Landscape Alberta Nursery Trade Association

What Landscape Alberta Nursery Trade Association does

Landscape Alberta Nursery Trade Association is a voluntary, member-funded trade association founded in 1957 that represents businesses in the ornamental horticultural industry across Alberta and, through its Landscape Saskatchewan division, Saskatchewan. It serves seven primary member segments — landscape contractors, arborists, lawn care providers, tree nurseries, garden centres, sod producers, and allied businesses — by providing industry representation, professional development pathways (Journeyman Landscape Horticulturist, Landscape Horticulture Certification, On-the-Job Training), networking and recognition events (Green Industry Show & Conference, Leadership Forum, Landscape Awards Evening), regulatory advocacy, and access to consumer demand-generation campaigns such as Plants Love You. Each provincial member is also a member of the Canadian Nursery Landscape Association (CNLA), giving the organization a national federation footprint.

The association's "product" portfolio is service- and event-driven rather than technology-driven. Operational assets include the Landscape.jobs hiring platform (a conventional job board relaunched nationally and offered free to posting employers), a public Find a Pro member directory, the Resource Center (publications, safety guidelines, HR materials, research documents), and the annual GISC trade show hosted at Westerner Park in Red Deer. The technology stack is a standard WordPress website with Google Analytics; there is no proprietary AI/ML or SaaS platform. CNLA Wage Survey and other publications are sold as standalone resources.

Revenue is generated from annual membership dues across Active and Allied Business tiers, the GISC trade show (exhibitor fees, registration passes, sponsorships), paid publications and resource materials, and auction-based fundraising earmarked for research and education (the 2025 nursery producers auction raised over $28,000). Membership pricing is not publicly disclosed. The organization operates with a small administrative staff of 1-10 employees and is governed by an elected board of directors; no private equity, venture capital, or parent ownership is indicated.

Name

Landscape Alberta Nursery Trade Association

Legal name

Landscape Alberta Nursery Trades Association

Website

https://landscape-alberta.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Landscape Alberta Nursery Trade Association is a voluntary trade association serving ornamental horticulture businesses in Alberta and Saskatchewan, providing membership, professional development certification, industry advocacy, networking events, and consumer marketing campaigns through the CNLA national federation.

Ownership category

akta.pro rank

Product category

Horticultural Trade Association Services

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Landscape, Turf & Groundskeeping Trades (EDAOAOAC), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Trade association services
• Ornamental horticulture association
• Professional certification programs
• Industry trade show
• Membership directory

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from landscape contractors, arborists, lawn care providers, tree nurseries, garden centres, sod producers, and allied businesses. Membership includes access to resources, professional development, networking, and advocacy services.
2. Events and Conferences: Revenue from Green Industry Show & Conference (GISC), Leadership Forum, Landscape Awards Evening, and other industry events. Includes exhibitor fees, registration passes, and sponsorship revenue.
3. Publications and Resources: Sale of publications including the CNLA Wage Survey ($50 for members, $75 for non-members) and other industry resources.
4. Auction Fundraising: Landscape Alberta Nursery Producers Annual Auction raises funds for research and education initiatives. In 2025, the auction raised over $28,000.

Pricing tiers

Distribution channels3 records

Marketing channels10 records

Core offering

Landscape Alberta Nursery Trades Association operates as a voluntary provincial trade association for ornamental horticultural businesses in Alberta and Saskatchewan. Its core offerings are tiered annual memberships (Active and Allied categories), industry certification and apprenticeship programs, the annual Green Industry Show & Conference trade show, the Landscape Awards program, the Landscape.jobs job board, and a public member directory. Revenue is derived primarily from membership dues, event registrations, exhibitor/sponsorship fees, and publication sales.

Product overview

Landscape Alberta Nursery Trade Association is a voluntary trade association serving the ornamental horticultural industry in Alberta and Saskatchewan. The organization operates as a membership-based service provider offering programs including membership directory services, professional development and certification programs (Journeyman Landscape Horticulturist, Landscape Horticulture Certification, On-the-Job Training), annual trade events (Green Industry Show & Conference, Landscape Awards), the industry job board Landscape.jobs, consumer marketing campaigns (Plants Love You), and resource access. The association connects provincial members to the national Canadian Nursery Landscape Association (CNLA). The portfolio is structured as member services rather than a technology product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Alberta Membership Program Voluntary trade association membership for ornamental horticultural businesses, including Landscape Contractors, Arborists, Lawn Care Providers, Tree Nurseries, Garden Centres, Sod Producers, and Allied Businesses. Provides member benefits, advocacy, and access to industry networks.
• Public Membership Directory (Find a Pro) Public searchable directory allowing consumers to find accredited member businesses in the ornamental horticultural industry across Alberta.
• Professional Development and Certification Programs
• Green Industry Show & Conference (GISC) Annual premier horticultural trade show in Western Canada featuring exhibitors, educational sessions, and networking events.
• Landscape Awards Program
• Landscape.jobs Platform
• Landscape Saskatchewan (SNLA) Membership Program
• Leadership Forum Annual leadership event bringing together industry professionals for strategic discussion and networking.

