Alfalor
Alfalor is a privately held French animal nutrition company, founded in 2001 and based in Briey, that manufactures and delivers customized feed products and farm services for bovine, equine, poultry, and other livestock farmers across France and Switzerland.
- Company typePrivate
- Founded2001
- HeadquartersBriey, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alfalor does
Alfalor is a privately held French animal nutrition company founded in 2001 and headquartered at its manufacturing facility in Briey, France (Grand Est region). The company formulates, manufactures, and distributes specialized complete and complementary feeds, mineral supplements, and dietary products for at least eight animal categories, including bovine, equine, poultry, ovine, caprine, porcine, rabbits, and companion animals (dogs and cats). Its flagship sub-brand EQUILOR addresses equine nutrition across breeding, leisure, sport, endurance, and senior segments, while the PCR range and organic-certified lines target non-GMO and organic-certified livestock production.
The company's underlying methodology is a 'holistic soil-plant-animal relationship' feed formulation approach, in which agricultural technicians conduct on-site farm audits and develop customized feed formulations based on farm-specific data, forage, water, pasture conditions, and environmental factors. Alfalor manufactures at its owned Briey factory and holds multiple feed-safety and quality certifications, including GMP+FSA, STNO, Oqualim non-GMO (<0.9%, since June 2018), and Qualisud organic FR-BIO-16 (since April 2020).
Alfalor operates a sales-led go-to-market model with direct factory sales, on-farm technician visits, and bulk delivery via a proprietary tanker truck fleet. Distribution is concentrated in France (Grand Est) with selective reach into Switzerland and organic-certified products eligible for EU-wide distribution. Revenue streams derive from one-time sales of feed products (across bag, bale, bigbag, bulk, and pallet formats) and professional farm services, including audits, custom formulation, forage management, silage optimization, feed analysis, and management consulting. Pricing is not publicly disclosed and is handled per-customer through the commercial team.
Alfalor firmographics
Firmographics- Name
- Alfalor
- Legal name
- Alfalor
- Website
- https://alfalor.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alfalor is a privately held French animal nutrition company, founded in 2001 and based in Briey, that manufactures and delivers customized feed products and farm services for bovine, equine, poultry, and other livestock farmers across France and Switzerland.
- Ownership category
- akta.pro rank
Alfalor industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)
- SIC
- Food And Kindred Products (2000), Agricultural Services (700)
- akta.pro primary industry
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)
- akta.pro secondary industries
- Performance & Metabolic Modifiers (e.g., Betaine, Carnitine) (AFADAKAI), Forage Preservation & Additives (Silage Inoculants, Preservatives) (AFADAHAI), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)
Keywords
Where Alfalor is headquartered
LocationHeadquarters
- HQ city
- Briey
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Alfalor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Animal Feed Products: Sale of manufactured animal feed for multiple species including bovine, equine, ovine, caprine, porcine, poultry, rabbits, dogs and cats. Products include complete feeds, complementary feeds, minerals, supplements, forage seeds, silage conservators, and equipment.
- Farm Services: Agricultural services including farm audits, feed formulation, farm monitoring, coaching, pasture management, silage optimization, and feed analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct factory sales and delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Alfalor product offering
Product offeringCore offering
Alfalor manufactures and distributes animal feed products for livestock and companion animals (bovine, equine, poultry, ovine, caprine, porcine, rabbits, dogs, cats), including complete feeds, complementary feeds, minerals, supplements, forage seeds, silage conservators, and equipment. The company pairs this physical product range with farm services such as on-site audits, customized feed formulation, forage and silage optimization, laboratory analyses, and management consulting. All products are made at the company's factory in Briey, France, and delivered via its own tanker fleet or picked up at site.
Product overview
Alfalor is an animal nutrition company founded in 2001, offering a comprehensive portfolio of specialized feed products across multiple animal categories. The core offering includes the EQUILOR sub-brand for equine nutrition (featuring feeds for breeding, leisure, sport, endurance, and maintenance), cattle feeds (Fibralor calf starters, Alfaneige milk replacer), poultry and rabbit feeds, and companion animal foods (CATY'S cat food, dog food lines). Alfalor provides not only products but also value-added services including farm audits, custom feed formulation, forage management, silage optimization, and laboratory analysis. The company operates from its Briey, France facility, offering both retail and bulk delivery options with a fleet of tanker trucks.
