Sunsation Pools & Spas

What Sunsation Pools & Spas does

Sunsation Pools & Spas, Inc. is a privately held, family-owned pool construction and renovation company founded in 2007 by Steven Buscema and headquartered at a showroom and design center on Ulmerton Road in Largo, Florida. The company is licensed as a Florida State Certified Commercial and Residential Pool Contractor (License # CPC1456710) and also holds a Pinellas County contractor license and a Mason credential held by the owner. It serves both residential homeowners and commercial property owners and managers across Pinellas County and the broader Tampa Bay Area, including Clearwater, Largo, Seminole, and St. Petersburg, executing custom inground pool construction, pool and deck renovation, resurfacing, leak detection, hardscape installation, and equipment upgrade projects.

The core service portfolio spans new pool and spa construction; remodeling and renovation; resurfacing with Marcite, quartz, pebble, and ecoFINISH polyurea thermal coatings; pool decking and hardscapes including travertine, marble, and brick pavers; pool equipment sales and repair including variable-speed pumps, salt chlorination, automation, heating, and cooling systems; and professional leak detection. The underlying technology is predominantly traditional pool construction methods augmented by CAD-based 3D design visualization for pre-construction customer presentations, before-and-after digital proofing, and proprietary polyurea thermal spray application that cross-links instantly to bypass the 28-day underwater curing required by cementitious plaster.

The business model is project-based and direct-to-consumer. Revenue is generated primarily through one-time project fees on new construction, renovation, and resurfacing engagements, supplemented by hardware sales on equipment upgrades and a referral-based relationship with Lyon Financial that provides customer financing. Acquisition is overwhelmingly referral-driven (75% of new clients), supported by a free on-site consultation offer, a customer gallery, an SEO-focused blog, a Facebook presence, and physical showroom traffic. Pricing is quote-driven with public-facing resurfacing tiers ranging from approximately $6,000 for basic plaster to $20,000+ for premium tile finishes, while full custom pool projects are priced on a project basis without public disclosure.

Name

Sunsation Pools & Spas

Legal name

Sunsation Pools & Spas, Inc.

Website

https://sunsationpools.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunsation Pools & Spas is a family-owned, Florida-licensed pool construction and renovation contractor serving residential and commercial customers in Pinellas County and the Tampa Bay Area, offering new pool builds, remodeling, resurfacing, hardscape, and equipment services primarily through referrals and on-site consultations.

Ownership category

akta.pro rank

Product category

Pool Construction Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Decking & Surrounds (HSAPALAK), Tile, Grout & Surface Cleaning (Acid Wash, Stain Removal) (HSAIALAI)

Keywords

• Pool construction
• Pool renovation
• Pool resurfacing
• Leak detection
• Pool decking

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Pool and Spa Construction: Design and construction of custom inground swimming pools and spas for residential and commercial clients. Revenue is generated as one-time project fees based on pool size, design complexity, materials selected, and site conditions. Includes commercial pool construction with health department coordination through to final inspection.
2. Pool Renovation and Remodeling: Refurbishment of existing pools and decks to add value to homes. Includes redesign, structural repairs, equipment upgrades, and finish replacements. Project-based pricing.
3. Pool Resurfacing Services: Resurfacing with options including Marcite, Quartz, Fiberglass, and Pebble finishes. The company offers a range from budget plaster ($6,000-$8,000) to premium pebble finishes ($8,000-$15,000+) and high-end tile ($20,000+). Project-based pricing.
4. Pool Equipment Sales and Repair: Sales and installation of pool pumps, filters, skimmers, automation systems, salt chlorination systems, heaters, and cooling systems. Includes commercial-grade components, multi-speed smart pumps, and equipment upgrades. Revenue is generated through equipment sales and associated installation labor.
5. Pool Decking and Hardscapes: Pool deck solutions including textured acrylic decking, travertine and marble decking, brick pavers and coping, and driveway pavers. Project-based one-time fees.
6. Leak Detection Services: Professional leak detection including visual inspection, bucket tests, dye testing, plumbing pressure testing, and electronic leak detection. Diagnostic service potentially followed by repair services.
7. Pool Automation, Heating and Cooling: Installation and upgrade of pool automation systems, smart pool controls, salt chlorination, pool heaters (heat pumps, gas, electric), and pool cooling systems. Revenue from equipment sales, installation labor, and automation programming.
8. Swimming Pool Financing Partnership: Through partnership with Lyon Financial, the company offers financing options to customers, which may include referral fees or partnership arrangements for facilitating customer financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sunsation Pools & Spas designs, builds, and renovates custom inground swimming pools and spas for residential and commercial clients in Pinellas County, Florida. The company delivers end-to-end project services including new construction, remodeling, resurfacing (Marcite, quartz, pebble, ecoFINISH), equipment sales and repair, automation and heating/cooling installation, leak detection, and pool decking/hardscapes, with CAD-based 3D design visualization and free on-site consultations.

