What Ricive does

Ricive, operating under the brand FB88, is a Vietnam-headquartered online gambling and betting platform founded in 2013. The company runs a vertically integrated entertainment ecosystem spanning sports betting across 200+ leagues, live dealer casino (Baccarat, Roulette, Blackjack, Sicbo), 3D slot games, fishing arcade games, eSports betting, Thomo cockfighting, and high-speed lottery. The technical stack centers on a multi-layer security architecture with high-standard encryption, an automated deposit/withdrawal processing pipeline, and cross-platform optimization across desktop, Android, and iOS clients. Operations are conducted under gaming licenses from PAGCOR (Philippines) and the Isle of Man regulatory authority, which the company cites as the foundation for international compliance and transaction transparency.

The business model is primarily transaction-fee-based, with revenue generated through the house edge and wagering fees across sports betting, casino, slots, fishing, eSports, cockfighting, and lottery. This is supplemented by a tiered VIP membership subscription (monthly billing cadence) offering birthday gifts, exclusive cashback, gratitude rewards, and tier-based privileges, plus promotional incentives such as a 100% first-deposit bonus up to 3,000,000 VND, up to 1% daily cashback on turnover, and up to 20% additional bet value on linked slot promotions. Go-to-market relies on SEO/organic search, content marketing through betting guides and strategy articles, promotional campaigns, and an affiliate/agent (Đại Lý) network for top-of-funnel acquisition.

The company serves individual online gamblers on a B2C basis across Southeast Asia and additional international markets, claiming millions of players. Distribution is direct-to-consumer via web access and native mobile applications (Android APK and iOS App Store), with no disclosed B2B customers, named enterprise logos, or institutional investor base. The company is privately held with no parent or subsidiary relationships disclosed and no published revenue, funding, or headcount figures.

Name

Ricive

Legal name

Ricive

Website

https://ricive.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ricive, operating as FB88, is a Vietnam-based online gambling and betting platform offering sports betting, live casino, slots, fishing games, eSports, cockfighting, and lottery to individual international players under PAGCOR and Isle of Man licenses.

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Betting/Gambling Operations: Platform generates revenue through betting/gambling operations including sports betting, online casino, slot games, fishing games, eSports, lottery, and cockfighting. Revenue is derived from house edge and transaction fees on bets placed by users.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Ricive provides a B2B operating system for the grocery industry that streamlines grocery retail operations and supply access. It is positioned as software infrastructure serving grocery operators, with no further product-level detail disclosed in the input.

Product overview

FB88 is a comprehensive online entertainment ecosystem providing online sports betting, live dealer casino, slot games, fishing games, esports betting, cockfighting, and high-speed lottery services. The platform operates as a unified system with dedicated mobile applications for Android and iOS, supporting automated deposit and withdrawal transactions. All services are licensed by PAGCOR (Philippines) and Isle of Man regulatory bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Ricive Grocery Operating System

Quantifiable outcome

• Over 200 major leagues available for betting
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Betway: Global online sportsbook and casino brand with established presence in multiple regulated markets — overlapping product categories with FB88 but operating at larger scale in stricter regulatory environments.
• William Hill: Established UK-based gambling operator offering sports betting and casino across digital and retail — broader portfolio than FB88 but overlapping in core sportsbook and online casino.
• Pinnacle: Long-established international sportsbook with strong Asian market presence and focus on volume-based pricing — directly comparable core sportsbook product, though narrower in casino verticals than FB88.
• Bet365: Global online gambling incumbent with sportsbook, casino, and poker — much larger and more regulated than FB88, but competing in the same product categories and many of the same international markets.

Regional players

• CMD368: Asian-focused online betting platform with sportsbook and casino offerings concentrated in Southeast Asia — directly comparable regional scope and product mix to FB88.

Direct peers

• 1xBet: International online betting operator offering sports betting, live casino, slots, esports, and lottery — directly comparable multi-vertical platform with similar international expansion strategy.
• SBOBet: Asia-headquartered online sportsbook and casino platform with a comparable multi-vertical offering (sports betting, live casino, slots) and similar focus on Southeast Asian and international markets.
• M88 (Mansion88): Asia-based online sports betting and casino platform licensed in similar jurisdictions, offering sportsbook, live casino, slots, and lottery products targeting Southeast Asian players.
• 22Bet: Multi-vertical online sportsbook and casino platform operating across Asian, European, and Latin American markets with comparable sportsbook, live casino, and esports offerings.
• Dafabet: Asian-focused online betting and casino operator with sportsbook, live dealer, and slots — closely comparable product mix and geographic footprint to FB88.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tryricive
• Facebookfacebook.com/top

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ricive