Biomotors
Biomotors is a French manufacturer of state-homologated electronic E85 conversion kits for petrol vehicles, boats, and jet-skis, distributing through 450+ authorized installers and an Auto E.Leclerc partnership across France.
- Company typePrivate
- Founded2011
- HeadquartersMontpellier, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Biomotors does
Biomotors is a French SARL founded in 2011 and headquartered in Vendargues (near Montpellier), specializing in the design, manufacture, and homologation of electronic E85 (Superéthanol) conversion systems for petrol-powered vehicles, boats, and jet-skis. Its core product is the BIOFlex Connect box — an electronic control unit installed between the engine ECU and fuel injectors that adjusts injection timing to allow engines to run on E85, SP95, SP95-E10, or SP98 while preserving original performance. In September 2024 the company launched BIOFlex Air, a next-generation universal system using independent fuel injection via the engine's air intake, targeting compatibility with the most technically advanced motorizations. The technology stack is patented since 2015 and holds 6 of 8 (and per company claim, 8 of 8) state-issued homologation categories from the French Ministry of Ecological Transition, making Biomotors the most broadly homologated E85 conversion manufacturer in France. Subsumed sub-brands Biomarines (marine) and Hydromotors (hydrogen decarbonization) extend the platform beyond automotive.
Biomotors earns revenue primarily through one-time hardware sales of conversion kits (BIOFlex Connect and BIOFlex Air) and related homologation packs, complemented by installation labor and certification services delivered through its authorized installer network. All-inclusive consumer pricing ranges from approximately 690 EUR to 1,300 EUR per vehicle, with government subsidies and regional programs (Hauts-de-France, Grand Est, PACA, IDF) lowering the effective price to as low as 300 EUR. The company runs a dual-channel go-to-market: B2B2C through 450+ trained authorized installers — including national networks such as Autodistribution, Eurotyre, First Stop, Point S, Roady, Motorcraft, VDSA, and Ford Motorcraft — and a direct-to-consumer pathway opened via a January 2026 partnership with Auto E.Leclerc (50+ centers). Marketing is driven by earned media on French national television (TF1, France 2, M6, BFM TV), automotive press (Le Parisien, Le Figaro, L'Automobile Magazine), and a consumer-facing eligibility calculator and dealer locator at biomotors.fr. B2B orders are processed through a dedicated professional portal at biomotors.pro. Customer segments are individual motorists (primary), authorized installers (channel), fleet and business operators, and motorsport/marine enthusiasts via Biomarines.
Biomotors firmographics
Firmographics- Name
- Biomotors
- Legal name
- Biomotors
- Website
- https://biomotors.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biomotors is a French manufacturer of state-homologated electronic E85 conversion kits for petrol vehicles, boats, and jet-skis, distributing through 450+ authorized installers and an Auto E.Leclerc partnership across France.
- Ownership category
- akta.pro rank
Biomotors industry classification
Industry- Product category
- Automotive Fuel Conversion Systems
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD)
Keywords
Where Biomotors is headquartered
LocationHeadquarters
- HQ city
- Montpellier
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Biomotors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- E85 Conversion Kit Sales: Sale of electronic conversion kits (BIOFlex Connect, BIOFlex Air) that allow petrol vehicles to run on E85 biofuel. Revenue from hardware products sold to authorized installers and directly to consumers through partner networks.
- Installation and Homologation Services: Installation labor and homologation documentation services provided through authorized installer network. Includes certificate of conformity and transformation plate for vehicle registration.
- Homologation Packs: Sale of homologation documentation packs for older generation systems: 200 EUR for direct injection systems, separate pricing for indirect injection systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BIOFlex Connect starting from 300 EUR with government aid, 790 EUR all-inclusive |
| Unit Pricing | Pay-as-you-go | E85 conversion kits range from 690 EUR to over 1,000 EUR including labor, homologation, and warranty |
| Unit Pricing | Pay-as-you-go | BIOFlex Connect prices between 900 EUR and 1,300 EUR according to CEO Alexis Landrieu |
| Unit Pricing | Pay-as-you-go | Homologation pack for direct injection: 200 EUR |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Biomotors product offering
Product offeringCore offering
Biomotors manufactures and distributes electronic E85 (Superéthanol) conversion kits (BIOFlex Connect and BIOFlex Air) that are installed between a vehicle's engine control unit and fuel injectors to enable petrol vehicles to run on E85 biofuel. The company sells these hardware kits through a national network of authorized installers and partners, including Auto E.Leclerc centers, providing homologation, installation, and after-sales support for French motorists and marine users.
