Mixmax
Mixmax is a privately held, AI-native sales engagement platform that runs inside Gmail and Outlook via Chrome extension and Outlook add-in, serving SDRs, account executives, and customer success teams with sequences, email tracking, scheduling, AI Copilots, and Salesforce/HubSpot integration across 1,000+ customer teams.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mixmax does
Mixmax, Inc. is a privately held sales engagement platform founded in 2014 and headquartered in San Francisco (548 Market St). The company builds an AI-native sales engagement suite that runs natively inside Gmail as a Chrome extension and inside Outlook as a Microsoft AppSource add-in, with a companion web dashboard at app.mixmax.com. Its product surface spans multi-step email sequences with merge variables and CSV uploads, real-time email tracking (opens, clicks, replies), one-click meeting scheduling with calendar coordination, browser-based calling with automatic CRM logging, and rule-based workflows. In 2026 the company repositioned around three AI Copilots — Inbox Copilot (inbox triage and next-step surfacing), Meeting Copilot (real-time notes and next-step generation), and Engagement Copilot (smart outreach within Gmail) — plus Agentic Workflows for multi-step automated execution. The platform integrates natively with Salesforce and HubSpot, and operates on OAuth-based connections to Gmail and Outlook covering email, calendar, and contacts.
The business model is SaaS subscription, organized as a freemium with a 14-day free trial plus a free tier, individual Copilot subscriptions, a Mixmax Suite bundle, and a Mixmax for Teams enterprise tier sold on annual contracts with a 25% annual discount versus monthly billing. Go-to-market is hybrid PLG/self-serve (Chrome Web Store, Microsoft AppSource, direct web signup) plus direct enterprise sales motion with 'Request a demo' CTAs targeting revenue teams — SDRs, account executives, and customer success managers — at SMB, mid-market, and enterprise tiers. Mixmax reports 1,000+ customer teams and names Canva, Meltwater, Brex, Datadog, Amplitude, Insightly, Hostfully, and Braintrust as logos. The company holds enterprise-grade certifications including SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA/CPRA, ISO 27001, SOC 1, and PCI DSS Level 1 (the latter via infrastructure providers). Total disclosed funding is approximately $13.35M across a 2015 seed (Harrison Metal), an undisclosed 2016 round (Resolute Ventures), and a 2018 $10.35M Series A led by Creandum; no subsequent funding has been disclosed.
Mixmax firmographics
Firmographics- Name
- Mixmax
- Legal name
- Mixmax, Inc.
- Website
- https://mixmax.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mixmax is a privately held, AI-native sales engagement platform that runs inside Gmail and Outlook via Chrome extension and Outlook add-in, serving SDRs, account executives, and customer success teams with sequences, email tracking, scheduling, AI Copilots, and Salesforce/HubSpot integration across 1,000+ customer teams.
- Ownership category
- akta.pro rank
Mixmax industry classification
Industry- Product category
- Sales Engagement Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Mixmax is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mixmax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Mixmax generates revenue primarily through subscription plans. Users can start with a free plan and upgrade to paid tiers including individual Copilots (Inbox, Meeting, Engagement) or the Mixmax Suite bundle. Annual billing offers a 25% discount compared to monthly plans.
- Enterprise Team Plans: Mixmax for Teams plan provides enterprise capabilities including Mixmax Calling, targeted at larger revenue teams with advanced needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | Individual Copilots (Inbox, Meeting, Engagement) |
| Subscription | Monthly | Mixmax Suite Bundle |
| Subscription | Annual | Mixmax for Teams (Enterprise) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Mixmax product offering
Product offeringCore offering
Mixmax is an AI-native sales engagement platform delivered as a Chrome extension for Gmail and an Outlook add-in, with a web dashboard at app.mixmax.com. It enables sales and customer success teams to run multi-step personalized email sequences, track engagement in real time, schedule meetings, make browser-based calls, and automate CRM workflows. The platform is sold as individual AI Copilots (Inbox, Meeting, Engagement), a bundled Suite, or an enterprise Teams plan with advanced admin, analytics, and Mixmax Calling.
Product overview
Mixmax is an AI-native Sales Engagement Platform offered as a unified suite plus modular add-ons. The core product provides email tracking, sequences, and scheduling functionality inside Gmail and Outlook. It is available as three AI Copilots (Inbox, Meeting, Engagement) that can be used individually, combined in the Mixmax Suite, or accessed via Mixmax for Teams enterprise plan. Additional features include Scheduling, Signals (email tracking), Agentic Workflows, and Mixmax Calling for browser-based dialing.
