Insurance Marketing Group

What Insurance Marketing Group does

Insurance Marketing Group, LLC (IMG) is a Connecticut-based General Agency founded in 1991 that distributes long-term care, Medicare, life, and annuity insurance products to the senior market on the East Coast of the United States. The company operates a small internal team led by Agency Manager Steven Bugg and Office Manager Melissa Saraceno, and earns revenue primarily through commissions from insurance carriers when its affiliated independent brokers and agents place policies. IMG recruits and supports independent agents by providing access to multiple major carriers, licensing assistance, product training, lead generation, telemarketing services, marketing programs, and the third-party Premier Portal for lead and client relationship management.

IMG's product portfolio has expanded since 2006 to include Long Term Care Insurance, Medicare Advantage Plans (Part C), Medicare Supplement Plans, Part D Prescription Drug Plans, Life Insurance (term and permanent), Fixed and Variable Annuities, Burial Insurance, Hospital Indemnity Insurance, and Cancer, Heart Attack and Stroke plans. The company holds CLTC (Certified in Long-Term Care) credentials and Partnership Certified status with the Connecticut Office of Policy and Management, and notably lobbied for approval of the first short-term long-term care product in Connecticut history. The company is operationally a subsidiary or affiliate of Integrity, branded as 'An Integrity Company' in its public materials, with no external venture or private equity investment disclosed.

Business operations are supported by a multi-channel marketing approach that combines a corporate website, email communications, information seminars, telemarketing services, and direct agent recruitment. In 2017, IMG reported producing over $25 million in new life, health, and long-term care premiums, though no subsequent revenue or premium volume figures have been disclosed. The company is compliant with HIPAA, GLBA, CCPA, TCPA, TSR, CAN-SPAM, Medicare marketing guidelines, and multiple state privacy laws, reflecting its role as a Business Associate handling Protected Health Information on behalf of carriers and lead vendors.

Name

Insurance Marketing Group

Legal name

Insurance Marketing Group, LLC

Website

https://img-sis.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Marketing Group is a Connecticut-based General Agency founded in 1991 that recruits independent brokers to sell long-term care, Medicare, life, and annuity insurance products to senior consumers across the U.S. East Coast. It earns commission-based revenue and operates as an affiliate of Integrity.

Ownership category

akta.pro rank

Product category

Insurance Marketing and Distribution

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)

Keywords

• Insurance marketing services
• Senior market insurance
• Medicare insurance products
• Long-term care insurance
• General agency services

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Commissions: IMG earns commissions from insurance carriers when affiliated agents sell long-term care, Medicare, life, annuity, and other insurance products. Agents receive direct commissions from insurance carriers, with IMG operating as a General Agency that facilitates the relationship between agents and carriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Insurance Marketing Group (IMG) is a marketing firm and General Agency that distributes long-term care insurance, Medicare-related products, life insurance, and annuities to the Senior Market. The company recruits, trains, and supports independent insurance brokers and agents, providing access to multiple carriers, lead generation, marketing programs, licensing assistance, and commission processing.

Product overview

Insurance Marketing Group (IMG) is a marketing firm and general agency for long-term care insurance and Medicare-related insurance products. The company offers a portfolio of insurance products for the senior market including Long Term Care Insurance, Cancer/Heart Attack/Stroke Plans, Medicare Advantage Plans (Part C), Medicare Supplement Plans, Medicare Part D Prescription Drug Plans, Life Insurance (term and investment policies), Annuities (fixed and variable), Burial Insurance, and Hospital Indemnity Insurance. IMG operates as a full-service brokerage agency providing these products through a network of independent brokers, offering services including product design, licensing, product training, marketing programs, appointment assistance, and worksite marketing. The company was founded in 1991 and serves the Senior Market on the East Coast of the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Term Care Insurance Insurance policy covering medical and non-medical care for individuals with chronic illness or disability, supporting daily living activities. Can be delivered at home, in the community, assisted living, or nursing home settings. Targeted at seniors facing long-term care needs.
• Medicare Advantage Plans (Medicare Part C) Plans offered to Medicare beneficiaries by private companies working in conjunction with Medicare, covering the full range of hospital and doctor services and potentially reimbursing extra costs beyond Medicare-approved amounts.
• Medicare Supplement Plans Insurance helping pay expenses not covered by original Medicare, such as deductibles and coinsurance. Policies meeting Medicare supplement insurance definition are clearly labeled.
• Medicare Part D Prescription Drug Plans Prescription drug coverage plans offered to Medicare beneficiaries to help cover the cost of medications.
• Life Insurance Contract between policyholder and insurer where the insurer pays a designated beneficiary upon death of the insured. Includes term life insurance (protection) and whole life, universal life, and variable life policies (investment).
• Fixed Annuities Annuities with fixed payments where the insurance company guarantees a fixed return on the initial investment. Not regulated by the SEC.
• Variable Annuities

