A Day's March

What A Day's March does

A Day's March is a Scandinavian direct-to-consumer fashion brand selling menswear and womenswear, with a product assortment spanning apparel, footwear, and accessories priced from roughly $9 to $590. The company operates a DTC-only model with no disclosed wholesale or third-party marketplace distribution, running owned e-commerce storefronts that serve the Nordics, UK, US, and Canada alongside six physical retail stores located in Stockholm (three), Gothenburg, Oslo, and London. Products are built around sustainable materials — organic cotton, TENCEL Lyocell, merino wool from non-mulesed sheep, and hemp — and are primarily manufactured in Portugal with some production in China.

The commercial model layers a Core Collection with seasonal drops, supported by seasonal markdown events of 10-40%. The brand communicates through an editorial "Journal" on its website, reinforcing a sustainability and transparency narrative. No funding rounds, M&A activity, leadership appointments, or partnership announcements are disclosed in the available data, and no revenue, headcount, or financial metrics have been shared. The company is privately held and operates an unusually lean public footprint for a multi-store, multi-country fashion retailer.

Name

A Day's March

Website

https://adaysmarch.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

A Day's March is a Scandinavian direct-to-consumer fashion brand selling menswear, womenswear, footwear, and accessories through owned e-commerce and six retail stores across the Nordics and London, with sustainable materials as a core design input.

Ownership category

akta.pro rank

Product category

Contemporary Apparel and Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Sustainable fashion apparel
• Menswear womenswear collections
• Organic cotton clothing
• Direct-to-consumer apparel
• Scandinavian clothing brand

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Apparel and Accessories Sales: One-time purchase model for clothing and accessories. No subscription or recurring revenue. Products are sold at full price and during seasonal sale events with discounts of 10–40%. Revenue is driven by product margin across categories including menswear, womenswear, knitwear, outerwear, denim, linen, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

A Day's March designs, sources, and sells a curated collection of sustainably produced men's and women's everyday apparel and accessories (T-shirts, shirts, knitwear, overshirts, outerwear, denim, trousers, footwear, leather goods, and socks). Products are sold one-time at unit prices ranging from approximately $9 (accessories) to $590 (premium coats), with seasonal sale discounts of 10–40%.

Product overview

A Day's March is a Scandinavian fashion brand offering a unified collection of men's and women's clothing and accessories. The product portfolio includes core menswear essentials (t-shirts, shirts, trousers, jeans, knitwear, overshirts, outerwear, footwear, and accessories) alongside a complementary womenswear line. Key product families include the Algot overshirt series (in cotton, lyocell, hemp, and denim variants), Landon shirt collection, Denim No.2/No.3 jeans, Merino-based knitwear (Marlow, Alagon, Tietar), and leather goods. The brand emphasizes sustainable materials including organic cotton, TENCEL Lyocell, hemp, and merino wool from non-mulesed sheep. Products are primarily manufactured in Portugal and China, with e-commerce operations across multiple regions including US, UK, Sweden, and Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Menswear Collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• COS: H&M-owned contemporary apparel brand operating globally with a broad assortment of elevated everyday clothing for men and women. A larger incumbent with overlapping contemporary positioning and substantially broader resources, though less centered on sustainability storytelling than A Day's March.
• Arket: H&M-owned contemporary apparel brand with a strong sustainability positioning and Nordic design heritage, operating both e-commerce and physical stores across Europe. Comparable in merchandising philosophy and values but materially larger and more diversified than A Day's March.
• Uniqlo: Global broad-incumbent basics retailer offering high-quality everyday apparel at accessible prices through both physical and e-commerce channels. Comparable on accessibility and everyday quality, though lacking the curated sustainability storytelling of A Day's March.

Direct peers

• Asket: Swedish DTC sustainable essentials brand offering permanent collections of high-quality everyday basics at similar price points. Closest direct peer given shared Scandinavian heritage, DTC model, focus on traceability, and timeless-design merchandising approach.
• Naadam: US-based DTC apparel brand specializing in sustainable cashmere and knitwear essentials with ethical sourcing commitments. Direct peer in DTC sustainable everyday apparel, particularly comparable on the merino and cashmere knitwear side of the assortment.
• Toteme: Swedish contemporary fashion brand known for minimalist, elevated wardrobe staples with strong DTC and selective retail distribution. Direct peer in Scandinavian contemporary apparel, though positioned at a more premium price point than A Day's March.
• Everlane: US-based DTC sustainable apparel brand focused on transparent pricing, ethical factories, and elevated everyday basics. Direct peer in sustainable contemporary apparel with a similar DTC distribution approach, though operating at larger scale with a stronger US presence.
• Ganni: Danish contemporary fashion brand offering women's and men's ready-to-wear with a strong Scandinavian design identity and DTC plus selective retail distribution. Direct peer in Scandinavian contemporary apparel, though more trend-driven and positioned at a higher price tier.
• Filippa K: Swedish contemporary fashion brand focused on timeless, minimalist wardrobe essentials with explicit sustainability commitments. Direct peer given shared Scandinavian heritage, premium positioning, and core-collection-led merchandising approach.
• Nudie Jeans: Swedish sustainable apparel brand with a strong denim and casualwear assortment anchored in organic and recycled cotton. Direct peer given shared Scandinavian heritage, sustainability positioning, and comparable everyday-wear price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adaysmarch
• Instagraminstagram.com/adaysmarch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Day's March