The Pop Shop
The Pop Shop is a US-based promotional products, printing, and brand merchandising company that serves corporations, agencies, churches, and nonprofits with branded merchandise, custom apparel, printing services, and a proprietary Brand Store e-commerce platform managing over 150 corporate stores. It operates as a subsidiary of Geiger, the largest privately held promotional firm in America.
- Company typePrivate
- Founded1999
- HeadquartersAlpharetta, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Pop Shop does
The Pop Shop is a US-based promotional products, printing, and brand merchandising company founded in 1999 and operating as a wholly-owned subsidiary of Geiger, the largest privately held promotional firm in America. The company is headquartered in Alpharetta/Atlanta, Georgia, and serves corporations, marketing agencies, churches, and nonprofit organizations across the Southeast US with a sales-led go-to-market comprising direct field sales, inside sales, and a custom Brand Store e-commerce platform.
The company's product portfolio is organized into five core lines: Promo Products (branded advertising specialties including pens, bags, drinkware, USB drives, calendars, umbrellas, and apparel), Printing (point-of-purchase displays, posters, banners, signage, and sales kit production), Apparel (decorated clothing with screen printing and embroidery), Incentives (employee recognition awards and tax-deductible employer deduction programs up to $400 per employee), and Brand Stores (custom PCI-compliant e-commerce platforms for corporate merchandise programs). The Brand Store platform supports credit card, purchase order, cost center code, and budget tracking, and is operated at scale of over 150 stores serving more than 100 national and regional brands, with financed inventory offering and 99% server uptime. The company also operates specialized sub-categories including church/ministry resources, branded food and edibles, and event promotional materials.
Revenue is generated through one-time promotional product sales, recurring Brand Store fulfillment managed-services contracts, and project-based printing and graphic design work. Distribution leverages parent company Geiger's fulfillment infrastructure, supply chain, and distribution center. The company markets through a multi-channel approach built around a distinctive superhero-themed brand identity ('El Deflecto' and 'The Solutioner'), active social media, content marketing, e-catalogs (new&fresh, The Pulse), email campaigns, and trade show exhibitions at PPAI Expo, WBENC, Drive Conference, and Brand Builders Expo. Pricing is quote-based and not publicly disclosed. The firm has accumulated six PPAI industry awards between 2012 and 2014, including a Gold Pyramid Award and Gold Technology Awards.
The Pop Shop firmographics
Firmographics- Name
- The Pop Shop
- Legal name
- The POP Shop
- Website
- https://thepopshop.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Pop Shop is a US-based promotional products, printing, and brand merchandising company that serves corporations, agencies, churches, and nonprofits with branded merchandise, custom apparel, printing services, and a proprietary Brand Store e-commerce platform managing over 150 corporate stores. It operates as a subsidiary of Geiger, the largest privately held promotional firm in America.
- Ownership category
- akta.pro rank
The Pop Shop industry classification
Industry- Product category
- Promotional Products and Branding Services
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
Keywords
Where The Pop Shop is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pop Shop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Promotional Products Sales: Sale of branded promotional merchandise including promo products, apparel, incentives, and printed materials. One-time and recurring purchase models depending on client needs.
- Brand Store Fulfillment: Development and ongoing fulfillment services for corporate Brand Stores, handling inventory management, order processing, and distribution for over 150 brand store clients.
- Printing Services: Graphic design, printing, and distribution of point-of-purchase merchandise and sales kits.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Pop Shop product offering
Product offeringCore offering
The Pop Shop is a full-service promotional products and branding company that designs, sources, produces, and fulfills branded merchandise (promo products, apparel, printed materials, and employee incentives) for corporate clients. It also develops and operates custom corporate Brand Store e-commerce platforms that consolidate purchasing, enforce brand consistency, and provide PCI-compliant fulfillment for over 150 brand store clients. The company operates as a subsidiary of Geiger, leveraging its parent firm's distribution infrastructure, supply chain, and sales network.
Product overview
The Pop Shop is a promotional products and printing company founded in 1999, originally starting as a point-of-purchase display and graphic design business. The company offers a comprehensive suite of branded merchandise and marketing services organized into five core product lines: Promo Products (advertising specialties like pens, bags, drinkware, calendars, USB drives), Printing (point-of-purchase displays, posters, signage), Apparel (decorated clothing with embroidery and screen printing), Incentives (employee recognition and awards programs), and Brand Stores (custom e-commerce platforms for corporate merchandise programs). The company also specializes in church ministry products, branded food/edibles for gifting, and event promotional materials. The company is a subsidiary of Geiger, the largest privately held promotional firm in America.
Differentiator
Problem solved
Functional benefit
Products and services
- Promo Products
Quantifiable outcome
- Over 1,300 impressions generated by promotional umbrellas over their lifespan
- +3 more outcomes
Companies that use The Pop Shop
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
The Pop Shop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Pop Shop partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered key and core.
