Amateur Trapshooting Association

Name

Amateur Trapshooting Association

Legal name

Amateur Trapshooting Association

Website

https://shootata.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual and life membership fees with annual members paying per target year (September 1 - August 31). Members receive digital Trap & Field magazine subscription as part of membership.
2. Tournament Registration Fees: Gun clubs pay registration fees to host ATA-sanctioned shoots. Shooters pay daily fees for registered targets.
3. Big 50 Program Fees: Reduced ATA daily fees ($2.00 per registered shooter) for Big 50 program participants. League application fee of $25 with $3 daily fee for registered league scores.
4. Target History Requests: Members can request formal target history records for current or former members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Amateur Trapshooting Association (ATA) is the governing body for American-style trapshooting and the largest clay target shooting organization in the world. It sells individual memberships (annual and life) granting access to 6,000+ registered tournaments per year, and sanctions premier competitions including the Grand American World Trapshooting Championships, Satellite Grand Americans, Zone Shoots, State Shoots, and the US Open. The ATA also operates the AIM youth trapshooting program and publishes the official Trap & Field Magazine.

Product overview

The Amateur Trapshooting Association operates a platform-plus-programs model centered on governing the sport of trapshooting. The core offerings include ATA Membership (providing individual life/annual membership with member cards, average cards, and Trap & Field Magazine access), the Grand American World Trapshooting Championships (the world's largest shooting event), and the Satellite Grand Americans (ten regional tournaments across the U.S.). Supporting programs include the Big 50 Program (reduced-fee league participation), Registered League Program, AIM youth trapshooting program, Shooter Information Center (member portal with standings and target history), Gun Club Login/Classification Area (for affiliated clubs), All-American Team System (points-based recognition), AA27AA and AAA27AAA Recognition programs, Grand Slam Recognition, and Member Detail History Library (archival records). The ATA also sanctions the US Open and various Zone and State Shoots, managing 6,000+ registered tournaments annually across nearly 1,000 affiliated gun clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• ATA Membership Individual ATA membership (annual or life classifications) granting access to 6,000+ registered tournaments annually, ATA records, member cards, average cards, digital Trap & Field Magazine subscription, and classification within the handicap system. Annual target year runs September 1 - August 31.
• Grand American World Trapshooting Championships The world's largest shooting event, held annually at the World Shooting & Recreational Complex in Sparta, IL. The 127th edition is scheduled for July 29 - August 8, 2026, attracting approximately 4,000 competitors, 100+ exhibitors, and thousands of spectators.
• Satellite Grand Americans Series of nine regional Grand American-style championship tournaments held across multiple US locations throughout the year, extending ATA championship competition to shooters nationwide.
• US Open Major annual ATA-sanctioned tournament featuring championship events and shootoff competitions, with the 2026 edition scheduled May 27-31, 2026.
• Big 50 Program Reduced-fee program encouraging league and casual shooters to participate in ATA registered shooting. Offers reduced daily fee of $2.00 per registered shooter (reduced from standard daily fee), with three 50-target events available any day of the week.
• Registered League Program Program introducing league shooters to ATA registered shooting, with one-time $25 league application charge plus $3 daily fee per shooter for league score registration.
• AIM Youth Trapshooting Program Youth trapshooting program for junior shooters under 18, featuring credentialed coaching through NRA/ATA Trap Coach Schools, AIM Grand Championships, youth-specific tournaments, and scholarship opportunities. Operates via dedicated website aim4ata.com.
• Trap & Field Magazine Official magazine of the ATA included with every membership (with valid email address), featuring in-depth articles, shoot results, and editorial content about the sport and ATA news.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Nationwide InsuranceminorGTM or Marketing PartnerAffinity partnership providing ATA members with insurance discounts through Nationwide's membership benefit program.
• Enterprise Rent-A-Car and National Car RentalminorGTM or Marketing PartnerVehicle rental partnership offering ATA members discounted rates through Enterprise and National brands.
