What Crown Roof Tiles does

Crown Roof Tiles is an international manufacturer of concrete and clay roof tiles and complementary roofing accessories, operating under the legal entity Crown Building Products, LLC and led by a family leadership team headed by CEO Juan Prestamo and VP of US Operations Luis Prestamo. The company produces a high barrel, low profile barrel, and flat profile tiles (slate and shake styles) for residential and commercial construction, with a Florida Signature Series (Sanibel, Tuscany, Windsor Slate, Windsor Shake, Windsor Split Slate), a Texas Signature Series (Mediterranean, Iberia, Tuscany, Windsor Slate, Windsor Shake, Windsor Split Shake), a Texas Clay Series (Toledo), and accessory SKUs including the Easy Form Plus universal flashing, Unibond Mortar with proprietary chemical additives, Acrylic Sealer, and color oxide systems.

The core technology is concrete tile extrusion using approximately 75% sand and 25% cement, with third-party certified performance under ASTM C-67, C-1492, and E330-97, FM 4473 impact resistance up to Class 4, and code-mandated approvals including Miami-Dade NOA, Florida Building Commission, and TDI windstorm certification. Manufacturing is multi-jurisdictional: the Arcadia, Florida plant is described as the main US plant; a second US plant operates in Mansfield, Texas (Dallas/Fort Worth), with distribution yards in Medley, FL and Pharr, TX; UK operations span Burton-on-Trent (two plants) and Lockerbie, Scotland under the Russell Roof Tiles brand acquired in November 2011; and a roof tile and stone/paver plant operates in Garcia, Nuevo Leon, Mexico via Mextile (Presajet SAPI de CV).

Crown Roof Tiles operates a sales-led, two-step distribution model combining a select US distributor network with territory-based direct sales representatives covering five Florida regions and six Texas regions; pricing is not publicly disclosed and is set via direct sales contact and sample requests. Revenue is generated exclusively through hardware sales of tiles, trim, and accessories, serving Residential Construction (homeowners, builders, developers) and Commercial Construction (commercial builders, large projects) on a horizontal segmentation basis. Marketing channels span organic social (Facebook, Instagram, Flickr, YouTube, Twitter, Houzz), a content-rich website with CAD detail libraries, product literature and MSDS sheets, trade association affiliations (FRSA, TRI, FBC, Miami-Dade County, TDI), and video content for product demonstration and certification testing.

Name

Crown Roof Tiles

Legal name

Crown Building Products, LLC

Website

https://crownrooftiles.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Crown Roof Tiles (Crown Building Products, LLC) is a private, family-led international manufacturer of concrete and clay roof tiles and accessories, producing at plants in Florida, Texas, the UK, and Mexico and selling via distributor networks and direct sales reps to US residential and commercial construction customers.

Ownership category

akta.pro rank

Product category

Concrete Roofing Materials

NAICS

Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (32739), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Concrete, Gypsum & Plaster Products (3270), Structural Clay Products (3250), Cut Stone & Stone Products (3281)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

akta.pro secondary industries

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

Keywords

• Concrete roof tiles
• Clay roof tiles
• Roofing materials manufacturing
• Roof components accessories
• Building construction materials

Headquarters

HQ city

Pharr

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Concrete Roof Tiles and Accessories: Crown Roof Tiles generates revenue through manufacturing and selling concrete roof tiles, roof trim, roof components, and related accessories. Products include Signature Series tiles (concrete), Clay Series tiles (for Texas), standard trim pieces, Easy Form Plus flashing, acrylic sealers, and Unibond mortar. The company operates manufacturing plants in the US (Florida and Texas) and sells through distributors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Crown Roof Tiles manufactures and sells concrete and clay roof tiles along with complementary roof components and accessories. The product portfolio includes regional Signature Series concrete tile profiles (Florida and Texas), a Toledo Clay Series tile, and accessories such as Easy Form Plus universal flashing, Acrylic Sealer, Unibond Mortar, Standard Trim, and color oxide systems. Products are sold through a select distributor network and direct sales representatives serving residential and commercial construction markets in the United States, with manufacturing operations in Florida, Texas, the United Kingdom, and Mexico.

