Associated Landscape Contractors of Colorado

Name

Associated Landscape Contractors of Colorado

Legal name

Associated Landscape Contractors of Colorado

Website

https://alcc.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues for landscape companies and suppliers are tiered based on annual gross revenue, pro-rated quarterly to reflect the remaining membership period. The annual membership period begins in July.
2. Sponsorship & Advertising: ALCC generates revenue through tiered sponsorship packages (Platinum, Gold, Silver, Bronze) for annual engagement, advertising in digital and print channels, and partnership opportunities that provide brand visibility with Colorado landscape industry leaders.
3. Event Revenue: Revenue from events including Golf Tournament, Sporting Clays Tournament, ELITE Awards ceremony, and ProGreen EXPO member rates. Entry fees for award submissions ($175 per entry for most categories, free for MVP and Innovation categories).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

ALCC is a 501(c)(6) trade association that provides landscape industry companies with annual membership services, professional certification and training programs (ColoradoScaping, Sustainable Landscape Management, LICT, Irrigation Bootcamp, Virtual Business Workshops), advocacy on water, labor, and H2B visa issues, and a consumer-facing Find-a-Pro referral directory connecting property owners to vetted member contractors across Colorado. Revenue is generated primarily through tiered annual membership dues, sponsorship and advertising packages, and event registrations.

Product overview

ALCC operates as Colorado's largest landscape industry trade association, offering a portfolio of member services centered around a consumer referral platform (Find-a-Pro directory), professional education and certification programs (ColoradoScaping, SLM, Irrigation Bootcamp, LICT), industry recognition (ELITE Awards), and resource centers (Drought & Fire Resources, Recycling Directory). The core offering is the Find-a-Pro consumer referral directory, supported by education programs that certify landscapers in sustainable practices, and member-only content and networking opportunities. No commercial software product or SaaS platform is offered.

Differentiator

Problem solved

Functional benefit

Brands

• ColoradoScaping: A certification program focusing on drought-tolerant plant selection, efficient irrigation design, soil health improvements, and sustainable practices tailored to Colorado's unique environment and water challenges.
• Sustainable Landscape Management (SLM)

Products and services

• Find-a-Pro Directory Online consumer referral directory that connects Colorado property owners with ALCC member landscape companies, with separate search functions for residential, commercial (HOAs, businesses, subdivisions), and specialty services (playgrounds, athletic fields, government contracts, legal/insurance evaluation).
• ColoradoScaping Certification Certification program for landscape professionals covering drought-tolerant plant selection, efficient irrigation design, soil health improvements, and sustainable practices tailored to Colorado's environment and water challenges, including a Fire Mitigation Module.
• Sustainable Landscape Management (SLM) Certification Certification program for professional landscapers and managers covering long-term water conservation, integrated pest and weed management, soil stewardship, and drought-resilient strategies.
• LICT - Landscape Industry Certified Technician Industry certification program for landscape technicians administered through ALCC, recognizing competence and professionalism in landscape maintenance and construction.
• Irrigation Bootcamp Hands-on irrigation training program designed by landscape professionals for landscape professionals, providing practical skills development in irrigation design, installation, and management.
• Virtual Business Workshops Online business training workshops for landscape professionals covering technical and business skills.
• ELITE Awards Program Annual awards program recognizing professionalism, innovation, business practices, and original projects across categories including Design/Build, Landscape Construction, Landscape Maintenance, Irrigation Management, Community Stewardship, Sustainability, Plant Design, Innovation, and MVP.
• Sponsorship & Advertising Opportunities Tiered sponsorship packages (Platinum, Gold, Silver, Bronze) and advertising options enabling companies to connect with Colorado's landscape industry leaders through digital, print, email, and in-person event channels, including Golf Tournament and Sporting Clays Tournament sponsorships.
• Drought & Fire Resources Resource hub providing drought and fire mitigation guidance, articles, and information about certification programs to help professionals and homeowners navigate drought conditions and wildfire risks in Colorado.
• Recycling Directory Statewide directory of companies organized by region (Central Front Range, North, South, East, and West Colorado) that accept yard waste and landscape debris for recycling.

