What Wiper and True does

Wiper and True is an independent, family-run craft brewery founded in 2013 in Bristol, United Kingdom by Michael Wiper and Al True. The company produces and sells a portfolio of alcoholic and alcohol-free beers — including Kaleidoscope pale ale, Tomorrow alcohol-free lager, Today Munich Helles, Milk Shake stout, Sundance hazy IPA, Espresso Martini Shake coffee stout, Homegrown gluten-free lager, Bristol Crush wheat beer, The Breeze low-ABV pale ale, Summer Sessions dry-hopped lager, and Out West West Coast IPA — alongside merchandise, glassware, gift cards, gift boxes, and brewery tours. The firm operates proprietary process technology including a closed-loop carbon dioxide recovery system, a 159kW solar array, zero-emission local delivery, and market-leading dealcoholization equipment for alcohol-free production; the brewing kit is a custom-engineered German-designed system housed at the Old Market facility.

Revenue is generated through four primary streams: (1) direct-to-consumer e-commerce via a Shopify storefront with subscription (The Club delivers 12 cans monthly at a 15% subscriber discount, and a per-SKU recurring subscription with 2/4/8-week cadences), (2) B2B trade/on-trade sales via a dedicated sales team (Head of Sales, National On-Trade Manager, London Account Manager, two South West Account Managers, Off-Trade Manager) using the Sellar ordering platform and Kegstar for keg logistics, (3) venue operations across three owned Bristol locations — The Taproom Old Market (500 capacity), The Barrel Store St Werburghs (~120 indoor / 100 outdoor), and Arnolfini Cafe Bar (harbourside), each with partner food vendors (Pig's Pizza, Tomacco Taco, FED) — and (4) events and ancillary services including brewery tours (£20 plus booking fee, Eventbrite), Summer Sessions programming, private hire, and gift cards (£10-£100). Channel reach extends UK-wide via DPD/UPS shipping plus regional M&S retail placement in the South of England.

The company is privately held (Wiper & True Limited, England) with no disclosed external funding and a headcount of approximately 50, predominantly employees across brewery and taproom operations. Customer segments split between craft beer enthusiasts and health-conscious/sober-curious consumers (DTC), on-trade venues (B2B pubs, bars, restaurants, festivals), and gift buyers. The business has accumulated multiple industry awards (Great Taste, World Alcohol-Free, Brewers Choice Brewery of the Year and Sustainability Champion, Tomorrow Award), is a Real Living Wage employer, and holds Disability Committed certification, with an explicit Net Zero by 2030 sustainability target.

Name

Wiper and True

Legal name

Wiper & True Limited

Website

https://wiperandtrue.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiper and True is an independent Bristol-based craft brewery founded in 2013, producing alcoholic and alcohol-free beers sold via DTC e-commerce, a monthly subscription club, three owned Bristol taprooms, B2B trade distribution, and Marks & Spencer retail.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (445320), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Glass Bottle Filling & Capping Operations (AFAFAJAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Craft beer products
• Beer subscription service
• Brewery taproom venues
• Craft beer wholesale

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Beer Sales: Online sales of canned and bottled beer through Shopify storefront. Includes one-time purchases and subscription orders (The Club). Revenue from individual cans, cases, bundles, and gift boxes. Also includes merchandise and glassware sales.
2. Trade/On-Trade Beer Sales: B2B sales to pubs, bars, restaurants via dedicated account managers. Keg and canned beer supplied to on-trade venues nationwide. Uses Sellar ordering platform with Sankey S Type couplers. 60/40 gas requirement for pours.
3. Venue Operations: Revenue from three taproom venues: The Taproom Old Market (500 capacity), The Barrel Store St Werburghs, and Arnolfini Cafe Bar. Includes food sales via partner vendors (Pig's Pizza, Tomacco Taco, FED), bar sales, and private hire bookings.
4. Events and Tours: Brewery tours priced at £20 plus booking fee via Eventbrite. Event tickets for live music, workshops, Summer Sessions, and other activities. Ticket prices up to £38.50.
5. Gift Cards: Digital gift cards sold in denominations of £10, £20, £40, £50, £60, £100. Valid for one year from purchase date for use on online shop only.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Wiper and True is a Bristol-based craft brewery that designs, brews and sells a portfolio of alcoholic and non-alcoholic craft beers (pale ales, IPAs, lagers, stouts) under its own brand. The company operates three Bristol taproom venues (The Taproom Old Market, The Barrel Store St Werburghs, and Arnolfini Cafe Bar), runs a direct-to-consumer e-commerce store with a monthly beer subscription (The Club), and supplies its beers through a B2B trade distribution network to pubs, bars and restaurants nationwide.

Product overview

Wiper and True is a craft brewery from Bristol offering a portfolio of alcoholic and non-alcoholic beers alongside hospitality venues and subscription services. The core product range includes: Kaleidoscope (pale ale), Tomorrow (alcohol-free lager), Today (Munich Helles lager), Milk Shake (milk stout), Sundance (hazy IPA), Espresso Martini Shake (coffee stout), Homegrown (gluten-free lager), Bristol Crush (wheat beer), The Breeze (low ABV pale ale), Summer Sessions (dry-hopped lager), and Out West (West Coast IPA). The company operates three taproom venues in Bristol (The Taproom Old Market, The Barrel Store St Werburghs, and Arnolfini Cafe Bar) and offers The Club beer subscription service delivering monthly fresh beer with 15% savings. Related offerings include gift cards, gift boxes, merchandise, glassware, brewery tours, events programming (including Summer Sessions), and the Kaleidocoin loyalty rewards program. The company emphasizes sustainability through carbon dioxide recovery, solar power, and recyclable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaleidoscope Pale Ale
• Tomorrow Alcohol-Free Lager
• Today Munich Helles Lager
• Milk Shake Milk Stout
• Sundance Hazy IPA
• Espresso Martini Shake Coffee Stout
• Homegrown Gluten-Free Lager
• Bristol Crush Wheat Beer
• The Breeze Pale Ale
• Summer Sessions Dry-Hopped Lager
• Out West IPA

