Latin Street Music and Dancing

What Latin Street Music and Dancing does

Latin Street Music and Dancing (LSMD) is a Chicago-headquartered Latin dance studio founded in 1998 by Andres Meneses, operating a private, founder-led service business that delivers group and private Latin dance instruction across six styles — Salsa (On1, NY On2, Cuban/Afro-Timba/Son), Bachata (Modern, Sensual, Traditional), Cumbia, Cha-Cha-Cha, Merengue — at three proficiency levels (Beginner A, Intermediate B, Advanced C). Its core operational technology is a codified 4-week progressive curriculum deployed through 80+ weekly classes at a 2,400 sq ft main studio in Chicago's South Loop (600 W. Roosevelt Rd) and three satellite classrooms in Oak Park, Evanston, and Elmwood Park, supplemented by virtual class delivery and online registration.

The studio monetizes through a tiered pricing architecture: unit-priced class packs ($69 for 4 classes, $130 for 8, $185 for 12), a $25 drop-in rate, two subscription products (the Unlimited Dance Membership at $250 per 4-week session with auto-bill at $225, and the 3-month Beginner Dance Membership at $350), private lessons at $85/hour, premium wedding choreography at $250/minute, seven performance and competition team subscriptions ($90-$600), plus ancillary revenue from studio rental, private/corporate events (Hispanic Heritage Month, Cinco de Mayo, weddings, quinceañeras), and Kids & Teens programs including Saturday classes, after-school programs, dance field trips, and a summer dance camp.

Its go-to-market is fundamentally community-led and event-driven: LSMD hosts recurring "Tropical Nights" at five partner venues (Barcocina, La Victoria, Carnivale/Moe's Cantina, Las Fuentes/Guild Row, Ostras Lounge) drawing 250+ attendees per night, runs monthly in-studio socials tied to membership benefits, fields 10+ specialized instructors including world-champion talent (Fabia Lorena, Bachata World Champion; Abraham Ruiz; Edson de Cuba of Escuela Nacional de Arte), and competes through the LS Bachata Sensual, Competition, Cumbia, Melao Salsa, Casino, VIP Social, and Melao Jr. teams at regional and national events including the Summit Championship (1st place 2026, 2nd place 2025), CISC, and the Chicago Salsa Bachata Festival. The customer base is broad and fragmented across adult recreational learners, intermediate-to-advanced dancers, children ages 4-17, corporate and event clients, and K-12 schools.

Name

Latin Street Music and Dancing

Legal name

Latin Street Music and Dancing

Website

https://latinstreetdancing.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Latin Street Music and Dancing is a Chicago-headquartered, founder-led Latin dance studio founded in 1998 that teaches Salsa, Bachata, Cumbia, and related styles across four metro locations to adult recreational learners, kids, performance teams, and corporate/event clients.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394), Performing Arts Companies (7111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Nightclubs (Dance Clubs) (MPAGAIAA), Ballroom & Latin Dance Shows (MPAGADAE)

Keywords

• Latin dance instruction
• Group dance classes
• Private dance lessons
• Kids dance programs
• Dance studio memberships

