Informed Choices Pregnancy and Parenting

What Informed Choices Pregnancy and Parenting does

Informed Choices Pregnancy and Parenting is a 501(c)(3) nonprofit pregnancy medical center operating under the legal name "Pregnancy Center of Informed Choices of Illinois" with two physical clinic locations in Grayslake and Crystal Lake, Illinois, serving Lake County and McHenry County. The organization is staffed by 1–10 employees and operates under a licensed Medical Director in the State of Illinois, with all clinical services provided by licensed healthcare professionals. Its core clinical offerings are free lab-quality urine pregnancy testing and limited obstetric ultrasound imaging used to confirm the presence of a viable intrauterine pregnancy, estimate gestational age, and rule out ectopic pregnancy — explicitly not for gender determination or abnormality diagnosis.

The service portfolio extends beyond clinical confirmation to include pregnancy options consultation (covering abortion information, adoption, and parenting), parenting classes, fatherhood support, after-abortion grief and trauma support, a Diaper Bank at the Crystal Lake location, and material assistance (clothing, diapers, car seats, cribs) distributed through an "Earn While You Learn" program. Customers are individuals facing unplanned pregnancies and their partners, primarily women and couples with no insurance, ID, or income requirements to access services. Marketing relies on local SEO, a regularly updated blog covering abortion-related topics, Illinois-specific content, and organic social media (Facebook and Instagram under "informedchoicestricounty"), supplemented by community referrals from churches, healthcare providers, and existing clients.

The business model is donor-funded rather than revenue-generating. All services are provided at no cost to clients — the organization does not bill insurance, charge fees, or generate revenue from any client decision. Income consists solely of charitable contributions from churches, organizations, groups, and individuals in the community. The organization does not perform or refer for abortions or birth control, which it states enables unbiased options counseling without a financial conflict of interest. The organization is independent, with no parent company, no venture capital or private equity backing, and no institutional investment.

Name

Informed Choices Pregnancy and Parenting

Legal name

Pregnancy Center of Informed Choices of Illinois

Website

https://informedchoices.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Informed Choices Pregnancy and Parenting is a 501(c)(3) nonprofit pregnancy medical center operating two clinics in Grayslake and Crystal Lake, Illinois, providing free pregnancy testing, limited obstetric ultrasound, options counseling, parenting classes, and material assistance to women and couples facing unplanned pregnancies.

Ownership category

akta.pro rank

Product category

Pregnancy Medical Services

NAICS

Family Planning Centers (621410), All Other Outpatient Care Centers (621498)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Pregnancy medical services
• Free pregnancy testing
• Obstetric ultrasound imaging
• Pregnancy options counseling
• Parenting support services

Headquarters

HQ city

Grayslake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donor-Funded Free Services: Informed Choices is a 501(c)(3) nonprofit organization funded entirely by donations from churches, organizations, groups, and individuals within the community. All medical services are provided at no cost to clients. The organization does not bill insurance, charge fees, or generate revenue from any client decision (including abortion, adoption, or parenting). Revenue consists solely of charitable contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Informed Choices Pregnancy and Parenting is a nonprofit pregnancy medical center that delivers free, confidential pregnancy-related services to women and couples facing unplanned pregnancies. Its core offerings are free lab-quality urine pregnancy testing and limited obstetric ultrasound imaging for early pregnancy viability confirmation, supplemented by pregnancy options consultation covering abortion information, adoption, and parenting, parenting education, fatherhood support, after-abortion support, community referrals, and material assistance through a Baby Boutique and Diaper Bank.

