SiteSupport

What SiteSupport does

SiteSupport is a B2B digital agency headquartered in Breda, Netherlands, with 25 years of experience building custom digital platforms for two primary verticals: FMCG (beverages) and Dutch healthcare. The firm operates from an 11–50 employee base as a focused boutique, anchored by a 20-year partnership with AB InBev that spans multiple portfolio brands including Hertog Jan, Corona Extra, Budweiser, Stella Artois, and Pro League. The agency combines project-based platform builds with a growing portfolio of proprietary products, suggesting a hybrid services-plus-product model rather than pure agency services.

The company's product portfolio spans digital platforms and web-to-print tooling, campaign sites, event logistics platforms (BierMaster), and a healthcare product family that includes SiteSupport EPD (integrated with HIS systems), Post-Z Self-Care, WijzerGGZ, Humo Academie, and digital annual reports for healthcare providers. Technical capabilities include a Budweiser-branded image recognition application and a real-time supplier recommendation engine, though no proprietary AI/ML stack is disclosed. Healthcare delivery spans 15 years and serves Dutch providers including Erasmus MC, general practice groups (Huisartsen Eemland), and self-care organizations.

SiteSupport generates revenue primarily through project-based platform builds and ongoing maintenance contracts with enterprise clients, with multi-year cycles (18–20+ years) at anchor accounts providing revenue continuity. Geographic execution spans the Netherlands, Belgium, UK, and broader European markets, with notable multi-country deployments such as the Corona Extra campaign across 10 European countries. The combination of long-tenured anchor clients and recurring productized deliverables (annual reports, EPD, event platforms) creates a mixed model between traditional agency revenue and lightweight productized offerings.

Name

SiteSupport

Legal name

SiteSupport

Website

https://sitesupport.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SiteSupport is a B2B digital agency in Breda, Netherlands, building custom digital platforms, campaign sites, and proprietary healthcare products (EPD, self-care, GGZ tooling) for FMCG beverage brands — anchored by a 20-year AB InBev partnership — and Dutch healthcare providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital platform development and delivery: SiteSupport builds custom digital platforms for clients across FMCG, healthcare, and other sectors. The revenue model appears to be project-based professional services and/or retainer engagements, where the company works in close collaboration with clients to develop tailored platforms. Work includes websites, campaign sites, web-to-print tools, self-service portals, event platforms, and healthcare solutions. Post-delivery, the company continues to develop and improve platforms, suggesting ongoing retainer or maintenance revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SiteSupport is a digital agency that builds custom digital platforms for clients across FMCG and healthcare verticals. Offerings include websites, web applications, campaign platforms, web-to-print solutions, self-service portals, event logistics platforms, and electronic patient record (EPD) systems integrated with HIS. The company works in close collaboration with clients on tailored projects and continues post-launch development and optimization.

Product overview

SiteSupport is a digital agency offering custom digital platforms built on a lean, agile methodology (called 'the lean machine'). The core offering consists of Digital Platforms for websites, campaigns, and web-to-print solutions, with specialized verticals for FMCG brands and Healthcare. The healthcare product line includes SiteSupport EPD (Elektronisch Patiëntendossier), HIS integration, Post-Z self-care platform, and the Humo Academie training platform. For FMCG, they specialize in campaign sites, loyalty programs, and brand incentive platforms. Additional specialized solutions include Event Logistics Platforms, BierMaster training platforms, and digital annual reports. All offerings are custom-built with rapid development cycles, emphasizing continuous iteration post-launch.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Digital Platforms Custom-built digital platforms that translate business objectives into results, combining advanced technology with ease of use. Built on a lean, agile methodology with rapid development cycles. Serves enterprise clients in FMCG, healthcare, and other sectors.
• Web-to-Print Platforms User-friendly, scalable, and efficient platforms enabling end-users to design, compose, and order print materials in several steps, with smart integrations and automated workflows connecting directly to printing houses.
• SiteSupport EPD (Electronic Patient Record) Electronic Patient Record (Elektronisch Patiëntdossier) system developed by SiteSupport, integrated with the Post-Z platform and connected to the HIS of participating general practitioners to enable seamless healthcare operations.
• Healthcare Platforms Digital platforms for healthcare organizations including self-care portals, medical group websites, GP out-of-hours post sites, training/academy platforms, patient-facing applications, and digital annual reports. Fully integrated with EPD/HIS systems.
• Campaign Sites Marketing campaign platforms built rapidly for FMCG brands, supporting multi-country European rollouts with local nuances. Includes loyalty programs, brand incentive platforms, digital beer menus, and image-recognition brand activation apps.
• Event Logistics Platform Order platform for event materials connecting multiple suppliers with complex approval flows, ERP integrations, and a real-time supplier recommendation engine based on products, delivery time, inventory, pricing, and organizational priorities.
• BierMaster Training Platform Advanced online training platform that gamifies beer knowledge across seven levels, enabling hospitality staff to become beer ambassadors with competitive leaderboards at company, city, and national levels.

Quantifiable outcome

• Hertog Jan became the new market leader in the Netherlands over 18 years of partnership
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conclusion: Large Dutch digital transformation and IT services firm with a custom platform development practice across multiple verticals including healthcare. Comparable in B2B Dutch-enterprise custom software delivery.
• Emakina: Benelux-rooted digital agency with European scale, delivering digital platforms, campaigns, and ecommerce for enterprise brands. Comparable in regional positioning, multi-country FMCG campaign execution, and integrated platform offering.
• iO (formerly Intracto Group): Belgium-headquartered full-service digital agency with strong presence in the Netherlands, building custom digital platforms and marketing technology for enterprise clients. Comparable in Benelux footprint, services model, and platform-development focus.
• Valtech: European digital transformation agency with a strong healthcare and life-sciences practice alongside consumer brand work. Comparable in combining custom platform development with regulated-vertical depth across European markets.
• Nelon Media: Dutch digital agency focused on custom platform development, web applications, and campaign sites for mid-market and enterprise clients. Comparable in custom platform / web-application focus and Dutch-enterprise customer base.
• Dept Agency: Largest independent digital agency in the Netherlands offering end-to-end digital platforms, brand campaigns, and healthcare/FMCG work. Closely comparable in geography, vertical mix (FMCG and regulated sectors), and custom platform development capability.
• Hoppinger: Dutch independent digital agency building custom platforms, websites, and digital campaigns for enterprise clients. Comparable in boutique scale, B2B custom platform delivery, and Benelux enterprise customer base.

Broad incumbents

• Mirum Agency: Global digital agency network within WPP, offering platform development, campaigns, and experience design for major brands. Comparable in campaign platform and FMCG digital work but at much larger scale and with broader geographic reach.
• AKQA: Global design and innovation agency part of WPP, building digital platforms, brand experiences, and campaigns for global enterprise brands including AB InBev-adjacent work. Comparable in bespoke campaign platform delivery but at incumbent scale.

Regional players

• Greenberry: Amsterdam-based digital product agency building custom platforms and web applications for European enterprise clients across multiple verticals. Comparable in bespoke platform delivery and Western European mid-market positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sitesupport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiteSupport