Okamoto
- Company typePrivate
- Founded1934
- HeadquartersOsaka-shi, Japan
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Okamoto firmographics
Firmographics- Name
- Okamoto
- Legal name
- 岡本株式会社 (Okamoto Corporation)
- Website
- https://okamotogroup.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Okamoto industry classification
Industry- Product category
- Legwear and Hosiery Manufacturing
- NAICS
- Footwear Merchant Wholesalers (42434), Footwear Merchant Wholesalers (424340), Footwear Manufacturing (3162)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)
Keywords
Where Okamoto is headquartered
LocationHeadquarters
- HQ city
- Osaka-shi
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Okamoto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Socks and Legwear Product Sales: Okamoto generates revenue through the sale of socks, legwear, and related accessories directly to consumers via its e-commerce platform and through third-party retail channels. Products are sold as one-time purchases with various pack sizes (individual, 3-pack, 6-pack sets).
- Wholesale/Distribution Sales: Products are sold in bulk to supermarkets, mass merchants, and retail stores across Japan through wholesale distribution relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 脱げないココピタ 」シリーズ pricing from entry to premium lines |
| Unit Pricing | Pay-as-you-go | ココピタ あったか実感 pricing |
| Unit Pricing | Pay-as-you-go | まるでこたつソックス pricing |
| Unit Pricing | Pay-as-you-go | 靴下サプリ ふくらはぎ押し上げサーリポート pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Okamoto product offering
Product offeringCore offering
Okamoto Corporation is a Japanese manufacturer and wholesaler of legwear products, including socks, non-slip foot covers, compression hosiery, thermal socks, and kids' legwear. Its flagship offering is the 脱げないココピタ (Kokopita) line of non-slip foot covers built on patented U-shaped heel-holding technology, complemented by branded product families such as SUPER SOX (odor control), 靴下サプリ (leg care), まるでこたつソックス (thermal socks), and fashion-oriented labels like Blondoll and 17℃. Products are sold directly to consumers through the official online store and through wholesale distribution to supermarkets, mass merchants, and department stores across Japan.
Product overview
Okamoto is a legwear manufacturer offering a diversified portfolio of socks and leg care products. The core product line is 脱げないココピタ (Kokopita), featuring the proprietary「コの字型ストッパー™」technology for non-slip socks, which includes variants such as ココピタ あったか実感 (warm socks with 4x toe insulation), ココピタ さらっと実感 (moisture-wicking quick-dry), and ココピタ プレミオ (premium line). Supporting brands include SUPER SOX (odor-control with Breeze Fiber), 靴下サプリ (leg care compression products), まるでこたつソックス (room socks with thermal ankle stimulation), and lifestyle brands like はくらく, Blondoll, 17℃, and あしごろも (organic cotton). The company also offers specialized products like おやすみスイッチ (sleep wear), くろぱん, CROSSPRO, and moisok, collectively covering categories from everyday socks to medical-grade compression wear.
Differentiator
Problem solved
Functional benefit
Brands
- 脱げないココピタ: Flagship brand of non-slip foot covers featuring the proprietary 'コの字型ストッパー' (Ko-shaped stopper) technology, available in Basic, さらっと実感 (Saratto), あったか実感 (Attaka), and プレミオ (Premio) lines.
- SUPER SOX
- 靴下サプリ
- Blondoll
- 17℃
- はくらく
- くろぱん
- moisok
- あしごろも
- CROSSPRO
Products and services
- 脱げないココピタ (Kokopita Non-Slip Foot Covers) Flagship line of non-slip foot covers and socks featuring the proprietary U-shaped Stopper heel-holding design that prevents socks from slipping off inside shoes. Available in Basic, Saratto (moisture-wicking), Attaka (warmth), Premio (premium), and Hinyari (cool touch) variants for sneakers, pumps, and casual footwear. Targeted at Japanese consumers of all genders.
- ココピタ あったか実感 (Kokopita Attaka Jikkan) Warm variant of the Kokopita line delivering 4x toe insulation compared to conventional socks through the patented two-layer toe structure where the inner layer absorbs sweat and the outer layer converts moisture to heat. Designed for women with cold feet, outdoor use during cold seasons, commuting, and office work.
