Citrus America

What Citrus America does

Citrus America, Inc. is a privately held, family-owned distributor headquartered in Oviedo, Florida that serves as the exclusive North American partner of CITROCASA, a European manufacturer of commercial citrus juicing equipment. Founded in 2010/2011 by Brian Framson and his father Ron after observing that fresh-squeezed juice was more accessible in Vienna than in Florida, the company sells and services CITROCASA juicers across the USA, Canada, and the Caribbean. Its product portfolio includes the flagship xPRO (40 fruit/minute, 10-inch touchscreen, self-service and staff-operated modes), the Fantastic series (ECO, M/AS, F/SB-ATS), the 8000 series (XB, SB-ATS), and the compact Revolution model, supported by accessories including pressing kits for different fruit sizes, rolling cabinets, and countertop installation kits.

The underlying equipment is differentiated by patented mechanical and hygienic features: 2-Zone Technology physically separates the Engine Zone from the Food Zone so all juice-contact parts can be removed and sanitized; the Double Cover and OneStep-Pressing Kit enable fast disassembly; the Up & Down Soft Cut System produces the industry's lowest peel-oil content; and the Automatic Transport System removes seeds and pulp without operator intervention. All machines are built from 304 food-grade stainless steel and carry NSF/ANSI 8, UL 763, ISO 9001, ISEGA, CE, and GS certifications, supporting sale into regulated commercial environments.

Citrus America generates revenue primarily through hardware sales (equipment plus parts and accessories), with a secondary stream from around-the-clock technical support, on-site training, and after-sales service. Pricing is quote-based and not publicly disclosed. The go-to-market is direct enterprise field sales — sales representatives conduct on-site demonstrations, help operators specify the right machine, and deliver training — supplemented by foodservice distribution partnerships with Sysco and Performance Food Group. Customer logos span luxury hotels (Ritz-Carlton, Four Seasons, Hilton, IHG, Marriott), grocery retailers (Whole Foods, The Fresh Market, Giant, Harris Teeter), foodservice operators (Aramark, The Original Pancake House), travel venues (Delta Sky Club), and education (Aurora Public Schools). The company is led by Brian Framson (President), Miriam Framson (VP Operations), and third-generation family member Jacob Framson (Outside Sales).

Name

Citrus America

Legal name

Citrus America, Inc.

Website

https://citrusamerica.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Citrus America distributes and services CITROCASA commercial citrus juicing equipment as the exclusive North American partner. The Florida-based, family-owned company supplies grocery retailers, hotels, foodservice operators, schools, and travel venues with patented juicers, parts, accessories, and 24/7 technical support.

Ownership category

akta.pro rank

Product category

Commercial Food Equipment

NAICS

Beverage and Tobacco Product Manufacturing (312)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Juice Concentrates & Fruit Bases (AFAFAGAB)

akta.pro secondary industries

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC)

Keywords

• Commercial citrus juicers
• Commercial juicing equipment
• Automatic fruit pressing
• Foodservice beverage equipment
• Fresh juice machines

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commercial Juicer Equipment Sales: Sale of commercial citrus juicing equipment including Fantastic series (ECO, M/AS, F/SB-ATS), 8000 series (XB, SB-ATS), Revolution, and xPRO models. Machines range from manual/semi-automatic to fully automatic self-service systems.
2. Parts and Accessories: Sale of replacement parts, pressing kits (Standard, Small, Large), rolling cabinets, countertop installation kits, bottle dispensers, fruit basket covers, and other peripherals.
3. Technical Support and Service: Around-the-clock technical and after-sales support including on-site training, service requests, and troubleshooting assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Citrus America is the exclusive North American partner of CITROCASA, distributing and supporting commercial citrus juicing equipment across the USA, Canada, and the Caribbean. The company sells the xPRO, Fantastic (ECO, M/AS, F/SB-ATS), 8000 (XB, SB-ATS), and Revolution juicer lines, plus accessories such as pressing kits, rolling cabinets, and countertop installation kits. It complements equipment sales with on-site training, around-the-clock technical support, and service.