Product overview

Sunsation Pools & Spas is a pool construction and renovation company operating in Pinellas County, Florida, offering a comprehensive suite of services for both residential and commercial properties. The core offerings include New Pool Construction and Pool Remodeling/Renovation, supported by specialized services such as Pool Resurfacing (with Marcite, Quartz, Fiberglass, and Pebble Finishes), Leak Detection, Pool Decking & Hardscapes (including Textured Acrylic, Travertine, Marble, and Brick Pavers), Pool Equipment & Repairs, and Pool Automation/Heating/Cooling systems. The company also offers add-on modules including Salt Chlorination Systems, Pool Heating Systems (heat pumps, gas, electric), Pool Cooling Systems, Spa Additions, Waterfall and Water Features, Pool Enclosures, and Design Consultation services. A financing partnership with Lyon Financial enables project funding. The company is Florida State Certified (License #CPC1456710) and has over 17 years of experience in the Tampa Bay Area.

Differentiator

Problem solved

Functional benefit

Products and services

• New Pool Construction Custom design and construction of new inground swimming pools and spas for residential and commercial properties in Pinellas County, with CAD-based 3D graphics visualization to preview the finished project before construction begins.
• Pool Remodeling and Renovation Refurbishment of existing swimming pools and surrounding decks to modernize specifications, add value to homes, and transform aging pools into high-caliber retreats. Includes structural repairs, equipment upgrades, and finish replacement.
• Pool Resurfacing Restoration of pool interior surfaces using Marcite, Quartz, Fiberglass, Pebble, and ecoFINISH polyurea thermal coatings. Pricing tiers span budget plaster ($6,000–$8,000), mid-range quartz ($7,000–$10,000), premium pebble ($8,000–$15,000+), and ultra-luxury tile ($20,000+).
• Leak Detection Services Professional diagnostic service combining visual inspection, bucket tests, dye testing, plumbing pressure testing, and electronic leak detection to locate leaks in pool structures, plumbing lines, and equipment, often followed by repair services.
• Pool Decking and Hardscapes Full spectrum of deck and hardscape solutions including textured acrylic decking, travertine and marble decking, brick pavers and coping, patios, and driveways installed on compacted sub-base to prevent shifting and tripping hazards.
• Pool Equipment Sales and Repair Sales, installation, and repair of pool pumps, filters, skimmers, multi-speed smart pumps, and complete mechanical overhauls including variable-speed drive programming and hydraulic calibration.
• Pool Automation, Heating, and Cooling Installation and upgrade of pool automation systems, smart pool controls, salt chlorination, heat pumps, gas heaters, electric resistance heaters, and pool cooling systems integrated with existing equipment to improve convenience and energy efficiency.

Quantifiable outcome

• 75% of new clients come from word-of-mouth referrals from past clients
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• River Pools & Spas: Regional pool builder specializing in fiberglass and custom pool construction with locations across the Southeast including Florida. Comparable business model combining new construction, renovation, and finishing options.
• Presidential Pools: Florida-based pool builder and renovation specialist serving multiple metros. Directly comparable in geographic focus, residential pool construction emphasis, and renovation/resurfacing service mix.
• Premier Pools & Spas: Large franchise pool builder with locations across the US including Tampa Bay. Offers custom pool construction, renovation, and service with a similar residential/commercial mix, directly comparable to Sunsation's core offering in the same geography.
• All Seasons Pools & Spas: Florida-based pool builder and renovation company serving Tampa Bay and Central Florida. Directly comparable service offering including new construction, resurfacing, equipment, and decking.

Regional players

• Cliff's Pools: Regional Florida pool builder focused on custom residential pool construction and renovation. Comparable in scope of services though operating in different Florida submarkets.

Broad incumbents

• Blue Haven Pools & Spas: National pool builder and service company with multiple regional branches. Overlaps with Sunsation on custom residential pool construction, resurfacing, and equipment upgrades but operates at a much larger scale.
• Anthony & Sylvan Pools: One of the largest and longest-operating pool builders in the US, offering new construction and renovation nationwide. Comparable product offering but at significantly larger scale and broader geographic footprint than Sunsation.

Others

• Lyon Financial: Swimming pool financing partner that Sunsation refers customers to. Adjacent ecosystem participant enabling higher-ticket pool construction sales through consumer financing rather than a direct competitor.
• ecoFINISH: Manufacturer of the polyurea thermal-pool coating that Sunsation applies for commercial resurfacing. Functions as a technology supplier/enabler rather than a competitor; its product differentiation underpins one of Sunsation's premium service offerings.

Emerging players

• California Pools & Landscape: Pool and landscape design-build firm with custom residential pool construction, hardscapes, and outdoor living offerings. Comparable in bundling pool construction with decking and outdoor living services, though primarily serving different states.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sunsation-Pools-Spas-Inc-433153040055126
• LinkedInlinkedin.com/company/sunsation-pools

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunsation Pools & Spas