Thibault
Thibault GM Montmagny La Pocatière is a privately held franchised GM dealership operating two branches in eastern Quebec, selling new and used Chevrolet, Buick, GMC, and Cadillac vehicles alongside service, parts, body shop, and financing services for retail and commercial customers.
- Company typePrivate
- Founded2010
- HeadquartersMontmagny, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Thibault does
Thibault GM Montmagny La Pocatière is a privately held, franchised General Motors automobile dealership operating two branches in Montmagny (headquarters, 500 av. St-David) and La Pocatière (505 av. de la Grande-Anse) in the Chaudière-Appalaches region of Quebec, Canada. The company is authorized to sell new Chevrolet, Buick, GMC, and Cadillac vehicles, alongside certified pre-owned GM units and non-GM used inventory from manufacturers such as Chrysler and Volkswagen. The dealership also operates service departments, a tire center, an esthétique (detailing) operation, and a CarrXpert body shop at both locations, supported by an online booking system and digital inventory presence powered by the Magnetis Auto platform.
The business operates a multi-stream revenue model: new and used vehicle sales at unit prices ranging from approximately CAD $20,000 to CAD $134,000, after-sales service and parts (including GM Service 100/150 tire programs), body shop collision repair, and financing and insurance intermediation through GM Financial plus specialized 2nd and 3rd chance credit subprime programs. Connected vehicle services are bundled via OnStar, including 5G connectivity, remote start, automatic crash response, and Wi-Fi hotspot capabilities. Customer acquisition mixes direct showroom sales, manufacturer promotional campaigns (0% financing offers, EV incentives), online lead capture (test drive requests, quote forms, trade-in evaluations), and partnerships including the Costco Auto Canada program and a GM-Esso cross-brand EV service discount campaign. The leadership team is led by President Francis Frechette; the company has 51-100 employees and was founded circa 2010.
Thibault firmographics
Firmographics- Name
- Thibault
- Legal name
- Thibault GM Montmagny La Pocatière
- Website
- https://thibaultgm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Thibault GM Montmagny La Pocatière is a privately held franchised GM dealership operating two branches in eastern Quebec, selling new and used Chevrolet, Buick, GMC, and Cadillac vehicles alongside service, parts, body shop, and financing services for retail and commercial customers.
- Ownership category
- akta.pro rank
Where Thibault is headquartered
LocationHeadquarters
- HQ city
- Montmagny
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Thibault business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new Chevrolet, Buick, GMC, and Cadillac vehicles. Revenue generated from MSRP-based pricing with occasional manufacturer incentives and dealer discounts. The dealership lists vehicles ranging from $27,372 (Chevrolet Trax) to over $134,000 (GMC HUMMER EV).
- Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned (GM Certified) and non-GM brands. Prices for used inventory range from approximately $19,995 (Volkswagen Golf 2021) to $62,995 (GMC Sierra 2024).
- Service and Parts: Aftermarket service including scheduled maintenance, repairs, tire sales, car detailing (esthétique), and body shop (carrosserie) services. The dealership operates service departments at both locations with separate appointment booking.
- Financing and Insurance: Arrangement of vehicle financing (lease and loan products) and specialized financing (2nd and 3rd chance credit programs). The dealership acts as an intermediary, earning commissions from financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level vehicles (Chevrolet Trax, Trailblazer, Buick Envista) |
| Unit Pricing | Pay-as-you-go | Mid-range SUVs and trucks (Equinox, Terrain, Colorado, Silverado 1500) |
| Unit Pricing | Pay-as-you-go | Full-size trucks and SUVs (Silverado 2500HD/3500HD, Tahoe, Suburban, Yukon) |
| Unit Pricing | Pay-as-you-go | Premium and performance vehicles (Corvette, HUMMER EV, Sierra EV, Enclave) |
| Unit Pricing | Pay-as-you-go | Used vehicles (pre-owned inventory) |
| Unit Pricing | Pay-as-you-go | Service and maintenance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Thibault product offering
Product offeringCore offering
Thibault GM Montmagny La Pocatière is an authorized General Motors dealership operating two physical branches in Montmagny and La Pocatière, Quebec. The company sells new Chevrolet, Buick, GMC, and Cadillac vehicles along with certified and non-certified pre-owned vehicles, and provides integrated after-sales services including maintenance, repairs, tire center, body shop, and car detailing. It also arranges vehicle financing and leasing through GM Financial and specialized credit programs, and supports OnStar connected vehicle services.
