018.
• Ryder Cup 2018 (Saint-Quentin-en-Yvelines)minorGTM or Marketing Partner · 1 November 2018Allavoine donated and planted a Carpinus betulus 'fastigiata' (columnar hornbeam) at Golf National, Saint-Quentin-en-Yvelines for the Ryder Cup 2018. Community and sports event partnership with environmental messaging.
• Bièvres MunicipalityminorGTM or Marketing Partner · 5 April 2017Allavoine participated in the inauguration of new street plantings on 5 April 2017 in rue de l'Église, Bièvres. 13 Prunus subhirtella 'Autumnalis Rosea' (autumn-blooming ornamental cherry trees) were planted alongside local schoolchildren, local officials and MP Maud Olivier.
• Massy MunicipalityminorGTM or Marketing Partner · 1 April 2017Donation of ornamental shrubs for the participatory renovation project of Square de Grenoble in Massy (91) in mid-April 2017. Community planting animation with local residents.
• SIAVB (Syndicat Intercommunal d'Assainissement de la Vallée de la Bièvre)minorGTM or Marketing Partner · 1 January 2016Allavoine donated and planted a Ginkgo biloba (Maidenhair Tree) to Verrières-le-Buisson for the 70th anniversary of SIAVB, in the presence of Mayor Thomas Joly and SIAVB leadership. Symbolic tree representing longevity and resilience.
• Ensemble Scolaire La Salle IgnyminorGTM or Marketing Partner · 1 January 2016Allavoine provided 'vegetal participation' (plant donation) to the Finale du Meilleur Apprenti de l'Essonne competition held at Ensemble Scolaire La Salle Igny.
• Jouy-en-Josas MunicipalityminorGTM or Marketing Partner · 6 November 2015Allavoine donated and planted a Chêne des Marais (Swamp Oak) in front of the old mill in Jouy-en-Josas, with Mayor Jacques Bellier, Anne-Marie Chesnais (Environment), and villagers. Part of the 'Un arbre pour le climat' initiative.
• Buc MunicipalityminorGTM or Marketing Partner · 1 January 2015Allavoine donated a Weeping Hornbeam (Charme Pleureur) to the municipality of Buc, planted alongside the mayor. Part of the 'Un arbre pour le climat' programme.
• Association des Apiculteurs de BièvresminorOthers · 1 January 2015Partnership with the local beekeeping association for the protection of bees and biodiversity. The association intervened to safely relocate a wild bee swarm that had settled at Allavoine's Bièvres point of sale.
• La Méran'Trail de Magny-les-HameauxminorGTM or Marketing Partner · 1 January 2015Sports sponsorship of the La Méran'Trail running event in Magny-les-Hameaux (78).
• Trail du Josas (Jouy-en-Josas)minorGTM or Marketing Partner · 1 January 2015Sports sponsorship of the Trail du Josas running event in Jouy-en-Josas (78).
• La Jovacienne (Jouy-en-Josas)minorGTM or Marketing Partner · 1 January 2015Sports sponsorship of the La Jovacienne event in Jouy-en-Josas (78).
• Trail des Lucioles (Jouy-en-Josas)minorGTM or Marketing Partner · 1 January 2015Sports sponsorship of the Trail des Lucioles (Fireflies Trail) running event in Jouy-en-Josas (78).
• Trail du Castor Fou (Vauhallan)minorGTM or Marketing Partner · 1 January 2015Sports sponsorship of the Trail du Castor Fou (Crazy Beaver Trail) in Vauhallan (78).

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pépinières Delbard: Historic French fruit-tree and ornamental nursery (Delbard). Comparable as a multi-generation French nursery with branded plant lines (Delbard fruit varieties, roses), selling through garden centers and to professionals — directly overlaps Allavoine's wholesale and branded-plant activities.
• Pépinières Minier: Major French wholesale nursery producing trees, shrubs, and ornamentals with multiple production sites. Comparable as a French nursery operator of similar scale serving landscape professionals; both produce large-specimen trees for institutional and developer projects.
• Meilland International: Leading French rose breeder and producer based in Le Cannet. Highly comparable given Allavoine's DÉCOROSIERS brand and EMERA Hall of Fame recognition; both operate branded landscape-rose lines (DÉCOROSIERS vs Meilland's DÉCOROSIERS family heritage) and compete in the same French ornamental plant market.
• Pépinières Guillot-Bourne: Historic French rose and ornamental nursery (linked to the Guillot rose dynasty). Comparable as a French specialty nursery producing branded rose varieties for landscape use, similar to Allavoine's DÉCOROSIERS line and award-winning EMERA variety.

Broad incumbents

• Truffaut: Major French garden-center chain selling plants, garden supplies, and equipment nationwide. Overlaps with Allavoine's retail garden-center operations and consumer-facing plant sales, but operates at national scale across many categories beyond Allavoine's specialist nursery focus.
• Jardiland: One of France's largest garden-center chains (part of Teract group). Comparable to Allavoine's retail store in plant sales to consumers, but operates nationwide across many categories; both compete for French gardening consumer spend.
• Botanic: National French garden-center chain emphasizing organic and eco-friendly gardening. Comparable to Allavoine's retail consumer offering and overlaps with Allavoine's environmental positioning (zero-phyto, biodiversity), but at much larger national scale.
• idverde: Leading European landscape services provider (HQ in France, operations across Europe). Comparable to Allavoine Parcs et Jardins division in commercial and municipal landscape services; both serve municipalities and corporate real estate, but idverde operates at a much larger pan-European scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pepinieres.allavoine.3
• Instagraminstagram.com/pepinieres.allavoine
• LinkedInlinkedin.com/company/pepinieres-allavoine

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEPINIERES ALLAVOINE