Thibault

What Thibault does

Thibault GM Montmagny La Pocatière is a privately held, franchised General Motors automobile dealership operating two branches in Montmagny (headquarters, 500 av. St-David) and La Pocatière (505 av. de la Grande-Anse) in the Chaudière-Appalaches region of Quebec, Canada. The company is authorized to sell new Chevrolet, Buick, GMC, and Cadillac vehicles, alongside certified pre-owned GM units and non-GM used inventory from manufacturers such as Chrysler and Volkswagen. The dealership also operates service departments, a tire center, an esthétique (detailing) operation, and a CarrXpert body shop at both locations, supported by an online booking system and digital inventory presence powered by the Magnetis Auto platform.

The business operates a multi-stream revenue model: new and used vehicle sales at unit prices ranging from approximately CAD $20,000 to CAD $134,000, after-sales service and parts (including GM Service 100/150 tire programs), body shop collision repair, and financing and insurance intermediation through GM Financial plus specialized 2nd and 3rd chance credit subprime programs. Connected vehicle services are bundled via OnStar, including 5G connectivity, remote start, automatic crash response, and Wi-Fi hotspot capabilities. Customer acquisition mixes direct showroom sales, manufacturer promotional campaigns (0% financing offers, EV incentives), online lead capture (test drive requests, quote forms, trade-in evaluations), and partnerships including the Costco Auto Canada program and a GM-Esso cross-brand EV service discount campaign. The leadership team is led by President Francis Frechette; the company has 51-100 employees and was founded circa 2010.

Name

Thibault

Legal name

Thibault GM Montmagny La Pocatière

Website

https://thibaultgm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Thibault GM Montmagny La Pocatière is a privately held franchised GM dealership operating two branches in eastern Quebec, selling new and used Chevrolet, Buick, GMC, and Cadillac vehicles alongside service, parts, body shop, and financing services for retail and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Montmagny

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet, Buick, GMC, and Cadillac vehicles. Revenue generated from MSRP-based pricing with occasional manufacturer incentives and dealer discounts. The dealership lists vehicles ranging from $27,372 (Chevrolet Trax) to over $134,000 (GMC HUMMER EV).
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned (GM Certified) and non-GM brands. Prices for used inventory range from approximately $19,995 (Volkswagen Golf 2021) to $62,995 (GMC Sierra 2024).
3. Service and Parts: Aftermarket service including scheduled maintenance, repairs, tire sales, car detailing (esthétique), and body shop (carrosserie) services. The dealership operates service departments at both locations with separate appointment booking.
4. Financing and Insurance: Arrangement of vehicle financing (lease and loan products) and specialized financing (2nd and 3rd chance credit programs). The dealership acts as an intermediary, earning commissions from financial institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Thibault GM Montmagny La Pocatière is an authorized General Motors dealership operating two physical branches in Montmagny and La Pocatière, Quebec. The company sells new Chevrolet, Buick, GMC, and Cadillac vehicles along with certified and non-certified pre-owned vehicles, and provides integrated after-sales services including maintenance, repairs, tire center, body shop, and car detailing. It also arranges vehicle financing and leasing through GM Financial and specialized credit programs, and supports OnStar connected vehicle services.

Product overview

Thibault GM Montmagny La Pocatière is a dual-location General Motors dealership franchise offering new and certified pre-owned vehicles across three GM brands (Chevrolet, Buick, GMC). The product portfolio centers on vehicle sales supported by integrated services including financing (through GM Financial and specialized programs), maintenance/repair at both locations, body shop services, and OnStar connected vehicle services. Commercial fleet programs are available for business buyers. The dealership also sells pre-owned vehicles from multiple manufacturers including Chrysler and Volkswagen. The business operates two branches in Montmagny and La Pocatière, Quebec, serving customers throughout the Chaudière-Appalaches region.

Differentiator

Problem solved

Functional benefit

Products and services

• Chevrolet Vehicles
• Buick Vehicles
• GMC Vehicles
• Pre-Owned Vehicles
• Vehicle Financing and Leasing
• Vehicle Service and Maintenance
• Body Shop Services (Carrosserie / CarrXpert)
• GM Certified Pre-Owned Program
• GM Fleet Commercial Program
• Demonstrator Vehicles

Quantifiable outcome

• Government EV incentives of up to $6,087 combined federal and provincial rebates available on eligible electric vehicles

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorThibault GM is an authorized GM dealership for Chevrolet, Buick, GMC, and Cadillac brands. As a franchised dealer, the company purchases vehicles from GM for resale to consumers and provides after-sales service using GM parts and warranty programs. The partnership includes access to GM marketing programs, 0% financing promotions, and GM Certified pre-owned vehicle certification.
• Costco Auto CanadaminorGTM or Marketing PartnerThe dealership participates in the Costco Auto Canada program offering exclusive member-only pricing on select Chevrolet, GMC, and Buick models. Customers must be Costco members to access these offers.
• Esso (Imperial Oil)minorGTM or Marketing PartnerCross-brand marketing campaign between GM and Esso promoting EV adoption with $25 service discounts at Esso stations. Part of GM's national EV awareness and infrastructure partnership.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Carvana: Online-first used-vehicle retailer demonstrating the direct-to-consumer model that threatens traditional franchised dealers; relevant strategic comparable for channel disruption.
• Tesla: OEM employing a direct-sales model that bypasses franchised dealers; relevant as a strategic disruptor to dealer economics, particularly on the EV side of Thibault's lineup.

Broad incumbents

• CarMax: Largest US used-vehicle retailer; not a franchised new-car dealer but directly comparable on the used-vehicle retail and reconditioning side of Thibault's business.
• AutoCanada: Largest publicly listed Canadian multi-brand auto dealer group operating franchised dealerships across Canada; comparable business model at much larger scale, with similar new/used, F&I and service revenue mix.
• Lithia Motors: One of the largest US franchised auto dealer groups with a growing digital retail platform (Driveway); relevant comparable for consolidation, omnichannel strategy and EV readiness.
• Dilawri Group: Canada's largest privately held automotive dealer group with dealerships across multiple provinces; directly comparable franchised dealership model including GM and other major OEM brands.

Direct peers

• Holman Automotive: Large North American family-owned automotive group operating franchised dealerships, fleet services and parts; comparable mix of new vehicle sales, service and commercial fleet operations.
• Sonic Automotive: US-based franchised auto dealer group with EchoPark used-vehicle standalone stores; comparable dealer model with new franchise and used car exposure.
• Groupe Park Avenue: Quebec-based multi-brand franchised dealer group operating in and around Montreal; comparable Canadian regional dealership model with overlapping OEM franchises.
• Groupe ALBI: Major Quebec-based GM dealer group selling Chevrolet, Buick, GMC and Cadillac vehicles with multiple locations, directly comparable in brand mix, geography and service offering to Thibault GM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thibaultgm
• YouTubeyoutube.com/@ThibaultGM-mtylap
• Facebookfacebook.com/thibaultgm
• LinkedInlinkedin.com/company/groupe-aft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thibault