CBS 13

What CBS 13 does

CBS 13 (legal call sign KOVR-TV) is a local broadcast television station licensed to serve the Sacramento, California Designated Market Area, operating on Channel 13 since 1951 as a CBS affiliate. The station is wholly owned by CBS Broadcasting Inc., a Delaware corporation that is itself a subsidiary of Paramount Global, the publicly traded diversified media conglomerate. CBS 13 operates alongside KMAX-TV (Good Day Sacramento), forming a co-located local CBS cluster that shares studio facilities at 2713 KOVR Drive in West Sacramento.

The station distributes news and entertainment content through four primary channels: traditional over-the-air broadcast distributed via cable and satellite carriage across Sacramento and the Central Valley; the CBS News 24/7 free anchored streaming service accessible to any internet-connected device; iOS and Android mobile applications providing alerts and live streams; and the cbsnews.com/sacramento website. Content is also surfaced to subscribers of the Paramount+ streaming platform as part of the broader Paramount Global streaming portfolio. Local editorial output focuses on Sacramento-area government and political reporting, California state capital coverage, weather, sports, community events, and investigative journalism, supplemented by access to national CBS News programming (60 Minutes, 48 Hours, CBS Evening News, CBS Mornings, Face the Nation) and branded podcasts.

Revenue is generated primarily through three streams: traditional television advertising (local commercial spots, PSAs, and sponsored news segments), digital advertising (website, video pre-roll, and social media placements), and subscription revenue captured at the parent level through Paramount+. The customer base is end-consumer viewers who access content at no cost on the broadcast side, while advertisers constitute the paying customer base across both linear and digital inventory. Distribution is amplified through owned social channels on YouTube, Facebook, Instagram, TikTok, X, plus email newsletters, and CBS-branded podcasts.

Name

CBS 13

Legal name

CBS Broadcasting Inc.

Website

https://cbsnews.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

CBS 13 (KOVR-TV) is a Sacramento, California local CBS affiliate television station, owned by CBS Broadcasting Inc. (a Paramount Global subsidiary), delivering local news, weather, and sports to Sacramento and the Central Valley via broadcast, streaming, mobile, and digital channels.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

National Broadcast News Networks (MPABAAAB)

Keywords

• Local television news
• Broadcast journalism
• News streaming service
• Weather sports coverage
• Investigative reporting

Headquarters

HQ city

West Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast advertising including local commercials, PSA announcements, and sponsored segments during news programming and special coverage events
2. Digital Advertising: Online advertising through website placements, video pre-roll, and sponsored content on digital platforms including social media channels
3. Subscription Services: Paramount+ streaming subscription services which are part of the broader Paramount Global media portfolio

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CBS 13 (KOVR-TV) is a local broadcast television station that produces and delivers local news, weather forecasts, sports coverage, political reporting, and investigative journalism for the Sacramento metropolitan area and Central Valley California. Content is distributed over-the-air on Channel 13, via cable and satellite, through the CBS News 24/7 streaming platform, the cbsnews.com/sacramento website, and iOS/Android mobile applications.

