Fiocchi Ammunition

What Fiocchi Ammunition does

Fiocchi Ammunition, operating through Fiocchi Of America, LLC, manufactures shotshell, centerfire pistol, centerfire rifle, and rimfire ammunition at its facility in Ozark, Missouri. Founded in 1876 by Giulio Fiocchi in Lecco, Italy, the company began importing into the United States in the 1950s and built its U.S. manufacturing plant in 1983 on a former dairy farm. The product portfolio spans more than 20 sub-brands organized by use case — Defense Dynamics for self-defense, Range Dynamics for target practice, Field Dynamics for hunting, Hyperformance for competition and premium hunting, the Golden series (Turkey, Waterfowl, Pheasant, Goose) for premium game-specific loads, and the White Rino / Little Rino series for clay target sports. Shotshells are offered in lead, steel, bismuth, and tungsten shot materials, with proprietary differentiation around triple-filtered shot, wad technology, and target primer formulations. The company is part of The Kinetic Group (formed in 2024 when CSG / Czechoslovak Group acquired the former Vista Outdoor Sporting Products segment), and is one of several ammunition brands housed within CSG's Ammo+ division alongside Federal, Remington, CCI, Speer, and HEVI-Shot.

The business operates a dual distribution model: direct-to-consumer e-commerce via fiocchiusa.com (with state-level shipping restrictions in CA, CT, HI, IL, MA, NY, RI, WA D.C., and AK) and a dealer locator network, with sales order processing centralized through The Kinetic Group Sales subsidiary. Go-to-market combines content marketing (blog, educational guides), event participation (ATA Grand American, World Skeet Championships, National Sporting Clays Championship), conservation-organization partnerships (NWTF, RMEF, Delta Waterfowl, Pheasants Forever, NRA, NSSF, NSSA, NSCA, ATA, SCI, DSC, Boone and Crockett), and a Pro Team of sponsored elite competitive shooters across biathlon, 3-gun, sporting clays, trap, and skeet disciplines. The roughly 100-employee Ozark workforce produces shotshell and centerfire ammunition for the North American market; the Italian parent entity Fiocchi Munizioni operates independently.

Fiocchi is privately held, wholly owned through The Kinetic Group, with no public listing, no funding rounds, and no disclosed standalone revenue. The company monetizes via one-time unit pricing across its product range — from budget rimfire ($5.99) through bulk rimfire 1,575-round bricks ($269.99) to premium tungsten turkey loads ($149.99/5-count) — supplemented by rebate and promotion programs. Customer segments are consumer-facing and diversified: self-defense, hunting (waterfowl, upland birds, turkey, big game, small game, varmints), competitive shooting, range training, and a non-primary law enforcement channel.

Name

Fiocchi Ammunition

Legal name

Fiocchi Of America, LLC

Website

https://fiocchiusa.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiocchi Ammunition manufactures shotshell, centerfire, and rimfire ammunition for hunting, competitive shooting, self-defense, and target practice. It is a 1876-founded Italian-heritage brand producing at its Ozark, Missouri facility, operating as part of The Kinetic Group (CSG).

Ownership category

akta.pro rank

Product category

Ammunition Manufacturing

NAICS

Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

Keywords

• Shotshell ammunition
• Centerfire pistol ammunition
• Centerfire rifle ammunition
• Rimfire ammunition
• Hunting shotgun loads

Headquarters

HQ city

Ozark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ammunition Sales: Primary revenue from direct-to-consumer online sales of shotshell, centerfire pistol, centerfire rifle, and rimfire ammunition. Products are sold through the company's e-commerce website and through dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Fiocchi Ammunition manufactures and sells shotshell, centerfire pistol, centerfire rifle, and rimfire ammunition for hunting, competitive shooting, target practice, and personal defense applications. The product portfolio is organized across sub-brands such as Defense Dynamics, Range Dynamics, Field Dynamics, Shooting Dynamics, Hyperformance, and the Golden series (Turkey TSS, Waterfowl Bismuth, Pheasant, Goose), offering shot materials in lead, steel, bismuth, and tungsten across multiple gauges and calibers. Production occurs at the Ozark, Missouri facility, with sales fulfilled directly to consumers through fiocchiusa.com and through an authorized dealer network.

Product overview

Fiocchi Ammunition is a manufacturer of small-gauge ammunition products including shotshell, centerfire pistol, centerfire rifle, and rimfire ammunition. Founded in 1876 in Lecco, Italy, with U.S. manufacturing in Ozark, Missouri, the company operates under The Kinetic Group owned by CSG. The product portfolio spans multiple sub-brands organized by use case: Defense Dynamics for self-defense applications, Range Dynamics for target shooting and training, Field Dynamics for hunting, Shooting Dynamics for competition, Hyperformance for high-performance competition and hunting, and Golden series products (Golden Turkey, Golden Waterfowl, Golden Pheasant, Golden Goose) for premium hunting applications. Shotshell products are available in various materials including lead, steel, bismuth, and tungsten. The company also provides Safety Data Sheets for regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Defense Dynamics: Self-defense ammunition line for handguns, rifles, and shotshells
• Range Dynamics
• Field Dynamics
• Hyperformance
• Heritage
• CovertX
• Backwoods Hunter
• Cowboy Action
• Golden Turkey
• Golden Waterfowl
• Golden Pheasant
• Golden Goose
• Little Rino
• White Rino
• Shooting Dynamics
• Arkansas Steel
• Flyway Series
• Steel Target
• VIP

