Insurance Marketing Group
Insurance Marketing Group is a Connecticut-based General Agency founded in 1991 that recruits independent brokers to sell long-term care, Medicare, life, and annuity insurance products to senior consumers across the U.S. East Coast. It earns commission-based revenue and operates as an affiliate of Integrity.
- Company typePrivate
- Founded1991
- HeadquartersClinton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Insurance Marketing Group does
Insurance Marketing Group, LLC (IMG) is a Connecticut-based General Agency founded in 1991 that distributes long-term care, Medicare, life, and annuity insurance products to the senior market on the East Coast of the United States. The company operates a small internal team led by Agency Manager Steven Bugg and Office Manager Melissa Saraceno, and earns revenue primarily through commissions from insurance carriers when its affiliated independent brokers and agents place policies. IMG recruits and supports independent agents by providing access to multiple major carriers, licensing assistance, product training, lead generation, telemarketing services, marketing programs, and the third-party Premier Portal for lead and client relationship management.
IMG's product portfolio has expanded since 2006 to include Long Term Care Insurance, Medicare Advantage Plans (Part C), Medicare Supplement Plans, Part D Prescription Drug Plans, Life Insurance (term and permanent), Fixed and Variable Annuities, Burial Insurance, Hospital Indemnity Insurance, and Cancer, Heart Attack and Stroke plans. The company holds CLTC (Certified in Long-Term Care) credentials and Partnership Certified status with the Connecticut Office of Policy and Management, and notably lobbied for approval of the first short-term long-term care product in Connecticut history. The company is operationally a subsidiary or affiliate of Integrity, branded as 'An Integrity Company' in its public materials, with no external venture or private equity investment disclosed.
Business operations are supported by a multi-channel marketing approach that combines a corporate website, email communications, information seminars, telemarketing services, and direct agent recruitment. In 2017, IMG reported producing over $25 million in new life, health, and long-term care premiums, though no subsequent revenue or premium volume figures have been disclosed. The company is compliant with HIPAA, GLBA, CCPA, TCPA, TSR, CAN-SPAM, Medicare marketing guidelines, and multiple state privacy laws, reflecting its role as a Business Associate handling Protected Health Information on behalf of carriers and lead vendors.
Insurance Marketing Group firmographics
Firmographics- Name
- Insurance Marketing Group
- Legal name
- Insurance Marketing Group, LLC
- Website
- https://img-sis.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insurance Marketing Group is a Connecticut-based General Agency founded in 1991 that recruits independent brokers to sell long-term care, Medicare, life, and annuity insurance products to senior consumers across the U.S. East Coast. It earns commission-based revenue and operates as an affiliate of Integrity.
- Ownership category
- akta.pro rank
Insurance Marketing Group industry classification
Industry- Product category
- Insurance Marketing and Distribution
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)
Keywords
Where Insurance Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Clinton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insurance Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Commissions: IMG earns commissions from insurance carriers when affiliated agents sell long-term care, Medicare, life, annuity, and other insurance products. Agents receive direct commissions from insurance carriers, with IMG operating as a General Agency that facilitates the relationship between agents and carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based agent compensation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Insurance Marketing Group product offering
Product offeringCore offering
Insurance Marketing Group (IMG) is a marketing firm and General Agency that distributes long-term care insurance, Medicare-related products, life insurance, and annuities to the Senior Market. The company recruits, trains, and supports independent insurance brokers and agents, providing access to multiple carriers, lead generation, marketing programs, licensing assistance, and commission processing.
Product overview
Insurance Marketing Group (IMG) is a marketing firm and general agency for long-term care insurance and Medicare-related insurance products. The company offers a portfolio of insurance products for the senior market including Long Term Care Insurance, Cancer/Heart Attack/Stroke Plans, Medicare Advantage Plans (Part C), Medicare Supplement Plans, Medicare Part D Prescription Drug Plans, Life Insurance (term and investment policies), Annuities (fixed and variable), Burial Insurance, and Hospital Indemnity Insurance. IMG operates as a full-service brokerage agency providing these products through a network of independent brokers, offering services including product design, licensing, product training, marketing programs, appointment assistance, and worksite marketing. The company was founded in 1991 and serves the Senior Market on the East Coast of the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Long Term Care Insurance Insurance policy covering medical and non-medical care for individuals with chronic illness or disability, supporting daily living activities. Can be delivered at home, in the community, assisted living, or nursing home settings. Targeted at seniors facing long-term care needs.
- Medicare Advantage Plans (Medicare Part C) Plans offered to Medicare beneficiaries by private companies working in conjunction with Medicare, covering the full range of hospital and doctor services and potentially reimbursing extra costs beyond Medicare-approved amounts.
- Medicare Supplement Plans Insurance helping pay expenses not covered by original Medicare, such as deductibles and coinsurance. Policies meeting Medicare supplement insurance definition are clearly labeled.
- Medicare Part D Prescription Drug Plans Prescription drug coverage plans offered to Medicare beneficiaries to help cover the cost of medications.
- Life Insurance Contract between policyholder and insurer where the insurer pays a designated beneficiary upon death of the insured. Includes term life insurance (protection) and whole life, universal life, and variable life policies (investment).
