Precision Set

What Precision Set does

Precision Set is a privately held wholesale manufacturer of fine jewelry specializing in bridal and wedding categories, primarily engagement rings and wedding/anniversary bands, with a strong emphasis on platinum and 18K gold (white, yellow, rose) construction. The company operates an in-house CAD design team that produces proprietary setting styles organized into nine core collections — Extraordinary, New Aire (and New Aire LP), Modern Classic, Grand Aire, Flush Fit (and Flush Fit 3 Stone), Silk, and Fine Jewelry — covering solitaires, halo, 3-stone, bezel-set, fashion bands, men's bands, and embellishment options. Key band lines include Silk Prong, French Cut, and Comfort Fit Shared Prong.

The company sells exclusively through a network of Official Authorized Retailers; customers cannot purchase directly from Precision Set and are directed to a retailer-locator on the company's website. Pricing is not publicly disclosed; the website routes pricing inquiries to authorized retailers and a "Contact Concierge" function. Marketing relies on the company website as the primary catalog and brand showcase, with supporting organic social media presence. No app, public API, SDK, or MCP endpoints are offered.

Precision Set's operating status is active (current collections and functional retailer locator), but no founding date, ownership structure, investor backing, headcount, revenue, geographic footprint, patents, awards, leadership roster, M&A activity, or partnerships are disclosed in the source material. The company appears to be an independent, privately held wholesale business with no public listing or disclosed funding.

Name

Precision Set

Legal name

Precision Set

Website

https://precisionset.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Precision Set is a privately held wholesale manufacturer of fine bridal and wedding jewelry (engagement rings, wedding and anniversary bands, primarily in platinum), using in-house CAD design and selling exclusively through a network of authorized retailers.

Ownership category

akta.pro rank

Product category

Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Wedding Bands (Bridal Rings) (CRAKACAB), Bridal Ring Sets (Engagement + Wedding Band Sets) (CRAKACAC), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

Keywords

• Wholesale fine jewelry
• Engagement rings
• Wedding bands
• Platinum bridal jewelry
• Jewelry manufacturer

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale Jewelry Sales: Precision Set operates as a wholesale manufacturer selling fine jewelry products to authorized retail partners. Revenue is generated through bulk orders to jewelry retailers and stores.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Precision Set is a wholesale manufacturer of fine jewelry specializing in luxury bridal pieces, including engagement rings, wedding bands, anniversary bands, and fashion bands. Products are primarily crafted in platinum and other precious metals (white, yellow, and rose gold), designed by an in-house CAD design team and sold exclusively through a network of Official Authorized Retailers.