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• All Major Insurance CarrierscoreChannel Partner/ Reseller/ DistributorIMG represents many insurance companies allowing their staff to help agents with all insurance needs. The company works with multiple carriers to provide long-term care, Medicare, life, and annuity products to consumers.
• PremiercoreTechnology or IntegrationPremier provides the agent portal used by IMG for agent login and access. Agents access the Premier Portal for lead management and processing. Contact number provided for portal support: 1-800-365-8208.
• CLTC (Certified in Long Term Care)minorOthersCLTC is a certification organization for Long-Term Care insurance professionals. IMG staff and agents can obtain CLTC certification through this organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bankers Life: A long-established insurance carrier and captive-agent distributor focused on the 50+ market, offering Medicare Supplement, long-term care, annuities, and life insurance. Comparable to IMG in the senior-market customer focus and LTC/Medicare product overlap.
• AmeriLife: A large diversified insurance distribution platform serving senior, life, annuity, and health markets through a national network of agents and agencies. Comparable to IMG as an aggregator of senior-market IMOs/FMOs, though significantly larger and broader in product scope.
• Mutual of Omaha: A major national insurance carrier with deep senior-market exposure across Medicare Supplement, long-term care, and annuities. Comparable to IMG as a senior-market product provider whose policies IMG's agents place, and as a competitor for the same end customer.

Direct peers

• Senior Market Sales: One of the largest independent FMOs in the US specializing in the senior market, distributing Medicare Supplement, Medicare Advantage, annuities, and life insurance to independent agents. Directly comparable to IMG in target customer, product mix, and agent-recruitment GTM.
• National Contracting Group (NCG): A national FMO focused on senior-market life and annuity placement, recruiting independent agents and offering multi-carrier contracting. Closely comparable to IMG in agent-recruitment model and product mix in the 65+ segment.
• United Insurance Group / UIC Insurance Solutions: A regional FMO/GA recruiting independent agents across the Eastern US to sell Medicare, life, and annuity products. Comparable to IMG in agent-recruitment GTM, regional footprint, and senior-market product mix.
• Integrity Marketing Group: IMG's parent organization and the largest senior-market insurance distribution platform in the US. Directly comparable as an FMO/GA distributing life, annuity, Medicare, and senior health products through independent agents — IMG is effectively a sub-agency within this platform.
• Insurance Producers of America (IPA): An FMO specializing in final expense, annuity, and Medicare-related products distributed through independent agents. Comparable to IMG as a small-to-mid-sized GA/FMO with overlapping senior-market product breadth and similar agent-recruitment economics.

Emerging players

• SelectQuote: A direct-to-consumer senior insurance distributor focused on Medicare and life insurance via call-center-driven sales. Comparable to IMG in the senior-market focus and life/Medicare product mix, but operates a captive agent model rather than independent brokerage.
• GoHealth: A technology-enabled Medicare-focused insurance marketplace that connects beneficiaries with Medicare Advantage, Supplement, and Part D plans. Comparable to IMG in Medicare focus and senior target market, though it uses a direct-to-consumer digital channel rather than an independent agent network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insurance-marketing-group-llc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Marketing Group