Differentiator
Problem solved
Functional benefit
Brands
- EQUILOR: Premium equine nutrition product line including feeds, licks, and supplements for horses at different life stages and activity levels
- ALFA Oméga 18
- ALFADIET BOL-Oligovit
- ALFAMINE Regul K
- ALFAGLUCOTONIC
- Fibralor
- Alfaneige
- Alfalap
- CATY'S
- PCR Range
Products and services
- EQUILOR Equine Feed Range
Quantifiable outcome
- Horse weight gain: 44kg in 4 months for a 25-year-old stallion using Alfa Omega 18 supplement
Companies that use Alfalor
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles2 records
Alfalor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alfalor partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Alfalor competitors and assessment
Company assessmentDirect peers
- Sanders (Avril Group): Leading French livestock feed manufacturer (part of Avril group) producing cattle, poultry, pig, and other livestock feeds. Directly comparable to Alfalor in species coverage and product category, but operates at significantly larger scale with broader national distribution.
- CCPA Group: French animal nutrition specialist offering premixes, feed additives, and species-specific nutritional solutions across livestock. Closely comparable to Alfalor in product category (multi-species feed/premixes) and French/European market focus, though CCPA is larger and operates more internationally.
- Techna: French animal nutrition specialist providing feed additives, premixes, and technical services to livestock producers. Comparable to Alfalor in the value-added, service-driven, customization-led approach to feed solutions in France.
Broad incumbents
- ADM Animal Nutrition: Global feed manufacturer with extensive premix, complete feed, and additive portfolio across livestock and companion animals. Comparable in product breadth but at vastly greater scale with global supply chain and trading capabilities.
- ForFarmers: European feed manufacturer operating across cattle, pig, poultry, and other livestock in multiple countries including France and Germany. Comparable multi-species portfolio but at significantly greater scale and geographic reach than Alfalor.
- Nutreco: Global animal nutrition leader (parent of Trouw Nutrition and Skretting) producing premixes, specialty feed, and nutritional solutions. Comparable in product category but at vastly larger scale with global research and distribution capabilities.
- Cargill Animal Nutrition: Global agribusiness giant with a large animal nutrition and feed business producing compound feed and premixes across all livestock species. Overlaps with Alfalor's product range but operates worldwide at massive scale.
- De Heus: Dutch-headquartered global animal feed manufacturer with strong European presence in livestock, poultry, and aquaculture feed. Comparable multi-species compound feed focus with broader international footprint than Alfalor.
- InVivo Animal Nutrition: Animal nutrition division of major French agribusiness cooperative InVivo, producing compound feed across multiple species. Overlaps with Alfalor's product range but at much larger scale with national and international footprint.
Regional players
- Royal Canin: Premium pet food manufacturer (Mars Petcare) specializing in dog and cat nutrition. Comparable to Alfalor's CATY'S cat food line and dog food products, though operates globally as a category leader rather than a regional niche player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alfalor social profiles
Digital presenceAlfalor compliance and trust
Trust signalCompliance5 records
Alfalor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfalor leadership team
Management profileNumber of profiles
Profiles1 record
Alfalor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfalor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfalor
What does Alfalor do?
Alfalor manufactures and distributes animal feed products for livestock and companion animals (bovine, equine, poultry, ovine, caprine, porcine, rabbits, dogs, cats), including complete feeds, complementary feeds, minerals, supplements, forage seeds, silage conservators, and equipment. The company pairs this physical product range with farm services such as on-site audits, customized feed formulation, forage and silage optimization, laboratory analyses, and management consulting. All products are made at the company's factory in Briey, France, and delivered via its own tanker fleet or picked up at site.
Is Alfalor a public or private company?
Alfalor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alfalor founded?
Alfalor was founded in 2001. It employs 11 to 50 people.
Where is Alfalor based?
Alfalor is headquartered in Briey, France, in the Europe region.
How does Alfalor make money?
Two revenue lines are on record. Animal Feed Products are the primary driver. The others are farm Services.
Who are Alfalor's main competitors?
Direct peers on record are Sanders (Avril Group), CCPA Group and Techna. Broad incumbents are ADM Animal Nutrition, ForFarmers, Nutreco, Cargill Animal Nutrition, De Heus and InVivo Animal Nutrition. Royal Canin is listed as a regional player.
Does Alfalor have an API?
No public API is recorded for Alfalor.
What industry is Alfalor in?
Alfalor's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry), with a secondary code of AFADAKAI, Performance & Metabolic Modifiers (e.g., Betaine, Carnitine). Its NAICS code is 3111 and its SIC code is 2000.