What Memox does

Memox ApS is a privately held Danish social services company founded in 2012 that provides culturally and linguistically matched family treatment and social support services to Danish municipalities (kommuner). Operating as a B2G (business-to-government) provider, Memox collaborates with more than 80 of Denmark's 98 municipalities to deliver a broad service portfolio including intensive family treatment, 24/7 in-home support, supervised visits, contact person schemes, observation tasks, escort/accompaniment services, youth support, and early preventive interventions under Barnets Lov and Serviceloven. The company's primary end beneficiaries are vulnerable children, youth, and families — particularly those with immigrant backgrounds who face linguistic and cultural barriers to conventional Danish social services.

The company's core intellectual property is Memoxmetoden, a proprietary systematic methodology developed over more than a decade that integrates solution-focused and systemic therapeutic approaches with linguistic and cultural matching. The methodology incorporates structured tools such as Livshjulet (Life Wheel), a framework of 12 life themes and 60 practice-based exercises, and systematic documentation practices aligned with Signs of Safety (SOS) and ICS dimensions. Memox maintains a multilingual consultant network capable of delivering services in over 150 languages, with 18 standard languages included in base hourly rates and special language (særsprog) qualification supplements available for additional needs.

Memox generates revenue primarily through hourly-rate contracts with municipal social service departments, billed on a usage basis. The company has also piloted a performance-based social impact investment model through a 2022-2025 collaboration with Vejle Kommune and Den Sociale Investeringsfond (DSI), which provided 5.4 million DKK in risk capital for outcome-based contracting. Memox operates five regional offices (Copenhagen headquarters, Nørresundby, Tilst, Kolding, Næstved) providing nationwide coverage, and maintains related entities including Memox Akademiet (training subsidiary), Huset på Grækenlandsvej, and Ocean Familiehus. The firm is led by CEO Jeppe Bo Petersen and Group Director Amélevi Hounou Rathleff, with Rasmus Bagger as Board Chair.

Name

Memox

Legal name

Memox ApS

Website

https://memox.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Memox is Denmark's largest family treatment provider, delivering culturally and linguistically matched social services to 80+ Danish municipalities under Barnets Lov and Serviceloven, including intensive family treatment, 24/7 in-home support, and contact person schemes, executed through a 150+ language consultant network.

Ownership category

akta.pro rank

Product category

Family Treatment and Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

Keywords

• Family treatment services
• Municipal social services
• Multilingual family support
• Culturally sensitive counseling
• Child welfare interventions

Headquarters

HQ city

Copenhagen

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Services Contracts with Municipalities: Memox provides social services to Danish municipalities on a contract basis. Municipalities refer families to Memox for various interventions under Danish social welfare legislation (Barnets Lov and Serviceloven). Services include family treatment, intensive family treatment, 24/7 interventions, observation tasks, and various support services for children, youth, and adults. Revenue is generated through municipal contracts with rates typically based on hourly fees with qualification supplements for special language services.
2. Social Impact Investment Model: In collaboration with Vejle Kommune and Den Sociale Investeringsfond (DSI), Memox participated in a social impact investment project where DSI provided 5.4 million DKK in risk capital. The municipality only pays if documented results are achieved - payment is based on attained goals rather than just delivered services. This creates performance-based revenue contingent on measurable outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Memox delivers contracted family treatment and social services to Danish municipalities for vulnerable children, youth, and families, including intensive family treatment, 24/7 in-home support, observation tasks, contact person schemes, escort and mentor services, and school and infant-focused programs. Services are delivered through the proprietary Memoxmetoden methodology by multilingual consultants matched to families' native language and cultural background, with systematic outcome documentation for municipal caseworkers.

