TECHNA Group
- Company typePrivate
- Founded1964
- HeadquartersChâteauneuf-sur-sarthe, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What TECHNA Group does
TECHNA Group is an independent, privately-held French animal nutrition company founded in 1964 and headquartered in Châteauneuf-sur-sarthe, France. The company designs, produces, and distributes precision nutritional solutions and natural health products for livestock (ruminants, poultry, pigs, rabbits, aquaculture, horses) and foliar nutrition for crops. Its portfolio is organized under three sub-brands: Feedia, targeting industrial animal feed manufacturers with species-specific feed additives and premixes; Natual, the company's natural health range launched in 1971 offering botanical-based alternatives to synthetic substances; and PaskaCheval, serving horse professionals and enthusiasts. Underlying technology includes Near Infrared Spectroscopy (NIR) for real-time raw material and compound feed analysis, botanical formulation expertise built over six decades, and a suite of digital tools (EXTRALAB, WeFeed species modules, Black Box, AviPerf, Easy Map) for feed management and animal performance monitoring.
The company operates a field-based, sales-led go-to-market combining a technical sales force with a network of distributor partners and referrals from specialists including inseminators, veterinarians, and livestock technicians. Revenue is generated through product sales of nutritional supplements, feed additives and premixes (one-time B2B transactions), professional services such as formulation support, laboratory analysis, and on-farm advisory, and recurring/subscription access to digital farm management platforms. Pricing is quote-based and not publicly disclosed. TECHNA maintains wholly-owned subsidiaries across France, Ireland/UK, Poland, Turkey (EGE Techna), Tunisia, Central West Africa, India, and Vitamix operations, giving it international reach across Europe, Africa, and Asia. Certifications include UAB Natual biological certification and Non-GMO certification for the Natual product line.
TECHNA Group firmographics
Firmographics- Name
- TECHNA Group
- Legal name
- TECHNA Group
- Website
- https://natual-techna.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
TECHNA Group industry classification
Industry- Product category
- Animal Nutrition and Feed Additives
- NAICS
- Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Precision Nutrition & Data-Driven Formulation (NIR, modeling, least-cost optimization) (AFADAMAB)
- akta.pro secondary industries
- Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Organic Micro-Ingredients & Supplements (Kelp, Herbs, Oils) (AFADAJAK)
Keywords
Where TECHNA Group is headquartered
LocationHeadquarters
- HQ city
- Châteauneuf-sur-sarthe
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
TECHNA Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Nutritional Health Products: Sale of natural nutritional supplements and health products for livestock (ruminants, poultry, pigs, rabbits, aquaculture, horses) and foliar nutrition for crops. Products include boluses, drenches, feed additives, and mineral supplements targeting specific physiological functions.
- Technical Services and Advisory: On-farm technical accompaniment and advisory services provided through partnerships with specialists (inseminators, veterinarians, livestock technicians) to support customer performance objectives.
- Digital Tools and Software: Subscription and access to digital platforms including EXTRALAB, WeFeed (Poultry, Ruminant, Porcine, Equine, Rabbit), Black Box, AviPerf, and Easy Map for farm management and feed optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Business-to-business pricing for distributors and agricultural professionals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TECHNA Group product offering
Product offeringCore offering
TECHNA Group designs, produces, and distributes species-specific animal nutrition solutions—including feed additives, premixes, natural botanical supplements (boluses, drenches), and foliar crop nutrition—for breeders, feed manufacturers, and integrators across poultry, ruminants, pigs, rabbits, aquaculture, and horses. The company complements its physical product portfolio with on-farm technical advisory services and a suite of subscription-based digital farm management tools (EXTRALAB, WeFeed, Black Box, AviPerf, Easy Map) that leverage proprietary Near Infrared Spectroscopy (NIR) technology for precision feed formulation.
Product overview
TECHNA Group is an independent international group specializing in livestock farming techniques, precision nutrition, and natural health solutions for animal and plant production since 1964. The company operates three main sub-brands: Feedia (dedicated to industrial animal feed manufacturers), Natual (natural nutritional health offerings for livestock and crops since 1971), and PaskaCheval (horse nutrition for professionals and enthusiasts). Feedia offers species-specific feed products across poultry (Gallicalm, Aviance, VitalProtect Initial, Vital Protect Secure, Avidry), ruminants (Elensis, Novatan, Dairy Cool), pigs (PHYNALIS, ROBUS ZEN, Guty, Imun'up, Silena Lac), rabbits (Kaoline, Premix et concentrés, Synox, Lapilest), aquaculture (Aquaviance, Economix, Epishield Gill, WF Detox), and horses (Athlet, Flor, Harmony, Patch), along with digital tools (EXTRALAB, WeFeed, Black Box). Natual provides natural nutritional supplements for ruminants (Metrabol, Epatral, Respimax, Delibol, Acetobol), poultry (Epatral, Mixtral, Baci 50, Vental, Nutraminthal), pigs (Taritral Porc, X'Pulse, Epatral, Mixtral), rabbits (HydraZephyr, Hydratransit, Hydramune), and foliar nutrition (Optiplant, Coleofar). PaskaCheval offers horse care products (Paskadouce Spray, Flor'Stimul, Oil care, No'stress flash, Huile de foie de morue).