Product overview

CBS News 13 (CBS News) is a major American broadcast and digital news organization offering a portfolio of news products and services. The core product is the CBS News 24/7 streaming service, which provides 24-hour live and on-demand news coverage accessible via the internet. CBS News operates local station affiliates across multiple major U.S. cities (including Atlanta, Baltimore, Boston, Chicago, Detroit, Los Angeles, Miami, New York, Philadelphia, Sacramento, and others) and produces national television programs including 48 Hours, 60 Minutes, CBS Evening News, CBS Mornings, and Face the Nation. The organization delivers news across multiple platforms including broadcast television, streaming, web, and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• CBS 13 Local News Broadcast (KOVR-TV) Local television news broadcasts on Channel 13 (KOVR-TV) covering Sacramento metropolitan area and Central Valley California. Provides local breaking news, weather, sports, political reporting on state capital and California legislature, crime and public safety coverage, investigative journalism, and community event coverage for residents of Sacramento, Stockton, Modesto, and surrounding Central Valley communities.
• CBS News 24/7 Anchored streaming news service from CBS News and Stations, available free to anyone with internet access via connected devices and smart TVs. Provides continuous 24-hour news coverage accessible through cbsnews.com, mobile apps, and supported streaming platforms.
• CBS News Mobile Application Downloadable mobile application available for iOS and Android devices, providing breaking news alerts, live streaming of CBS News and local station coverage, and on-demand news content for individual viewers on smartphones and tablets.
• cbsnews.com Sacramento Local News Website Website at cbsnews.com/sacramento delivering articles, video content, and live streaming for Sacramento-area local news consumers. Serves as the digital companion to the KOVR-TV broadcast, providing on-demand access to news coverage for Sacramento/Central Valley viewers.
• CBS News National Programming (60 Minutes, 48 Hours, CBS Evening News, CBS Mornings, Face the Nation, Sunday Morning, The Takeout) National CBS News television programs including 60 Minutes, 48 Hours, CBS Evening News, CBS Mornings, Face the Nation, CBS Sunday Morning, and The Takeout podcast. Distributed via the CBS broadcast network and streaming platforms, providing national and international news, investigative reporting, and political coverage to viewers including Sacramento-area audiences via CBS 13 carriage.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Paramount+coreTechnology or IntegrationParamount+ is the streaming home of CBS News content including live streams of local stations. CBS News content is integrated into the Paramount+ platform providing subscribers access to news programming.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• KCRA 3 (Hearst Television): KCRA 3 is the NBC affiliate in Sacramento and the most direct local competitor to CBS 13 (KOVR-TV). Both stations compete for the same Sacramento DMA advertising revenue, news audience, and political coverage, making them the closest head-to-head comparable in the market.
• ABC10 (KXTV): ABC10 is the ABC affiliate in Sacramento, directly competing with CBS 13 for local news viewers, broadcast ad budgets, and state capitol coverage. Same market, same revenue model, same network-affiliate structure.

Broad incumbents

• TEGNA: U.S. broadcaster with stations in mid-sized markets including several California DMAs. Comparable local news operations, premium political advertising exposure, and digital revenue diversification strategy.
• NBC News: National broadcast news network that supplies CBS 13's peer KCRA 3 with content. Comparable to CBS News as the parent network of an affiliate station — same investment thesis around brand, streaming, and digital distribution.
• CNN: Major U.S. cable and digital news network. Comparable in the streaming-and-digital distribution dimension (CNN Max, CNN.com) where CBS 13's CBS News 24/7 and Paramount+ presence compete for the same digital news audience.
• ABC News: National broadcast news network that supplies ABC10 (KXTV) with content. Direct parallel to CBS News, with comparable streaming (ABC News Live), brand strength, and affiliate-feed economics.
• Fox News: Dominant U.S. cable news network with parallel streaming (Fox Nation) and digital properties. Comparable as a competitor for the same digital news viewer and as a benchmark for monetizing national news IP at scale.
• Sinclair Broadcast Group: Major U.S. broadcaster owning dozens of local TV stations across mid-sized markets. Directly comparable local-station operating model, with similar ad-revenue exposure and digital distribution build-outs.
• Hearst Television: Owner of KCRA 3, the Sacramento DMA's leading local news station and direct competitor to CBS 13. Comparable duopoly strategy (Hearst operates multiple stations in nearby markets) and local-investment playbook.
• Nexstar Media Group: Largest U.S. owner of local TV stations and a direct comparable to the CBS local-station cluster business model. Relevant for understanding station-group economics, retransmission consent leverage, and digital monetization at the local level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cbssacramento
• YouTubeyoutube.com/cbssacramento
• Facebookfacebook.com/cbssacramento
• Instagraminstagram.com/cbssacramento
• LinkedInlinkedin.com/company/cbs-13

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBS 13