What Roady does

Roady is a Wellington, New Zealand–based travel technology company that operates a mobile-first discovery and trip-planning platform targeting road-trippers in New Zealand and Australia. Founded in 2017 by Roscoe Price Moor, the company launched the Roady App in mid-2022 as an interactive map of 2,500+ curated travel experiences spanning attractions, scenic stops, activities, and tourism-operator listings. The app includes gamification mechanics — badges, bucket lists, and a public leaderboard ranked by ticked-off experiences — and has facilitated more than 300,000 adventures since launch. Roady also operates a content and media business, distributing destination guides, road-trip itineraries, and branded photo/video content through a social media audience of 500,000+ followers with roughly 2M monthly organic reach.

The product stack comprises a consumer mobile app on iOS and Android (also accessible via web at app.roady.co.nz), a self-service B2B portal (dashboard.roady.co.nz) for tourism operators to create, manage, and analyse their listings, and an editorial blog layer that drives SEO traffic and content-creator collaborations. The operator portal exposes real-time analytics covering impressions, link clicks, tick-offs, listing views, and bucket-list additions. Roady has built integrations and co-marketing relationships with Camplify (campervan rental marketplace), Sixt (car rental), Chargenet (EV charging), and Reflections Holiday Parks (Australian campgrounds). The operating team is small (1–10 employees) and spans technology, operations, content, and partnerships.

Roady's revenue model combines three streams: (1) recurring subscription fees paid by tourism operators — NZ$299 + GST for a four-month listing or NZ$599 + GST for an annual listing per location, with the annual tier presented as the better-value option; (2) paid content creation and promotion services, where Roady produces branded photo/video content for operators and distributes it through its owned audience; and (3) an implied booking-facilitation component referenced by the app's "book experiences" feature, although specific commission economics are not publicly disclosed. The consumer app is free, with the operator subscription and media services carrying the monetisation load. To date, the company has funded growth via a NZ$350,000 seed round in August 2022 (Wellington AngelHQ and Angel Investors Marlborough) and a subsequent NZ$400,000 raise in May 2023 earmarked for an 18-month Australia expansion plan.

Name

Roady

Legal name

Roady

Website

https://roady.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Roady is a Wellington-based travel technology company operating a mobile app with 2,500+ curated road-trip experiences across New Zealand and Australia. It monetises through tourism-operator subscriptions (NZ$299–NZ$599 per listing) and content creation services, supported by a 500,000-follower media audience.

Ownership category

akta.pro rank

Product category

Travel Experience Marketplace

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)

SIC

Transportation Services (4700)

akta.pro primary industry

Review-Led Travel Discovery & Booking Platforms (THAKAAAN)

Keywords

• Travel planning app
• Tourism marketplace platform
• Experience discovery platform
• Tourism operator listings
• Gamified travel guide

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Tourism Operator Subscriptions: Tourism operators and events pay a subscription fee to list their locations on the Roady App. Two tiers are offered: a four-month subscription at $299 + GST per location listed (save 33%), and an annual subscription at $599 + GST per location listed. Operators access a self-service portal for listing management and real-time analytics.
2. Booking Facilitation (implied): The app description mentions that travellers can 'book experiences' through the platform, suggesting a transaction or booking facilitation component. However, specific commission rates or fee structures for booking transactions are not publicly disclosed.
3. Content Creation & Promotion Services: Roady offers paid content creation and promotion services to tourism operators, where the company produces photo and video content for the operator's brand and promotes it to Roady's audience of 500,000+ followers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Roady operates a mobile-first travel app (iOS/Android) that provides an interactive map of 2,500+ curated travel experiences across New Zealand and Australia, with gamified discovery features including badges, leaderboards, and bucket lists. Tourism operators pay subscription fees to list their experiences on the platform via a self-service portal with real-time analytics. Roady also offers paid content creation and promotion services to operators, leveraging its 500,000+ social media following.