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group Class Sales: Revenue from individual class drop-ins ($25), class title packages (4 classes for $69, 8 classes for $130, 12 classes for $185). Students select specific dance styles and skill levels for enrollment.
2. Unlimited Dance Membership (UDM): Recurring membership offering unlimited access to all classes (up to 27 per week) for $250 per session. Auto-billing available at $225 per session. Includes monthly social entry and 20% workshop discounts.
3. Beginner Dance Membership (BDM): 3-month commitment program at $350 guaranteeing 24 classes (2 beginner titles per week for 12 weeks). Includes free monthly studio social entry.
4. Private Lessons: One-on-one or small group instruction at $85 per 60-minute lesson. Package deals available (5 lessons for $750, 10 lessons for $900). Additional $250/minute for choreographed routines.
5. Dance Team Memberships: Revenue from team programs including LS Bachata Sensual Team ($90-$600), LS Melao Salsa Team ($200-$600), LS Salsa Casino Team, VIP Social Dancing Team, Cumbia Team, and Melao Jr. Performance Team.
6. Private Events: Corporate events, weddings, quinceañeras, and private parties. Includes event production, promotion, and booking of bands, dancers, and DJs.
7. Kids Programs: Saturday classes, after-school programs, summer dance camps, and field trips for children ages 4+. Classes include Salsa, Bachata, Cumbia, Hip-Hop, and Breakdancing.
8. Studio Rental: Rental of professional dance studio space with floating floors, sound absorption, and AV equipment for external events and classes.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Latin Street Music and Dancing is a Chicago-based Latin dance studio founded in 1998 that offers in-person and virtual group classes, private lessons, and performance team training across styles including Salsa, Bachata, Cumbia, Cha-Cha-Cha, Merengue, and Cuban Salsa. The studio operates four physical locations (Chicago South Loop, Oak Park, Evanston, and Elmwood Park), runs more than 80 weekly classes, and hosts social dancing events that draw over 250 attendees per night. It also delivers youth programs, school residencies, summer camps, and memberships that drive a recurring community of dancers.

Product overview

Latin Street Music and Dancing is a Chicago-based dance studio offering a comprehensive portfolio of Latin dance instruction and related services. The core offering consists of group dance classes in multiple styles (Salsa, Bachata, Cumbia, Cha-Cha-Cha, Merengue, Cuban Salsa/Afro-Timba/Son) at three proficiency levels (Beginner A, Intermediate B, Advanced C), supplemented by private lessons, choreography services, and virtual class options. The studio operates multiple dance teams (LS Bachata Sensual Team, Competition Team, Cumbia Team, LS Melao Salsa Team, LS Salsa Casino Team, VIP Social Dancing Team, Melao Jr. Performance Team) for students seeking performance and competition opportunities. Membership options include the Unlimited Dance Membership (UDM) providing up to 27 weekly classes plus monthly socials, and the Beginner Dance Membership (BDM) offering a structured 3-month curriculum. A dedicated Kids & Teens program covers Salsa, Bachata, Hip-Hop, and Breakdancing through Saturday classes, after-school programs, field trips, and summer dance camp. The studio also provides venue rental services, hosts weekly Tropical Nights social events at partner venues, and offers private/corporate event services including wedding choreography. Classes are available at the main South Loop location and satellite locations in Oak Park and Evanston.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Latin Dance Classes Drop-in group classes teaching six Latin dance styles to adult beginners through advanced dancers at beginner, intermediate, and advanced levels. Each style follows a progressive curriculum leading up to partner freestyle dancing.
• Private Dance Lessons Customized one-on-one or small-group instruction in Latin dance styles for individuals, couples, wedding parties, and event preparation. Available as single sessions or discounted packages of 5 or 10 lessons.
• Unlimited Dance Membership (UDM) Monthly recurring subscription providing unlimited group classes, social dancing access, and a 25% discount on private lessons. Designed for students who want ongoing unlimited access to the studio's curriculum.
• Basic Dance Membership (BDM) Lower-tier monthly subscription providing a fixed allotment of group classes per month plus social dancing access and a 15% discount on private lessons. Aimed at lighter-frequency recreational students.
• VIP Social Dancing Friday and Saturday night social dancing events open to students and the public, featuring DJ sets, a dance floor, and optional VIP table reservations. Events regularly draw more than 250 attendees per night.
• Bachata Sensual Dance Team Performance training program for dancers who want to compete or perform Bachata Sensual choreography under the direction of Ronny Moran and Yanira Trujillo.
• Melao Salsa Team Advanced salsa performance and competition team directed by Fabia Lorena, focused on choreographed shows for corporate and private events.
• Salsa Casino Team Specialized Cuban-style Casino de Rueda team directed by Edson de Cuba, focused on rueda and Cuban salsa performance.
• Cumbia Dance Team

