Perex

What Perex does

Perex GmbH is a privately held Swiss communications and project management consultancy headquartered at Helvetiastrasse 45, CH-3005 Bern, founded in 1986 by Angela Kreis-Muzzulini as a sole proprietorship (Perex PR) and converted to a GmbH in 2007 when Daniel Messerli joined as co-owner. The firm operates with 1-10 employees and delivers four interrelated service pillars: organizational management (including management support, change management, and coaching), project management (full lifecycle from initiation to controlling), communication and marketing (corporate communications, PR, fundraising, lobbying), and wine communication (journalism, blog content, and consulting). A separately branded wine blog at perex.ch/blog supports the wine communication offering, and the co-authorship of the PR-Buch (4th edition, Versus Verlag Zürich, 2019) anchors the firm's thought leadership in the German-speaking Swiss communications market.

The firm targets five vertical segments: nonprofit organizations (education, social, healthcare) as the primary segment, plus wine industry businesses, cultural institutions, private sector industry and retail, and public administration. Services are delivered directly from Bern to clients across Switzerland (DACH region) through what is implicitly a sales-led, referral-driven go-to-market executed by the two principals, with supplemental support from a small ecosystem of expert partners (notably PR-Buch chapter contributors and a coaching partner). No software products, APIs, AI/ML capabilities, or technology platforms are part of the offering, and pricing is not publicly disclosed, consistent with negotiated, project- or retainer-based professional services engagements. The firm has no subsidiaries, no external institutional investors, no disclosed ownership stakes beyond the two founders, and no publicly disclosed revenue figures.

Name

Perex

Legal name

Perex GmbH

Website

https://perex.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Perex GmbH is a Bern-based Swiss communications and project management consultancy, founded in 1986 and co-owned by Angela Kreis-Muzzulini and Daniel Messerli. It serves nonprofits, wine businesses, cultural institutions, private sector firms, and public administration clients across Switzerland with organizational, project, communication/marketing, and wine communication services.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Management consulting services
• Project management consulting
• Corporate communications consulting
• Wine communication services
• Organizational development consulting

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Perex GmbH generates revenue through professional consulting services in organizational development, project management, corporate communications, marketing, and wine communication. Services are delivered through direct client engagements, likely via project-based fees or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Perex GmbH is a Swiss consulting firm offering four interconnected service areas: organizational management (management support, organizational development, change management, coaching), project management (planning, leadership, control, risk management), communication and marketing (corporate communications, PR, marketing concepts, advertising, fundraising, lobbying), and wine communication (wine journalism, wine blog, wine consulting). Services are delivered by co-founders Angela Kreis-Muzzulini and Daniel Messerli primarily to nonprofit organizations, public administration, cultural institutions, and the wine industry across Switzerland.

Product overview

Perex GmbH is a consulting and communication services firm offering a unified portfolio of four interconnected service areas: organizational management, project management, communication/marketing, and wine communication. The services are delivered by two principals (Angela Kreis-Muzzulini and Daniel Messerli) with specialized support from partners for coaching. The company operates as a full-service consultancy with no software products or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisationsmanagement Organizational management services including management support, organizational development, change management, and coaching for organizations in sports, culture, health, and childcare sectors.
• Projektmanagement Comprehensive project management services covering project start, planning, organization, leadership, control, completion, risk management, and project controlling.
• Kommunikation und Marketing Communication and marketing services including corporate communications/PR, marketing concepts, advertising, product PR, fundraising, and lobbying for culture and education sectors.
• Weinkommunikation Wine communication services including wine journalism, wine blog, and wine communication consulting delivered by WSET-certified wine academic and hobby winemaker Angela Kreis-Muzzulini.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered supporting.