Product overview

Roady operates as a travel content and media company with The Roady App as its core mobile product. The app enables travelers to discover and plan road trips across New Zealand and Australia, featuring a curated database of 2,500+ experiences. Additional offerings include the List on the App self-service portal for tourism operators to manage their listings with analytics, the Find a Campervan service for vehicle rentals, Blog & Itineraries for travel content, and Content & Media services for branded content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Roady App A mobile travel app (iOS and Android) for individual travelers that helps them discover and plan road trips across New Zealand and Australia, featuring an interactive map of 2,500+ unique experiences with photos, local tips, bucket lists, booking facilitation, and gamified rewards.
• List on the Roady App A self-service B2B subscription product enabling tourism operators and event organisers to create and manage their listings on the Roady platform, with real-time analytics (impressions, link clicks, tick-offs, listing views, bucket list additions). Priced at NZD $299 + GST for four months or NZD $599 + GST annually per location listed.
• Content & Media Services A paid content creation and promotion service for tourism operators, where Roady produces fresh photo and video content for the operator's brand and promotes it across Roady's 500,000+ social media followers and 2M+ monthly organic reach.

Quantifiable outcome

• 300,000+ adventures facilitated since launching mid 2022
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CamplifycoreGTM or Marketing PartnerCamplify is a campervan rental marketplace that Roady frequently references in blog content as a recommended partner for road trips. The partnership drives mutual customer acquisition — Roady's travellers are directed to Camplify for campervan rentals, while Camplify customers are directed to Roady for trip planning. This is a co-marketing and referral relationship spanning multiple blog posts and itinerary guides.
• SixtminorGTM or Marketing PartnerSixt is a car rental company with depots in Queenstown and Dunedin (New Zealand) featured in Roady's travel content. The partnership provides car rental options for Roady travellers, with Sixt mentioned alongside Roady's EV road trip guides. Co-marketing through blog content drives mutual customer acquisition.
• ChargenetminorGTM or Marketing PartnerChargenet operates EV charging stations throughout New Zealand, particularly along scenic touring routes like Central Otago and the Southern Scenic Route. Roady references Chargenet stations in its EV road trip guides as a practical resource for electric vehicle travellers using the app, positioning Chargenet as a recommended infrastructure partner for Roady's eco-conscious traveller segment.
• Reflections Holiday ParksminorGTM or Marketing PartnerReflections Holiday Parks operates 36 holiday park locations in NSW, Australia, positioned next to beaches. Roady's Pacific Coast Highway Australia content recommends Reflections Holiday Parks as a preferred camping option, driving mutual customer acquisition between the two platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tourism New Zealand: National tourism body whose app/site promotes NZ experiences and operators. Comparable in curating regional experiences and driving tourist intent, though non-commercial and not a marketplace.
• Klook: APAC-focused experiences and travel-services booking platform. Comparable operator-side marketplace model and Asia-Pacific traveller base, though broader category (transit, attractions, hotels).
• Tripadvisor: Largest global travel review and discovery platform with extensive experience listings. Comparable core activity (review-led travel discovery and booking), but global scope and broader portfolio vs Roady's ANZ road-trip niche.
• GetYourGuide: Global experiences and tours marketplace with operator listings and bookings. Comparable on supply-side (operators listing experiences) and demand-side (travellers booking), though global scope rather than ANZ road-trip specialism.
• Viator (Tripadvisor Experiences): Global tours and experiences booking marketplace owned by Tripadvisor. Comparable as a two-sided marketplace of operators and travellers booking activities, though global scope and stronger transactional focus.

Direct peers

• Atlas Obscura: Experience-discovery platform built around lesser-known places, local guides and curated experiences. Highly comparable product positioning (off-the-beaten-path discovery, community-driven content) though global in scope rather than ANZ-anchored.
• WikiCamps: NZ/AU community-driven travel app cataloguing campsites, rest areas and points of interest with user reviews and offline maps. Closely comparable in mobile-first road-trip discovery for ANZ travellers and operator-side listing model.
• CamperMate: Australian/NZ road-trip and camping discovery app with maps, points of interest and trip planning for self-drive travellers. Most directly comparable in geo, target user (road trippers/campervan travellers), and discovery-led mobile experience.

Emerging players

• Camplify: ANZ peer-to-peer campervan/motorhome rental marketplace already a core referral partner of Roady. Comparable in product (mobile marketplace) and ANZ focus, but operates one vertical (vehicles) rather than experiences.
• Hapn: Tour and activity booking platform connecting travellers to operator inventory with mobile-first UX. Comparable in operator marketplace and mobile-led experience booking, though more transactional than Roady's discovery-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RoadyNZ
• Instagraminstagram.com/roadynz
• TikToktiktok.com/@roadynz
• LinkedInlinkedin.com/company/roadynz

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roady