League of Michigan Bicyclists

What League of Michigan Bicyclists does

The League of Michigan Bicyclists (LMB) is a 501(c)(3) nonprofit organization serving as Michigan's statewide bicycling advocacy body. Founded circa 1986 and headquartered in Lansing, Michigan, LMB operates with a small staff (1-10 employees) and unifies individual cyclists, organized cycling clubs, member bike shops, community organizations, law enforcement agencies, and corporate sponsors around a mission to advocate for cyclist rights, educate road and trail users, and promote bicycle access and safety. The organization's portfolio includes annual advocacy and cycling tours (Shoreline West Bicycle Tour, MUP Tour, Sunrise Adventure, HUBFest, Leaf Pile Pedal), the statewide Ride Calendar developed with the Michigan Department of Transportation, the integrated Michigan Mountain Bike Alliance (MMBA), and programs covering e-bike resources, the Safe Passing Campaign, Bike Wave pilot protected lanes, Better Bicycling Grants, Trailblazing Grants, the Light Love bike lights program, and education curricula including Smart Cycling and Bicycle Friendly Driver.

LMB's revenue model is a hybrid nonprofit stack combining subscription-recurring membership dues (Individual, Student/Senior, Household, 2-Year, and Lifetime tiers via monthly auto-renew on NeonCRM), tax-deductible donations (one-time and recurring), event registration fees from multi-day tours, and merchandise sales through the LMB Legacy Store. Go-to-market is community-led: membership recruitment and donations flow through lmb.org, social channels (Facebook, Instagram, X/Twitter), and email newsletter, while events serve as the primary bottom-of-funnel engagement mechanism and Advocacy Day as the legislative mobilization channel. LMB generates no proprietary technology product and operates standard digital infrastructure.

LMB's core moat is regulatory and reputational: it has shaped Michigan law through the 3-foot safe passing statute (2018), e-bike classification legislation (2017), driver's education improvements (2018), obstructed license plate bill (2018), and Amtrak bicycle service on the Wolverine Line (2018). Its distribution channel includes MDOT, Amtrak, the League of American Bicyclists, People for Bikes, the Michigan Environmental Council, and the Michigan Department of Natural Resources. Recent commercial moves include the 2026 Waymo title sponsorship of HUBFest and a statewide bike safety campaign across radio and digital platforms supported by the Equitable Transportation Fund.

Name

League of Michigan Bicyclists

Legal name

League of Michigan Bicyclists

Website

https://lmb.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

The League of Michigan Bicyclists is a Michigan-based 501(c)(3) nonprofit advocacy organization that unifies cyclists, clubs, and bike shops to advocate for cyclist rights, deliver bicycling education, and produce statewide cycling events and tours.

Ownership category

akta.pro rank

Product category

Cycling Advocacy Services

NAICS

Civic and Social Organizations (81341), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Bicycle advocacy
• Cycling education
• Cycling events
• Trail grants
• Safe passing legislation

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The organization generates revenue through annual and multi-year membership fees at various tiers including Individual, Household, Student/Senior, and Lifetime memberships. Membership auto-renews monthly.
2. Donations: Tax-deductible donations support bike-partisan advocacy in Michigan. Donors can make one-time or recurring monthly donations.
3. Event Fees: Revenue generated from bicycle tours and events including Shoreline West, MUP Tour, Sunrise Adventure, and HUB Fest. These multi-day cycling events charge registration fees.
4. Merchandise Sales: LMB operates merchandise stores including the LMB Legacy Store and partnerships for branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The League of Michigan Bicyclists is a 501(c)(3) nonprofit that unifies, advocates for, and educates Michigan cyclists through annual cycling tours and events, a statewide ride calendar, bicycling education programs (Smart Cycling, Bicycle Friendly Driver), grant programs (Better Bicycling Grants, Trailblazing Grants, Light Love), and legislative advocacy. Revenue is generated through membership dues, donations, event registration fees, and merchandise sales.

