Fell Brewery
Fell Brewery is a small independent craft brewery founded in 2013 in South Cumbria, UK, producing unfiltered, unpasteurised beers and operating a five-venue taproom network across Cumbria and Greater Manchester with trade wholesale and direct-to-consumer e-commerce distribution.
- Company typePrivate
- Founded2013
- HeadquartersFlookburgh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fell Brewery does
Fell Brewery is a small, independent craft brewery founded in 2013 by Tim Bloomer and Andrew Carter in Flookburgh, South Cumbria, on the Cartmel Peninsula. Its core technology is traditional craft beer production — unfiltered and unpasteurised brewing — supplemented by a 40kW solar array generating approximately half of the brewery's energy, an electric Maxus eDeliver 9 delivery fleet, and grain sourced from Simpsons Malt, a biomass-powered UK maltster. The portfolio includes core beers (Session IPA, Tinderbox IPA, St. Sunday Lager, Shepherds Stout, Beck 0.5%) and limited-edition collaborations (with Simon Rogan's Our Farm, Craft Beer Keswick and others). Fell sells through three channels: a WooCommerce online shop with nationwide delivery over £60, a regional trade/wholesale operation supplying keg, cask and canned beer to independent pubs, bars, restaurants, bottle shops, farm shops and delis across Cumbria, Lancashire, Manchester, Merseyside, Yorkshire and the Fylde coast, and a network of five owned taproom venues (Kendal, Penrith, Chorlton, Manchester Northern Quarter, and Stockport) plus the Royal Oak pub in Cartmel. The men's taproom network functions as both a brand showroom and a revenue-generating on-premise operation, with the newest Manchester venues acquired or opened in 2024-2025. Sustainability is positioned as a core differentiator: a full-scope carbon footprint analysis conducted by Small World Consulting (led by Professor Mike Berners-Lee) supports a stated goal of halving emissions (~300g CO2e/pint in 2023 to a target of 150g by 2028) and has yielded multiple industry awards (SIBA Sustainable Business 2026, SIBA Sustainability Champion 2026, Green Growth Award 2026). The company is privately held, founder-led, employee-operated (with 14+ named team members across brewing, operations, sales and venues), and has no disclosed external funding or parent company.
Fell Brewery firmographics
Firmographics- Name
- Fell Brewery
- Legal name
- Fell Brewery
- Website
- https://fellbrewery.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fell Brewery is a small independent craft brewery founded in 2013 in South Cumbria, UK, producing unfiltered, unpasteurised beers and operating a five-venue taproom network across Cumbria and Greater Manchester with trade wholesale and direct-to-consumer e-commerce distribution.
- Ownership category
- akta.pro rank
Fell Brewery industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (72241), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA)
Keywords
Where Fell Brewery is headquartered
LocationHeadquarters
- HQ city
- Flookburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Fell Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beer Sales (Direct to Consumer): Online webshop selling canned and bottled beers direct to consumers nationwide with free delivery over £60. Also direct sales at taproom venues for on-premise consumption and takeaway.
- On-Premise Venue Sales: Revenue from five taproom venues across Cumbria and Greater Manchester where Fell beers are sold alongside guest breweries, spirits, wines and food.
- Trade/Wholesale Supply: Supply of keg, cask and canned beer to independent bars, pubs, restaurants, bottle shops, farm shops and delis. Weekly deliveries to Cumbria, Lancashire and Manchester; monthly to Merseyside, Yorkshire and Fylde coast.
- Merchandise: Sale of branded merchandise including t-shirts, steins, hats and buffs through the webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Delivery |
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Beer Products |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fell Brewery product offering
Product offeringCore offering
Fell Brewery is an independent South Cumbrian craft brewery that produces and sells a range of unfiltered, unpasteurised craft beers — including Session IPA, Tinderbox IPA, St. Sunday Lager, Shepherds Stout and Beck 0.5% — through its own WooCommerce webshop (with nationwide delivery), a network of five taproom venues across Cumbria and Greater Manchester, and trade/wholesale supply to independent pubs, restaurants, bottle shops and farm shops across the North West of England. The company also sells branded merchandise and operates collaborative/limited-edition beer lines.
Product overview
Fell Brewery is a small independent brewery from South Cumbria founded in 2013, operating a portfolio of beer products and bar venues. Their core product range includes Session IPA, Tinderbox IPA, St. Sunday Lager, Shepherds Stout, and Beck (low alcohol), sold through their WooCommerce e-commerce platform with nationwide delivery. The company also operates a network of taproom venues across Cumbria and Greater Manchester (Fell Kendal, Fell Penrith, Fell Chorlton, Fell Northern Quarter, Fell Stockport) that showcase their own beers alongside guest breweries. Their product portfolio extends to limited edition and seasonal collaborative beers (with partners like Our Farm/Simon Rogan, Craft Beer Keswick) and merchandise items including branded glassware and apparel. The company emphasizes sustainability as a core differentiator, with documented carbon reduction targets and multiple sustainability awards.
Differentiator
Problem solved
Functional benefit
Brands
- Ghyll: A beer product line where 5p of every pint sold is donated to South Cumbria Rivers Trust for river conservation projects.
Products and services
- Session IPA
Quantifiable outcome
- Carbon emissions reduced from 300g CO2e/pint (2023) to approximately 200g (2026), targeting 150g by 2028
- +2 more outcomes
Companies that use Fell Brewery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Fell Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Fell Brewery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Wonderful Wild WomenminorLocal women's community group collaborating on International Women's Collaboration Brew Day beers (Ripples 2024, Everyone Everywhere 2025). Shared focus on Cumbrian landscape and community.
- Rider ResilienceminorPartnership supporting cycling community that offers companionship through cycling, particularly for those dealing with challenges. Collaborative pale ale brewed with Mosaic, Idaho 7 and Talus hops.