Product overview
Biomotors is a French manufacturer of homologated E85 (Superéthanol) conversion systems for petrol-powered vehicles, boats, and jet-skis. The product portfolio centers on two generations of conversion boxes: the established BIOFlex Connect (standard E85 conversion system installed between the ECU and fuel injectors) and the newer BIOFlex air (universal system using independent fuel injection via the air intake, launched September 2024 with a goal of 100% vehicle compatibility). Both systems are state-homologated and allow vehicles to run on E85, SP95, SP95-E10, or SP98. Supporting products include separate homologation packs for direct and indirect injection (for legacy systems only; homologation has been included with BIOFlex Connect since September 2020). The marine segment is served via the BIOMARINES sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- BIOFlex Connect State-homologated electronic E85 conversion box installed between the engine ECU and fuel injectors, allowing petrol vehicles to run on Superéthanol E85, SP95, SP95-E10, or SP98. Adjusts injection timing to compensate for ethanol's lower energy content while maintaining original vehicle performance. Priced from approximately 300 EUR after government subsidies, with full installation between 790 EUR and 1,300 EUR.
- BIOFlex Air Next-generation universal E85 conversion system using independent fuel injection via the engine's air intake, designed to convert the most technically advanced motorizations and target 100% vehicle compatibility.
- BIOMARINES E85 Conversion Systems for Boats and Jet-Skis E85 conversion systems specifically designed for the marine segment (boats and jet-skis), marketed under the BIOMARINES sub-brand dedicated to motorsports marine E85 conversion, including the world's first maritime E85 station at Palavas-Les-Flots.
Quantifiable outcome
- Fuel cost savings of 40-60% compared to petrol (E85 at ~0.83 EUR/liter vs SP98 at ~1.69 EUR/liter)
- +5 more outcomes
Companies that use Biomotors
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Biomotors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Biomotors partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- E.Leclerc (L'Auto E.Leclerc)corePartnership announced January 26, 2026 making E85 conversion available in Auto E.Leclerc centers nationwide. Biomotors technology integrated into over 50 Leclerc centers initially, making conversion the most accessible in the market. Featured in L'Automobile Magazine, BFM RMC Conso, and Le Parisien.
- FIA (Fédération Internationale de l'Automobile)coreInternational automobile federation authorized use of E85 in competitions. A victory for Biomotors and partners who initiated, tested, and deployed E85 in automobile competition. Validates E85 as legitimate motorsport fuel.
- TwincupminorMotorsport partnership where Biomotors equips Twincup championship vehicles with E85 conversion systems. E85 highlighted during Grand Prix de Pau event as eco-friendly racing fuel.
- Ford MotorcraftcoreFord Motorcraft partnership for installation of E85 conversion systems. Enables Ford vehicle owners to access certified Biomotors conversion through Ford's service network.
- AutodistributioncoreMajor independent auto parts distributor network providing distribution channel for Biomotors kits through their member garages and service centers.
- EurotyrecoreEuropean tire and auto service network partner for distribution and installation of E85 conversion kits.
- Point ScoreInternational automotive service network partner for distribution and installation of E85 conversion systems.
- RoadycoreFrench auto service center network partner for distribution and installation of E85 conversion systems.
- First StopcoreEuropean automotive service network partner for distribution and installation of E85 conversion systems.
- MotorcraftcoreFord-authorized service network partner for distribution and installation of E85 conversion systems.
- VDSAminorVehicle dealer and service partner network for distribution and installation of E85 conversion systems.
