Ethical Property Investments

What Ethical Property Investments does

Ethical Property Investments is a private Australian advisory firm headquartered at 567 High Street, Preston, Victoria, that guides individual investors on cashflow-positive property investments with a social impact mandate. The firm's core offering centres on three advisory tracks: general ethical property investment targeting 8–18% returns, NDIS-backed Specialist Disability Accommodation (SDA) investment delivered in partnership with providers such as Empowered Liveability, and ethical housing for vulnerable populations including older women at risk of homelessness and survivors of domestic violence. Supporting services include a Property Mentor programme, a company podcast (e.g., The New Property Show), and specialised advisory on dual-key, multi-family, and commercial property structures, with all client engagements delivered via scheduled phone or in-person consultations.

The business operates as a pure advisory firm with no proprietary technology platform, app, or software product; the website functions as a marketing and lead-capture storefront rather than a self-serve product. Lead generation relies on a content-led go-to-market motion comprising an active blog of 88+ articles, podcast episodes, and earned media across ABC News Four Corners, SBS News, The West Australian, and API Magazine. Revenue is generated through professional-services advisory fees on property selection, evaluation, and acquisition guidance, with the specific fee structure not publicly disclosed. The firm is founder-led by CEO Goro Gupta — who has built a personal portfolio exceeding 25 properties and has worked in disability housing since 2017 — and operates with 1–10 employees serving clients across Victoria, Queensland, New South Wales, South Australia, and Western Australia. The legal entity trades as "Golden property investments T/AS Ethical Property Investments," is registered in Victoria, and has no parent company, external investors, or subsidiaries disclosed.

Name

Ethical Property Investments

Legal name

Golden property investments T/AS Ethical Property Investments

Website

https://ethicalpropertyinvestments.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ethical Property Investments is a private Australian advisory firm guiding individual investors on cashflow-positive ethical property investments, with specialisation in NDIS Specialist Disability Accommodation and housing for vulnerable populations including older women and domestic violence survivors.

Ownership category

akta.pro rank

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Property Investment Advisory Fees: The company earns revenue by providing end-to-end property investment advisory services. Clients engage the firm for guidance on identifying, evaluating, and acquiring ethical property investments. The specific fee structure (flat fee, percentage of investment, hourly) is not publicly disclosed.
2. SDA Property Investment Advisory: Revenue is derived from advising investors on Specialist Disability Accommodation (SDA) properties under the NDIS framework. The company collaborates with SDA providers to facilitate property investment, earning fees for advisory services. Returns for investors are not guaranteed and depend on occupancy and market demand.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ethical Property Investments is a private Australian advisory firm that guides individual investors on ethical and socially responsible property investments. The firm specialises in identifying cashflow-positive residential, dual-key, multi-family, and commercial properties targeting 8–18% returns, with particular focus on NDIS-backed Specialist Disability Accommodation (SDA) and ethical housing for vulnerable populations such as older women at risk of homelessness and domestic violence survivors. Services include property selection, strategy development, due diligence, and ongoing compliance guidance delivered via direct consultation.

Product overview

Ethical Property Investments operates as a property investment advisory firm offering a portfolio of investment services. The core offering is ethical property investment advisory, which encompasses SDA/Disability Housing investment advisory for NDIS participants, Ethical Housing investment for vulnerable populations (older women, domestic violence survivors), and general Property Investment Advisor Services covering residential, commercial, and mixed-use properties. Supporting products include Property Mentor (mentoring services), Podcast (educational content), and specialized advisory on Dual-Key, Multi-Family, and Commercial property investments. The firm specializes in cashflow-positive properties targeting 8-18% returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Ethical Property Investment Advisory

Quantifiable outcome

• Targeting 8–18% returns through ethical property investment framework
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Empowered LiveabilitycoreStrategic or Co-development PartnerEmpowered Liveability is described as one of the company's key SDA provider partners, with a strong track record in supporting individuals with disabilities by working alongside allied professionals and support coordinators. The partnership aims to streamline the path to tenancy for NDIS participants and deliver quality disability accommodation in line with NDIS goals and participant choice. Ethical Property Investments has been working closely with Empowered Liveability for over two years.
• SDA AllianceminorOthersSDA Alliance is the peak body representing almost half of the SDA market in Australia. Its CEO Jeramy Hope was quoted in media coverage noting that vacant SDA properties across Australia likely exceed 1,000. The company references SDA Alliance in the context of industry vacancy data and market context.
• Community Housing and Service ProviderscoreStrategic or Co-development PartnerEthical Property Investments collaborates with registered community housing and service providers to support the delivery of purpose-built homes for individuals escaping domestic violence, older women at risk of homelessness, and people with disability. Tenancy arrangements are coordinated through qualified service providers. This partnership network enables the delivery of ethical housing outcomes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Positive Real Estate: Australian property investment advisory focusing on positively geared and cashflow-positive properties. Highly comparable to Ethical Property Investments as both explicitly target cashflow-positive / positively geared property outcomes for investors seeking income rather than capital growth alone.
• Propertyology: Australian property investment advisory firm that combines research-led market analysis with buyer advocacy services. Comparable to Ethical Property Investments as a research- and content-driven property advisor targeting individual investors seeking mainstream property investment outcomes.
• Metropole Property Strategists: Long-established Australian property investment advisory firm based in Melbourne, providing strategic advice and buyer agency services to investors. Comparable to Ethical Property Investments as both target retail investors seeking professional property investment guidance, with a content-led thought leadership model.
• State Property Group: Australian property investment advisory firm providing buyers agency and investment strategy services. Comparable to Ethical Property Investments as a direct property investment advisor serving retail investors with similar advisory-led engagement model.
• Momentum Wealth: Australian property investment advisory firm offering portfolio strategy, financial planning, and property advocacy services. Comparable to Ethical Property Investments as a full-service property investment advisor targeting individual investors with comprehensive advisory offerings.
• Ironfish: Large Australian property investment firm offering advisory, project marketing, and investment services. Comparable to Ethical Property Investments as a property investment advisor targeting retail investors, though with a broader geographic and product scope.

Emerging players

• Common Ground Australia: Australian community housing provider developing affordable housing for vulnerable populations. Comparable to Ethical Property Investments as both operate in the ethical/community housing space targeting vulnerable Australians, though Common Ground is a developer-provider rather than an investor advisor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ethicalprop
• LinkedInlinkedin.com/company/ethicalpropertyinvestments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethical Property Investments