Product overview
Thibault GM Montmagny La Pocatière is a dual-location General Motors dealership franchise offering new and certified pre-owned vehicles across three GM brands (Chevrolet, Buick, GMC). The product portfolio centers on vehicle sales supported by integrated services including financing (through GM Financial and specialized programs), maintenance/repair at both locations, body shop services, and OnStar connected vehicle services. Commercial fleet programs are available for business buyers. The dealership also sells pre-owned vehicles from multiple manufacturers including Chrysler and Volkswagen. The business operates two branches in Montmagny and La Pocatière, Quebec, serving customers throughout the Chaudière-Appalaches region.
Differentiator
Problem solved
Functional benefit
Products and services
- Chevrolet Vehicles
- Buick Vehicles
- GMC Vehicles
- Pre-Owned Vehicles
- Vehicle Financing and Leasing
- Vehicle Service and Maintenance
- Body Shop Services (Carrosserie / CarrXpert)
- GM Certified Pre-Owned Program
- GM Fleet Commercial Program
- Demonstrator Vehicles
Quantifiable outcome
- Government EV incentives of up to $6,087 combined federal and provincial rebates available on eligible electric vehicles
Companies that use Thibault
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Thibault technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Thibault partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- General Motors (GM)coreThibault GM is an authorized GM dealership for Chevrolet, Buick, GMC, and Cadillac brands. As a franchised dealer, the company purchases vehicles from GM for resale to consumers and provides after-sales service using GM parts and warranty programs. The partnership includes access to GM marketing programs, 0% financing promotions, and GM Certified pre-owned vehicle certification.
- Costco Auto CanadaminorThe dealership participates in the Costco Auto Canada program offering exclusive member-only pricing on select Chevrolet, GMC, and Buick models. Customers must be Costco members to access these offers.
- Esso (Imperial Oil)minorCross-brand marketing campaign between GM and Esso promoting EV adoption with $25 service discounts at Esso stations. Part of GM's national EV awareness and infrastructure partnership.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Thibault competitors and assessment
Company assessmentEmerging players
- Carvana: Online-first used-vehicle retailer demonstrating the direct-to-consumer model that threatens traditional franchised dealers; relevant strategic comparable for channel disruption.
- Tesla: OEM employing a direct-sales model that bypasses franchised dealers; relevant as a strategic disruptor to dealer economics, particularly on the EV side of Thibault's lineup.
Broad incumbents
- CarMax: Largest US used-vehicle retailer; not a franchised new-car dealer but directly comparable on the used-vehicle retail and reconditioning side of Thibault's business.
- AutoCanada: Largest publicly listed Canadian multi-brand auto dealer group operating franchised dealerships across Canada; comparable business model at much larger scale, with similar new/used, F&I and service revenue mix.
- Lithia Motors: One of the largest US franchised auto dealer groups with a growing digital retail platform (Driveway); relevant comparable for consolidation, omnichannel strategy and EV readiness.
- Dilawri Group: Canada's largest privately held automotive dealer group with dealerships across multiple provinces; directly comparable franchised dealership model including GM and other major OEM brands.
Direct peers
- Holman Automotive: Large North American family-owned automotive group operating franchised dealerships, fleet services and parts; comparable mix of new vehicle sales, service and commercial fleet operations.
- Sonic Automotive: US-based franchised auto dealer group with EchoPark used-vehicle standalone stores; comparable dealer model with new franchise and used car exposure.
- Groupe Park Avenue: Quebec-based multi-brand franchised dealer group operating in and around Montreal; comparable Canadian regional dealership model with overlapping OEM franchises.
- Groupe ALBI: Major Quebec-based GM dealer group selling Chevrolet, Buick, GMC and Cadillac vehicles with multiple locations, directly comparable in brand mix, geography and service offering to Thibault GM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Thibault social profiles
Digital presenceThibault financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thibault leadership team
Management profileNumber of profiles
Profiles1 record
Thibault funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thibault M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thibault
What does Thibault do?
Thibault GM Montmagny La Pocatière is an authorized General Motors dealership operating two physical branches in Montmagny and La Pocatière, Quebec. The company sells new Chevrolet, Buick, GMC, and Cadillac vehicles along with certified and non-certified pre-owned vehicles, and provides integrated after-sales services including maintenance, repairs, tire center, body shop, and car detailing. It also arranges vehicle financing and leasing through GM Financial and specialized credit programs, and supports OnStar connected vehicle services.
Is Thibault a public or private company?
Thibault is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thibault founded?
Thibault was founded in 2010. It employs 51 to 100 people.
Where is Thibault based?
Thibault is headquartered in Montmagny, Canada, in the North America region.
How does Thibault make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Parts and financing and Insurance.
Who are Thibault's main competitors?
Emerging players on record are Carvana and Tesla. Broad incumbents are CarMax, AutoCanada, Lithia Motors and Dilawri Group. Direct peers are Holman Automotive, Sonic Automotive, Groupe Park Avenue and Groupe ALBI.
Does Thibault have an API?
No public API is recorded for Thibault.