Products and services

• Centerfire Pistol Ammunition Centerfire pistol ammunition for self-defense, competition, and recreational shooting, including sub-brands CovertX (concealed carry), Cowboy Action, Defense Dynamics, Heritage, Hyperformance Defense Handgun, Hyperformance Hunt Handgun, and Range Dynamics Handgun.
• Centerfire Rifle Ammunition Centerfire rifle ammunition for hunting and target shooting, including sub-brands Backwoods Hunter, Cowboy Action Rifle, Defense Dynamics Rifle, Field Dynamics, Hyperformance Defense Rifle, Hyperformance Hunt Rifle, Hyperformance Match, and Range Dynamics Rifle.
• Shotshell Ammunition Shotshell ammunition for hunting, competition, and target shooting across multiple gauges (12, 20, 28, .410) and shot materials including lead, steel, bismuth, and tungsten. Extensive sub-brand portfolio including Arkansas Steel, Crusher, Defense Dynamics, Dove & Quail Steel, Field Dynamics, Flyway Series, Golden Goose, Golden Pheasant, Golden Turkey, Golden Turkey TSS, Golden Waterfowl, Golden Waterfowl Bismuth, Little Rino, Paper Little Rino, Paper White Rino, Shooting Dynamics, Steel Target, Super Crusher, Texas White Wing, VIP, VIP Heavy, White Rino, and related variants.
• Rimfire Ammunition Rimfire ammunition for small game hunting and target shooting in .22 LR and .22 WMR calibers. Sub-brands include Field Dynamics Rimfire and Range Dynamics Rimfire, available in bulk packaging up to 1575 rounds for cost-effective training.
• Golden Turkey TSS Shotshell Premium turkey hunting ammunition featuring 18 g/cc tungsten super shot for maximum density, deeper penetration, and extended range effectiveness. Available in 12 Gauge, 20 Gauge, 28 Gauge, and .410 Bore with various shot sizes.
• Golden Waterfowl Bismuth Shotshell Premium waterfowl hunting ammunition featuring high-density bismuth shot with moisture-resistant sealed hulls. Provides denser patterns, deeper penetration, and extended effective range compared to traditional steel loads.
• Defense Dynamics Ammunition Self-defense ammunition line for pistols, rifles, and shotguns, including buckshot loads and low-recoil aero slugs designed for personal protection and concealed carry applications.
• Range Dynamics Ammunition Target shooting and training ammunition line for centerfire handguns, rifles, and rimfire, designed for extended practice sessions with consistent performance and cost-effective pricing.
• Field Dynamics Ammunition Hunting ammunition line for small game, upland birds, and varmints, featuring copper-plated bullets and various bullet styles including hollow point and round nose configurations.
• Shooting Dynamics Shotshell Competition and training shotshell ammunition featuring consistent patterns, reduced recoil options, and variants for 3-Gun competitions including low recoil slugs.
• White Rino and Little Rino Competition Shotshell Series Competition shotshell ammunition series including White Rino, White Rino Lite, White Rino Spreader, White Rino Super Lite, White Rino International, White Rino Crusher, Paper White Rino, Little Rino, and Paper Little Rino variants for clay target sports such as trap, skeet, and sporting clays.
• Hyperformance Ammunition High-performance ammunition line for handguns and rifles, including Defense, Hunt, and Match variants designed for competition and hunting applications requiring premium accuracy and terminal performance.

Quantifiable outcome

• 10-year shelf life when stored properly
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

16 partnerships are on record, tiered major, core and minor.