Quantifiable outcome

• GISC 2025 raised over $28,000 for research and education through annual auction
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Canadian Nursery Landscape Association (CNLA)coreStrategic or Co-development PartnerNational federation of provincial associations representing members in landscape, garden centre, and nursery sectors. Landscape Alberta shares membership with CNLA, providing national representation and unified advocacy for the ornamental horticulture industry across Canada.
• Garden Centres Canada (GCC)coreStrategic or Co-development PartnerNational garden centre retail association. GCC introduced PLANT Forward Bursaries providing up to $3,000 for Future Leader Bursary and up to $7,000 for Retail Leadership Bursary to attend international industry events.
• Society to Prevent Dutch Elm Disease (STOPDED)coreStrategic or Co-development PartnerNon-profit organization focused on preventing Dutch elm disease in Alberta. Landscape Alberta collaborates with STOPDED on DED awareness, surveillance, and control measures to protect Alberta's urban forests.
• Skills Alberta (Skills Canada)minorStrategic or Co-development PartnerCompetition program promoting skilled trades careers to youth. Landscape Alberta participates in provincial and national Skills competitions to showcase landscape industry career opportunities to over 10,000 youth annually.
• Olds CollegeminorImplementation/ SI/ Consulting PartnerEducational institution offering Landscape Horticulturist Apprenticeship Program. Instructors from Olds College support Landscape Alberta's Skills Alberta team preparation.
• City of EdmontoncoreStrategic or Co-development PartnerMunicipal government partnership for structural pruning workshops, tree quality standards, and urban forestry initiatives. Annual collaboration to improve communication between industry and municipal arboriculture practices.
• Westerner ParkminorOthersEvent venue in Red Deer, Alberta hosting the annual Green Industry Show & Conference (GISC).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Landscape Ontario Horticultural Trades Association: Provincial horticultural trades association in Ontario serving landscape contractors, garden centres, and growers. Directly comparable as a sister CNLA-federation member with similar membership, certification, and advocacy offerings.
• British Columbia Landscape & Nursery Association: Provincial trade association for BC's landscape and nursery industry. Comparable as a sister CNLA provincial association offering membership, certification, and advocacy for similar member segments in a neighboring Western Canadian market.
• Garden Centres Canada: National association representing Canadian garden centre retailers. Directly comparable as a CNLA-aligned trade body that Landscape Alberta partners with on programs such as the PLANT Forward bursaries.

Broad incumbents

• National Association of Landscape Professionals (NALP): US-based association serving landscape professionals with certifications, advocacy, and networking. Comparable as a broader-incumbent trade body whose member profile (contractors, lawn care, arborists) closely mirrors Landscape Alberta's.
• Canadian Nursery Landscape Association (CNLA): National federation that Landscape Alberta shares membership with, coordinating provincial landscape and nursery associations across Canada. Comparable as the umbrella body that aggregates provincial efforts and runs national programs like Plants Love You and the Digging into our Future grants.
• AmericanHort: US national trade association for the horticulture industry, including landscape, nursery, and greenhouse segments. Comparable as a larger, broader-incumbent counterpart that runs national advocacy, certifications, and events (Cultivate) for similar professional audiences.

Regional players

• Associated Landscape Contractors of Colorado (ALCC): US state-level landscape contractors' association. Comparable as a regional trade body offering certifications, awards, and advocacy for landscape contractors and maintenance firms, though US-focused.
• Oregon Association of Nurseries (OAN): US Pacific Northwest trade association for nursery and greenhouse growers. Comparable as a regional trade association providing advocacy, events (Farwest Show), and education to plant-production members, but operating in a different geography.

Others

• Skills Canada / Skills Alberta: National and provincial skilled-trades competition organizations. Comparable as an ecosystem partner through which Landscape Alberta promotes landscape careers to over 10,000 youth annually via the Landscape Horticulturist trade category.
• Society to Prevent Dutch Elm Disease (STOPDED): Alberta-based nonprofit partner collaborating with Landscape Alberta on DED awareness and elm pest control. Comparable as a sector-aligned nonprofit partner that shares advocacy and member-education objectives within the urban forestry segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=r9Y_0sbkubk
• LinkedInlinkedin.com/company/landscape-alberta-nursery-trade-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landscape Alberta Nursery Trade Association