HauntPay

What HauntPay does

HauntPay is a verticalized ticketing and payments platform purpose-built for haunted attractions in the United States, operated as a service by Passage Inc out of Detroit. The platform handles the full commerce stack for haunted houses, scream parks, and haunted trails — including online pre-sales, at-the-door sales via the Passage Manager mobile app, merchandise and concession upsells, virtual queue management, timed entry with repeat timeslots, bundled and combo tickets, social-media discount integrations, and NFT digital collectibles. HauntPay also exposes client events to a discovery directory that aggregates demand from 6+ million haunt-seekers annually, and runs HauntPay Capital, a program that advances up to $50K in cash to operators in exchange for multi-year ticketing commitments with no credit checks and no payback.

The company operates a self-serve, product-led growth model: haunted attractions can sign up in 60 seconds with no contracts, and the platform is advertised as 100% free for haunts. Revenue mechanics are not publicly itemized but are described as transaction-fee based rather than subscription-based, supplemented by economics from HauntPay Capital. Customer acquisition is driven by content marketing (an annual Haunt Industry Report, webinars, and an active blog), social media presence, SEO, and channel partnerships with FrightFind and Haunt Hunters directories. HauntPay functions as one of several vertical ticketing brands under the Passage Inc umbrella, alongside EscapeTix, SoccerStub, SavorStub, Neptix, and Passage Sports.

The company is privately held, with no disclosed institutional funding, headcount, or revenue. Leadership is anchored by CEO Alex Linebrink. Operational scale signals are limited but include 50+ haunted events on the platform annually and claimed customer outcomes of 0.8% incremental sales from advertising and promotions and revenue doubling by a client's third year on the platform.

Name

HauntPay

Legal name

Passage Inc

Website

https://hauntpay.com

Company type

Private

Operating status

Operating

Short description

HauntPay is a verticalized ticketing and payments platform for US haunted attractions, operated by Passage Inc. It offers online and at-the-door sales, virtual queues, timed entry, merch/upsells, and a $50K cash-advance program, serving 50+ events and reaching 6M+ haunt-seekers.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Haunted attraction ticketing
• Event payments platform
• Virtual queue management
• Timed entry ticketing
• Attraction fintech software

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Ticketing & Payments Platform: The platform is described as '100% FREE for haunts' suggesting HauntPay earns revenue through transaction fees on ticket sales or takes a percentage of each transaction rather than charging subscription fees to haunted attraction operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HauntPay is a domain-specific ticketing and payments SaaS platform for haunted attractions, offering online and at-the-door ticket sales, virtual queues, timed ticketing, merchandise and concession upsells, NFT collectibles, and social-media discounts. The platform is 100% free for haunted attraction operators to use, monetizing through transaction fees, and includes HauntPay Capital, which advances up to $50,000 against long-term ticketing commitments.

Product overview

HauntPay is a unified ticketing and payments platform purpose-built for haunted attractions. The core platform (HauntPay) provides online and at-the-door ticketing sales, while companion modules extend functionality to include virtual queues, timed entry with repeat timeslots, variable and bundled ticket types, merchandise/upsells, concessions sales, NFT digital collectibles, and social media discount integrations. HauntPay Capital provides financing up to $50,000 for haunted attractions. The platform also includes the Passage Manager App for mobile in-person sales and ticket scanning. The platform connects haunts to over 6 million haunt-seekers annually through its marketplace network.

Differentiator

Problem solved

Functional benefit

Brands

• HauntPay Capital: Cash advance program providing up to $50K payments to haunted attractions needing financing.

Products and services

• HauntPay Ticketing & Payments Platform Vertical SaaS platform that lets haunted attraction operators sell tickets, merchandise, and concessions online and at-the-door through a single system, with timed entries, virtual queues, and unified reporting; free for operators, monetized via per-transaction fees.
• HauntPay Capital Financing service for haunted attractions providing up to $50,000 in upfront cash in exchange for a long-term ticketing commitment, with no credit checks and no payback terms.
• Passage Manager App Companion mobile application that lets haunted attraction operators handle in-person ticket scanning, merchandise, and concession point-of-sale at the event venue.

Quantifiable outcome

• Clients see 0.8% more sales from advertising and promotions
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered minor and core.

• FrightFindminorChannel Partner/ Reseller/ DistributorFrightFind is a partner directory where haunted attractions using HauntPay can be found. The partnership helps drive discovery of HauntPay-powered haunted attraction events through FrightFind's platform for finding haunts online.
• Haunt HuntersminorChannel Partner/ Reseller/ DistributorHaunt Hunters is a partner directory where haunted attractions using HauntPay can be discovered. The partnership helps HauntPay clients reach more customers through Haunt Hunters' audience of haunt-seekers.
• Passage Inc (Parent Company)coreTechnology or IntegrationHauntPay is a service by Passage Inc. The parent company provides the underlying ticketing technology and infrastructure. Passage also operates sister products including EscapeTix, SoccerStub, SavorStub, Neptix, and Passage Sports.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Etix: Event ticketing provider used by fairs, festivals, and live entertainment venues. Comparable in serving SMB attraction operators with online and box-office sales, although broader in scope than HauntPay.
• Ticket Tailor: Affordable, no-fee-on-free-events ticketing platform popular with independent event organizers. Comparable PLG motion and SMB target customer; competes on price rather than vertical specialization.
• TicketSpice: Event ticketing platform focused on timed entry, reserved seating, and high-volume attractions (theme parks, escape rooms, haunted events). Closest functional analogue to HauntPay's timed-ticketing and at-the-door feature set, competing for the same operator segment.
• ShowClix: Live event ticketing and venue management platform serving entertainment venues and attractions. Overlaps with HauntPay's on-site ticket scanning, reserved seating, and timed-entry capabilities for entertainment operators.
• Eventbrite: Self-serve event ticketing and registration platform serving SMB organizers globally. Direct competitor to HauntPay's core ticketing workflow, but a generalist covering concerts, festivals, and classes rather than a haunted-attraction vertical specialist.
• TicketLeap: Self-serve event ticketing platform for SMBs including festivals, fundraisers, and live entertainment. Comparable freemium onboarding and PLG motion targeting small organizers.

Emerging players

• Fever: Experiences marketplace and ticketing platform for immersive and themed attractions (e.g., candlelight concerts, themed experiences). Comparable in targeting experience-driven entertainment, though primarily consumer-discovery-led rather than organizer-led SaaS.

Broad incumbents

• Universe (by Ticketmaster): Self-serve ticketing platform owned by Ticketmaster/Live Nation. Competes with HauntPay for SMB event organizers, with significantly larger marketing reach and brand but less domain specialization for haunted attractions.
• Square Online Events (Block): Payments-vertical incumbent offering online event ticketing as part of a broader commerce/Payments suite. Competes through bundled payments and hardware rather than vertical-specific ticketing features like virtual queues.

Others

• EscapeTix: Sister product of HauntPay under Passage Inc, providing ticketing for escape rooms — another vertical-specific experience-ticketing platform sharing parent infrastructure and engineering resources. Directly comparable business model and stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/HauntPay
• YouTubeyoutube.com/user/HauntPayVids
• Facebookfacebook.com/HauntPay
• Instagraminstagram.com/hauntpay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HauntPay