Product overview

Precision Set is a wholesale fine jewelry manufacturer specializing in luxury bridal and wedding jewelry. The company offers a portfolio of nine core collections: Extraordinary, New Aire (including New Aire LP), Modern Classic, Grand Aire, Flush Fit (including Flush Fit 3 Stone), Silk, and Fine Jewelry. Product categories include engagement rings (diamond mountings, solitaires, halo, 3-stone, and bezel set styles) and bands (wedding/anniversary bands, fashion bands, and men's bands). The brand features key band collections including Silk Prong, French Cut, and Comfort Fit Shared Prong. Additional offerings include solitaire sub-collections and embellishment customization options. All products are primarily crafted in platinum, with selections also available in gold (white, yellow, rose). The company sells exclusively through authorized retailers and does not operate direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Extraordinary Collection Luxury jewelry collection featuring premium engagement rings and bands with distinctive design elements. Sold wholesale to authorized jewelry retailers.
• New Aire Collection Tailored yet timeless bridal designs uniquely crafted for a stunning look with low-profile settings and modern silhouettes. Sold wholesale to authorized retailers.
• New Aire LP Collection Low-profile engagement ring designs within the New Aire line. Sold wholesale to authorized retailers.
• Modern Classic Collection Classic bridal jewelry designs with contemporary styling. Sold wholesale to authorized retailers.
• Grand Aire Collection Luxury band collection featuring elegant designs with substantial presence. Sold wholesale to authorized retailers.
• Flush Fit Collection Engagement rings and bands designed to sit flush against wedding bands for a seamless look. Sold wholesale to authorized retailers.
• Flush Fit 3 Stone Collection Three-stone engagement ring designs with flush-fit styling. Sold wholesale to authorized retailers.
• Silk Collection Fine jewelry collection featuring delicate, refined design elements. Sold wholesale to authorized retailers.
• Fine Jewelry Collection General fine jewelry pieces including fashion pieces and gemstone jewelry. Sold wholesale to authorized retailers.
• Engagement Rings Diamond engagement ring mountings including solitaires, halo, 3-stone, and bezel set designs available in platinum and other precious metals. Sold wholesale to authorized jewelry retailers.
• Wedding and Anniversary Bands Platinum wedding bands and anniversary rings for both men and women. Sold wholesale to authorized jewelry retailers.
• Fashion Bands Stylish band designs featuring various gemstone arrangements and pave settings. Sold wholesale to authorized jewelry retailers.
• Men's Bands Wedding and fashion bands designed specifically for men, available in platinum, gold, and other metals. Sold wholesale to authorized jewelry retailers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Verragio: Verragio is a designer and manufacturer of luxury engagement rings and bridal jewelry sold through authorized retailers. Comparable as a design-forward bridal manufacturer targeting the premium end of the same authorized-retailer channel that Precision Set serves.
• Royal Chain: Royal Chain is a wholesale fine jewelry manufacturer and importer selling gold, diamond, and precious-metal jewelry to retailers. Comparable because it operates in the same precious-metal wholesale category and competes for retailer jewelry programs similar to Precision Set's.
• Allison-Kaufman Company: Allison-Kaufman is a wholesale manufacturer of bridal and fine jewelry selling exclusively through authorized retailers. Directly comparable for shared wholesale bridal focus, precious-metal product mix, and authorized-retailer-only distribution model.
• Benchmark Rings: Benchmark Rings is a wholesale bridal jewelry manufacturer producing engagement rings and wedding bands distributed through authorized retailers. Directly comparable as a bridal-specialist competitor with overlapping collections, retailer distribution, and precious-metal craftsmanship.
• Stuller: Stuller is a wholesale jewelry manufacturer and supplier based in Lafayette, Louisiana, offering bridal mountings, findings, and finished fine jewelry to authorized retailers worldwide. Directly comparable because it competes with Precision Set for the same authorized-retailer channel in bridal and fine jewelry.
• Parle Designs: Parle Designs is a wholesale jewelry manufacturer specializing in bridal and engagement rings, sold through authorized retailers. Directly comparable as a fellow bridal-focused wholesale manufacturer with overlapping channel and product positioning to Precision Set.
• Einhorn Wedding Bands: Einhorn Wedding Bands is a wholesale bridal jewelry manufacturer specializing in wedding bands and engagement rings. Comparable as a wholesale bridal specialist competing in similar precious-metal categories and authorized-retailer channels as Precision Set.
• Lieberfarb: Lieberfarb is a wholesale manufacturer and distributor of fine jewelry, bridal jewelry, and watches to retailers. Directly comparable because it operates the same wholesale-to-retailer model with bridal and fine jewelry focus that defines Precision Set's go-to-market.

Broad incumbents

• Gabriel & Co. Gabriel & Co. is a larger, established fine jewelry manufacturer offering engagement rings, wedding bands, and fashion jewelry through a global authorized-retailer network. Comparable as a broader, more scale-driven incumbent in the same wholesale bridal channel where Precision Set competes.
• Blue Nile: Blue Nile is a large online-first bridal and fine jewelry retailer offering engagement rings and wedding bands. Comparable as a competitor for the same end-bridal consumer that Precision Set's authorized retailers serve, though it operates a DTC model rather than wholesale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/precisionset
• LinkedInlinkedin.com/company/precision-setting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Set