Product overview

Memox is Denmark's largest family treatment provider offering a comprehensive portfolio of social services. The core offering is built around Memoxmetoden, a systematic methodology combining cultural insight, linguistic matching, flexibility, and documented effects. The service portfolio includes family treatment services (ranging from intensive to standard), 24/7 support, acute interventions, support persons, escort/accompaniment services, youth support, school-related services (Skoleboost), infant services (Sikker Start), and observation tasks. Key differentiators include multilingual consultants speaking over 150 languages, services delivered in the family's own home, and systematic documentation. Additional family brands include Memox Akademiet and physical locations like Huset på Grækenlandsvej and Ocean Familiehus.

Differentiator

Problem solved

Functional benefit

Brands

• Memox Akademiet: Part of the Memox family, providing educational and professional development services.
• Huset på Grækenlandsvej
• Ocean Familiehus

Products and services

• Intensiv familiebehandling (Intensive Family Treatment) A massive and targeted intervention when concern for a child's well-being is very high; a comprehensive effort for families with complex challenges combining high professionalism with linguistic and cultural matching for lasting change. Duration 3-9 months.
• Familiebehandling (Family Treatment) A holistic and structured effort that strengthens the family's well-being, interaction, and daily coping. Takes place in the family's own home based on the municipality's action plan. Duration 3-12 months.
• Døgnindsats (24/7 Support) A flexible 24/7 solution where family consultants are present around the clock in the family's own home or at an alternative location such as an apartment or summer house. Functions as an alternative to placement or as support during vulnerable transition periods.
• Akut døgnindsats (Acute 24/7 Support) A flexible and quickly initiated solution for children, young people, and families in acute situations requiring immediate action and temporary placement. Ensures safe and stable frames from the first day. Duration 2 x 3 weeks.
• Familieguide (Family Guide) A holistic and practice-oriented effort that supports families in creating structure, well-being, and better coping with everyday life. Helps refugees or families with other ethnic backgrounds navigate Danish society.
• Støtteperson § 99 (Support Person) Support persons who help citizens with mental illnesses, substance, or alcohol abuse create stability and structure in everyday life. Helps maintain contact with authorities, create overview of appointments and finances, and support stable housing.
• Socialpædagogisk støtte § 85 (Social Pedagogical Support) Supports adults with significantly reduced physical or mental functioning or special social problems to maintain or develop the ability to master everyday life. Goal is greatest possible independence.
• Mentorstøtte § 167 (Mentor Support) Mentor programs that support the municipality's work helping vulnerable citizens closer to employment or education. Combines guidance, motivation, and structure with focus on development and lasting results.
• Ledsagelse (Voksen) § 97 (Escort/Accompaniment - Adult) A flexible escort arrangement for citizens with significant functional disabilities who need support to participate in activities outside the home. Creates better opportunities for participation in social communities and leisure activities.
• Ledsagelse (Barn) § 89 (Escort/Accompaniment - Child) A flexible and individually adapted effort for young people aged 12-18 with significant functional disabilities who need support to participate in activities outside the home. Strengthens independence and creates opportunities for participation in social communities.
• Kontaktpersonordning § 32 stk. 3 (Contact Person Arrangement) Contact persons who are not tied to a fixed residence. They come where the child/young person needs it - in the family's home, in Memox's premises, or other places. Typical duration 9 months.
• Ungestøtte § 114-116 (Youth Support) Support for a safe transition to independent adult life. Helps with budgeting, apartment searching, work, or maintaining education. Can include matching with a contact person who has knowledge of the young person's language and cultural background.
• Skoleboost (School Boost) A holistic effort to boost well-being for children who are outside the school's academic and social communities. Addresses challenges like anxiety, acting-out behavior, school refusal. Combines school coach and family consultant approach.
• Sikker Start (Safe Start) Combines family treatment in the family's own home with systematic focus on the infant's safety, development, and well-being in vulnerable families. Specialized infant team includes infant specialists and multi-ethnic family consultants.
• Observationsopgaver § 32 stk. 1 nr. 5-8 (Observation Tasks) Systematic and professionally grounded effort to create a nuanced picture of the child's well-being, development, and family interaction. Provides qualified decision-making basis for the municipality through concrete descriptions and recommendations.
• Overvåget samvær § 105 (Supervised Visits) Ensures the child is together with their parents without suffering psychological or physical harm. Visit consultant is present during the entire visit, either in the family's home, a neutral location, or Memox's visit rooms.
• Støtteperson til forældre § 75 (Support Person for Parents) Support persons for parents with placed children, focusing on creating understanding, cooperation, and safety in complex situations. Helps parents understand their situation and cooperate with authorities.
• Tidlig forebyggende indsats § 30 stk. 1 nr. 3-4 (Early Preventive Effort) Targeted at families experiencing concrete and delimited challenges in everyday life. Focus on early intervention so smaller problems don't develop into more complex and long-term difficulties.
• Praktisk pædagogisk støtte § 32 (Practical Pedagogical Support) A holistic effort taking place in the family's own home, taking the child's needs and the family's resources as a starting point. Purpose is to strengthen parents' competencies and give them concrete tools to create a stable and safe everyday life.
• Afløsning/Aflastning § 90 stk. 1 nr. 2 (Respite/Relief) Flexible support for families with resident children and young people with physical or mental disabilities. Creates necessary breathing space for parents while ensuring the child safe and stable frames with support from a known and stable adult.
• Memox Akademiet (Memox Academy) Part of the Memox family, providing educational and professional development services.