• Patrick MoeschlersupportingStrategic or Co-development PartnerExpert contributor to the PR-Buch (Public Relations book), providing expertise in Digital Communication chapter. Contributed to the 4th revised edition of the widely-used standard work published by Versus Verlag Zürich.
• Frank HäneckesupportingStrategic or Co-development PartnerExpert contributor to the PR-Buch, providing expertise in Media Work (Medienarbeit) chapter. Contributed to the comprehensive reference work on public relations.
• Susanna GrafsupportingStrategic or Co-development PartnerExpert contributor to the PR-Buch, providing expertise in Crisis Communication (Krisenkommunikation) chapter. Contributed to the professional reference publication.
• Stefan HubachersupportingStrategic or Co-development PartnerExpert contributor to the PR-Buch, providing expertise in Law in Communication (Recht in der Kommunikation) chapter. Contributed legal communication expertise to the publication.
• Ursula Luder / Felizitas DunekampsupportingStrategic or Co-development PartnerExpert contributors to the PR-Buch, providing expertise in Fundraising chapter. Contributed to the comprehensive reference work on public relations.
• Steffen PappertsupportingStrategic or Co-development PartnerExpert contributor to the PR-Buch, providing a short contribution on the use of Emojis in Online Communication. Contributed to the professional reference publication.
• Jacqueline Piera KreissupportingStrategic or Co-development PartnerSystemic-solution-oriented coach (ZiS) providing coaching services including Business-Coaching, Sport-Coaching, Short-term consultation, and Urgent-Coaching. Supports Perex GmbH in coaching engagements, particularly for organizations in sports, culture, health, and childcare (Kita) sectors.
• BG BernsupportingStrategic or Co-development PartnerAcknowledged supporter of the PR-Buch publication. BG Bern is listed among supporters who contributed to the creation of the widely-used standard work on public relations.
• BPRG (Bern Public Relations Group)supportingStrategic or Co-development PartnerAcknowledged supporter of the PR-Buch publication. BPRG is listed among supporters who contributed to the creation of the comprehensive reference work on public relations.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Edelman (Switzerland): Global public relations firm with a Swiss office providing corporate communications, public engagement, and brand strategy. Overlaps Perex's communications and public-affairs work for corporate and nonprofit clients, but operates as a global platform rather than a boutique.
• Weber Shandwick (Switzerland): Global public relations and communications agency with a Swiss office providing corporate communications, public affairs, and brand strategy. Comparable on service mix and Swiss client base, while offering global reach Perex cannot match.
• FleishmanHillard (Switzerland): Global PR and integrated communications network with a Swiss presence offering corporate communications, public affairs, and brand marketing. Comparable as a broader incumbent offering overlapping services to similar client segments, with deeper international reach than Perex.
• Hering Schuppener (FGS Global Switzerland): German-speaking strategic communications consultancy specializing in corporate communications, public affairs, and crisis. Overlaps with Perex's communications, crisis, and NGO-adjacent client work but at materially greater scale and with international reach.

Direct peers

• PRfact AG: Swiss PR and communications agency based in Zurich focused on media relations, corporate communications, and public affairs. Comparable to Perex as a directly competing Swiss PR consultancy serving comparable corporate, NGO, and public-sector clients.
• Hotzbrand AG: Switzerland-based marketing and brand communications agency offering brand strategy, content, and integrated marketing. Comparable to Perex as a Swiss boutique marketing/communications peer, with overlapping nonprofit, SME, and cultural-client exposure.
• Farner (formerly Farner PR): One of Switzerland's largest integrated communications consultancies offering PR, public affairs, branding, and content marketing out of Zurich. Directly comparable to Perex as another Swiss-headquartered communications firm serving both corporate and public-sector clients, though at far greater scale.
• CNC AG (Communications & Network Consulting): Switzerland-based communications consultancy focused on media relations, public affairs, and political communications. Comparable mid-sized Swiss competitor with similar service mix and nonprofit/public-sector exposure.

Others

• Berner Kommunikation & PR-Beratungsbranche peers (BPRG Bern Public Relations Group): Bern-based public relations professional association acknowledged as a supporter of the PR-Buch co-authored by Perex's founder. Industry/membership ecosystem body that supports Swiss PR practitioners and serves as an indirect peer network for Perex's principals.

Regional players

• Kohl PR & Partner: German PR and communications consultancy serving corporate, nonprofit, and public-sector clients. Comparable to Perex as a DACH boutique communications firm, but operates primarily in Germany rather than Switzerland.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/perex-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perex