- ココピタ さらっと実感 (Kokopita Saratto Jikkan) Moisture-wicking and deodorizing variant of the Kokopita line with enhanced mesh structure at the toe and sole, providing 1-second sweat absorption, 2x breathability, and odor control. Targeted at consumers needing fresh-feet comfort during long wear.
- ココピタ プレミアム (Kokopita Premio) Premium tier of the Kokopita non-slip foot cover line, positioned as a higher-end offering within the family.
- 脱げないココピタ ひんやりタイプ (Kokopita Hinyari Type) Cool-touch summer variant of the Kokopita line using heat-conducting touch-cool material that provides an instant cooling sensation via thermal conduction principles, designed for hot summer wear under the 'foot-side cool biz' concept.
- SUPER SOX Sock line using Okamoto's proprietary Breeze Fiber material with superior odor-elimination and moisture-control properties, designed to maintain a refreshing wearing experience throughout 24-hour wear. Targeted at consumers seeking all-day freshness.
- まるでこたつソックス (Marude Kotatsu Socks) Room socks that stimulate the Sanyinkaku acupuncture point on the ankle through patented thermal stimulation (Patent No. 6043982) to promote overall foot warming. Made with moisture-wicking and special insulation materials. Targeted at people with peripheral cold sensitivity.
- 靴下サプリ (Kutsushita Sapuri) Leg Care Series Leg care legwear series including compression tights, foot pressure relief salon wear, and circulation-promoting socks. Features the patented Meguri-lift heart-shaped knit structure for calf support (Patent No. 6605264). Includes medical-grade elastic stockings registered under Japan's elastic stocking notification system. Targeted at health-conscious consumers and people with circulation concerns.
- おやすみスイッチ (Oyasumi Switch) Bedtime foot warming product worn during sleep. Features heat-dissipation design that allows continued wear in bed and supports comfortable warm nights. Targeted at consumers with cold feet during sleep.
- Blondoll Fashion-oriented legwear brand designed around the concept of everyday enjoyment and fun, with products sold through company-operated Blondoll retail stores in department stores and shopping complexes. Targeted at fashion-conscious consumers.
- くろぱん (Kuropan) Legwear brand offering socks and tights with sizes and scenes spanning children through adults, covering casual and family use cases. Targeted at families and everyday consumers.
- はくらく (Hakuraku) Legwear brand targeting active senior women who pursue healthy, modern lifestyles, with products emphasizing comfort and design.
- moisok Legwear brand under the Okamoto Group portfolio offering products based on the company's proprietary technology and quality management.
- あしごろも (Ashigoromo) Organic cotton-based legwear brand emphasizing gentle, wrapping comfort. Targeted at consumers seeking natural-material socks with softer 'wrapping' feel than standard products.
- CROSSPRO Technical legwear brand offering pro-level functionality products.
- 17℃ Legwear brand offering socks, leggings, and fashion items with a focus on temperature regulation around 17°C comfort.
- 脱げないココピタ サンリオコラボ (Kokopita Sanrio Collaboration) Limited-edition collaboration line of 脱げないココピタ non-slip foot covers featuring Sanrio characters including Hello Kitty, My Melody, Cinnamoroll, Pochacco, and Pom Pom Purin, designed to be easy to coordinate with sneakers.
Quantifiable outcome
- Series cumulative sales of 100 million pairs for 脱げないココピタ
- +4 more outcomes
Companies that use Okamoto
Customer profileSegments4 records
Ideal customer profiles4 records
Okamoto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Okamoto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sanrio Characters (サンリオキャラクターズ)coreCollaboration with Sanrio to launch character-themed versions of 脱げないココピタ socks. Products feature popular characters including Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pom Pom Purin, and others. First and second wave products released as limited edition items to celebrate the 100 million pairs sales milestone.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Okamoto competitors and assessment
Company assessmentBroad incumbents
- Uniqlo: Uniqlo is Japan's largest apparel retailer with broad sock/legwear offerings under its own brand. Both companies sell everyday and functional socks through Japanese mass retail, though Uniqlo operates as a broad-line retailer rather than a legwear specialist.