Product overview

Crown Roof Tiles is a manufacturer of high-quality concrete roofing solutions offering a unified product portfolio organized by regional Signature Series (Florida and Texas) and Clay Series lines. The Florida Signature Series includes five concrete tile profiles (Sanibel high barrel, Tuscany barrel, Windsor Slate flat, Windsor Shake rough flat, and Windsor Split Slate modern flat). The Texas Signature Series offers Mediterranean, Iberia, Tuscany, Windsor Slate, Windsor Shake, and Windsor Split Shake profiles. The Clay Series includes Toledo double interlocking clay tile. Supporting the core tile products are roof components including Easy Form Plus universal flashing, Acrylic Sealer, Unibond Mortar, and Standard Trim accessories. The company operates manufacturing plants in Arcadia, Florida and Dallas/Fort Worth, Texas, with distribution yards in Miami and Pharr, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Series: Concrete roof tile product line including Sanibel, Tuscany, Windsor Slate, Windsor Shake, Windsor Split Slate profiles with various colors and finishes.
• Russell Roof Tiles
• Crown Building Products

Products and services

• Florida Signature Series Concrete Roof Tiles

Quantifiable outcome

• Tile roofs can reduce transfer of heat into the attic by 40-70% when compared to asphalt shingles
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Russell Roof TilescoreStrategic or Co-development Partner · 1 November 2011Crown Roof Tiles acquired Russell Roof Tiles in November 2011. Russell Roof Tiles has a proven portfolio of innovative technology and products, was founded in Great Britain in 1892 and started manufacturing concrete roof tiles and fittings for commercial and residential buildings in 1965. This acquisition expanded Crown's global presence to include UK operations.
• MextilecoreStrategic or Co-development PartnerMextile (Presajet SAPI de CV) is the operating partner for Crown's manufacturing plant in Monterrey, Mexico. The facility produces roof tiles and stone & paver products. Located at Carretera a Villa de Garcia Km. 11.8, Garcia, Nuevo Leon 66001.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BMI Group (Redland): UK/European leader in pitched roof systems including concrete and clay roof tiles under the Redland brand — closely comparable to Crown's Russell Roof Tiles subsidiary in product category, customer (roofing contractors), and UK market position.
• Eagle Roofing Products: A leading U.S. manufacturer of concrete roof tiles (high-barrel, low-barrel, flat profiles) serving residential and commercial construction across the Sun Belt — directly comparable product portfolio, customer base (builders/roofers), and GTM model to Crown Roof Tiles.
• Ludowici Roof Tile: Manufacturer of both clay and concrete roof tiles serving residential, commercial, and institutional projects with specialty profiles and architectural-grade offerings — directly comparable product mix to Crown's Clay and Signature Series.
• Entegra Roof Tile: U.S. concrete roof tile manufacturer with regional plants in the Southeast and West — competing head-to-head with Crown's Florida/Texas footprint on similar profiles, builder customers, and code-driven specifications.
• Westlake Royal Roofing Solutions: Westlake's roofing division (formerly Boral Roofing) is one of the largest North American concrete and clay roof tile manufacturers with broad profile, color, and accessory ranges — directly comparable to Crown's Signature and Clay Series across similar distribution channels.

Emerging players

• MCA Clay Tile (Brava Roof Tile): U.S. manufacturer of composite/synthetic roof tiles that mimic clay and concrete at lighter weight — competes for the same aesthetic-tile buyer but with a differentiated lighter-weight value proposition that could pressure concrete incumbents like Crown.

Broad incumbents

• CertainTeed (Saint-Gobain): Saint-Gobain's roofing division offering asphalt shingles, concrete tile, and accessories through a broad building-products distribution network — broader incumbent competing with Crown for builder/contractor mindshare in concrete tile.
• GAF Materials: North America's largest roofing manufacturer, dominant in asphalt shingles but also offering concrete tile and accessory lines through its broader portfolio — sets pricing benchmarks and installer relationships Crown must compete against.

Others

• Terreal Group: European clay and concrete roof tile manufacturer with international operations — comparable in product category to Crown's Clay Series and adjacent to Russell Roof Tiles' UK/European position, though primarily France/EU focused.

Regional players

• Marley (formerly Marley Eternit, now part of BMI): UK-focused roofing systems manufacturer known for concrete tiles and components; comparable to Russell Roof Tiles but primarily serving Great Britain, with no meaningful U.S. overlap with Crown.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZIsSSkv410S0K_poipkGdA
• Facebookfacebook.com/Crown-Roof-Tiles-655597088207624
• Instagraminstagram.com/crownrooftiles
• Xx.com/Crownrooftiles
• LinkedInlinkedin.com/company/crown-building-products-mextile-roof-tile

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Roof Tiles