Cheersland
CheersLand operates a non-programming modular platform for tokenizing real-world assets, offering tokenization, a launchpad, and a marketplace for DeFi users and asset issuers across multi-chain deployments including BNB Chain and U2U Network.
- Company typePrivate
- Founded2021
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Cheersland does
CheersLand is a private blockchain company that operates a non-programming modular platform for tokenizing real-world assets (RWAs) and connecting them to decentralized finance (DeFi) liquidity. Founded in 2021, the company initially operated as a GameFi Metaverse Aggregator before pivoting its focus to RWA tokenization. The platform serves two primary user segments: DeFi users seeking stable yield exposure backed by tokenized physical assets, and asset owners / project teams seeking decentralized fundraising and secondary-market liquidity for their tokenized assets. CheersLand differentiates versus incumbent RWA infrastructure (e.g., Centrifuge, Polymesh, Maple) by emphasizing non-programming modular tooling — that is, allowing issuers to tokenize and list without writing custom smart contracts.
The platform comprises four core products: (1) an RWA Tokenization Module that converts physical/traditional assets into on-chain tokens; (2) an RWA Launchpad for decentralized fundraising of newly tokenized assets; (3) an RWA Marketplace with DePIN (Decentralized Physical Infrastructure Networks) integration for secondary trading; and (4) a staking product called TFI Farmer paired with a Referral Program. The native $CHEERS token underpins platform economics, with 5% of total supply allocated to user incentives. Revenue mechanics are not publicly disclosed, but the implied model combines Launchpad participation fees, Marketplace transaction fees, and referral fee-sharing. Distribution is community- and KOL-led via a planned Super KOL Program (Q1 2025) and two planned CEX listings.
CheersLand's ecosystem includes direct integration partnerships with BNB Chain and U2U Network as core chains, a strategic partnership with MixMax to bridge tokenized RWAs with DeFi yield offerings, and roughly ten additional ecosystem partners. The disclosed 2025 roadmap sequences the RWA Launchpad (Q1), the RWA Tokenization Module (Q2), the RWA Marketplace (Q3), and Staking V2 (Q4). The only funding event on record is a 2021 seed round from SeedThrift Ventures with an undisclosed amount; no headcount, recurring revenue, TVL, or active user figures are publicly available, which materially constrains any quantitatively grounded assessment of scale or trajectory.
Cheersland firmographics
Firmographics- Name
- Cheersland
- Website
- https://cheersland.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CheersLand operates a non-programming modular platform for tokenizing real-world assets, offering tokenization, a launchpad, and a marketplace for DeFi users and asset issuers across multi-chain deployments including BNB Chain and U2U Network.
- Ownership category
- akta.pro rank
Cheersland industry classification
Industry- Product category
- Decentralized Finance (RWA Tokenization Platform)
- akta.pro primary industry
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)
Keywords
Where Cheersland is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Markets served
Cheersland business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Transaction Fees from RWA Marketplace: Platform likely generates revenue through transaction fees on the RWA Marketplace when users trade tokenized assets.
- Launchpad Fees: Fees charged for token launches conducted through the decentralized launchpad.
- Referral Program Fees: Users earn a percentage of fees when they refer others to use the protocol, suggesting a tiered fee-sharing model.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Cheersland product offering
Product offeringCore offering
Cheersland is a non-programming modular RWA (Real-World Assets) trading platform designed to bridge web2 and web3. It enables users to tokenize real-world assets that are not securities, conduct decentralized fundraising via a launchpad, trade tokenized assets through an integrated marketplace with DePIN integration, and earn yield via staking (TFI Farmer).
Product overview
CheersLand is a non-programming modular RWA (Real-World Assets) trading platform designed to bridge web2 and web3. The platform consists of multiple interconnected modules: the RWA Tokenization Module for creating tokenized assets, the RWA Launchpad for decentralized fundraising, the RWA Marketplace with DePIN Integration for trading assets, and Staking (TFI Farmer) for yield generation. The ecosystem is powered by the $CHEERS native token and includes user incentive and referral programs.
Differentiator
Problem solved
Functional benefit
Brands
- TFI Farmer: Staking platform offered by CheersLand for yield farming activities
- Super KOL Program
Products and services
- RWA Tokenization Module A module that allows anyone to tokenize Real World Assets (RWA) that are not securities relatively quickly and efficiently through the CheersLand platform, targeting non-programmers.
- RWA Launchpad A decentralized fundraising platform that allows users to raise funds for their tokens without worrying about technical aspects.
- RWA Marketplace A marketplace for trading tokenized real-world assets with DePIN (Decentralized Physical Infrastructure Networks) integration.
- Staking (TFI Farmer) Staking functionality allowing users to earn yields through the TFI Farmer feature on the CheersLand platform.
- $CHEERS Token Native token of the CheersLand ecosystem, with buyback & burn mechanism and planned CEX listings, used to access platform features and incentives.