- North Point Community ChurchkeyOngoing partnership for promotional merchandise and marketing materials. Collaborated on MarriedLife Great Date Experience project winning Gold Pyramid Award. Partnership includes Superheroes Curriculum products, children's ministry materials, and various church promotional campaigns since 2008.
- GeigercoreParent company of The POP Shop. Geiger is the largest privately held promotional firm in America. The POP Shop operates as a subsidiary, leveraging Geiger's distribution infrastructure, supply chain, and sales network. Includes shared corporate leadership team members Jo-an Lantz (CEO), Gene Geiger (Chairman), Peter Geiger (Exec VP), Chris McKee (SVP Sales & Marketing), and David Geiger (President).
- Livgeiger (Geiger)coreExclusive distributor of Liv® breast self-exam aid for United States and Canada, co-developed by Olivia Newton-John. Launched as new business unit under parent company Geiger.
- MarriedLifekeyPartnership on Great Date Experience materials for married couples. Developed custom branded Frisbee with date night content for North Point Community Church married ministry program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Pop Shop competitors and assessment
Company assessmentOthers
- ASI (Advertising Specialty Institute): The largest industry trade association and services provider for the promotional products industry, offering supplier directories, education, and distributor enablement tools. Not a direct competitor but a key ecosystem player that The POP Shop operates within and against.
Direct peers
- Brandvia: A full-service promotional products and branded merchandise company that develops and manages corporate brand stores — directly comparable to The POP Shop's Brand Store platform offering and enterprise client focus.
- Boundless Promotions: A promotional products and corporate gifting platform serving enterprise clients with branded merchandise, kitting, and fulfillment. Comparable business model and target customer base as The POP Shop.
- Pinnacle Promotions: An independent promotional products distributor serving corporate clients with branded merchandise, custom kitting, and recognition programs — directly competitive with The POP Shop across mid-market and enterprise segments.
- 4imprint: The largest publicly traded promotional products distributor in North America. 4imprint offers a directly comparable suite of branded merchandise, apparel, and signage with a digital-first ordering model, making it the most direct competitive comparable for The POP Shop's promotional products business.
- National Pen: A large promotional products and custom writing instruments company serving SMBs and enterprise customers with branded merchandise. Comparable to The POP Shop across product categories, customer segments, and the direct-to-corporate sales motion.
- HALO (HALO Recognition / HALO Branded Solutions): One of the largest independent promotional products and employee recognition companies in the US, serving Fortune 500 clients with branded merchandise, incentives, and recognition programs — directly comparable to The POP Shop's corporate, incentives, and brand store offerings.
Emerging players
- SwagUp: A tech-enabled corporate swag platform that automates branded merchandise sourcing, kitting, and global fulfillment. Targets the same corporate brand store use case as The POP Shop but with a digital-first, lower-touch model that could disrupt traditional distributors.
- Printfection: A swag management and brand store platform that competes directly in the corporate merchandise e-commerce space. Its software-led approach represents an emerging competitive threat to The POP Shop's Brand Store platform business.
Broad incumbents
- Staples Promotional Products: The promotional products arm of Staples, a large office supplies and business services incumbent. Offers branded merchandise at scale with broad catalog coverage, representing a larger but less specialized competitor compared to The POP Shop.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Pop Shop social profiles
Digital presenceThe Pop Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pop Shop leadership team
Management profileNumber of profiles
Profiles4 records
The Pop Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pop Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pop Shop
What does The Pop Shop do?
The Pop Shop is a full-service promotional products and branding company that designs, sources, produces, and fulfills branded merchandise (promo products, apparel, printed materials, and employee incentives) for corporate clients. It also develops and operates custom corporate Brand Store e-commerce platforms that consolidate purchasing, enforce brand consistency, and provide PCI-compliant fulfillment for over 150 brand store clients. The company operates as a subsidiary of Geiger, leveraging its parent firm's distribution infrastructure, supply chain, and sales network.
Is The Pop Shop a public or private company?
The Pop Shop is a private company. It is classified as corporate owned and is currently operating.
When was The Pop Shop founded?
The Pop Shop was founded in 1999. It employs 51 to 100 people.
Where is The Pop Shop based?
The Pop Shop is headquartered in Alpharetta, United States, in the North America region.
How does The Pop Shop make money?
Three revenue lines are on record. Promotional Products Sales are the primary driver. The others are brand Store Fulfillment and printing Services.
Who are The Pop Shop's main competitors?
ASI (Advertising Specialty Institute) is listed as an others. Direct peers are Brandvia, Boundless Promotions, Pinnacle Promotions, 4imprint, National Pen and HALO (HALO Recognition / HALO Branded Solutions). Emerging players are SwagUp and Printfection. Staples Promotional Products is listed as a broad incumbent.
Does The Pop Shop have an API?
No public API is recorded for The Pop Shop.
What industry is The Pop Shop in?
The Pop Shop's product category is Promotional Products and Branding Services. Its primary akta.pro industry code is BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54186 and its SIC code is 7331.