MADD

What MADD does

MADD is a privately held Egyptian lifestyle brand founded in 2016 in Cairo that sells expressive, design-led everyday accessories and custom-printed products through a direct-to-consumer Shopify storefront (maddstore.com). Its catalog spans stickers (minis, laptop stickers, webcam shutters, decals, credit card stickers), phone cases supporting 90+ device models, laptop sleeves in five sizes, bags (string bags, fanny packs, duffle bags, tote bags, backpacks, mini bags), clothing (relaxed-fit hoodies, sweatpants, oversized t-shirts, sweatshorts, bucket hats), home decor (cushions, posters, framed posters, neon signs, mugs, throw blankets), notebooks, playing cards, and gift cards. The company differentiates through a "Customized by you" line that allows buyers to personalize framed posters, stickers, decals, neon signs, laptop sleeves, notebooks, phone cases, cushions, and tote bags, supported by high-quality and residue-free printing capabilities noted across product pages.

The business operates exclusively online with no physical retail, shipping domestically across Egypt and internationally to Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. Pricing is denominated in Egyptian Pounds at low unit price points (LE 20 for mini stickers up to LE 850 for laptop sleeves), with customization surcharges (e.g., LE 25 for custom stickers, LE 750 for a custom laptop sleeve). The company runs a product-led growth motion, relying on organic social media (Facebook and Instagram under 'maddegypt'), an email newsletter, and on-site content to drive traffic, while accepting payments via Visa, Mastercard, American Express, and Apple Pay. MADD employs between 11 and 50 people and continues to expand its product surface, including the recent addition of fanny packs, mini bags, and a broader customization offering.

Name

MADD

Legal name

MADD

Website

https://maddstore.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MADD is an Egyptian lifestyle brand founded in 2016 that sells design-led everyday accessories and customizable products (stickers, phone cases, laptop sleeves, bags, clothing, and home decor) to consumers in Egypt and the broader Middle East via its Shopify online store.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales through their Shopify online store. Products include stickers (minis, laptop, credit card, webcam shutters, decals), phone cases, laptop sleeves, bags, home decor (cushions, posters, neon signs, mugs), clothing, and customizable products. One-time purchase model with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MADD is an Egyptian lifestyle brand that designs, prints, and sells expressive everyday accessories through its Shopify-powered e-commerce store. Its product range spans stickers, phone cases, laptop sleeves, bags, clothing, home decor, notebooks, and playing cards, with optional customization services for personalized designs. The brand targets young consumers in Egypt and the broader Middle East with locally resonant humor, pop-culture, and Arabic cultural references.

Product overview

MADD is an Egyptian lifestyle brand founded in 2016 that offers a diverse portfolio of everyday products with fun, trendy, loud, and crazy designs. The product ecosystem centers on decorative and personal accessories including stickers (minis, laptop stickers, webcam shutters, decals, credit card stickers), phone cases, laptop sleeves, clothing (hoodies, t-shirts, sweatpants), bags (laptop sleeves, string bags, fanny packs, tote bags, backpacks), home decor (cushions, posters, framed posters, neon signs, mugs), notebooks, playing cards, and gift cards. The brand differentiates through customization services allowing customers to personalize a wide range of products including posters, stickers, neon signs, laptop sleeves, notebooks, phone cases, and cushions. Products are primarily sold through their e-commerce store with international shipping available.

Differentiator

Problem solved

Functional benefit

Products and services

• MADD Stickers A collection of relatable, expressive sticker designs for laptops, credit cards, phones, and surfaces. Includes minis (small stickers), laptop stickers, webcam shutter stickers, decals, Macbook stickers, and credit card stickers featuring pop-culture, Egyptian cultural, and humorous themes. Sold to individual consumers seeking personal expression.
• MADD Phone Cases Lightweight, sleek TPU phone cases with vivid printed designs, available for 90+ phone models including iPhone, Samsung, Xiaomi, Huawei, Oppo, and Realme brands. Targeted at individual consumers wanting expressive, protective accessories.
• MADD Laptop Sleeves Protective laptop sleeves featuring expressive and dramatic designs, available in multiple sizes (12", 13", 14", 15.6", 17") to fit various laptop models. Sold to consumers seeking stylish laptop protection.
• MADD Clothing Casual everyday apparel including relaxed fit hoodies made from organic cotton, sweatpants, oversized t-shirts made from 100% boulevard cotton, sweatshorts, and bucket hats. Targeted at trend-conscious young consumers.
• MADD Bags Bags collection including string bags, fanny packs, duffle bags, tote bags, backpacks, and mini bags in various expressive designs for everyday carry.
• MADD Home Decor Home accessories including throw blankets, cushions (rectangular, square, die-cut), posters, framed posters, neon signs, and mugs for expressive home styling.
• MADD Notebooks High-quality printed notebooks with catchy designs intended for everyday use.
• MADD Playing Cards Custom-designed deck of playing cards for fun and entertainment.
• MADD Gift Cards Charming gift cards with delightful designs that allow recipients to choose their perfect items from MADD's catalog.
• MADD Customized Products Customization service allowing customers to personalize framed posters, stickers, decals, credit card stickers, neon signs, laptop sleeves, notebooks, tote bags, phone cases, and cushions.

Quantifiable outcome

• Stickers safely removable without residue or laptop damage
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Namshi: Namshi is a Middle East fashion and lifestyle e-commerce platform operating across the GCC and Egypt. It overlaps with MADD's apparel and accessories assortment for the same young Arab consumer base.
• Mumzworld: Mumzworld is a leading MENA e-commerce platform for parenting, kids, and lifestyle products based in Dubai. It is comparable as a regionally-built lifestyle e-commerce brand expanding across GCC markets with localized assortment.
• Noon: Noon is a leading MENA e-commerce marketplace covering Egypt, Saudi Arabia, and the UAE, selling apparel, home goods, and lifestyle products. It is a regional benchmark for cross-border DTC fulfillment and assortment that MADD competes against for the same Arab consumer.

Direct peers

• Casetify: Casetify is a global DTC phone-case and tech-accessory brand with extensive device-model coverage and a co-design / customization platform. It is directly comparable to MADD's phone-case business with customization options across iPhone, Samsung, and other models.
• StickerMule: StickerMule is a custom and pre-made sticker brand specializing in laptop stickers, decals, and packaging labels. It directly competes with MADD's laptop sticker, mini sticker, decal, and credit card sticker categories.
• Society6: Society6 sells artist-designed stickers, phone cases, home decor (cushions, mugs, posters), and apparel via a print-on-demand model. The product mix closely mirrors MADD's lifestyle/decor assortment and customization offering.
• Zazzle: Zazzle is a customization-first marketplace for stickers, phone cases, apparel, invitations, and gifts. Its deep customization tooling and broad product range are directly comparable to MADD's 'Customized by you' collection.
• Redbubble: Redbubble is a global print-on-demand marketplace for stickers, phone cases, apparel, posters, and home decor from independent artists. It competes head-on with MADD's sticker, phone-case, apparel, and home-decor catalog on a cross-border basis.

Others

• Printful: Printful is a print-on-demand production and fulfillment partner powering many DTC creators. It is comparable as the underlying production backbone that could enable MADD-style customization at scale, and competes indirectly via the creators it serves.

Emerging players

• Egyptian Streets (Concept Studio / local DTC peers): Egyptian Streets and adjacent Egyptian digital studios represent the local creative and DTC ecosystem that MADD competes with for Arab-pop-culture storytelling, though they are primarily media rather than product brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maddegypt
• Instagraminstagram.com/maddegypt
• LinkedInlinkedin.com/company/maddstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADD