Forth Jardim

What Forth Jardim does

Forth Jardim, legally operating as EVERALDO JUNIOR ELLER - LTDA., is a Brazilian specialty agricultural inputs manufacturer founded in 1998 and headquartered in Cerquilho, São Paulo. The company develops and sells a portfolio of fertilizers, plant protection products (insecticides, fungicides, herbicides, rodenticides), soil substrates and conditioners, and manual application equipment under five organized product lines: Defensores, Embelezadores, Equipamentos, Fertilizantes, and Substratos e Condicionadores. Notable technical components include Osmocote-style encapsulated slow-release fertilizers (FORTH COTE in 3-month and 5-month NPK formulations), a potassium acrylate/acrylamide copolymer hydrogel (FORTH Gel para Plantio) that reduces watering needs by up to 50%, and a three-stage water-soluble fertigation line (FORTH Solúveis Inicial/Vegetativo/Produtivo). Products are registered with Brazil's MAPA and ANVISA, with certain professional-grade items restricted from free sale.

Forth Jardim monetizes through one-time product sales distributed via three channels: a direct-to-consumer e-commerce platform (loja.forthjardim.com.br) serving all of Brazil, a national authorized reseller network with CEP-based dealer lookup, and a dedicated professional sales channel for restricted-use products targeting construction, commercial, industrial, and public-sector buyers. The customer base is heavily skewed toward amateur home gardeners (primary), with secondary segments in professional landscapers, commercial plant producers (fruit growers, ornamental producers, seedling nurseries), and residential urban pest control.

The company's go-to-market combines product commerce with a content-driven marketing strategy that includes Academia Forth (free certified e-learning taught by agronomists), multiple YouTube video series (FORTH Responde, Frutificando, Cultivando sua Horta, Bonsai na Prática, Luz Grama e Ação), a blog, and active social channels on Facebook and Instagram. Pricing is not publicly disclosed and varies by channel. The company is bootstrapped with no external funding, parent company, or subsidiary relationships disclosed.

Name

Forth Jardim

Legal name

EVERALDO JUNIOR ELLER - LTDA.

Website

https://forthjardim.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Forth Jardim is a Brazilian specialty agricultural inputs manufacturer, founded in 1998 and based in Cerquilho, São Paulo, producing fertilizers, plant protection products, soil conditioners, and gardening equipment for amateur gardeners, professional landscapers, and commercial plant producers across Brazil.

Ownership category

akta.pro rank

Product category

Garden and Horticultural Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Chemicals (2870)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Plant fertilizers
• Soil conditioners
• Garden pesticides
• Horticulture products
• Plant nutrition

Headquarters

HQ city

Cerquilho Velho

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales - Fertilizers: Sale of granular, soluble, and slow-release fertilizers for various plant types including fruits, flowers, gardens, palms, and vegetables. Products sold in sizes ranging from 100g to 25kg.
2. Product Sales - Plant Defenders: Sale of insecticides, fungicides, herbicides, rodenticides, and other plant protection products. Includes both amateur-use and professional-use products.
3. Product Sales - Substrates and Conditioners: Sale of soil substrates and conditioners for various applications including lawns, flower pots, general soil improvement, succulents, orchids, and vegetables.
4. Product Sales - Equipment: Sale of manual sprayers (5L, 2L, 480ml capacity) and other gardening equipment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Forth Jardim manufactures and sells fertilizers, plant protection products (insecticides, fungicides), soil conditioners, substrates, and gardening equipment under five product lines: Defensores (defenders), Embelezadores (beautifiers), Equipamentos (equipment), Fertilizantes, and Substratos e Condicionadores (substrates and conditioners). Products serve amateur home gardeners and professional landscapers/agricultural producers across Brazil, distributed via the company's own e-commerce store (loja.forthjardim.com.br) and an authorized reseller network.

Product overview

Forth Jardim is a Brazilian gardening and plant care products company offering a comprehensive portfolio of fertilizers, plant defenders/pesticides, substrates, and equipment. The product portfolio includes general-purpose fertilizers (FORTH Jardim, FORTH Frutas, FORTH Flores), specialized fertilizers (FORTH Palmeiras, FORTH Rosa do Deserto, FORTH Orquídeas Floração), slow-release encapsulated fertilizers (FORTH COTE 14-14-14, FORTH COTE 15-09-12 + Micronutrientes), water-soluble fertilizers for fertigation (FORTH Solúveis in Inicial, Vegetativo, and Produtivo formulations), soil conditioners (FORTH Condicionador Gramados, FORTH Condicionador Solos, FORTH Condicionador Floreiras), and a water-retaining hydrogel (FORTH Gel para Plantio). The defender line includes biological insecticides (FORTH Defende based on Neem oil), chemical insecticides (FORTH Inseticida, FORTH Fipronil+Imidacloprid), and fungicides (FORTH Fungicida). The company also offers equipment such as manual sprayers. Products are categorized into four main lines: Defensores (defenders/protectors), Embelezadores (beautifiers), Equipamentos (equipment), Fertilizantes (fertilizers), and Substratos e Condicionadores (substrates and conditioners).

Differentiator

Problem solved

Functional benefit

Products and services

• FORTH Frutas A fertilizer formulated specifically for fruit-bearing plants, providing essential nutrients for fruit development and production. Targeted at home gardeners and commercial fruit growers.
• FORTH Flores A fertilizer designed for flowering plants to promote vibrant blooms and healthy foliage. Targeted at amateur and professional gardeners.
• FORTH Jardim A general-purpose garden fertilizer for ornamental plants and landscapes. Targeted at home gardeners maintaining gardens and ornamental landscapes.
• FORTH Enraizador A rooting fertilizer designed to stimulate root development in newly planted cuttings and transplants. Targeted at gardeners and seedling producers.
• FORTH Orquídeas Floração A specialized fertilizer for orchids, formulated to support flowering in orchid species. Targeted at orchid hobbyists and ornamental plant producers.
• FORTH COTE 14-14-14
• FORTH COTE 15-09-12 + Micronutrientes
• FORTH Solúveis
• FORTH Gel para Plantio
• FORTH Plantio A mineral fertilizer for soil preparation and substrate conditioning for seedlings and new plantings. Targeted at home gardeners and commercial seedling producers.
• FORTH Condicionador Solos
• FORTH Condicionador Floreiras
• FORTH Condicionador Gramados
• FORTH Defende
• FORTH Fungicida A fungicide based on Difenoconazol for controlling fungal diseases in plants. Targeted at home gardeners and professional applicators managing plant fungal infections.
• FORTH Inseticida A chemical insecticide with deltamethrin for controlling insects through contact and ingestion. Targeted at amateur and professional gardeners dealing with insect infestations.
• FORTH Fipronil+Imidacloprid
• FORTH Palmeiras
• FORTH Rosa do Deserto A specialized fertilizer formulated for desert rose (Adenium) plants. Targeted at ornamental plant hobbyists and collectors.
• Pulverizador Manual 5 Litros

Quantifiable outcome

• FORTH Gel para Plantio reduces watering needs by up to 50%
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BASF Agricultural Solutions: Major global chemical and agrochemical company with extensive Brazilian operations in crop protection and plant health. Directly competes with Forth Jardim's fungicide, insecticide, and soil treatment product lines.
• Yara Brasil: Subsidiary of global fertilizer giant Yara International, operating across specialty and commodity fertilizers in Brazil. Comparable as a fertilizer manufacturer competing for the same Brazilian specialty and gardening segments, though at vastly larger scale.
• FMC Corporation: Global agricultural sciences company with significant crop protection portfolio in Brazil. Overlaps with Forth Jardim's defender/pesticide line and competes for professional pest control customers.
• Bayer Crop Science: Global agrochemical major with significant Brazilian presence in crop protection (insecticides, fungicides, herbicides) and adjacent plant care products. Competes directly with Forth Jardim's defender/pesticide line and at garden centers.
• Syngenta: Global crop protection and seeds leader with broad presence in Brazil. Overlaps with Forth Jardim's pesticide and fungicide products and competes for the professional and hobbyist gardening customer.
• Scotts Miracle-Gro: Global leader in consumer lawn and garden products including fertilizers, soils, and pest control. Comparable in product mix and target customer (home gardeners), though operating at much larger scale and not present in Brazil.

Direct peers

• Fertilizantes Heringer: One of Brazil's largest fertilizer manufacturers and distributors, offering a broad portfolio of formulated fertilizers including specialty blends. Directly comparable as a Brazilian fertilizer specialist with overlapping customer segments.
• Fertilizantes Tocantins: Brazilian fertilizer producer with a national distribution network and diversified NPK and specialty formulations. Comparable as a domestically-produced fertilizer competitor serving Brazilian agricultural and gardening customers.

Regional players

• Compo (Compo Jardin): European specialty fertilizer and plant care brand with product lines for hobbyist gardeners. Highly comparable to Forth Jardim's product philosophy and customer base, though primarily distributed in Europe rather than Latin America.

Emerging players

• Neoquímica (Oxiteno / Grupo Ultra): Brazilian chemical group with growing agrochemical and specialty input portfolio. Comparable as a Brazilian specialty chemical supplier expanding into consumer-facing plant care and protection products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/forthjardim
• Facebookfacebook.com/ForthJardimOficial
• Instagraminstagram.com/forthjardim_oficial
• LinkedInlinkedin.com/company/forth-jardim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forth Jardim