Quantifiable outcome

• 27+ years of operation and instruction experience
• +3 more outcomes

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Barcocina (West Town)coreGTM or Marketing PartnerWeekly Tropical Tuesday event venue. LSMD provides dance instruction and social dancing atmosphere. Venue provides space, food/beverage service. Over 250 combined attendees across all 5 weekly events.
• La Victoria (Logan Square)coreGTM or Marketing PartnerWeekly Tropical Wednesday event venue. LSMD hosts social dancing with lessons. Partnership expands LSMD reach into Logan Square neighborhood.
• Carnivale (Fulton Market)minorGTM or Marketing PartnerWeekly Tropical Thursday event venue at upscale location. Expands LSMD presence in River North/Fulton Market entertainment district.
• Guild Row (Avondale)coreGTM or Marketing PartnerWeekly Tropical Friday event venue. LSMD provides dance programming that attracts patrons to the venue on typically slower weeknights.
• Ostras Lounge (Des Plaines/Rosemont)coreGTM or Marketing PartnerWeekly Tropical Saturday event venue in northwest suburbs. Reaches suburban dance community. Salsa lessons first, then open dancing until 2 AM.
• Chicago Ballet Arts (Evanston)minorChannel Partner/ Reseller/ DistributorSatellite location host for LSMD classes in Evanston. Provides studio space. LSMD instructors deliver dance instruction. Free parking and near CTA Purple Line.
• ReNew Studio (Elmwood Park)minorChannel Partner/ Reseller/ DistributorSatellite location host for LSMD classes in Elmwood Park on Mondays. Partnership enables suburban expansion.
• Chicago SummerDance SeriescoreStrategic or Co-development PartnerAnnual participation in Chicago's official SummerDance program at Taste of Chicago. Free public dance lessons at Buckingham Fountain. Positions LSMD as Chicago's premier Latin dance studio.
• Chicago International Salsa Congress (CISC)minorStrategic or Co-development PartnerAnnual salsa convention where LSMD dance teams perform. Raises studio visibility among regional dance community.
• Chicago Salsa Bachata FestivalminorStrategic or Co-development PartnerAnnual festival featuring LSMD team performances. Melao Jr. team performed in 2022 and 2023.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• TakeLessons: Online marketplace connecting students to local and online instructors across music, dance, and academic subjects. Comparable to LSMD as an instructor-led dance education marketplace, though operating as a multi-subject platform rather than a specialized Latin dance studio.

Direct peers

• Let's Dance Chicago: Chicago-based group dance instruction studio offering social dance classes, events, and private lessons in Salsa, Bachata, and other Latin styles. Direct peer: same geography, same core customer (Chicago adults), similar class package and event-based engagement model, competing for the same local student pool.
• CLMD Chicago Latin Music & Dance: Chicago-based Latin dance social and instruction organization offering salsa, bachata, and cumbia programming. Direct peer: same Chicago Latin dance niche, same target customer base, and competing for instructor talent and weekend social event attendance.

Emerging players

• Steezy: Online dance instruction platform offering subscription-based video classes across hip-hop, contemporary, and select social dance styles. Comparable to LSMD on beginner-friendly progressive curriculum and recurring revenue model, though differentiated as a digital-first delivery model lacking physical studio footprint.

Broad incumbents

• Arthur Murray Dance Studios: National franchise of ballroom and social dance studios founded in 1912, offering group and private lessons across multiple dance styles at hundreds of locations. Comparable to LSMD as a multi-location consumer dance instruction business with similar group-class-plus-private-lesson revenue mix, though broader in genre and not Latin-focused.
• Fred Astaire Dance Studios: Largest ballroom dance studio franchise in the world, offering private and group lessons in social and competitive dance styles. Overlaps with LSMD on instructor-led social dance instruction, recurring membership models, and studio retail footprint, though broader across dance genres rather than specializing in Latin styles.

Regional players

• Sabor a Café: Regional Latin dance social organizer in the Chicago/Upper Midwest area hosting salsa and bachata social events. Comparable to LSMD on social-event-driven community building and Latin genre focus, though primarily an event promoter rather than a full-time dance instruction business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LatinStreetDancing
• Facebookfacebook.com/LatinStreetDancing
• LinkedInlinkedin.com/company/latin-street-dancing-inc
• Instagraminstagram.com/latinstreetdancing
• Xx.com/Latinsd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latin Street Music and Dancing