Goober

What Goober does

Goober GmbH is a Vienna, Austria-based full-service digital and advertising agency ("Werbeagentur & Digitalagentur") operating a nearshore delivery model with headquarters in Vienna (Frankenberggasse 14/8, 1040 Wien) and execution teams in Eastern Europe. The firm sells project-based professional services across six core lines: web development, mobile app development, custom software development, social media marketing, web/UI/UX design, and IT consulting. Technical capabilities span mainstream stacks including PHP frameworks (Laravel, Symfony, Zend), JavaScript frameworks (React, Angular, Vue), .NET, Java, hybrid and native mobile (iOS, Android, Windows, PWA), and no-code platforms (Bubble.io). Goober claims over 100 cumulative projects (with 350+ cited on its Laravel page and 200+ on its web design page) and serves startups, SMEs, large enterprises, and other IT agencies across Europe.

The business model is custom, 100% bespoke delivery with no template products, executed under Scrum methodology in 2-4 week sprints with client approval and payment per sprint. The go-to-market is sales-led: direct engagement via the website, email ([email protected]), walk-in consultations at the Vienna office, and a distinct "Service für Agenturen" channel that supplies development capacity to over 20 other IT companies on a white-label basis. The company is privately held with no disclosed external investors, no parent company, and no funding rounds; team size is reported as 11-50 employees with approximately 15 individuals named on the website. Customer-facing revenue streams are entirely professional-services based with no SaaS, product, or marketplace component.

Name

Goober

Legal name

Goober GmbH

Website

https://goober.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goober GmbH is a Vienna-based digital and advertising agency offering custom web, app, and software development alongside social media marketing, web design, and IT consulting, delivered via a nearshore Vienna/Eastern Europe model to startups, SMEs, enterprises, and other IT agencies across Europe.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

Keywords

• Custom web development
• Mobile app development
• Software development services
• Social media marketing
• Web design services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Development Services: Custom web development projects including websites, web applications, online shops, B2B systems. Billed per sprint with phase-by-phase approval and payment structure.
2. Mobile App Development: iOS, Android, Windows, Hybrid, and Progressive Web App development services.
3. Software Development: Custom software solutions including CRM, ERP, HRM, DMS, Analytics Systems. Team of 3-10 experts assembled per project.
4. Social Media Marketing: SMM services including Instagram management, content creation, advertising campaigns.
5. Web Design Services: Corporate webdesign, UI/UX design, responsive design, user interface design.
6. IT Consulting: Start-up consulting, E-commerce consulting, Agile project management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Goober is a Vienna-based digital and advertising agency that designs, develops, and markets custom digital products for business clients. Core deliverables include bespoke websites, mobile and desktop applications, business software, social media marketing campaigns, and web/UI design, delivered through Scrum sprints with multi-step quality testing. The company also offers white-label development outsourcing to other IT agencies needing additional capacity.

Product overview

Goober is a full-service digital and advertising agency based in Vienna, Austria, specializing in custom software, web, and app development alongside digital marketing and design services. The core offering is a portfolio of specialized service lines—Web Development (encompassing Laravel, .Net Framework, Zend, Angular, React, Symfony, and No-Code/Bubble.io frameworks), App Development (covering Progressive Web Apps, Hybrid Apps, iOS, Android, Windows, Blackberry, HTML5, and Sencha Touch), Software Development (JavaScript and Java), Social Media Marketing (with an Instagram Agency specialization), Web Design (including Corporate Webdesign, UI/UX Design, Responsive Design, and User Interfaces), and IT Consulting (Startup Consulting, E-Commerce Consulting, and Agile Project Management). The agency operates a nearshore model with teams in Vienna and Eastern Europe, serving clients across Europe. Goober's methodology centers on Scrum-based project delivery with transparent sprint-based billing, serving over 100 completed projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development (Individual/Custom Development) Custom web development service for businesses, startups, and agencies. Delivers bespoke websites, web platforms, and web applications using PHP (Laravel, Symfony, Zend), JavaScript (React, Vue.js, Angular, Node.js, TypeScript), .NET, Java, and No-Code (Bubble.io) stacks. Targeted at clients needing 100% tailored, non-template web solutions.
• App Development Custom mobile and desktop application development for businesses. Covers iOS apps (Swift), Android apps, Windows apps (C#), hybrid apps, and Progressive Web Apps (PWAs). Delivered for clients needing bespoke multi-platform or native mobile solutions.
• Software Development Custom business software development for SMEs and mid-market companies. Delivers bespoke CRM, ERP, internal tools, and business applications using JavaScript and Java technology stacks. Designed for clients needing process automation and digitalization beyond off-the-shelf products.
• Social Media Marketing Social media marketing services for businesses, including Instagram-focused campaigns and broader social media management. Combines with web development offerings to deliver integrated digital presence for clients.
• Web Design Web design service for businesses, covering corporate web design (Corporate Webdesign), UI/UX design, and responsive design. Delivered as a standalone design engagement or as part of a broader web development project.
• IT Consulting IT consulting service for businesses needing technology advisory, architecture decisions, and digitalization guidance. Often paired with software, web, or app development projects at Goober.
• Service for Agencies (Agency Outsourcing) White-label development outsourcing service for other IT and digital agencies. Provides custom software, web, and app development capacity under the partner agency's brand, with confidential handling of client projects. Designed for agencies needing specialist skill sets (Laravel, .NET, React, etc.) or additional team capacity.

Quantifiable outcome

• Significant increase in personnel productivity for clients
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SoftServe: Large Eastern European-headquartered IT outsourcing and digital services provider serving European and US clients — comparable delivery model and multi-stack service portfolio, but at much greater scale.
• Isobar: Global digital agency network offering web/app development, design, and digital marketing — comparable service lines to Goober but at much larger scale as part of Dentsu.
• Nagarro: Global digital engineering company with strong presence across Europe and India, offering custom software, web, and app development — comparable services at significantly larger scale than Goober.
• Allgeier: German-headquartered IT services group with Austrian presence covering software development, digital transformation, and IT staffing — comparable in service breadth but substantially larger and publicly listed.
• Tieto (TietoEVRY): Nordic-headquartered IT services and digital engineering provider with strong presence across Europe — comparable custom development and digital transformation offerings at substantially larger scale.

Direct peers

• Catalysts: Vienna-based digital agency offering custom web/software development and digital services. Closest geographic and service-line peer to Goober in the Austrian market.
• Netlight: Nordic/European IT consultancy offering custom software and digital development with a similar culture of senior-consultant delivery — comparable in service model and European footprint.
• Valtech: Global digital agency offering web development, app development, and digital marketing — directly comparable service mix to Goober with overlapping customer profile (SMBs through enterprises).
• eXXcellent Solutions: Munich-based software development and digital services firm serving German-speaking SMBs and enterprises — comparable in size, target market, and custom development focus to Goober.
• Ciklum: IT outsourcing firm with deep Eastern European delivery roots serving Western European clients — directly comparable nearshore/offshore model to Goober's agency-outoutsourcing motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goober.at
• Instagraminstagram.com/goober_werbeagentur
• LinkedInlinkedin.com/company/goober

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goober