Feline Veterinary Medical Association

Veterinary Professional Associationcatvets.com

FelineVMA is a 501(c)(6) nonprofit professional association founded in 1974 that serves 4,900+ veterinary professionals with feline continuing education, practice guidelines, and Cat Friendly certification programs, generating revenue through membership dues, conference exhibitions, and industry sponsorships.

Company typePrivate
Founded1974
HeadquartersBridgewater, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Feline Veterinary Medical Association does

The Feline Veterinary Medical Association (FelineVMA) is a 501(c)(6) nonprofit professional membership association founded in 1974 (as the American Association of Feline Practitioners, rebranded to FelineVMA in 2024) that supports more than 4,900 veterinary professionals practicing feline medicine across North and South America. The organization delivers continuing education, evidence-based practice guidelines, peer-reviewed publications, and certification programs, with its core offerings including the Annual Conference, the eLearning Center of on-demand webinars, The Feline Practitioner quarterly magazine, the All Cats Considered podcast, the Journal of Feline Medicine and Surgery (co-published with iCat Care Veterinary Society), and the flagship Cat Friendly Practice and Cat Friendly Certificate programs (including a new Feline Heart Health Certificate Program).

FelineVMA operates a community-led, content-and-credentialing platform with an 11-50 employee team administered through Professional Management Associates, LLC from its Branchburg, New Jersey headquarters. The technology layer is a standard association publishing and membership portal (catvets.com) rather than a proprietary software platform. Revenue is generated through three primary streams: recurring annual membership dues for veterinary professionals, conference and exhibition fees (booth pricing ranging from $800 for non-profits to $5,100 for double-corner booths), and advertising and sponsorship from roughly 20+ animal health and nutrition industry partners including Royal Canin, Zoetis, IDEXX, Merck Animal Health, Boehringer Ingelheim, Purina, Hill's, and Elanco. The association is governed by a volunteer Executive Board, currently led by CEO Heather O'Steen, CAE, and pursues an expansion strategy centered on new clinical certifications, sub-segment events (Vet Tech Purrposium, Spring into Feline Medicine), and emerging clinical guidance areas such as H5N1 in cats.

Feline Veterinary Medical Association firmographics

Firmographics

Name: Feline Veterinary Medical Association
Legal name: Feline Veterinary Medical Association
Website: https://catvets.com
Company type: Private
Founded year: 1974
Operating status: Operating
Headcount range: 11–50 employees
Short description: FelineVMA is a 501(c)(6) nonprofit professional association founded in 1974 that serves 4,900+ veterinary professionals with feline continuing education, practice guidelines, and Cat Friendly certification programs, generating revenue through membership dues, conference exhibitions, and industry sponsorships.
Ownership category
akta.pro rank

Feline Veterinary Medical Association industry classification

Industry

Product category: Veterinary Professional Association
NAICS: Veterinary Services (54194)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Feline-Only Veterinary Clinics (HLAMAAAG)
akta.pro secondary industries: Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI), Regulatory, Certification & Compliance Veterinary Services (Health Papers, QA Programs) (AFACADAJ), Animal Welfare Certification Services (AFALAMAE)

Keywords

Feline veterinary education
Veterinary continuing education
Professional veterinary membership
Feline practice certification
Veterinary clinical guidelines

Where Feline Veterinary Medical Association is headquartered

Location

Headquarters

HQ city: Bridgewater
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Feline Veterinary Medical Association business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Membership Dues: Annual and discounted 6-month membership fees for veterinary professionals providing access to educational resources, publications, conferences, and professional development programs.
Conference and Exhibition Revenue: Revenue from annual conference registration, exhibitor booth fees (ranging from $800 for non-profit booths to $5,100 for double corner booths), and sponsorship opportunities.
Advertising and Sponsorship: Revenue from advertising in Feline Weekly newsletter, The Feline Practitioner quarterly magazine, and the Journal of Feline Medicine and Surgery, as well as partnership sponsorships and individual sponsorships for specific events, speakers, or programs.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Veterinarian Membership with discounted 6-month option
One time/ perpetual license	One time	Single Inline Exhibit Booth
One time/ perpetual license	One time	Single Corner Exhibit Booth
One time/ perpetual license	One time	Double Inline Exhibit Booth
One time/ perpetual license	One time	Double Corner Exhibit Booth
One time/ perpetual license	One time	Non-profit Booth

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Feline Veterinary Medical Association product offering

Product offering

Core offering

The FelineVMA is a professional membership association that provides continuing education, evidence-based practice guidelines, certification programs, peer-reviewed publications, and an annual conference for veterinary professionals specializing in feline medicine. Core offerings include the Cat Friendly Practice Program (practice-level certification), the Cat Friendly Certificate Program (individual credentials), the Journal of Feline Medicine and Surgery, on-demand webinars, and the Feline Practitioner Magazine. The association represents 4,900+ veterinary professional members and serves as the only major association dedicated exclusively to feline health.

Product overview

The Feline Veterinary Medical Association (FelineVMA) offers a comprehensive suite of professional development and clinical resources for veterinary professionals specializing in feline medicine. The core portfolio centers on educational products including the Annual Conference, eLearning Center with on-demand webinars, The Feline Practitioner Magazine (quarterly print and electronic publication), the All Cats Considered Podcast, and VIN Rounds educational videos. The organization operates two flagship certification programs: the Cat Friendly Practice Program (practice-based) and the Cat Friendly Certificate Program (individual-based), both designed to elevate feline care standards. Additional products include the Journal of Feline Medicine and Surgery (official journal), Practice Guidelines, Position Statements, and Educational Toolkits. The Feline Heart Health Certificate Program is a 12-module training for cardiac care. Student engagement is supported through the Student Chapter Program with scholarships and awards. The organization also publishes the Feline Weekly newsletter and organizes regional events like the Vet Tech Purrposium and Spring into Feline Medicine.

Differentiator

Problem solved

Functional benefit

Products and services

Annual Conference Annual educational conference featuring sessions on feline medicine topics (nephrology, urology, dentistry, etc.), continuing education credits, and networking opportunities for veterinary professionals.
eLearning Center On-demand webinar platform offering feline-focused continuing education content for veterinary professionals.
The Feline Practitioner Magazine Quarterly professional publication mailed to members featuring member news, trends, medical articles, CE articles, case studies, and tips on feline medicine.
All Cats Considered Podcast Podcast providing feline-focused information, clinical updates, and professional development content for veterinary professionals.
Cat Friendly Practice Program Practice-level certification program providing veterinary practices with resources and support to deliver elevated feline care that reduces stress for cats, caregivers, and veterinary teams.
Cat Friendly Certificate Program Individual certificate programs for veterinarians and veterinary professionals (including Cat Friendly Veterinarian, Cat Friendly Veterinary Professional, and Cat Friendly Veterinary Advocate tracks) to demonstrate expertise in feline care and handling through video modules with quizzes.
Journal of Feline Medicine and Surgery (JFMS) Official peer-reviewed journal of the FelineVMA and iCat Care Veterinary Society, published as open-access since January 2023, featuring research and clinical content on feline medicine and surgery.
Practice Guidelines Evidence-based clinical guidelines designed to help provide uniform and optimal care for feline patients, educate cat caregivers, and prevent medical mismanagement.
Feline Heart Health Certificate Program 12-module program empowering first-opinion veterinarians to confidently assess, diagnose, and manage feline cardiac conditions, improving outcomes and expanding access to care.
Student Chapter Program Program guiding FelineVMA outreach to veterinary and veterinary technician students, increasing feline education in schools, with scholarship and award opportunities.
Position Statements Official statements on feline welfare issues developed by the Feline Welfare Committee.
Educational Toolkits Educational resources designed to help provide uniform care for feline patients and educate cat caregivers.
2026 Vet Tech Purrposium Dedicated educational programming for veterinary technicians, scheduled as an annual event for 2026.
Spring into Feline Medicine Spring educational event focusing on feline medicine topics for veterinary professionals.
Feline Weekly Newsletter Weekly news aggregate service delivering timely feline industry-focused and association news directly to members' inboxes.
VIN Rounds Educational video series featuring case discussions and clinical rounds for veterinary professionals.
Client Brochures Educational materials designed for cat caregivers on various feline health topics, intended to be distributed by veterinary practices to their clients.

