Fright Find

What Fright Find does

FrightFind is a privately held, US-focused online directory and discovery platform for the haunted attraction and Halloween-season industry, operating since 2014. The platform aggregates 1,000+ listings organized by state and city across all 50 US states plus Washington DC, spanning commercial haunted houses, real haunted locations (including B&Bs, hotels, and prisons), pumpkin patches, corn mazes, ghost tours, and escape rooms. Core consumer-facing products include a Haunted Houses directory, a Real Haunted Houses catalog, Pumpkin Patches & Corn Mazes listings, geographically organized State & City pages, and a radius-based "Haunts Near You" geolocation search. The technology stack is WordPress-based with off-the-shelf directory and geolocation plugins; no proprietary AI/ML components, mobile applications, or disclosed patents are present.

The business operates a two-sided marketplace with a freemium B2B model: haunt operators submit free basic listings, with monetization concentrated in premium paid tiers (State Featured Sponsorship at $400/year capped at 3 per state; Expanded Frights Listings at $240) that offer enhanced placement, call-to-action buttons, and ticketing integration eligibility via partnerships with HauntPay and FearTicket. Additional revenue streams include display banner advertising, Geo Local Advertising leveraging Google ad integration, and affiliate commissions through Refersion with partners such as GhostStop.com (ghost hunting gear) and Expedia (haunted hotel bookings). The company runs a multi-channel marketing engine spanning an active editorial blog (Scary News), organic SEO via state pages, and social media presence across Facebook, Twitter, YouTube, Instagram, Pinterest, and Reddit. Ownership, leadership team, funding history, revenue, and headcount composition are not disclosed in available source material; the company appears to be independently operated with no institutional investors identified.

Name

Fright Find

Legal name

FrightFind

Website

https://frightfind.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FrightFind is a privately held US directory and discovery platform for haunted houses, real haunted locations, pumpkin patches, and corn mazes, serving Halloween-season consumers and monetizing through premium listing packages, advertising, and affiliate partnerships with haunt operators nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Puyallup

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Revenue model

1. Free Basic Listings: Haunt operators can submit a single listing for free for 360 days, providing basic exposure on the platform. Listings include contact info, description, and location details.
2. State Featured Sponsorship: Premium placement package at $400/year providing top 3 positioning on state page and all city pages within that state, plus eligibility for HauntPay ticketing integration and expanded listing features with Call to Action buttons.
3. Expanded Frights Listings: Enhanced listing package at $240 featuring homepage and category page promotions, Call to Action buttons, HauntPay ticketing integration, free credit card swiper for POS, and inclusion in annual haunt review.
4. Advertising Banners: Display advertising options including 250x300 banners on any page, 768x90 homepage and category page banners, featured videos, and page sponsorships for media buyers, product vendors, and movie promotions.
5. Geo Local Advertising: Targeted local advertising services for haunt owners leveraging Google advertising integration, claiming average $2 return per dollar spent.
6. Affiliate Commissions: Reference tracking links (Refersion) driving affiliate commissions from third-party product sales such as ghost hunting gear (GhostStop.com).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

FrightFind operates an online directory and discovery platform that aggregates haunted houses, real haunted places, pumpkin patches, corn mazes, ghost tours, and haunted hotels across the United States. The platform is organized by state and city, with a geolocation-based 'Haunts Near You' search that lets consumers find nearby attractions within a configurable radius. Monetization comes from paid listing packages and advertising sold to haunted attraction operators and media buyers.