Quantifiable outcome

• Reaches 6,000+ students annually through Landscape Career Pathways Program
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Colorado Community College SystemcoreStrategic or Co-development Partner · 1 January 2014ALCC partnered with Colorado Community College System to launch the Landscape Career Pathways Program in 2014. The program provides Career and Technical Education (CTE) teachers hands-on training in basic landscape skills to deliver to students. Through this partnership, ALCC reaches 130 high school teachers in 115 schools teaching 6,000+ students annually.
• National Association of Landscape Professionals (NALP)coreStrategic or Co-development PartnerALCC is involved in industry projects with NALP, participates in annual Legislative Days on the Hill in Washington D.C., and aligns on national landscape industry advocacy efforts including H2B visa policies.
• Denver WatercoreStrategic or Co-development PartnerALCC collaborates with Denver Water on water conservation efforts, drought resources, and GreenCO's legislative and water initiatives. Denver Water is the source of the Xeriscape trademark.
• Colorado WaterWisecoreStrategic or Co-development PartnerALCC partners with Colorado WaterWise on water conservation and sustainability initiatives for Colorado landscapes.
• Colorado State UniversitycoreStrategic or Co-development PartnerALCC is involved in industry projects with Colorado State University and helps lead GreenCO's legislative and water efforts. CSU conducted research on The Hidden Value of Landscapes referenced by ALCC.
• GreenCOcoreStrategic or Co-development PartnerALCC helps lead GreenCO's legislative and water efforts, coordinating with other green industry stakeholders on state-level policy and sustainability initiatives.
• Building Jobs 4 ColoradosecondaryStrategic or Co-development PartnerALCC is involved in industry projects with Building Jobs 4 Colorado related to workforce development and employment in the landscape sector.
• ProGreen EXPOsecondaryChannel Partner/ Reseller/ DistributorALCC provides member rates at ProGreen EXPO, an annual industry expo featuring seminars and equipment, supplies, products and services for the landscape industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of Landscape Professionals (NALP): NALP is the national trade association for the U.S. landscape industry and is explicitly named as a strategic partner of ALCC. It offers overlapping certification, advocacy, and education programs at a national scale, making it the closest broad incumbent to ALCC's regional scope.

Others

• AmericanHort: AmericanHort is the national trade association serving the horticulture industry, including greenhouse, nursery, and landscape-interacting segments. While not a direct landscape contractor peer, it operates in adjacent green-industry association territory and competes for member mindshare and advocacy bandwidth.

Regional players

• Illinois Landscape Contractors Association (ILCA): ILCA is the Illinois state trade association for landscape contractors offering education, awards, and a public Find-a-Contractor referral service. It is a directly comparable state-level peer to ALCC in structure and member services.
• Landscape Ontario Horticultural Trades Association: Landscape Ontario is a provincial trade association serving Ontario's landscape and horticultural trades with certifications, member events, and consumer referrals. It is a comparable regional association model to ALCC, operating in a different geography.
• Texas Nursery & Landscape Association (TNLA): TNLA is a Texas-based state trade association serving nursery and landscape professionals with advocacy, education, certifications, and networking events. It is comparable to ALCC as a state-level green industry association serving landscape contractors and suppliers.
• California Landscape Contractors Association (CLCA): CLCA is a California-based state trade association for landscape contractors offering member education, certification, advocacy, and a public Find-a-Contractor directory. It is structurally analogous to ALCC and serves as the most direct regional peer model.
• Oregon Landscape Contractors Association (OLCA): OLCA is the Oregon state trade association for landscape contractors with certification, education, advocacy, and a consumer-facing Find-a-Contractor directory. It is closely analogous to ALCC in operating model and Western U.S. climate focus.
• Arizona Landscape Contractors Association (ALCA): ALCA is the Arizona state trade association for landscape contractors, providing education, certification, advocacy, and a public contractor directory. It mirrors ALCC's structure and offerings in a similarly water-constrained Western U.S. state.

Market position

Strengths5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ALCCTV
• Facebookfacebook.com/BetterbyNature
• Instagraminstagram.com/landscapecolorado
• LinkedInlinkedin.com/company/landscapecolorado

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Landscape Contractors of Colorado