• Sportsmen's InsuranceminorGTM or Marketing PartnerInsurance affinity program specifically tailored for shooting sports enthusiasts and ATA members.
• WinchestercoreGTM or Marketing PartnerOfficial ammunition sponsor of the ATA and Grand American - provides ammunition for championships and promotional support.
• White FlyercoreGTM or Marketing PartnerOfficial target sponsor of the ATA - supplies clay targets for registered tournaments and Grand American championships.
• Trap & Field MagazinecoreGTM or Marketing PartnerOfficial magazine of the ATA, published and distributed to members. Includes shoot results, editorial content, and ATA news.
• SAI Perks ConnectionminorGTM or Marketing PartnerEmployee perks program provider offering ATA staff discount programs.
• World Shooting and Recreational Complex (WSRC)coreStrategic or Co-development PartnerIllinois state-owned facility in Sparta, IL that hosts the Grand American World Trapshooting Championships annually. Features 120 trap fields making it the world's largest trap line.
• National Rifle Association (NRA)coreStrategic or Co-development PartnerPartnership for coach education programs (NRA/ATA Trap Coach School) and membership cross-promotion.
• Elite ShotgunsminorGTM or Marketing PartnerSignature Sponsor of ATA Satellite Grands, supporting the regional Grand American events.
• Champion City PhotographyminorOthersPhotography vendor from Ohio providing photo services at the Grand American for competitor portraits and group photos.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• USA Shooting: USA Shooting is the National Governing Body for Olympic shooting sports in the US. While focused on rifle/pistol disciplines rather than clay targets, it operates with a comparable national federation model: sanctioning competitions, certifying officials, classifying athletes, and managing national teams.
• Steel Challenge Shooting Association: SCSA sanctions the popular Steel Challenge speed shooting competition with a comparable membership, classification, and tournament recognition model. It overlaps with ATA in the broader US competitive shooting federation landscape and serves shooters who may also participate in ATA events.
• Scholastic Clay Target Program: SCTP is a youth-focused clay target shooting organization serving school-affiliated teams. It competes directly with ATA's AIM youth program for young shooters, club affiliations, and youth tournament participation, operating in an adjacent but overlapping segment.
• Civilian Marksmanship Program: CMP promotes firearms training and competitive marksmanship, sanctioning rifle and pistol matches and operating its own recognition programs. While not focused on clay targets, it parallels ATA in the broader competitive shooting federation ecosystem, with comparable sanctioning, classification, and member service functions.
• National Sporting Clays Association: The NSCA governs sporting clays, another clay target discipline, and now operates jointly with the NSSA under a shared membership structure. It is directly comparable in business model, member services, tournament sanctioning, and recognition programs to ATA.
• National Skeet Shooting Association: The NSSA is the US governing body for skeet shooting, a sister clay target discipline to ATA's trapshooting. It offers the same membership, tournament sanctioning, and classification model, serving overlapping shooters and competing for the same participant pool and club affiliations.
• Glock Sport Shooting Foundation: GSSF is a competitive shooting organization that hosts its own tournaments with a membership-based model. While focused on pistol disciplines and sponsored by a single manufacturer, it parallels ATA in operating a self-contained member-shooter-tournament ecosystem.
• 4-H Shooting Sports: 4-H Shooting Sports is a national youth development program that includes certified instruction across multiple shooting disciplines, including shotgun/trapshooting. It competes for youth participation and pipeline talent alongside ATA's AIM program.

Broad incumbents

• National Rifle Association: The NRA is a much larger, broader organization focused on firearms advocacy, training, and competitive shooting. It has an active partnership with ATA for coach education and runs its own competitive programs, but is not a clay target-specific governing body.
• International Shooting Sport Federation: ISSF is the international governing body for Olympic shooting sports. It sits above ATA in the global federation hierarchy for shooting discipline governance, sanctioning world championships, and setting rules that national bodies like ATA adapt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OfficialATA
• Instagraminstagram.com/shoot_ata
• Xx.com/shoot_ata

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amateur Trapshooting Association