- Fixed Annuities Annuities with fixed payments where the insurance company guarantees a fixed return on the initial investment. Not regulated by the SEC.
- Variable Annuities
Companies that use Insurance Marketing Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Insurance Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Insurance Marketing Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- All Major Insurance CarrierscoreIMG represents many insurance companies allowing their staff to help agents with all insurance needs. The company works with multiple carriers to provide long-term care, Medicare, life, and annuity products to consumers.
- PremiercorePremier provides the agent portal used by IMG for agent login and access. Agents access the Premier Portal for lead management and processing. Contact number provided for portal support: 1-800-365-8208.
- CLTC (Certified in Long Term Care)minorCLTC is a certification organization for Long-Term Care insurance professionals. IMG staff and agents can obtain CLTC certification through this organization.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Insurance Marketing Group competitors and assessment
Company assessmentBroad incumbents
- Bankers Life: A long-established insurance carrier and captive-agent distributor focused on the 50+ market, offering Medicare Supplement, long-term care, annuities, and life insurance. Comparable to IMG in the senior-market customer focus and LTC/Medicare product overlap.
- AmeriLife: A large diversified insurance distribution platform serving senior, life, annuity, and health markets through a national network of agents and agencies. Comparable to IMG as an aggregator of senior-market IMOs/FMOs, though significantly larger and broader in product scope.
- Mutual of Omaha: A major national insurance carrier with deep senior-market exposure across Medicare Supplement, long-term care, and annuities. Comparable to IMG as a senior-market product provider whose policies IMG's agents place, and as a competitor for the same end customer.
Direct peers
- Senior Market Sales: One of the largest independent FMOs in the US specializing in the senior market, distributing Medicare Supplement, Medicare Advantage, annuities, and life insurance to independent agents. Directly comparable to IMG in target customer, product mix, and agent-recruitment GTM.
- National Contracting Group (NCG): A national FMO focused on senior-market life and annuity placement, recruiting independent agents and offering multi-carrier contracting. Closely comparable to IMG in agent-recruitment model and product mix in the 65+ segment.
- United Insurance Group / UIC Insurance Solutions: A regional FMO/GA recruiting independent agents across the Eastern US to sell Medicare, life, and annuity products. Comparable to IMG in agent-recruitment GTM, regional footprint, and senior-market product mix.
- Integrity Marketing Group: IMG's parent organization and the largest senior-market insurance distribution platform in the US. Directly comparable as an FMO/GA distributing life, annuity, Medicare, and senior health products through independent agents — IMG is effectively a sub-agency within this platform.
- Insurance Producers of America (IPA): An FMO specializing in final expense, annuity, and Medicare-related products distributed through independent agents. Comparable to IMG as a small-to-mid-sized GA/FMO with overlapping senior-market product breadth and similar agent-recruitment economics.
Emerging players
- SelectQuote: A direct-to-consumer senior insurance distributor focused on Medicare and life insurance via call-center-driven sales. Comparable to IMG in the senior-market focus and life/Medicare product mix, but operates a captive agent model rather than independent brokerage.
- GoHealth: A technology-enabled Medicare-focused insurance marketplace that connects beneficiaries with Medicare Advantage, Supplement, and Part D plans. Comparable to IMG in Medicare focus and senior target market, though it uses a direct-to-consumer digital channel rather than an independent agent network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Insurance Marketing Group social profiles
Digital presenceInsurance Marketing Group compliance and trust
Trust signalCompliance6 records
Insurance Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Marketing Group leadership team
Management profileNumber of profiles
Profiles2 records
Insurance Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Marketing Group
What does Insurance Marketing Group do?
Insurance Marketing Group (IMG) is a marketing firm and General Agency that distributes long-term care insurance, Medicare-related products, life insurance, and annuities to the Senior Market. The company recruits, trains, and supports independent insurance brokers and agents, providing access to multiple carriers, lead generation, marketing programs, licensing assistance, and commission processing.
Is Insurance Marketing Group a public or private company?
Insurance Marketing Group is a private company. It is classified as corporate owned and is currently operating.
When was Insurance Marketing Group founded?
Insurance Marketing Group was founded in 1991. It employs 1 to 10 people.
Where is Insurance Marketing Group based?
Insurance Marketing Group is headquartered in Clinton, United States, in the North America region.
How does Insurance Marketing Group make money?
One revenue line is on record: insurance Commissions.
Who are Insurance Marketing Group's main competitors?
Broad incumbents on record are Bankers Life, AmeriLife and Mutual of Omaha. Direct peers are Senior Market Sales, National Contracting Group (NCG), United Insurance Group / UIC Insurance Solutions, Integrity Marketing Group and Insurance Producers of America (IPA). Emerging players are SelectQuote and GoHealth.
Does Insurance Marketing Group have an API?
No public API is recorded for Insurance Marketing Group.
What industry is Insurance Marketing Group in?
Insurance Marketing Group's product category is Insurance Marketing and Distribution. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAAAAAM, Annuities & Investment-Linked Insurance Solutions (Retail). Its NAICS code is 524210 and its SIC code is 6411.