Product overview

FrightFind operates a directory-and-discovery platform for the haunted attraction industry, comprising three core content verticals: a directory of commercial haunted houses and Halloween attractions (Haunted Houses), a catalog of genuinely haunted real-world locations (Real Haunted Houses), and fall-themed agricultural attractions (Pumpkin Patches & Corn Mazes). The platform is organized geographically via State & City pages and a geolocation-based 'Haunts Near You' search. A content arm (Scary News Blog) publishes horror movie news and haunt-related editorial. On the business side, FrightFind monetizes through listing services for attraction operators: a free 'Add Your Scare' submission tier, premium 'State Featured Sponsorship' and 'Expanded Frights Listings' packages offering enhanced placement and ticketing integration, 'Geo Local Advertising' for location-targeted paid campaigns, and 'Image & Media Banners' / 'Featured Videos & Content' options for media buyers. The three core directory products function as the content foundation that attracts end consumers, while the advertising and listing packages are the monetization mechanism for B2B operator clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Fright Listing (Add Your Scare) Free self-serve listing submission that lets haunted attraction operators post contact info, description, and location details on the FrightFind directory for 360 days. It is aimed at operators of haunted houses, zombie hunts, corn mazes, pumpkin patches, ghost tours, haunted hotels, and escape rooms.
• State Featured Sponsorship Premium annual placement package at $400/year providing top-3 positioning on a state's main page and every city page within that state. Includes HauntPay ticketing integration eligibility and expanded listing features with Call to Action buttons.
• Expanded Frights Listings Enhanced listing package at $240 featuring homepage and category page promotions, custom Call to Action buttons, HauntPay ticketing integration, a free credit card swiper for POS, and inclusion in FrightFind's annual haunt review.
• Geo Local Advertising Location-targeted paid advertising service for haunted attraction operators that uses geolocation and local search to reach consumers searching for nearby attractions. The offering claims an average $2 return per dollar spent via Google advertising integration.
• Image & Media Banners Display advertising product offering 250x300 banners on any page, 768x90 homepage and category page banners, page sponsorships, and homepage takeovers. Aimed at media buyers, product vendors, and movie promotions.
• Featured Videos & Content

Named customers4 records

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GhostStop.comminorGTM or Marketing PartnerGhost hunting equipment retailer with affiliate tracking link (Refersion) displayed as banner advertisements on the FrightFind site, generating referral commissions from ghost hunting gear sales.
• HauntPaycoreTechnology or IntegrationTicketing system integration offered as an added benefit to State Featured and Expanded Frights listing packages, enabling listed attractions to sell tickets directly through the HauntPay platform.
• FearTicketcoreTechnology or IntegrationTicketing integration partner used by featured attractions (e.g., Darkside Haunted Estates, Woods of Terror) to sell tickets online. Listed as the ticketing link for multiple top attractions.
• State Sponsors (Haunt Operators)minorChannel Partner/ Reseller/ DistributorIndividual haunt operators who purchase State Featured packages receive premium placement and exclusivity (limited to 3 per state), effectively acting as channel partners distributing FrightFind's listing services to their local audience.
• Expedia (Stanley Hotel)minorGTM or Marketing PartnerBooking partner link for the Stanley Hotel featured on haunted hotel pages, with affiliate tracking (rfsn) generating commissions when users book accommodations through Expedia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yelp: Dominant local business discovery platform with massive SEO authority and consumer mind-share for 'near me' searches. Competitor for haunted house discovery demand, though not specialized to the niche.
• Tripadvisor: Largest travel and experience discovery platform with significant presence in attractions, tours, and 'things to do' categories. Competes for Halloween-season search demand and operator partnerships.
• Eventbrite: Major events marketplace where haunted attractions and Halloween events are listed and ticketed. Comparable platform model and overlapping operator customer base, though broader category scope.
• Google Maps: Default local discovery surface for 'haunted house near me' style queries. While not a directory per se, it commands consumer mind-share and SEO authority that can disintermediate niche directory platforms.

Others

• HauntPay: Ticketing platform integrated with FrightFind listings and serving the same haunted attraction operator customer base. Adjacent ecosystem participant rather than direct competitor.
• GhostStop: Ghost hunting equipment retailer with affiliate partnership via Refersion tracked through FrightFind. Adjacent ecosystem participant in the paranormal hobbyist vertical serving overlapping consumer audiences.

Emerging players

• Atlas Obscura: Discovery platform for unusual and 'dark tourism' destinations including haunted locations, ghost tours, and paranormal sites. Comparable editorial-meets-directory model targeting experiential and unusual-location travel.

Direct peers

• The Scare Factor: Haunted house review and rating site that aggregates consumer reviews of haunted attractions. Directly comparable as a horror-niche discovery and review platform serving both consumers and operators.
• HauntedHouses.com: Directory platform dedicated to haunted attractions and Halloween events with similar operator listing and consumer discovery features. Closely mirrors FrightFind's core directory product.
• HauntWorld: Long-running haunted attraction directory and industry media publication offering haunted house listings, news, and reviews across the US. Direct competitor to FrightFind in the haunted house discovery vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/frightfind
• YouTubeyoutube.com/c/Frightfind9
• Facebookfacebook.com/frightfind
• Instagraminstagram.com/frightfind
• Pinterestpinterest.com/frightfind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fright Find