Product overview

Citrus America offers a portfolio of commercial citrus juicer products under the Citrocasa brand, serving grocery retail, food service, and hospitality industries. The product lineup includes the xPRO (flagship high-volume self-service/staff-operated model with 10" touchscreen), the Fantastic series (Fantastic ECO for manual independence, Fantastic M/AS for programmable manual feeding, Fantastic F/SB-ATS for high-capacity self-service), and the 8000 series (8000 XB for heavy-duty batch juicing with 5L tank, 8000 SB-ATS for automated self-service with ATS). The Revolution model provides compact high-performance juicing. All machines feature patented technologies including 2-Zone Technology for hygiene separation, Dynamic Knife for precision cutting, Double Cover, and OneStep-Pressing Kit. Accessories include Rolling Stainless Steel Cabinets, Countertop Installation Kits, and various pressing kits (Standard/Large/Small/Pomegranate). The company is CITROCASA's exclusive North American partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Citrocasa xPRO Juicer Flagship commercial citrus juicer for high-volume self-service and staff-operated applications, supporting oranges, lemons, limes, grapefruits, tangerines, and pomegranates. Designed for grocery retail, hotels, hospitality, and foodservice operators needing 40 fruit/minute throughput, touchscreen operation, and fast screwless disassembly.
• Citrocasa Fantastic ECO Juicer Manual gear-mechanism commercial citrus juicer offering operator independence and self-reliance, intended for hotels, organic supermarkets, cafés, and beach bars requiring simple manual operation.
• Citrocasa Fantastic M/AS Juicer Commercial citrus juicer with manual fruit feeding and programmable quantity settings, designed for locations that require high juice quality standards with minimal cleaning time and limited space.
• Citrocasa Fantastic F/SB-ATS Juicer Self-service commercial citrus juicer with a high-capacity fruit hopper and ATS for automatic seed and pulp removal, suited to restaurants, health clubs, fitness centers, health food stores, convenience stores, and supermarkets with medium to high juice demand.
• Citrocasa 8000 XB Juicer Heavy-duty commercial citrus juicer for juicing large quantities of juice in advance, featuring a 5-liter juice tank for staff-served juice service in bottles or glasses.
• Citrocasa 8000 SB-ATS Juicer Commercial automated citrus juicer with Automatic Transport System (ATS) and automatic feeding, designed for highly frequented self-service operations and noted for ease of use and automation.
• Citrocasa Revolution Juicer Compact commercial citrus juicer with the smallest footprint, highest performance, and fastest cleaning; offers 100% automatic juicing with digital display and is capable of juicing pomegranates.
• Citrus America Parts, Accessories and Pressing Kits Replacement parts, pressing kits (Standard, Small, Large), rolling stainless steel cabinets, countertop installation kits, bottle dispensers, fruit basket covers, and other peripherals supporting Citrus America juicing equipment.
• Citrus America Technical Support and Service Around-the-clock technical and after-sales support including on-site training (~2 hours), service requests, troubleshooting assistance, and operator coaching on successful juicing programs for Citrus America equipment customers.

Quantifiable outcome

• 30-40 fruit processed per minute depending on model
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• CITROCASAcoreOEM/ Whitelabel/ Licensing PartnerCitrus America is CITROCASA's exclusive partner in North America, distributing and supporting CITROCASA commercial citrus juicing equipment across the USA, Canada, and the Caribbean. This exclusive partnership provides access to proprietary technologies including 2-Zone Technology, Double Cover, and OneStep-Pressing Kit that are exclusive to CITROCASA worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Waring Commercial: Established US commercial foodservice equipment brand with juicers in its catalog. Provides broader product portfolio but limited citrus-specific innovation versus CITROCASA.
• Hamilton Beach Commercial: Large US commercial foodservice equipment manufacturer offering juicers as part of a broader smallwares portfolio. Competes for the same operator procurement dollars but lacks citrus-specific specialization.
• Robot Coupe: French commercial food preparation equipment manufacturer. Overlaps with Citrus America in foodservice kitchens and offers juice extractors but focuses on multi-purpose food processors over dedicated citrus juicers.
• Vollrath Foodservice: Large US broadline foodservice equipment and smallwares supplier. Competes for the same operator counter and back-of-house budget but is not a citrus juicing specialist.
• Hobart (ITW Food Equipment): Major US commercial foodservice equipment manufacturer with broad product lines. Indirect competitor for grocery and hospitality capital expenditure budgets but focuses on larger equipment categories.

Direct peers

• Braun (commercial juicers): German brand with commercial-grade citrus juicing equipment. Competes in similar hotel and foodservice channels with comparable feature positioning around citric fruit processing.
• Santos (commercial juicers): French manufacturer of commercial fruit juicers and food preparation equipment. Directly competes in the same foodservice and grocery operator procurement cycles for citrus juicing equipment.
• Zummo Innova: Spanish manufacturer of commercial citrus juicing equipment with similar self-service and staff-operated models. Most direct global competitor to CITROCASA, with overlapping customer base in grocery and hospitality.

Emerging players

• Breville Commercial: Commercial extension of premium consumer juicer brand. Operating in adjacent mid-market and specialty coffee/bar channels with growing footprint in foodservice counter programs.

Others

• Fresh Juice Company / Organic Juice Brands (e.g., Evolution Fresh, Suja): Branded packaged juice producers that compete with freshly-squeezed in-store programs for the same shelf space and consumer dollar. Indirect competitor to the juice programs that Citrus America enables, not to its equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citrusamerica

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citrus America