Keralty
Keralty is a Colombian private healthcare group operating an integrated model combining health insurance, clinical delivery, social care, and education across 10 countries, serving 4M+ users through 300+ medical centers and 35,000+ professionals.
- Company typePrivate
- Founded1980
- HeadquartersBogotá, Colombia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Keralty does
Keralty is a vertically integrated private healthcare group headquartered in Bogotá, Colombia, founded in 1980 as Colsanitas. The company operates an Integrated Health Model that combines health insurance, clinical service delivery, social care, education, and community support into a single ecosystem spanning 10 countries (Colombia, United States, Mexico, Brazil, Spain, Peru, Venezuela, Philippines, Dominican Republic, and Puerto Rico) with 4M+ users, 35,000+ professionals, 20,000+ affiliated doctors, and 300+ medical centers.
The core product portfolio comprises EPS Sanitas (regulated Colombian health insurance), Colsanitas and Medisanitas (prepaid medicine plans), Clínica Colsanitas (hospital and clinical network including Clínica Universitaria Colombia), Sanitas USA (50+ primary care medical centers focused on Medicare Advantage), VERSANIA (senior, early childhood, and psychosocial care services), Fundación Keralty (community health initiatives such as the Wayúu 'A Guajira' project), and Fundación Universitaria Sanitas / Unisanitas (healthcare education and research). Underlying technology includes the Modelo de Salud Integral care coordination framework, digital health services integrating telemedicine, big data analytics, AI, and genomics, plus a 3D printing capability (Mizar Additive) producing personalized prosthetics.
Keralty generates revenue through four streams: recurring health insurance premiums (EPS Sanitas contributory and subsidized regimes, Colsanitas and Medisanitas prepaid plans), transactional healthcare service delivery (consultations, surgeries, hospitalizations, emergency care across owned facilities), education and training services (Unisanitas degrees, international medical conferences), and managed social care services (Versania). Go-to-market combines enterprise sales to medium-sized businesses (particularly in newer markets like Peru), direct-to-consumer insurance products distributed through owned channels and brokers, and Medicare Advantage channel partnerships with BlueCross BlueShield of Tennessee and Clover Health in the United States. The group is led by CEO Sergio Martínez Martín and operates through wholly-owned subsidiaries without a disclosed parent or external controlling shareholder.
Keralty firmographics
Firmographics- Name
- Keralty
- Legal name
- Grupo Empresarial Keralty
- Website
- https://keralty.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Keralty is a Colombian private healthcare group operating an integrated model combining health insurance, clinical delivery, social care, and education across 10 countries, serving 4M+ users through 300+ medical centers and 35,000+ professionals.
- Ownership category
- akta.pro rank
Keralty industry classification
Industry- Product category
- Integrated Healthcare Services
- NAICS
- General Medical and Surgical Hospitals (6221), Offices of All Other Health Practitioners (62139), Nursing and Residential Care Facilities (623), Psychiatric and Substance Abuse Hospitals (622210), Other Individual and Family Services (624190), Health Care and Social Assistance (62)
- SIC
- Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Hospital & Medical Service Plans (6324), Services-Health Services (8000)
- akta.pro primary industry
- Skilled Nursing Facilities (SNF) (HLAFAFAB)
- akta.pro secondary industries
- Hospice / Palliative-Capable SNFs (SNF-Based) (HLADADAL), Primary Care & General Medicine Virtual Care (HLALAAAA), Critical Access & Rural Hospitals (HLAFAAAG)
Keywords
Where Keralty is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices5 records
Markets served
Keralty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Health Insurance Premiums: Revenue from health insurance products including EPS Sanitas (state-run health insurance), Colsanitas (prepaid medicine), and Medisanitas. Premiums are collected from employers, individuals, and government entities for coverage.
- Healthcare Service Delivery: Revenue from operating clinics, hospitals, and medical centers including Clínica Colsanitas, Sanitas Medical Centers in the US, and specialty care facilities. Services include consultations, surgeries, hospitalizations, and emergency care.
- Education and Training Services: Revenue from Fundación Universitaria Sanitas and international medical courses and conferences organized by the Group, including the International Course on Maternal-Fetal Medicine.
- Social Care Services: Revenue from social-healthcare services managing fragility and dependency through specialized companies, including Versania (senior care, early childhood, psychosocial) and palliative care services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Keralty product offering
Product offeringCore offering
Keralty is a vertically integrated healthcare ecosystem that combines health insurance underwriting (EPS Sanitas, Colsanitas, Medisanitas), prepaid medicine plans, hospital and clinical services (Clínica Colsanitas network), primary care medical centers (Sanitas USA), social-healthcare services for vulnerable populations (Versania), and medical education and research (Fundación Universitaria Sanitas). The group serves more than 4 million users across 10 countries through 300+ owned medical centers and a network of 35,000+ professionals.
Product overview
Keralty is a healthcare ecosystem consisting of integrated companies providing a comprehensive continuum of health and wellness services. The portfolio includes EPS Sanitas (health insurance/EPS), Colsanitas and Medisanitas (prepaid medicine), Clínica Colsanitas (hospital network), Sanitas USA (US primary care operations with 50+ medical centers), VERSANIA (senior, childhood, and psychosocial care), Fundación Keralty (community health initiatives), and Fundación Universitaria Sanitas (healthcare education and research). The model is organized around health insurance/products, healthcare service delivery, social care, education, community support, and R&D, operating across Colombia, USA, Mexico, Brazil, Peru, Venezuela, Philippines, Dominican Republic, Puerto Rico, and Spain.