Product overview

The League of Michigan Bicyclists (LMB) is a nonprofit bicycling advocacy organization offering a portfolio of programs and services rather than a unified software product. Core offerings include annual bicycle tours and events (Shoreline West, MUP Tour, Sunrise Adventure, HubFest), a Ride Calendar developed with MDOT, and the Michigan Mountain Bike Alliance (MMBA) for mountain biking. LMB provides grant programs including Better Bicycling Grants, Trailblazing Grants, and the Bike Lights for Michigan Nights program. Educational services include Biking 101 resources, Bicycle Friendly Driver training, and Smart Cycling courses. The organization also runs advocacy initiatives such as the Safe Passing Campaign and Bike Wave for protected lanes, plus offers MI Maps + Routes for route planning and a membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• LMB Events & Tours Annual multi-day cycling tours and advocacy events organized by LMB for individual cyclists across Michigan, including Shoreline West Bicycle Tour (470+ riders), MUP Tour (180+ cyclists), Sunrise Adventure, HUB Fest, and Leaf Pile Pedal bike-packing events.
• Membership Program Annual membership program with Individual, Household, Student/Senior, 2-Year, and Lifetime tiers providing advocacy representation, education benefits, and community access for Michigan bicyclists.
• Statewide Ride Calendar An annually published ride calendar developed in partnership with MDOT, listing hundreds of cycling events across Michigan including tours, races, and advocacy events for cyclists.
• Michigan Mountain Bike Alliance (MMBA) A joint initiative between LMB and the Michigan Mountain Bike Association supporting mountain biking in Michigan through skills clinics (Women's Weekend, FUNdamental Skills Clinics, Focus Skills Clinics), local MTB associations, and advocacy.
• Better Bicycling Grants Grant program supporting bicycling initiatives across Michigan, including Micro-Grants for community organizations, with 10 initial recipients in 2018.
• Trailblazing Grants Grants supporting trail development and maintenance across Michigan communities, targeted at improving cycling infrastructure.
• Bike Lights for Michigan Nights (Light Love Program) Program providing free bike lights to cyclists to improve safety during nighttime riding, supporting visibility of 'invisible cyclists.'
• Bicycle Friendly Driver Program Education program teaching drivers how to safely share the road with bicyclists, available to motorists, workplaces, and community organizations.
• Smart Cycling Cycling education curriculum for riders of all levels, taught through LMB's network of certified instructors.
• Dollar Per Rider Program Program supporting organizations that host cycling events with per-rider donations to LMB, enabling event organizers to fundraise through their rides.
• LMB Merchandise Store Branded merchandise store including the LMB Legacy Store and a Daylight Custom partnership, selling LMB-branded apparel and accessories to members and supporters.

Quantifiable outcome

• Over 1,500 bicycle-related crashes occur in Michigan each year, which the organization's safety campaigns aim to reduce

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core, major and minor.

• Equitable Transportation Fund (Global Philanthropy Partnership)coreGTM or Marketing Partner · 1 January 2026Supported LMB's statewide bike safety campaign across radio and digital platforms with the message 'Eyes up. Phone down. Leave at least 3 feet when passing a bicyclist.'
• WaymomajorGTM or Marketing Partner · 1 January 2026Title sponsor of HUBFest 2026, with the first 150 registrants receiving a FREE MET MIPS bike helmet.
• MDOT (Michigan Department of Transportation)coreStrategic or Co-development PartnerLMB partners with MDOT annually to develop the ride calendar listing hundreds of cycling events across Michigan.
• AmtrakcoreStrategic or Co-development PartnerLMB advocated for and helped launch bicycle service on Amtrak's Wolverine Line, Pere Marquette Line, and Blue Water Line, enabling cyclists to bring bikes on Michigan train routes.
• Ann Arbor Velo ClubminorGTM or Marketing PartnerCommunity cycling organization supporting LMB's bike safety campaign.
• Ann Arbor Bicycle Touring SocietyminorGTM or Marketing PartnerCommunity cycling organization supporting LMB's bike safety campaign.
• GoLivCo-Horal Family FoundationminorGTM or Marketing PartnerFamily foundation supporting LMB's bike safety campaign.
• Friends of the Lansing Regional TrailsminorGTM or Marketing PartnerTrail organization supporting LMB's bike safety campaign.
• Michiana Bicycle AssociationminorGTM or Marketing PartnerCycling organization supporting LMB's bike safety campaign.
• Genesee Wanderers Cycling ClubminorGTM or Marketing PartnerCycling club supporting LMB's bike safety campaign.
• Metro 313 CyclonesminorGTM or Marketing PartnerDetroit cycling club supporting LMB's bike safety campaign.
• Clinton River RidersminorGTM or Marketing PartnerCycling organization supporting LMB's bike safety campaign.
• Cadieux Bicycle ClubminorGTM or Marketing PartnerCycling club supporting LMB's bike safety campaign.
• TCBA/DALMACminorGTM or Marketing PartnerCycling organization supporting LMB's bike safety campaign.
• Michigan Trails and Greenways Alliance (MTGA)coreStrategic or Co-development PartnerCollaborated on e-bike legislation (HB 4781, 4782, 4783) that was signed into law in 2017, defining e-bike classifications and regulations.
• Michigan Mountain Bike Association (MMBA)coreStrategic or Co-development PartnerCollaborated on e-bike legislation and now joined under the LMB umbrella as Michigan Mountain Bike Alliance (MMBA).
• Michigan Environmental Council (MEC)coreStrategic or Co-development PartnerCollaborated on e-bike legislation passed in 2017.
• Michigan Department of Natural Resources (DNR)coreStrategic or Co-development PartnerCollaborated on e-bike legislation defining where e-bikes can be ridden on state trails and facilities.
• People for BikescoreStrategic or Co-development PartnerNational cycling advocacy organization that collaborated on Michigan e-bike legislation.
• PEACcoreStrategic or Co-development PartnerCollaborated on e-bike legislation in Michigan.
• Michigan Department of Transportation (MDOT)coreStrategic or Co-development PartnerMDOT and Amtrak partnered to launch bicycle service on Michigan's Amtrak routes, with LMB advocacy leading to this service.
• BrazewaymajorGTM or Marketing PartnerTitle sponsor of HUB Fest 2017 and 2018, Hadrian's Ultimate Bicycle Fest.
• Bike Law MichiganminorGTM or Marketing PartnerSponsor of HUB Fest 2018.
• VelocityminorGTM or Marketing PartnerSponsor of HUB Fest 2018.
• Visit LenaweeminorGTM or Marketing PartnerSponsor of HUB Fest 2018.
• Adrian Locksmith and CycleryminorGTM or Marketing PartnerSponsor of HUB Fest 2018.
• Adrian SteelminorGTM or Marketing PartnerSponsor of HUB Fest 2018.
• Cycle Safe, Inc.minorGTM or Marketing PartnerSponsor of HUB Fest 2018.
• Plastic OmniumminorGTM or Marketing PartnerSponsor of HUB Fest 2018.
• Kalamazoo Valley AmbucsminorGTM or Marketing PartnerCharity recipient of Michigan's first Bikes and Beers event, partnering with LMB.
• World Bicycle ReliefminorGTM or Marketing PartnerReceives a portion of Bikes and Beers event registration proceeds.
• Bike DearbornminorGTM or Marketing Partner2018 Micro-Grant recipient promoting bicycling community and culture in Dearborn.
• Bike Friendly SoominorGTM or Marketing Partner2018 Micro-Grant recipient promoting bicycle and pedestrian awareness in Sault Ste Marie.
• Common CycleminorGTM or Marketing Partner2018 Micro-Grant recipient, Ann Arbor-based organization empowering the community to ride bicycles.
• Norte!minorGTM or Marketing Partner2018 Micro-Grant recipient, Traverse City-based organization building stronger bike-friendly communities.
• Lansing Bike CooperativeminorGTM or Marketing Partner2018 Micro-Grant recipient empowering the Lansing community through bicycle education and access.
• MiSCAminorGTM or Marketing Partner2018 Micro-Grant recipient, Michigan Scholastic Cycling Association establishing safe scholastic cycling programs.
• League of American BicyclistscoreStrategic or Co-development PartnerNational partner organization. LMB partners with the League of American Bicyclists on advocacy action alerts and bicycle safety legislation campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PeopleForBikes: Industry-supported bicycling advocacy and infrastructure coalition that partnered with LMB on Michigan e-bike legislation. Comparable mission of unified cycling voice and policy wins, operating at a national scale with broader industry funding.
• League of American Bicyclists: National U.S. bicycling advocacy organization explicitly listed as LMB's national partner. Operates the same membership/advocacy/education model at the federal level, providing programmatic templates and policy alignment that LMB executes at the state level.
• Rails-to-Trails Conservancy: National trail conversion and active-transportation advocacy nonprofit. Comparable advocacy plus community-event model, with particular overlap on LMB's Trailblazing Grants and trail-infrastructure legislative work.