- Pelican BarcoreAcquisition of Pelican Bar in Manchester's Northern Quarter, renamed Fell Northern Quarter. Includes operating company, brand, employees, and lease. Expanded presence into Greater Manchester city centre.
- Northern WineminorCollaboration on Needs Must - a hybrid beer/wine co-ferment using Tinderbox wort and Chardonnay grape skins, aged in Sauternes barrels. Northern Wine hosts events at Fell venues.
- Small World ConsultingcoreCarbon footprint analysis partnership led by Professor Mike Berners-Lee. Performed full all-scope carbon footprint analysis of Fell beer, enabling targeted reduction strategies.
- McColl's Brewery & Blue Mind MenminorCollaboration beer Mere - a low ABV beer designed to bring people together, supporting mental health awareness through cold water swimming community.
- Simpsons MaltcoreGrain supplier switch to Simpsons Malt in Berwick-upon-Tweed. Partnership includes decarbonisation collaboration; Simpsons has eliminated fossil fuels from malting through biomass energy centre and curtailed wind power. UK largest malting facility, family-owned since 1862.
- South Cumbria Rivers Trust (SCRT)coreLong-term partnership where 5p of every pint of Ghyll beer sold funds river conservation projects. Currently supporting the LIFE R4ever Kent project to improve the River Kent habitat for freshwater pearl mussels, white clawed crayfish, salmon, trout and bullhead. Includes volunteering opportunities and awareness raising.
- Our Farm (Simon Rogan)coreCollaborative brewing partnership using ingredients grown at Our Farm in Cartmel. Series of collaborative beers including Woodruff Stout, Meadowsweet Farmhouse Pale, and others. Simon Rogan is internationally renowned chef with three Michelin star restaurant L'Enclume.
Scale indicators4 records
Recent moves11 records
Expansion highlights7 records
Fell Brewery competitors and assessment
Company assessmentBroad incumbents
- BrewDog: Scotland-based global craft brewer with hundreds of bars worldwide. Sets the competitive ceiling for UK craft brewery scaling and direct-to-consumer bars; broad incumbent in the same category.
- Camden Town Brewery: London-based craft brewery at substantially larger scale (founded 2010, later acquired by AB InBev). Comparable product portfolio (lager, IPA, pale ale) but operates nationally and is backed by a major global brewer.
Direct peers
- Magic Rock Brewing: Yorkshire-based craft brewery known for hop-forward beers (IPA, pale ales) with taproom presence. Comparable in product mix (core IPAs, lagers, stouts) and northern England catchment.
- Marble Beers: Manchester-based craft brewery operating a flagship taproom bar in the city centre. Direct overlap with Fell's Greater Manchester venue strategy and core range of cask and keg beers.
- Hardknott Brewery: Cumbria-based craft microbrewery producing cask and bottle-conditioned beers. Small-batch independent craft brewing with similar sustainability focus and regional distribution; Fell even led a tribute collab with Hardknott.
- Thornbridge Brewery: Derbyshire-based craft brewery with broad core range, taproom presence, and UK-wide distribution. Similar scale and venue-led strategy; serves comparable mid-market independent trade accounts.
- Cloudwater Brew Co: Manchester-based craft brewery founded in 2015 with comparable hybrid model (brewery + taproom bar). Targets overlapping premium craft consumer in Greater Manchester and trades on similar modern, quality-focused positioning.
- Northern Monk: Leeds-based independent craft brewery with taproom venues and nationwide distribution. Similar trajectory of regional craft brewery scaling venue portfolio and direct-to-consumer channels.
- Hawkshead Brewery: Independent craft brewery also based in Cumbria (Lake District), operating brewery, taprooms and trade supply. Direct regional competitor with similar size, ethos, and Lake District-rooted brand identity.
Regional players
- Wiper and True: Bristol-based independent craft brewery with taproom and UK-wide distribution. Comparable product ethos (unfiltered, unfined beers) and venue-anchored indie brand, though serving the South West rather than North West.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fell Brewery social profiles
Digital presenceFell Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fell Brewery leadership team
Management profileNumber of profiles
Profiles14 records
Fell Brewery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fell Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fell Brewery M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fell Brewery
What does Fell Brewery do?
Fell Brewery is an independent South Cumbrian craft brewery that produces and sells a range of unfiltered, unpasteurised craft beers — including Session IPA, Tinderbox IPA, St. Sunday Lager, Shepherds Stout and Beck 0.5% — through its own WooCommerce webshop (with nationwide delivery), a network of five taproom venues across Cumbria and Greater Manchester, and trade/wholesale supply to independent pubs, restaurants, bottle shops and farm shops across the North West of England. The company also sells branded merchandise and operates collaborative/limited-edition beer lines.
Is Fell Brewery a public or private company?
Fell Brewery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fell Brewery founded?
Fell Brewery was founded in 2013. It employs 1 to 10 people.
Where is Fell Brewery based?
Fell Brewery is headquartered in Flookburgh, United Kingdom, in the Europe region.
How does Fell Brewery make money?
Four revenue lines are on record. Beer Sales (Direct to Consumer) is the primary driver. The others are on-Premise Venue Sales, trade/Wholesale Supply and merchandise.
Who are Fell Brewery's main competitors?
Broad incumbents on record are BrewDog and Camden Town Brewery. Direct peers are Magic Rock Brewing, Marble Beers, Hardknott Brewery, Thornbridge Brewery, Cloudwater Brew Co, Northern Monk and Hawkshead Brewery. Wiper and True is listed as a regional player.
Does Fell Brewery have an API?
No public API is recorded for Fell Brewery.
What industry is Fell Brewery in?
Fell Brewery's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.