Differentiator
Problem solved
Functional benefit
Brands
- Colsanitas: Prepaid medicine and health insurance brand operating in Colombia
- EPS Sanitas
- Medisanitas
- Versania
- Sanitas USA
- Clínica Colsanitas
Products and services
- EPS Sanitas Entidad Promotora de Salud providing government-regulated health insurance coverage under Colombia's contributory and subsidized regimes, managing healthcare risk and provider networks for millions of affiliated members.
- Colsanitas Prepaid Medicine Prepaid medicine company offering comprehensive health plans with direct access to a network of healthcare providers, hospitals, and clinics throughout Colombia.
- Medisanitas Prepaid Medicine
Quantifiable outcome
- Over 4 million users served globally across 10 countries
- +2 more outcomes
Companies that use Keralty
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Keralty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keralty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic and core.
- Total Care Saudi (TCS)strategicStrategic alliance announced in Riyadh to develop a new healthcare model aligned with Saudi Vision 2030, focusing on shifting from reactive disease management to proactive population health management using innovative products and risk segmentation.
- BlueCross BlueShield of TennesseecoreStrategic alliance to build 8 new Sanitas Primary Care Medical Centers in central and western Tennessee, expanding access to primary care services in the US Medicare Advantage market.
- Clover HealthcorePartnership to strengthen Clover Health's Medicare Advantage network in New Jersey through Sanitas Medical Centers, enhancing senior healthcare access.
- BurjEL HoldingsstrategicAgreement signed in 2024 to provide healthcare services to the Middle East and North Africa regions, expanding Keralty's geographic footprint.
- AXAstrategicAlliance between AXA and Keralty for healthcare services and insurance products.
Scale indicators8 records
Recent moves9 records
Expansion highlights7 records
Keralty competitors and assessment
Company assessmentDirect peers
- BUPA: UK-headquartered international health insurer and care provider that runs owned clinics, hospitals, and insurance products across multiple geographies — the closest analogue to Keralty's vertically integrated insurance-plus-delivery model outside the US.
- BUPA Sanitas (Spain): Spanish health insurance and care provider within BUPA's network, sharing historical brand heritage with Keralty's 'Sanitas' sub-brand; operates an integrated insurance-plus-clinic model in Spain that mirrors Keralty's Colombian structure.
Broad incumbents
- HCA Healthcare: Largest US for-profit hospital operator; comparable to Keralty's Clínica Colsanitas and Westchester General Hospital assets as a multi-site acute care provider with significant clinical scale.
- Centene Corporation: US managed care leader focused on government-sponsored programs (Medicaid, Medicare, Marketplace); comparable to EPS Sanitas as a government-regulated health promoter managing large enrolled populations.
- Elevance Health: Large Blue Cross Blue Shield-licensed US health insurer with growing care delivery services (Carelon); operates across commercial, Medicare, and Medicaid risk pools similar to Keralty's mixed insurance portfolio.
- Humana: Major US Medicare Advantage insurer that has been building owned primary care clinics (CenterWell/Conviva); closely parallels Sanitas USA's Medicare Advantage-focused primary care model.
- Cigna Group: Global health services company with strong international health insurance footprint and growing care delivery; comparable to Keralty in operating health insurance products across multiple countries.
- UnitedHealth Group: Largest US integrated payer-provider via UnitedHealthcare insurance and Optum care delivery; comparable in offering health plans plus owned/clinic-based care delivery at massive scale.
Regional players
- Seguros SURA: Leading Latin American insurance group with Colombian roots and operations across the region; a direct regional competitor to Keralty's EPS Sanitas and Colsanitas insurance products in Latin America.
- Compensar: Colombian family compensation fund and EPS operator providing health insurance, clinics, and social services; competes head-to-head with EPS Sanitas and Clínica Colsanitas in the Colombian contributory regime.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Keralty social profiles
Digital presenceKeralty compliance and trust
Trust signalCompliance2 records
Keralty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keralty leadership team
Management profileNumber of profiles
Profiles3 records
Keralty subsidiaries and ownership
Company hierarchySubsidiaries13 records
Keralty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keralty M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keralty
What does Keralty do?
Keralty is a vertically integrated healthcare ecosystem that combines health insurance underwriting (EPS Sanitas, Colsanitas, Medisanitas), prepaid medicine plans, hospital and clinical services (Clínica Colsanitas network), primary care medical centers (Sanitas USA), social-healthcare services for vulnerable populations (Versania), and medical education and research (Fundación Universitaria Sanitas). The group serves more than 4 million users across 10 countries through 300+ owned medical centers and a network of 35,000+ professionals.
Is Keralty a public or private company?
Keralty is a private company. It is classified as family owned and is currently operating.
When was Keralty founded?
Keralty was founded in 1980. It employs 5,001 to 10,000 people.
Where is Keralty based?
Keralty is headquartered in Bogotá, Colombia, in the Latin America region.
How does Keralty make money?
Four revenue lines are on record. Health Insurance Premiums are the primary driver. The others are healthcare Service Delivery, education and Training Services and social Care Services.
Who are Keralty's main competitors?
Direct peers on record are BUPA and BUPA Sanitas (Spain). Broad incumbents are HCA Healthcare, Centene Corporation, Elevance Health, Humana, Cigna Group and UnitedHealth Group. Regional players are Seguros SURA and Compensar.
Does Keralty have an API?
No public API is recorded for Keralty.
What industry is Keralty in?
Keralty's product category is Integrated Healthcare Services. Its primary akta.pro industry code is HLAFAFAB, Skilled Nursing Facilities (SNF), with a secondary code of HLADADAL, Hospice / Palliative-Capable SNFs (SNF-Based). Its NAICS code is 6221 and its SIC code is 8060.