Product overview

Informed Choices Pregnancy & Parenting is a Pregnancy Medical Center operating under a licensed Medical Director in Illinois, offering free and confidential services to women and couples facing unplanned pregnancy. The organization provides a portfolio of interconnected services centered on pregnancy confirmation and decision support: core offerings include free pregnancy testing and limited OB ultrasounds for early pregnancy confirmation; pregnancy options consultation covering abortion information, adoption, and parenting; family services including parenting classes, fatherhood support, and community referrals; after-abortion support; material assistance through a Baby Boutique earned via education program participation; and a Diaper Bank at the Crystal Lake location. All medical services are provided at no cost by licensed healthcare professionals who do not offer or refer for pregnancy terminations, allowing them to provide unbiased information to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Pregnancy Testing Lab-quality urine pregnancy testing performed by nurses in a private, supportive clinical setting with immediate results and no cost to the client; tests are described as highly sensitive and exceeding 99% accuracy, with no insurance, ID, or proof of income required.
• Pregnancy Confirmation / Limited Obstetric Ultrasound Limited obstetric ultrasound imaging used to confirm a viable intrauterine pregnancy, estimate gestational age, and rule out ectopic pregnancy, delivered at no cost under the supervision of a licensed Medical Director. The service is explicitly used to confirm viability and location, not to determine gender or diagnose abnormalities, and is positioned as a recommended step before any pregnancy decision.
• Pregnancy Options Consultation Fact-based options counseling covering abortion (procedures, costs, risks), adoption (open, closed, semi-open), and parenting, delivered free of charge in a non-judgmental setting. The organization does not perform or refer for pregnancy terminations or birth control, and frames the consultation as unbiased across all three options.
• Family Services Comprehensive family support including parenting classes, fatherhood support, community referrals to healthcare providers and state programs, and material assistance for families facing unplanned pregnancies or early parenthood.
• Support for Men / Fatherhood Program Support services for male partners of pregnant women and expectant fathers, including one-on-one coaching, mentorship, relationship guidance, and education about the pregnancy decision-making process, delivered by male staff and volunteers.
• After-Abortion Support Post-abortion healing program providing emotional support, peer support, and resources for individuals who have experienced abortion, offering a safe space for processing emotions.
• Adoption Information Services Free information about the adoption process for birth parents, including open, closed, and semi-open adoption options, with referrals to licensed adoption agencies that meet individual needs.
• Parenting Classes and Earn While You Learn Program Free parenting education covering Pregnancy Essentials, Parenthood Essentials, infant care, nutrition, child development, and additional topics, combined with an Earn While You Learn program that allows participants to earn credits toward material baby supplies.
• Material Assistance / Baby Boutique Baby supplies including clothing, diapers, toiletries, car seats, and cribs available through earned credits from participating in education programs, serving clients through pregnancy until children reach 3 years old.
• Diaper Bank Monthly diaper distribution service available at the Crystal Lake location for families with babies, subject to availability and requiring current ID and intake form.
• Community Referrals Connections to healthcare providers, adoption agencies, WIC, Medicaid, and other community resources, including provision of verification of pregnancy forms used to support state health insurance enrollment.
• Emergency Contraception Information Information services about emergency contraception options including Plan B One-Step and ella, covering how they work, side effects, effectiveness, and risks.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Real Alternatives: Nonprofit operating pregnancy support programs with free testing, counseling, and parenting support funded through government and donor contracts — comparable service mix and free-of-charge positioning, though structured around larger statewide contracts.
• CompassCare: Multi-location pregnancy center offering free pregnancy testing, ultrasound, and options consultation without abortion referral; directly comparable service portfolio, nonprofit funding model, and medical-clinic positioning to Informed Choices.
• Care Net: National affiliation network of more than 1,100 pregnancy resource centers offering free pregnancy testing, ultrasound, and options counseling — directly comparable operating model to Informed Choices with shared mission, services, and donor-funded nonprofit structure.
• Birthright International: Volunteer-driven nonprofit operating pregnancy support centers offering free testing, counseling, and material assistance — close peer in mission, free-service model, and local-chapter structure; comparable in size and service mix to Informed Choices.

Broad incumbents

• Catholic Charities USA: National network of Catholic-affiliated social service agencies, many of which operate pregnancy and family support programs funded by donations and parish networks — comparable in donor/church funding model and parenting-support services, though broader in scope beyond pregnancy care.
• Heartbeat International: Largest U.S. network of pregnancy help organizations, providing affiliation, training, and the Option Line helpline to thousands of centers; comparable to Informed Choices as the dominant umbrella for crisis pregnancy centers, though operating at a far larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/informedchoicestricounty
• Instagraminstagram.com/informedchoicestricounty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informed Choices Pregnancy and Parenting