Quantifiable outcome

• Carbon dioxide recovery prevents release into atmosphere and reduces carbon footprint
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Marks & SpencercoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wiper and True launched flagship pale ale Kaleidoscope (4.2%) into Marks & Spencer stores across the South of England, expanding retail distribution presence.
• Worm Disco ClubcoreStrategic or Co-development PartnerWorm Disco Club curates Summer Sessions - free Friday parties in The Taproom's beer garden throughout summer (June-August). Jake Worm, Jackson Worm, and Nathan Worm invite artists to join them for sonic exploration spanning multiple genres.
• MinirigcoreTechnology or IntegrationMinirig provides the soundsystem for Summer Sessions events, described as one of Bristol's finest exports powering the free Friday parties.
• Caring in BristolcoreOthersYear-long charity partnership for 2025. Caring in Bristol works to prevent homelessness in Bristol. Summer Sessions welcomes optional donations to the charity. Charity Fundraiser Kaleidoscope batch with 100% of profits supporting the cause.
• Pig's PizzacoreOthersAward-winning pizzas served in The Taproom Old Market beer garden. Multi-award-winning pizzeria sharing Wiper and True's obsession with quality, sourcing only the finest ingredients.
• Tomacco TacocoreOthersFamily-run food truck (yellow airstream) at The Barrel Store, St Werburghs. Specializes in high-quality Baja-style Mexican street food - handmade tortillas, slow-cooked meats - designed to pair with Wiper and True craft beer.
• FEDcoreOthersFood partner at Arnolfini Cafe Bar. Serves expertly brewed coffee and range of pastries, toasties, sweet treats and salads from 9am-6pm daily.
• Ventnor FringeminorGTM or Marketing PartnerWiper and True announced pouring their Beautiful Beer at Ventnor Fringe festival in July, a collaboration for the arts fringe event.
• KegstarcoreOthersKegstar provides and collects empty kegs from venues. Venues can use Kegstar app to scan QR codes on kegs for collection scheduling, or call 0800 534 5000.
• SellarcoreTechnology or IntegrationTrade ordering platform used for beer ordering. Stockists register accounts and connect with Wiper and True to view pricing, delivery and haulier information.
• The Bianchis GroupminorChannel Partner/ Reseller/ DistributorOn-trade stockist expressing high level of customer service from Michael Wiper and Wiper and True family.
• Better FoodminorChannel Partner/ Reseller/ DistributorBristol-based retailer praising Wiper and True's friendly, helpful, reliable team and consistently high-quality, innovative beers.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fourpure Brewing Co. London craft brewery producing IPAs, lagers, and other craft beers with London brewery taproom and national distribution. Acquired by Lion (Kirin), making it a directly comparable craft peer that has scaled through macro ownership.
• BrewDog: The largest UK independent craft brewer, headquartered in Scotland with a national taproom network, DTC e-commerce, and subscription products (BrewDog Club). Directly comparable to Wiper and True on craft beer portfolio, owned venues, and subscription model, though at substantially larger scale.
• Siren Craft Brew: Berkshire-based craft brewery producing a wide range of award-winning beers including IPAs, stouts, and barrel-aged releases with national distribution. Comparable mid-sized UK craft peer with similar focus on innovation and trade/on-trade presence.
• Beavertown Brewery: London craft brewery known for Neck Oil IPA and gamma ray IPA, with strong on-trade and off-trade UK distribution. Owned by Heineken, comparable to Wiper and True on craft positioning and London/South East on-trade focus.
• Magic Rock Brewing: Yorkshire craft brewery known for bold hop-forward IPAs and stouts with national UK distribution. Owned by Lion (Kirin), it offers a closely comparable craft positioning to Wiper and True with similar on-trade focus.
• Thornbridge Brewery: Derbyshire craft brewery with award-winning core range, seasonal releases, and on-site taproom. Comparable to Wiper and True on UK craft heritage, multi-channel distribution, and venue-led brand building.
• Camden Town Brewery: London-based craft brewery producing pale ales, lagers, and other craft beers with a taproom and national retail distribution. Acquired by AB InBev in 2015, making it a directly comparable independent-origin UK craft peer now backed by a global macro brewer.
• Cloudwater Brew Co. Manchester craft brewery producing modern hop-forward beers and saisons with a focus on quality and sustainability. Comparable to Wiper and True on craft credentials and award-led positioning, with national UK off-trade distribution.
• Northern Monk Brew Co. Leeds-based craft brewery operating a large brewery taproom (The Refectory) with wide UK and international distribution. Closely comparable to Wiper and True on craft portfolio, own-venue hospitality, and multi-channel DTC/trade sales.

Broad incumbents

• Lagunitas Brewing Company: Major US craft brewery owned by Heineken with broad IPA-led portfolio and international distribution. Operates as a broader incumbent in the craft beer space with portfolio, scale, and marketing resources far beyond Wiper and True's independent UK footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WiperAndTrue
• Facebookfacebook.com/wiperandtruetaproom
• Instagraminstagram.com/wiperandtrue

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiper and True