Differentiator
Problem solved
Functional benefit
Brands
- Feedia: Brand dedicated to animal feed industrial manufacturers, offering products, services, and digital tools for livestock nutrition across multiple species including poultry, ruminants, pigs, rabbits, aquaculture, and horses.
- Natual
- PaskaCheval
Products and services
- Feedia Sub-brand of TECHNA Group dedicated to industrial animal feed manufacturers, offering species-specific feed products, premixes, concentrates, digital formulation tools, and technical services across poultry, ruminants, pigs, rabbits, aquaculture, and horses.
- Natual Sub-brand offering natural nutritional supplements (boluses, drenches, feed additives, mineral supplements, foliar nutrition products) formulated from natural ingredients to support physiological functions of livestock (ruminants, poultry, pigs, rabbits) and plants, positioned as alternatives to synthetic substances.
- PaskaCheval Sub-brand dedicated to horse professionals and enthusiasts, offering nutritional supplements and topical care products for sport, leisure, and breeding horses covering wellness, locomotion, immunity, skin care, and hoof care.
- Metrabol bolus Ruminant bolus under the Natual brand that contributes to the return to functional state of the uterus after calving.
- Epatral Natural supplement under the Natual brand supporting liver functions of digestion and detoxification, available for ruminants, poultry, and pigs.
- Respimax Natural supplement under the Natual brand that acts to prevent and reduce respiratory disorders by supporting immune defenses.
- X'Pulse Natural solution under the Natual brand aimed at improving the reproductive performance of sows.
- Optiplant Céréales Foliar nutrition product under the Natual brand for cereals.
- Optiplant Colza Foliar nutrition product under the Natual brand for rapeseed.
- Pack mamelle Natural solution under the Natual brand to improve mammary health and dairy production.
- Gallicalm Poultry feed product under the Feedia brand for poultry production.
- Elensis Ruminant feed product under the Feedia brand.
- PHYNALIS Pig feed product under the Feedia brand.
- Aquaviance Aquaculture feed product under the Feedia brand.
- EXTRALAB Digital laboratory analysis tool under the Feedia brand used for poultry production analysis.
- WeFeed Poultry Digital feeding management tool for poultry production under the Feedia brand.
- Black Box Digital monitoring and analysis tool for poultry production under the Feedia brand.
- Easy Map Digital mapping tool for ruminant production under the Feedia brand.
- Laboratory analysis services Laboratory analysis services offered under the Feedia brand to industrial feed manufacturers for quality control and formulation support.
- Feed formulation services Feed formulation support services under the Feedia brand helping feed manufacturers design compound feed recipes.
- Paskadouce Spray Horse care spray product under the PaskaCheval brand for sports and leisure horses.
Companies that use TECHNA Group
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
TECHNA Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TECHNA Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- InseminatorscorePartnership network of inseminators who work alongside TECHNA technical staff to provide specialized advice to livestock farmers on reproduction management and breeding optimization.
- VeterinarianscoreCollaborative relationships with veterinarians who provide expert support to customers, particularly for animal health monitoring, demedicalization strategies, and antibiotic reduction programs.
- Livestock TechnicianscorePartnership with livestock technicians who provide day-to-day technical support and advisory services to farmers in their operations, helping achieve performance objectives.
- EGE TechnacoreTurkey-based subsidiary operating as part of TECHNA Group's international presence, distributing animal nutrition and health products in the Turkish market.
- Techna Nutrition Ireland & UKcoreSubsidiary serving the Irish and UK markets with animal nutrition and natural health solutions.
- Techna Afrique Centrale OuestcoreSubsidiary covering Central West Africa region, distributing TECHNA Group products and providing local support to agricultural producers.
- Techna IndiacoreIndian subsidiary operating in India's agricultural and livestock market with TECHNA's product portfolio.
- Techna PolandcorePolish subsidiary distributing animal nutrition products in Central European markets.
- Techna TunisiacoreTunisian subsidiary serving North African markets with TECHNA Group's agricultural solutions.
