Oak & Vine

What Oak & Vine does

Oak & Vine is an independently owned and operated specialty liquor retail store located at 1139 9th Avenue SE in Calgary's Inglewood neighbourhood, Alberta, Canada. The company sells a curated, hand-picked selection of three product categories: 500+ wines, over 1,000 craft and import beers, and a wide range of spirits including premium and rare Mexican varieties such as Raicilla and Sotol alongside conventional categories like Whiskey, Vodka, Gin, and Rum.

The store differentiates itself by organizing wines into seven colour-and-taste-based categories (Bold, Bubbles, Crisp, Juicy, Mellow, Smooth, Sweet) rather than by traditional regional classification, with beer and spirits similarly grouped by style and origin. The merchandising approach targets retail consumers ranging from wine novices to oenophiles and from casual to enthusiast beer drinkers, with weekly product arrivals and recurring in-store tasting events (e.g., Guinness tastings, Wild Ale samplings) used to drive foot traffic. The operation is supported by an active Instagram and Facebook presence and educational website content.

Oak & Vine generates revenue through one-time point-of-sale transactions at a single physical storefront, with pricing determined by Alberta's regulated liquor retail framework. The business has no e-commerce platform, no delivery channel, no wholesale distribution, and no proprietary technology stack; the website is built on Squarespace. The company is founder/operator-owned (John Papavacilopoulos, Founder) with a headcount range of 11–50 employees, and there is no indication of external investment, parent company ownership, or expansion plans beyond the existing location.

Name

Oak & Vine

Legal name

Oak & Vine

Website

https://oakandvine.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Oak & Vine is an independently owned specialty liquor store in Calgary's Inglewood neighbourhood, retailing 500+ wines (organized by colour and taste), 1,000+ craft and import beers, and a broad spirits range to walk-in consumer customers via a single storefront.

Ownership category

akta.pro rank

Product category

Specialty Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Retail liquor store
• Craft beer retail
• Curated wine selection
• Specialty spirits shop
• Alcohol beverage retail

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Alcohol Sales: Revenue is generated through one-time point-of-sale transactions for wine, craft beer, and spirits. Customers purchase products directly at the retail location. The business operates as a specialty liquor retailer with a curated hand-picked selection.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oak & Vine is a specialty liquor retailer operating a single physical storefront in Calgary's Inglewood neighbourhood, selling a curated selection of 500+ wines, 1000+ craft and import beers, and a wide range of spirits. The store differentiates itself by organizing wines by colour and taste (Bold, Bubbles, Crisp, Juicy, Mellow, Smooth, Sweet) rather than by traditional regional categories, and by rotating in new craft beer styles and breweries every week.

Product overview

Oak & Vine is a retail liquor store offering three core product categories: craft beer (over 1000 varieties), wine (500+ selections), and spirits. The store differentiates itself through a unique colour-coded organizing system that categorizes products by flavour profile rather than traditional regional methods. Wine is organized into seven taste categories (Bold, Bubbles, Crisp, Juicy, Mellow, Smooth, Sweet), beer into styles (Dark, Ale, IPA, Lager, Wheat, Seasonal), and spirits include Mezcal, Tequila, Raicilla, Sotol, Whiskey, Vodka, Gin, Rum, Brandy, Vermouth, and Liqueurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer Selection Over 1000 craft and import beers in-store across styles including Dark, Ale, IPA, Lager, Wheat, and seasonal releases, with new styles and breweries arriving weekly. Positioned as Calgary's craft-beer destination and targeting individual craft beer enthusiasts seeking depth and new releases.
• Wine Selection 500+ wines organized by colour and taste across seven categories (Bold, Bubbles, Crisp, Juicy, Mellow, Smooth, Sweet), featuring quality wines from small, family-run wineries. Designed to serve wine consumers ranging from novices to seasoned oenophiles via a flavour-based navigation system.
• Spirits Selection Wide selection of spirits including Mezcal, Tequila, Raicilla, Sotol, Whiskey, Vodka, Gin, Rum, Brandy, Vermouth, and Liqueurs, with educational content describing each category and origin. Targets spirits consumers exploring premium and specialty varieties.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• LCBO: Ontario provincial Crown corporation retailing beer, wine, and spirits across hundreds of locations. Comparable core categories and customer base, but at vastly larger scale with regulated monopoly positioning.
• Total Wine & More: Largest US independent specialty retailer of wine, beer, and spirits with 200+ superstores. Comparable multi-category depth and curated positioning, but operates at much greater scale and in a different regulatory and geographic market.
• SAQ (Société des alcools du Québec): Quebec provincial Crown corporation and one of the largest wine and spirits retailers in North America. Comparable product categories but operates as a regulated monopoly with significantly broader scale and geographic footprint.
• BC Liquor Stores: British Columbia provincial Crown corporation operating broad liquor retail across the province. Comparable as a multi-location alcohol retailer, but with vastly greater scale, broader SKU breadth, and government-backed pricing.

Direct peers

• Vine Arts Wine & Spirits: Calgary specialty retailer focused on premium wine and craft spirits with curated small-producer selection. Comparable product mix, customer base, and educational positioning to Oak & Vine.
• The Living Vine: Canadian specialty wine retailer offering curated selections of organic and small-producer wines. Comparable product curation philosophy and enthusiast customer segment, though primarily an online operator.
• Everything Wine: Western Canada specialty alcohol chain with deep wine, beer, and spirits selection across multiple Alberta and BC locations. Comparable product breadth and curated retail concept, though at meaningfully greater scale and multi-location footprint.
• Kensington Wine Market: Calgary-based independent specialty wine and craft beer shop with deep curated selection and emphasis on small producers. Directly comparable as a local specialty alcohol retailer serving the same customer segments with similar curation-driven positioning.
• WineOnline.ca: Canadian online wine retailer with curated selection including small producers and premium imports. Comparable focus on wine curation and small-family-winery sourcing, but operates via e-commerce rather than physical retail.
• Calgary Co-op Wine Spirits Beer: Member-owned Calgary retailer operating large-format Wine Spirits Beer locations. Overlapping product categories and local customer base, though with broader grocery/general merchandise mix and member-funded backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/oakandvine
• Instagraminstagram.com/oak_and_vine
• Xx.com/OakandVine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oak & Vine