• Delta WaterfowlmajorStrategic or Co-development PartnerDelta Waterfowl works to produce ducks through intensive management programs and conservation of breeding duck habitats. They conduct vital waterfowling research and promote the future of waterfowl hunting tradition in North America.
• National Wild Turkey Federation (NWTF)majorStrategic or Co-development PartnerNWTF is dedicated to the conservation of the wild turkey and preservation of hunting heritage.
• Rocky Mountain Elk Foundation (RMEF)majorStrategic or Co-development PartnerRMEF advances its mission with programmatic focus on land conservation, habitat stewardship, wildlife management, and advocacy for elk and conservation.
• Pheasants ForevercoreStrategic or Co-development PartnerPheasants Forever conserves pheasants, quail, and other wildlife through habitat improvements, public access, education, and conservation advocacy.
• Quail ForevercoreStrategic or Co-development PartnerQuail Forever conserves and preserves quail and upland bird species and their habitats through restoration and enhancement of critical habitats.
• National Sporting Clays Association (NSCA)coreStrategic or Co-development PartnerNSCA develops the sport of sporting clays at all levels and creates an atmosphere of healthy competition and fellowship.
• Amateur Trapshooting Association (ATA)coreStrategic or Co-development PartnerATA is the largest clay target shooting organization in the world, governing the sport's rules and regulations and seeking to enhance and grow trapshooting.
• National Skeet Shooting Association (NSSA)coreStrategic or Co-development PartnerNSSA promotes and governs the sport of skeet shooting in the United States, providing a platform for organized competition and education.
• Safari Club International (SCI)coreStrategic or Co-development PartnerSCI and its members are dedicated to preserving hunting heritage and defending Second Amendment rights, standing First for Hunters worldwide.
• Dallas Safari Club (DSC)coreStrategic or Co-development PartnerDSC is dedicated to wildlife conservation, outdoor education, and promoting ethical hunting practices worldwide.
• Boone and Crockett ClubcoreStrategic or Co-development PartnerThe Boone and Crockett Club promotes guardianship and visionary management of big game and associated wildlife, maintaining highest standards of fair chase and habitat stewardship.
• National Rifle Association (NRA)coreStrategic or Co-development PartnerNRA is America's longest-standing civil rights organization and defender of the Second Amendment with over 5 million members.
• National Shooting Sports Foundation (NSSF)coreStrategic or Co-development PartnerNSSF is the trade association for the firearms industry, representing manufacturers, distributors, retailers, and shooting ranges.
• International FITASC FederationcoreStrategic or Co-development PartnerFITASC has overseen international sporting clays since 1921, defending the interests of shooters and supporting development at international level.
• ATA Academics, Integrity And Marksmanship (AIM)minorStrategic or Co-development PartnerAIM is the official youth program of the Amateur Trapshooting Association, getting youth involved in trapshooting and teaching firearm safety through certified coaches.
• Scholastic Clay Target Program (SCTP)minorStrategic or Co-development PartnerSCTP is the largest youth clay target program in the US, providing students from elementary through college the chance to compete in trap, skeet, sporting clays, and Olympic disciplines.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HEVI-Shot: HEVI-Shot is another Kinetic Group sister brand specializing in premium tungsten and bismuth waterfowl shotshells. It competes most directly with Fiocchi's Golden Turkey TSS, Golden Waterfowl Bismuth, and other premium non-toxic lines.
• Remington Ammunition: Remington is another Kinetic Group brand competing head-to-head with Fiocchi in shotshell, centerfire rifle/pistol, and rimfire ammunition. Both target similar hunting, self-defense, and sporting clays customer segments with overlapping product portfolios.
• Hornady Manufacturing: Hornady is an independent, family-owned manufacturer of centerfire rifle/pistol and shotshell ammunition competing with Fiocchi in the hunting, self-defense, and target shooting segments. Premium product positioning and strong direct-to-consumer presence make it a direct rival.
• Speer Ammunition: Speer is a Kinetic Group sister brand focused on law enforcement, duty, and self-defense ammunition. It overlaps with Fiocchi's Defense Dynamics and Hyperformance Defense lines for personal protection use cases.
• Federal Premium Ammunition: Federal Premium is Fiocchi's closest sister brand, also owned by CSG/Kinetic Group. Both manufacture shotshell, centerfire, and rimfire ammunition sold through overlapping dealer networks and competing for similar hunters, sport shooters, and law enforcement customers.
• CCI (Cascade Cartridge Inc.): CCI is a Kinetic Group sister brand specializing in rimfire ammunition, primers, and mini-mag products. It competes with Fiocchi's Field Dynamics and Range Dynamics rimfire lines and shares the same parent for distribution leverage.
• Aguila Ammunition: Aguila is a Mexican-based ammunition manufacturer offering centerfire and rimfire ammunition at competitive price points. It competes with Fiocchi's value-tier Range Dynamics and Shooting Dynamics lines in the target practice and bulk rimfire segments.
• Browning Ammunition: Browning Ammunition, sourced through Winchester/Olin, offers shotshell, centerfire rifle/pistol, and rimfire products targeting hunters and sport shooters. It overlaps significantly with Fiocchi's hunting and premium product lines.

Broad incumbents

• Winchester Ammunition: Winchester, owned by Olin Corporation, is one of the largest ammunition manufacturers globally and competes across virtually every category Fiocchi addresses - shotshell, centerfire rifle/pistol, and rimfire. Winchester's deeper distribution and broader product breadth make it a primary incumbent competitor.

Emerging players

• Estate Cartridge: Estate Cartridge is a value-positioned shotshell manufacturer focused on hunting and target loads. It competes primarily with Fiocchi's lower-priced Steel and Field Dynamics shotshell offerings in the hunting segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/FiocchiAmmo
• YouTubeyoutube.com/@FiocchiUSA
• Facebookfacebook.com/Fiocchi.of.America
• Instagraminstagram.com/fiocchiusa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiocchi Ammunition