Emerging players

• World Bicycle Relief: International bicycle access nonprofit that receives a portion of LMB's Bikes and Beers event proceeds. Comparable events/cycling-for-cause model but with global mandate and significantly larger scale.

Regional players

• Michigan Environmental Council: Statewide Michigan coalition that partnered with LMB on the 2017 e-bike legislation. Comparable in scope (Michigan-only) and on transportation/climate-advocacy interfaces, with broader environmental mandate.
• Bike Michigan (Michigan Mountain Bike Alliance): Michigan-focused mountain biking program now operating under LMB's umbrella. Directly comparable niche within LMB's scope, with the same skills clinics, local associations, and trail advocacy work, but scoped to MTB only.
• Walk Bike Detroit: Detroit-based active transportation advocacy organization with comparable education, advocacy, and community-ride programming. Geographic overlap within Michigan but more localized to the Detroit metro area.

Direct peers

• Michigan Trails and Greenways Alliance: Michigan-specific trails and greenways coalition explicitly listed as LMB's e-bike legislation partner. Direct peer in Michigan trail advocacy, with closely overlapping donor base, government relationships, and policy agenda.
• Adventure Cycling Association: Missoula-based nonprofit that runs multi-day, multi-state bicycle tours and routes. Closely comparable to LMB's Shoreline West and MUP Tour events, with a longer-standing national touring product and similar rider demographics.
• International Mountain Bicycling Association: National mountain biking advocacy and trail stewardship organization. Direct peer to LMB's Michigan Mountain Bike Alliance (MMBA) program, with overlapping skills clinics, local chapter structure, and trail grant programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mibicyclists
• Facebookfacebook.com/LeagueofMichiganBicyclists
• Instagraminstagram.com/mibicyclists
• LinkedInlinkedin.com/company/league-of-michigan-bicyclists

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about League of Michigan Bicyclists