- Collective du bioéthanolcoreIndustry association representing French bioethanol sector. Biomotors participates in industry initiatives, market development, and regulatory advocacy through this association.
- BiomarinescoreSister company specializing in marine E85 conversion systems for boats and jet-skis. World's first maritime E85 station established at Palavas-Les-Flots. Extended Biomotors technology to nautism sector.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Biomotors competitors and assessment
Company assessmentBroad incumbents
- Holley Performance Products: US-based aftermarket performance and fuel-system manufacturer including EFI controllers and fuel injection components. Comparable as a broader aftermarket automotive electronics and fuel-system player adjacent to Biomotors' fuel conversion business.
- AEM Performance Electronics: US-based aftermarket ECU and engine management manufacturer serving performance and flex-fuel applications. Comparable as a broader electronic engine control peer operating in adjacent market segments to Biomotors' ECU-based conversion kits.
- Bosch Mobility Solutions: Global automotive electronics and engine management supplier. A broad incumbent whose automotive ECU and fuel injection portfolio overlaps technically with Biomotors' ECU-based fuel conversion systems, though Bosch does not focus on the E85 aftermarket niche.
- Stellantis (Bioethanol Flex-Fuel Vehicles): Global automaker offering bioethanol (E85)-compatible flex-fuel vehicles direct from factory (e.g., certain Peugeot/Citroën/Fiat models in E85 markets). Represents a structural threat as OEM factory-flex-fuel offerings reduce the addressable retrofit market for Biomotors.
- Continental Automotive: Major automotive Tier 1 supplier of engine control units, fuel injection electronics, and powertrain electronics. Relevant as a large incumbent in motor vehicle electrical/electronic equipment manufacturing where Biomotors operates, but not a direct E85 aftermarket competitor.
Direct peers
- FuelTech: Brazilian-based manufacturer of aftermarket ECUs and flex-fuel engine management systems, including dedicated ethanol/E85 support. Highly comparable as an electronic fuel-injection management peer serving the global flex-fuel conversion category.
- eFlex Automotive: European E85/bioethanol conversion kit manufacturer with plug-and-play solutions; comparable product category, similar homologation-driven model, and overlapping European consumer and installer base.
- FlexFuel Energy Development: French manufacturer of E85/bioethanol conversion kits and developer of the FlexFuel system — directly competes with Biomotors in the French homologated E85 aftermarket with overlapping SKUs, installer network model, and consumer value proposition.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Biomotors social profiles
Digital presenceBiomotors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biomotors leadership team
Management profileNumber of profiles
Profiles1 record
Biomotors subsidiaries and ownership
Company hierarchySubsidiaries2 records
Biomotors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biomotors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biomotors
What does Biomotors do?
Biomotors manufactures and distributes electronic E85 (Superéthanol) conversion kits (BIOFlex Connect and BIOFlex Air) that are installed between a vehicle's engine control unit and fuel injectors to enable petrol vehicles to run on E85 biofuel. The company sells these hardware kits through a national network of authorized installers and partners, including Auto E.Leclerc centers, providing homologation, installation, and after-sales support for French motorists and marine users.
Is Biomotors a public or private company?
Biomotors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biomotors founded?
Biomotors was founded in 2011. It employs 11 to 50 people.
Where is Biomotors based?
Biomotors is headquartered in Montpellier, France, in the Europe region.
How does Biomotors make money?
Three revenue lines are on record. E85 Conversion Kit Sales are the primary driver. The others are installation and Homologation Services and homologation Packs.
Who are Biomotors's main competitors?
Broad incumbents on record are Holley Performance Products, AEM Performance Electronics, Bosch Mobility Solutions, Stellantis (Bioethanol Flex-Fuel Vehicles) and Continental Automotive. Direct peers are FuelTech, eFlex Automotive and FlexFuel Energy Development.
Does Biomotors have an API?
No public API is recorded for Biomotors.
What industry is Biomotors in?
Biomotors's product category is Automotive Fuel Conversion Systems. Its primary akta.pro industry code is EUABAJAD, Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass). Its NAICS code is 336320 and its SIC code is 3600.