- Techna VitamixcoreSubsidiary operating under the Vitamix brand, focusing on vitamin and mineral nutrition solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TECHNA Group competitors and assessment
Company assessmentDirect peers
- Alltech: Global animal nutrition company offering species-specific feed additives, premixes, and natural solutions (including its YEA-SACC and Bioplex lines) with deep botanical expertise. Closely comparable to TECHNA's Feedia/Natual portfolio across poultry, ruminants, swine, and aquaculture.
- Vetagro: Italian-headquartered animal nutrition company developing botanical and micro-encapsulated feed additives (e.g., protected essential oils, organic acids). Highly comparable to TECHNA's Natual precision-formulation approach, with similar size and customer base.
- Olmix Group: French-headquartered animal and plant nutrition company specializing in algae- and plant-based feed additives with a "natural alternatives" positioning nearly identical to TECHNA's Natual brand. Direct competitor in plant-based livestock solutions and a strong geographic overlap.
- Novus International: Specialty animal nutrition company focused on methionine, trace minerals, and gut-health additives (e.g., MINTREX, AVIMATRIX). Similar size and specialty-additive positioning to TECHNA Feedia, serving the same global feed manufacturer customer base.
- Lallemand Animal Nutrition: Canadian-headquartered specialist in yeast-, bacteria-, and fungi-based feed additives serving ruminants, poultry, swine, and aquaculture. Comparable as a specialty additive player competing for the same feed-manufacturer and integrator accounts as TECHNA's Feedia brand.
- Phodé (Innov'ia Group): French animal nutrition company specializing in sensorial additives and plant-based solutions (Aromax, VeO). Direct competitor to TECHNA's Natual botanical range, with overlapping European livestock customer segments and similar size profile.
Broad incumbents
- Phibro Animal Health: Global animal health and nutrition company offering nutritional specialties, vaccines, and mineral products across livestock species. Larger incumbent that overlaps with TECHNA's Natual nutritional supplements but operates at much broader scale with a pharmaceutical-grade portfolio.
- ADM Animal Nutrition: Global ingredient and animal nutrition platform with specialty feed additives, premixes, and Pancosma-acquired botanical expertise. Overlaps directly with TECHNA in feed additives and has absorbed competitors (Pancosma) in the same niche.
- Cargill Animal Nutrition: Global leader in animal feed and premixes via Provimi, with extensive precision-nutrition and species-specific product lines. Competes against TECHNA's Feedia industrial feed offerings but operates at vastly greater scale with direct relationships with the largest feed manufacturers.
- Kemin Industries: Global ingredient manufacturer producing specialty feed additives, gut-health solutions, and natural alternatives across ruminants, poultry, and swine. Comparable to TECHNA's Natual line and competes in the same feed-manufacturer channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TECHNA Group social profiles
Digital presenceTECHNA Group compliance and trust
Trust signalCompliance2 records
TECHNA Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
TECHNA Group leadership team
Management profileNumber of profiles
TECHNA Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
TECHNA Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TECHNA Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TECHNA Group
What does TECHNA Group do?
TECHNA Group designs, produces, and distributes species-specific animal nutrition solutions—including feed additives, premixes, natural botanical supplements (boluses, drenches), and foliar crop nutrition—for breeders, feed manufacturers, and integrators across poultry, ruminants, pigs, rabbits, aquaculture, and horses. The company complements its physical product portfolio with on-farm technical advisory services and a suite of subscription-based digital farm management tools (EXTRALAB, WeFeed, Black Box, AviPerf, Easy Map) that leverage proprietary Near Infrared Spectroscopy (NIR) technology for precision feed formulation.
Is TECHNA Group a public or private company?
TECHNA Group is a private company. It is classified as unknown and is currently operating.
When was TECHNA Group founded?
TECHNA Group was founded in 1964. It employs 51 to 100 people.
Where is TECHNA Group based?
TECHNA Group is headquartered in Châteauneuf-sur-sarthe, France, in the Europe region.
How does TECHNA Group make money?
Three revenue lines are on record. Nutritional Health Products are the primary driver. The others are technical Services and Advisory and digital Tools and Software.
Who are TECHNA Group's main competitors?
Direct peers on record are Alltech, Vetagro, Olmix Group, Novus International, Lallemand Animal Nutrition and Phodé (Innov'ia Group). Broad incumbents are Phibro Animal Health, ADM Animal Nutrition, Cargill Animal Nutrition and Kemin Industries.
Does TECHNA Group have an API?
No public API is recorded for TECHNA Group.
What industry is TECHNA Group in?
TECHNA Group's product category is Animal Nutrition and Feed Additives. Its primary akta.pro industry code is AFADAMAB, Precision Nutrition & Data-Driven Formulation (NIR, modeling, least-cost optimization), with a secondary code of AFADAMAG, Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health). Its NAICS code is 3111 and its SIC code is 200.