Quantifiable outcome
- RWA tokenization projected to reach multi-trillion dollar market by 2030
Companies that use Cheersland
Customer profileSegments2 records
Ideal customer profiles2 records
Cheersland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cheersland partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MixMaxcoreStrategic partnership to bridge Real-World Assets (RWA) with DeFi innovation. MixMax integrates CheersLand's RWA platform into its yield offerings to diversify beyond crypto volatility and access stable returns from physical assets. CheersLand 2.0 tokenizes commercial assets and integrates them into DeFi protocols, with MixMax providing trading volume and yield optimization infrastructure.
- MixMaxcorePartnership aims to accelerate mainstream DeFi adoption by linking digital financial markets with the underlying stability of physical assets on blockchain. MixMax diversifies its yield pool by incorporating CheersLand's asset-backed platform while CheersLand gains access to MixMax's trading volume and yield optimization infrastructure.
- SeedThrift VenturesminorSeedThrift Ventures supports marketing, user growth, and strategic initiatives for CheersLand. This collaboration aims to enhance economic opportunities in CheersLand's ecosystem through innovative marketing and game monetization strategies. Note: Earlier partnership from 2021 when company operated as GameFi universe before pivoting to RWA focus.
- BNB ChaincoreEcosystem partner shown on CheersLand website. BNB Chain is a blockchain platform that CheersLand integrates with as part of its multi-chain DeFi infrastructure.
- U2U NetworkcoreEcosystem partner shown on CheersLand website. U2U Network is a blockchain infrastructure partner integrated with CheersLand's platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Cheersland competitors and assessment
Company assessmentEmerging players
- TrueFi: TrueFi is a DeFi protocol for uncollateralized and under-collateralized real-world lending with on-chain credit evaluation. It overlaps with CheersLand's positioning of asset-backed stable yields for DeFi users.
- Polytrade: Polytrade is an RWA marketplace focused on tokenizing trade finance receivables and invoice financing. Its marketplace model for real-world assets is directly comparable to CheersLand's planned RWA Marketplace.
- Pendle Finance: Pendle enables trading of future yield on yield-bearing assets, including tokenized RWAs. It is an adjacent DeFi primitive that could integrate with or compete against CheersLand's staking/yield offerings.
- RealT: RealT tokenizes U.S. residential real estate into fractional tokens with daily rent distribution. It is comparable to CheersLand on the asset-tokenization-to-DeFi primitive for real estate RWAs.
Direct peers
- Goldfinch Finance: Goldfinch is a decentralized credit protocol that tokenizes real-world lending to emerging-market borrowers. Its borrower-pool model is comparable to CheersLand's planned RWA Marketplace.
- Centrifuge: Centrifuge is a leading protocol for tokenizing real-world assets (invoices, receivables, real estate) on-chain, with Tinlake pools and Centrifuge Chain. It is the most direct RWA tokenization competitor to CheersLand's RWA Tokenization Module and Launchpad.
- Polymesh: Polymesh is a purpose-built, security-token-focused blockchain for regulated securities issuance and trading. It competes in the RWA/security-token issuance space where CheersLand's launchpad operates, but with stricter compliance-first positioning.
- Maple Finance: Maple Finance is an institutional on-chain credit marketplace that underwrites and tokenizes real-world lending positions. It overlaps with CheersLand's marketplace and asset-backed yield offerings, particularly via the MixMax-style yield integration.
- Ondo Finance: Ondo Finance tokenizes institutional-grade fixed income and yield products (OUSG, OMMF) and bridges them to DeFi. It competes with CheersLand on the marketplace/yield layer for tokenized RWAs.
Broad incumbents
- MakerDAO (RWA Collateral): MakerDAO has pioneered the largest on-chain RWA collateral strategy via its vaults holding US Treasuries and real-world lending positions. It represents the established incumbent against which CheersLand's tokenization ambitions must compete.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Cheersland social profiles
Digital presenceCheersland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheersland leadership team
Management profileNumber of profiles
Cheersland funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheersland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheersland
What does Cheersland do?
Cheersland is a non-programming modular RWA (Real-World Assets) trading platform designed to bridge web2 and web3. It enables users to tokenize real-world assets that are not securities, conduct decentralized fundraising via a launchpad, trade tokenized assets through an integrated marketplace with DePIN integration, and earn yield via staking (TFI Farmer).
Is Cheersland a public or private company?
Cheersland is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cheersland founded?
Cheersland was founded in 2021. It employs 11 to 50 people.
Where is Cheersland based?
Cheersland is headquartered in Istanbul.
How does Cheersland make money?
Three revenue lines are on record. Transaction Fees from RWA Marketplace is the primary driver. The others are launchpad Fees and referral Program Fees.
Who are Cheersland's main competitors?
Emerging players on record are TrueFi, Polytrade, Pendle Finance and RealT. Direct peers are Goldfinch Finance, Centrifuge, Polymesh, Maple Finance and Ondo Finance. MakerDAO (RWA Collateral) is listed as a broad incumbent.
Does Cheersland have an API?
No public API is recorded for Cheersland.
What industry is Cheersland in?
Cheersland's product category is Decentralized Finance (RWA Tokenization Platform). Its primary akta.pro industry code is FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics).