Grosby Group
Grosby Group is a privately held, boutique editorial image licensing agency that connects 40+ global photography agencies with publishers, broadcasters, and social media creators across Latin America and the US Hispanic market through its proprietary archive platform.
- Company typePrivate
- Founded1996
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grosby Group does
Grosby Group LLC is a privately held, boutique content licensing agency founded circa 1996 and headquartered in Los Angeles, California. The company operates as a sub-agent intermediary connecting approximately 40+ global photography agencies — including AFP, Backgrid, Splash by Shutterstock, Mega, Alamy, Imago, Zuma Press, X17, Camera Press, and Shutterstock Editorial — with media buyers, publishers, broadcasters, and social media creators across Latin America and the US Hispanic market. Its service territory spans 20+ countries, with local contact offices in Buenos Aires, Mexico City, São Paulo, and Los Angeles. Grosby serves roughly 150+ publisher clients (with Spanish-language sources citing 250+ active editorial clients) and earns the majority of its revenue through licensing royalties on editorial, celebrity, entertainment, sports, fashion, and archival imagery.
The company's core technology is a proprietary archive platform at archive.grosbygroup.com, powered by what the firm describes as "MomaPIX technology," which centralizes browsing, licensing, and downloading of editorial photography from its partner agencies. Account activation is reported to occur within one business day for publishers and creators, with new agency partnerships typically established within two to three weeks of initial contact. The platform supports multi-territory licensing with territory-specific agreements and the firm maintains a 24/7 breaking news monitoring operation with 24-hour urgent request prioritization.
Revenue is generated primarily through licensing royalties on third-party agency content (publisher and creator channels), sub-agency royalty fees collected and remitted to international photo agencies on a net-60 from end-of-quarter basis, and ancillary professional services revenue from original photo and video production for brands and media companies. Pricing is quote-based and not publicly disclosed; publisher and creator accounts are structured as subscriptions on a monthly billing cadence. The company runs a sales-led go-to-market motion with named account managers for enterprise publishers, a self-serve product-led motion for individual creators, and a channel/reseller model for incoming international photo agencies. There is no disclosed external funding, parent company, or subsidiary structure, and revenue figures are not publicly disclosed.
Grosby Group firmographics
Firmographics- Name
- Grosby Group
- Legal name
- Grosby Group LLC
- Website
- https://grosbygroup.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grosby Group is a privately held, boutique editorial image licensing agency that connects 40+ global photography agencies with publishers, broadcasters, and social media creators across Latin America and the US Hispanic market through its proprietary archive platform.
- Ownership category
- akta.pro rank
Where Grosby Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Grosby Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Content Licensing to Publishers: License photography from 40+ global partner agencies to publishers across Latin America and US Hispanic market. Revenue generated through licensing fees based on usage, territory, and editorial context.
- Creator Licensing: License celebrity and entertainment images to social media creators (YouTube, Instagram, TikTok) for commercial use. Images cleared for social media platforms with license documentation.
- Agency Distribution/Sub-agency: Act as exclusive licensing sub-agent for international photo agencies in Latin America and US Hispanic market. Collect fees and remit royalties on agreed schedule (net-60 from end of quarter).
- Production Services: Produce original photo and video content for brands and media companies across the region, from concept and casting to delivery. Editorial quality with commercial brief.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Publisher/Media Buyer accounts |
| Subscription | Monthly | Creator accounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Grosby Group product offering
Product offeringCore offering
Grosby Group is a boutique editorial image licensing agency that connects 40+ global photography agencies with publishers, broadcasters, social media creators, and brands across Latin America and the US Hispanic market. The company licenses tens of millions of editorial images spanning celebrity, entertainment, fashion, sports, breaking news, travel, and archival categories, and also produces original photo and video content for brands and media companies.
Product overview
Grosby Group operates as a boutique editorial image licensing agency serving the Latin American and US Hispanic media markets. The core offering is the Content Licensing Platform combined with the Archive Platform, which together provide access to tens of millions of images from 40+ global partner agencies. Additional products include Creator Licensing for social media creators, Agency Distribution Services for international photo agencies seeking Latin American market access, Production Services for original content creation, Editorial Consultation for strategy development, and Creator Representation for individual photographers. Documentary & Broadcast Licensing rounds out the portfolio for production companies. All products are managed through direct account relationships rather than a self-service platform model.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Licensing Platform Editorial image licensing service connecting publishers, broadcasters, creators, and brands with photography agencies across Latin America and the US Hispanic market, offering access to millions of licensed images.
- Archive Platform Digital archive platform providing access to tens of millions of editorial images across categories including celebrity, sports, fashion, travel, food, and historical content.
- Creator Licensing Licensed celebrity and entertainment images for social media creators, cleared for commercial use on YouTube, Instagram, TikTok, Facebook, and websites without copyright risk.
- Agency Distribution Services Sub-agent representation for international photo agencies in Latin America, handling licensing, royalty collection, and market access across 20+ countries.
- Production Services Original photo and video content production for brands and media companies, from concept and casting through to delivery with editorial quality and commercial brief.
Quantifiable outcome
- Tens of millions of images accessible through single Grosby account
- +2 more outcomes
Companies that use Grosby Group
Customer profileSegments4 records
Ideal customer profiles4 records
Grosby Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grosby Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- AFPcoreLeading international news agency providing real-time editorial coverage of global and regional breaking news. AFP content available through Grosby's archive platform for Latin American publishers.
- BackgridcorePremier celebrity and entertainment photo agency known for exclusive paparazzi coverage. Content licensed through Grosby for Latin American and US Hispanic markets.
- Splash by ShutterstockcoreLeading celebrity and entertainment photography agency. Content available for licensing through Grosby's archive platform.
- Mega AgencycoreMajor entertainment and celebrity photo agency. Daily updated content for Latin American audiences through Grosby.
- AlamycoreGlobal stock photography agency with extensive editorial content library. Licensed for Latin American market through Grosby.
- ImagocoreEuropean photo agency specializing in entertainment and celebrity content. Available through Grosby's archive for Latin American publishers.
- SipacoreFrench photo agency with celebrity and entertainment coverage. Content syndicated through Grosby for Latin American markets.
- Zuma PresscoreGlobal editorial photo agency providing breaking news and celebrity coverage. Licensed through Grosby for regional distribution.
- Camera PresscoreBritish photo agency with celebrity and entertainment content. Available for Latin American licensing through Grosby.
- BestimagecoreEntertainment and celebrity photo agency. Content available through Grosby's archive for Latin American and US Hispanic markets.
- X17coreCelebrity paparazzi agency known for exclusive celebrity coverage. Exclusive content available through Grosby for Latin American media.
- The Image DirectcoreEntertainment photo agency providing celebrity and event coverage. Distributed through Grosby's network.
- Instar ImagescoreEntertainment and celebrity photo agency. Daily content updates for Latin American audiences.
- Shutterstock EditorialcoreGlobal photo platform with editorial content. Licensed through Grosby's syndication partnership for Latin American market.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Grosby Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Grosby Group social profiles
Digital presenceGrosby Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grosby Group leadership team
Management profileNumber of profiles
Grosby Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grosby Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grosby Group
What does Grosby Group do?
Grosby Group is a boutique editorial image licensing agency that connects 40+ global photography agencies with publishers, broadcasters, social media creators, and brands across Latin America and the US Hispanic market. The company licenses tens of millions of editorial images spanning celebrity, entertainment, fashion, sports, breaking news, travel, and archival categories, and also produces original photo and video content for brands and media companies.
Is Grosby Group a public or private company?
Grosby Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grosby Group founded?
Grosby Group was founded in 1996. It employs 11 to 50 people.
Where is Grosby Group based?
Grosby Group is headquartered in Los Angeles, United States, in the North America region.
How does Grosby Group make money?
Four revenue lines are on record. Content Licensing to Publishers are the primary driver. The others are creator Licensing, agency Distribution/Sub-agency and production Services.
Does Grosby Group have an API?
No public API is recorded for Grosby Group.