Differentiator
Problem solved
Functional benefit
Products and services
- Mixmax
- Inbox Copilot
- Meeting Copilot
- Engagement Copilot
- Agentic Workflows
Quantifiable outcome
- 10% reduction in outbound sequence volume with better results
- +4 more outcomes
Companies that use Mixmax
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Mixmax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
Mixmax partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CheersLandminorMixMax and CheersLand formed a strategic partnership to bridge Real-World Assets (RWA) with DeFi innovation. MixMax will integrate CheersLand's RWA platform into its yield offerings to diversify beyond crypto volatility and access stable returns from physical assets on blockchain. The collaboration aims to link digital financial markets with the stability of physical assets.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mixmax competitors and assessment
Company assessmentDirect peers
- Outreach: Outreach is a leading sales engagement platform offering sequences, email tracking, and AI-powered deal management — a direct competitor to Mixmax targeting the same SDR/AE/CSM persona.
- Salesloft (now Clari): Salesloft is a direct sales engagement competitor providing multi-channel sequences, cadences, and conversation intelligence — same persona (revenue teams), same workflow, similar integrations with Salesforce/HubSpot.
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement (sequencing, email tracking, calling) — directly comparable to Mixmax's prospecting and engagement use cases, with a stronger PLG motion.
- Yesware: Yesware is a Gmail/Outlook-based email tracking and sequencing tool — a long-standing direct peer to Mixmax in the inbox-native sales engagement category.
- Lemlist: Lemlist offers personalized multi-channel outreach (email, LinkedIn, calls) with deliverability features — comparable to Mixmax's Engagement Copilot for SMB and mid-market sales teams.
- Mailshake: Mailshake is a sales engagement and cold email automation platform targeting SMB sales teams — a comparable peer in the same horizontal SaaS category with a similar self-serve motion.
Broad incumbents
- HubSpot Sales Hub: HubSpot's Sales Hub includes native sequences, email tracking, and meeting scheduling integrated with its CRM — a broader incumbent that bundles sales engagement as part of a wider platform.
- Salesforce Sales Cloud: Salesforce Sales Cloud (with High Velocity Sales, Einstein, and acquired Groove) embeds sales engagement into the dominant CRM — a broad incumbent Mixmax integrates against rather than competes head-on with.
Emerging players
- Klenty: Klenty offers multi-channel sales engagement with CRM integrations — a smaller but directly comparable peer in the sales execution space, especially for sales-led mid-market teams.
- Pipedrive: Pipedrive is an SMB-focused CRM that has added lightweight sales engagement (sequences, scheduling, email sync) — partially overlapping with Mixmax's prospecting and deal management workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mixmax social profiles
Digital presenceMixmax compliance and trust
Trust signalCompliance8 records
Mixmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixmax leadership team
Management profileNumber of profiles
Profiles6 records
Mixmax funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixmax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixmax
What does Mixmax do?
Mixmax is an AI-native sales engagement platform delivered as a Chrome extension for Gmail and an Outlook add-in, with a web dashboard at app.mixmax.com. It enables sales and customer success teams to run multi-step personalized email sequences, track engagement in real time, schedule meetings, make browser-based calls, and automate CRM workflows. The platform is sold as individual AI Copilots (Inbox, Meeting, Engagement), a bundled Suite, or an enterprise Teams plan with advanced admin, analytics, and Mixmax Calling.
Is Mixmax a public or private company?
Mixmax is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mixmax founded?
Mixmax was founded in 2014. It employs 101 to 250 people.
Where is Mixmax based?
Mixmax is headquartered in San Francisco, United States, in the North America region.
How does Mixmax make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are enterprise Team Plans.
Who are Mixmax's main competitors?
Direct peers on record are Outreach, Salesloft (now Clari), Apollo.io, Yesware, Lemlist and Mailshake. Broad incumbents are HubSpot Sales Hub and Salesforce Sales Cloud. Emerging players are Klenty and Pipedrive.
Does Mixmax have an API?
Yes. Mixmax exposes a public API. Developer documentation is at developer.mixmax.com.
What industry is Mixmax in?
Mixmax's product category is Sales Engagement Platform. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 54151 and its SIC code is 7372.