Quantifiable outcome

• 100% of intensive treatment families completed their full course with no placements at risk of removal
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Vejle KommunecoreStrategic or Co-development Partner · 1 January 2022Collaboration on a social impact investment project (2022-2025) providing family treatment to 24 families with immigrant backgrounds. The project was evaluated by Socialt Udviklingscenter SUS and demonstrated 100% completion rate, with all intensive treatment families achieving case plan goals and no children remaining at placement risk.
• Socialt Udviklingscenter SUSsupportingStrategic or Co-development Partner · 1 January 2022Independent evaluation partner that conducted the evaluation of the family treatment investment project in Vejle Kommune (2022-2025). SUS provided data analysis and progression assessment against the four established outcome goals.
• Memox AkademietsupportingOthersPart of the Memox family of organizations. Memox Akademiet provides professional development and training services.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Nyt Samfund (Denmark): Danish social-purpose organization providing family treatment and social-pedagogical services to municipalities. Direct overlap with Memox in the Danish family-treatment market, operating at smaller scale and focused on similar Barnets Lov/Serviceloven services.

Broad incumbents

• Ambea AB (Vardaga): Nordic care group operating elderly care, social care, and individual/family services through municipal contracts. Larger and more diversified than Memox but overlaps in social-pedagogical and family-support offerings.
• Attendo AB: Large Nordic care provider operating across elderly care, social care, and individual/family services with significant public-sector exposure. Broader portfolio than Memox but directly comparable in B2G contracting and outcome-driven service delivery.

Others

• SOS Children's Villages International: Global NGO operating family-strengthening and alternative-care programs across multiple countries, including Denmark. Comparable mission and beneficiary population to Memox, though structured as a nonprofit rather than a private B2G operator.

Regional players

• Förenade Care AB: Swedish care provider offering elderly care, social-pedagogical support, and individual/family services primarily to Swedish municipalities. Highly comparable service mix and contracting model to Memox, with a primarily Swedish geographic footprint.
• Norlandia Health & Care Group: Nordic care provider with operations in Norway, Sweden, and Finland offering health and social care services to public-sector clients. Comparable contract model and multi-service social-support portfolio to Memox.

Direct peers

• Team Olivia AB: Swedish social care provider specializing in personal assistance, family support, and social-pedagogical interventions. Operates a similar multi-service model under Swedish municipal contracts, providing a close analogue to Memox's Danish operations.
• Humana AB: Swedish personal-assistance, individual and family, and elderly-care provider with a Nordic operating footprint and B2G contracting model. Closely comparable to Memox in delivering state-funded social services across multiple welfare categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.memox.dk
• LinkedInlinkedin.com/company/memox
• Instagraminstagram.com/memox.danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memox