Companies that use Feline Veterinary Medical Association

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Feline Veterinary Medical Association technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Feline Veterinary Medical Association partnerships and signals

Strategic signal

Partnerships

30 partnerships are on record, tiered major, minor and core.

Royal CaninmajorGTM or Marketing PartnerConference sponsor providing support for the FelineVMA Annual Conference and related educational programs.
ZoetismajorGTM or Marketing PartnerConference sponsor for the FelineVMA Annual Conference.
DechramajorGTM or Marketing PartnerConference sponsor for FelineVMA educational events.
Boehringer IngelheimmajorGTM or Marketing PartnerConference sponsor for FelineVMA Annual Conference.
CevamajorGTM or Marketing PartnerConference sponsor for FelineVMA educational programs.
IDEXX LaboratoriesmajorGTM or Marketing PartnerConference sponsor supporting FelineVMA Annual Conference.
Merck Animal HealthmajorGTM or Marketing PartnerConference sponsor for FelineVMA educational events.
PurinamajorGTM or Marketing PartnerConference sponsor for the FelineVMA Annual Conference.
Hill's Pet NutritionmajorGTM or Marketing PartnerConference sponsor for FelineVMA educational programs.
ElancomajorGTM or Marketing PartnerConference sponsor for the FelineVMA Annual Conference.
TriviumVetminorGTM or Marketing PartnerConference sponsor for FelineVMA educational events.
BionoteminorGTM or Marketing PartnerConference sponsor for FelineVMA Annual Conference.
ZomedicaminorGTM or Marketing PartnerConference sponsor for FelineVMA educational events.
GallantminorGTM or Marketing PartnerConference sponsor for FelineVMA Annual Conference.
SleepypodminorGTM or Marketing PartnerConference sponsor for FelineVMA educational programs.
PRN PharmacalminorGTM or Marketing PartnerConference sponsor for FelineVMA Annual Conference.
Butterfly NetworkminorGTM or Marketing PartnerConference sponsor for FelineVMA educational events.
StokesminorGTM or Marketing PartnerConference sponsor for FelineVMA Annual Conference.
Banfield Pet HospitalminorGTM or Marketing PartnerConference sponsor for FelineVMA educational programs.
Dr. Elsey'sminorGTM or Marketing PartnerConference sponsor for FelineVMA Annual Conference.
HotDog Patient WarmingminorGTM or Marketing PartnerConference sponsor for FelineVMA educational events.
Biohealth AminAvastminorGTM or Marketing PartnerConference sponsor for FelineVMA Annual Conference.
Tiki Cat Veterinary SolutionsminorGTM or Marketing PartnerConference sponsor for FelineVMA educational programs.
Antech ImagingminorGTM or Marketing PartnerConference sponsor for FelineVMA Annual Conference.
ABVP (American Board of Veterinary Practitioners)coreStrategic or Co-development PartnerConference partner for the FelineVMA Annual Conference, providing professional certification and continuing education for veterinarians.
EveryCatcoreStrategic or Co-development PartnerOrganizational partner supporting feline health initiatives and research.
iCat Care Veterinary SocietycoreStrategic or Co-development PartnerInternational partner and co-publisher of the Journal of Feline Medicine and Surgery, supporting global feline medicine standards.
AHVMA (American Holistic Veterinary Medical Association)minorStrategic or Co-development PartnerConference partner for the FelineVMA Annual Conference.
NAVTA (National Association of Veterinary Technicians in America)minorStrategic or Co-development PartnerConference partner supporting veterinary technician education and professional development.
Professional Management Associates, LLCcoreImplementation/ SI/ Consulting PartnerAssociation management company providing daily administration and management support for FelineVMA headquarters operations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Feline Veterinary Medical Association competitors and assessment

Company assessment

Direct peers

International Cat Care (iCat Care): UK-based feline welfare charity and co-publisher of the Journal of Feline Medicine and Surgery with FelineVMA. Directly comparable mission on advancing feline health and welfare, with overlapping educational and guideline-setting activities for veterinarians globally.
Veterinary Information Network (VIN): Largest online community and continuing-education platform for veterinarians worldwide. Competes for the same member audience via on-demand CE, message boards, and clinical resources, and is a recognized alternative channel for feline-specific medical content.
World Small Animal Veterinary Association: Global professional association for companion animal veterinarians. Operates a similar model of guidelines, CE, and congresses and serves an overlapping international audience of small-animal practitioners, making it a structural peer for global influence.
Veterinary Emergency and Critical Care Society: Specialty society for veterinary emergency and critical care. Closely comparable sub-specialty association model — including annual conference, CE, journal, and certification — and addresses an analogous audience of veterinarians pursuing a defined clinical specialty.
American Holistic Veterinary Medical Association: US specialty professional association for veterinarians focused on holistic and integrative medicine. Operates a directly comparable membership-and-conference model and is an existing FelineVMA conference partner, making it a natural peer for veterinary sub-specialty associations.
National Association of Veterinary Technicians in America: US membership association representing veterinary technicians/nurses. Comparable professional association model targeting the same veterinary ecosystem, and an existing FelineVMA conference partner with overlapping educational programming (including the Vet Tech Purr symposium).
American Animal Hospital Association: Accreditation and standards body for companion animal veterinary practices in North America. Highly comparable as a membership-driven association that certifies practices, publishes guidelines, and runs annual conferences for veterinary professionals — operating a similar model to FelineVMA but for hospitals as a whole rather than feline specialization.
American Board of Veterinary Practitioners: Certifying body for veterinary practitioners with species-specific board certifications (including feline practice). Directly comparable through its feline specialty credentialing pathway and partnership on FelineVMA's annual conference and ABVP certification programming.

Broad incumbents

American Veterinary Medical Association: The primary US professional association for veterinarians (all species). Comparable as a membership-based professional association offering continuing education, advocacy, and practice resources, but at much broader scope covering all animal species rather than feline-only.

Regional players

Royal College of Veterinary Surgeons: Statutory regulatory and professional body for veterinarians in the United Kingdom. Functionally analogous to FelineVMA as a standards-setter and credentialing body for vets, but operates in a different geography and with broader regulatory authority over the profession.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Feline Veterinary Medical Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Feline Veterinary Medical Association leadership team

Management profile

Number of profiles

Profiles12 records

Feline Veterinary Medical Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Feline Veterinary Medical Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feline Veterinary Medical Association

What does Feline Veterinary Medical Association do?

Is Feline Veterinary Medical Association a public or private company?

Feline Veterinary Medical Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Feline Veterinary Medical Association founded?

Feline Veterinary Medical Association was founded in 1974. It employs 11 to 50 people.

Where is Feline Veterinary Medical Association based?

Feline Veterinary Medical Association is headquartered in Bridgewater, United States, in the North America region.

How does Feline Veterinary Medical Association make money?

Three revenue lines are on record. Membership Dues are the primary driver. The others are conference and Exhibition Revenue and advertising and Sponsorship.

Who are Feline Veterinary Medical Association's main competitors?

Direct peers on record are International Cat Care (iCat Care), Veterinary Information Network (VIN), World Small Animal Veterinary Association, Veterinary Emergency and Critical Care Society, American Holistic Veterinary Medical Association, National Association of Veterinary Technicians in America, American Animal Hospital Association and American Board of Veterinary Practitioners. American Veterinary Medical Association is listed as a broad incumbent. Royal College of Veterinary Surgeons is listed as a regional player.

Does Feline Veterinary Medical Association have an API?

No public API is recorded for Feline Veterinary Medical Association.

What industry is Feline Veterinary Medical Association in?

Feline Veterinary Medical Association's product category is Veterinary Professional Association. Its primary akta.pro industry code is HLAMAAAG, Feline-Only Veterinary Clinics, with a secondary code of HLAMAAAI, Behavioral Medicine & Training-Integrated Veterinary Services. Its NAICS code is 54194 and its SIC code is 8600.