- Hanesbrands: Hanesbrands is a global innerwear and legwear manufacturer owning Champion, Hanes, and SHEER. Both companies manufacture and distribute branded hosiery/socks, though Hanesbrands operates globally and at much larger scale than Okamoto's domestic Japan focus.
- Calvin Klein (PVH legwear): PVH's legwear division produces branded socks and hosiery including Calvin Klein and Tommy Hilfiger lines. Both companies operate branded legwear portfolios with mass-market distribution, though PVH is a global apparel conglomerate rather than a legwear specialist.
Direct peers
- Tabio: Tabio is a Japanese specialty sock and hosiery retailer and manufacturer with a strong direct-to-consumer retail footprint. Both companies compete head-to-head in the premium Japanese sock/legwear category with proprietary knitting technologies and brand-led positioning.
- Falke: Falke is a German premium hosiery and legwear manufacturer with patented knitting technologies and design-led positioning. Both companies share a strategy of technical differentiation (proprietary knitting, comfort, and fit technologies) and premium pricing in the legwear category.
- Atsugi Co., Ltd. Atsugi is one of Japan's leading hosiery and legwear manufacturers, well known for its tights and stockings brands. Both companies compete in Japanese women's legwear with similar technical knitting capabilities and similar mass-retail distribution strategies.
- Gunze: Gunze is a major Japanese manufacturer of legwear, innerwear, and functional apparel with broad retail distribution. Both companies operate as Japanese hosiery manufacturers supplying similar mass-market and premium channels with overlapping product categories including tights, pantyhose, and socks.
Emerging players
- Dr. Scholl's: Dr. Scholl's offers functional and wellness-oriented socks and insoles marketed on foot health and comfort. Both companies address consumer needs around foot comfort, anti-slip performance, and wellness-oriented legwear, with overlapping positioning in the comfort/wellness consumer segment.
- Nike (socks/apparel): Nike operates a global athletic and performance socks business with proprietary technical materials. While Nike focuses on athletic performance versus Okamoto's comfort/wellness positioning, both companies compete for consumer attention in technical-featured socks with material innovation.
Regional players
- Felissimo: Felissimo is a Japanese lifestyle and apparel company with a significant socks/hosiery offering including the "Kraso" anti-slip sock line. Both companies compete in the Japanese non-slip and functional sock segment with similar consumer targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Okamoto social profiles
Digital presenceOkamoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okamoto leadership team
Management profileNumber of profiles
Profiles1 record
Okamoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okamoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okamoto
What does Okamoto do?
Okamoto Corporation is a Japanese manufacturer and wholesaler of legwear products, including socks, non-slip foot covers, compression hosiery, thermal socks, and kids' legwear. Its flagship offering is the 脱げないココピタ (Kokopita) line of non-slip foot covers built on patented U-shaped heel-holding technology, complemented by branded product families such as SUPER SOX (odor control), 靴下サプリ (leg care), まるでこたつソックス (thermal socks), and fashion-oriented labels like Blondoll and 17℃. Products are sold directly to consumers through the official online store and through wholesale distribution to supermarkets, mass merchants, and department stores across Japan.
Is Okamoto a public or private company?
Okamoto is a private company. It is classified as unknown and is currently operating.
When was Okamoto founded?
Okamoto was founded in 1934. It employs 251 to 500 people.
Where is Okamoto based?
Okamoto is headquartered in Osaka-shi, Japan, in the Asia region.
How does Okamoto make money?
Two revenue lines are on record. Socks and Legwear Product Sales are the primary driver. The others are wholesale/Distribution Sales.
Who are Okamoto's main competitors?
Broad incumbents on record are Uniqlo, Hanesbrands and Calvin Klein (PVH legwear). Direct peers are Tabio, Falke, Atsugi Co., Ltd. and Gunze. Emerging players are Dr. Scholl's and Nike (socks/apparel). Felissimo is listed as a regional player.
Does Okamoto have an API?
No public API is recorded for Okamoto.
What industry is Okamoto in?
Okamoto's product category is Legwear and Hosiery Manufacturing. Its primary akta.pro industry code is CRAOADAG, Intimates, Hosiery & Sleepwear Wholesale. Its NAICS code is 42434 and its SIC code is 5130.